TSX target market
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Senior Moderator
Joined: Aug 2002
Posts: 35,218
Likes: 15
From: Swansea, MA
From the 2004 introduction:
http://www.hondanews.com/search/rele...raphic&s=honda
They've made some changes for 2006:
http://www.hondanews.com/search/rele...raphic&s=honda
From reading both (I didn't bother posting the 2005 demos) it looks like the acura marketing department has someone that can "cut and paste" as good as I can 
That being said, there is alot of good info on the hondanews site....
http://www.hondanews.com/search/rele...raphic&s=honda
Target Buyer
Young. Hip. Technically astute. Raised on Japanese cars. Aspiring to own upscale brands. They are all of this and much more, but these terms perfectly define the buyers that are attracted to the distinctive styling of the TSX, its advanced engineering and sporting handling. Today's leading automotive designs are sporty and aggressive, and TSX buyers will recognize these cues in the newest Acura sedan immediately.
Acura TSX target buyer demographics:
* percent male
* Median age 33 years
* 55 percent married
* 85 percent college educated
* $80,000 median household income
These young and affluent buyers have an emotional attachment to their cars, but require a rational base to support their purchases. The TSX supports both needs with its outstanding handling, strong engine performance, distinctive overall design character, and the world-class quality inherent in all Acura products.
Young. Hip. Technically astute. Raised on Japanese cars. Aspiring to own upscale brands. They are all of this and much more, but these terms perfectly define the buyers that are attracted to the distinctive styling of the TSX, its advanced engineering and sporting handling. Today's leading automotive designs are sporty and aggressive, and TSX buyers will recognize these cues in the newest Acura sedan immediately.
Acura TSX target buyer demographics:
* percent male
* Median age 33 years
* 55 percent married
* 85 percent college educated
* $80,000 median household income
These young and affluent buyers have an emotional attachment to their cars, but require a rational base to support their purchases. The TSX supports both needs with its outstanding handling, strong engine performance, distinctive overall design character, and the world-class quality inherent in all Acura products.
http://www.hondanews.com/search/rele...raphic&s=honda
Target Buyer
Young. Hip. Technically astute. Raised on Japanese cars. Aspiring to own upscale brands. They are all of this and much more, but these terms perfectly define the buyers that are attracted to the distinctive styling of the TSX, its advanced engineering and its sporting handling. Today's leading automotive designs are sporty and aggressive, and TSX buyers will recognize these cues in this sporty Acura sedan.
Acura TSX owner demographics:
* 50 percent male
* Median age 43 years
* 60 percent married
* 78 percent college educated
* $86,000 median household income
These young and affluent buyers have an emotional attachment to their cars, but require a rational base to support their purchases. The TSX supports both needs with its outstanding handling, strong engine performance, distinctive overall design character, and the world-class quality inherent in all Acura products.
Young. Hip. Technically astute. Raised on Japanese cars. Aspiring to own upscale brands. They are all of this and much more, but these terms perfectly define the buyers that are attracted to the distinctive styling of the TSX, its advanced engineering and its sporting handling. Today's leading automotive designs are sporty and aggressive, and TSX buyers will recognize these cues in this sporty Acura sedan.
Acura TSX owner demographics:
* 50 percent male
* Median age 43 years
* 60 percent married
* 78 percent college educated
* $86,000 median household income
These young and affluent buyers have an emotional attachment to their cars, but require a rational base to support their purchases. The TSX supports both needs with its outstanding handling, strong engine performance, distinctive overall design character, and the world-class quality inherent in all Acura products.
That being said, there is alot of good info on the hondanews site....
mmmmmm....
Joined: Sep 2005
Posts: 20,524
Likes: 95
From: Glendale, CA
Originally Posted by 04EuroAccordTsx
22-45
Although I've seen a range of people who've driven the car from teens to senior citizens, 26 yr old female to a 65 yr old retiree.
Although I've seen a range of people who've driven the car from teens to senior citizens, 26 yr old female to a 65 yr old retiree.
It really depends..
Drifting
Joined: Nov 2003
Posts: 2,540
Likes: 364
From: Calgary, AB
Did you mean you would be driving something more/less expensive?
Originally Posted by Brandon24pdx
shit, $86,000/yr and I probably wouldnt be driving an Acura...
Race Director
Joined: Dec 2003
Posts: 10,741
Likes: 0
From: Illinois
If I was making 86K, I would be driving either an Infiniti M35/45 or a BMW 335i. I don't know this is why Honda needs to make Acura more upscale, because Acura is always seen as the entry level or stepping stone to a luxury brand until you have a better job or more money and then you move up to the big boys like Mercedes, BMW, Lexus, Infiniti, and Audi.
Originally Posted by Brandon24pdx
shit, $86,000/yr and I probably wouldnt be driving an Acura...
Last edited by RaviNJCLs; Mar 26, 2007 at 09:08 AM.
Originally Posted by FastAcura
Are we talking about household income or just the owner's income?
* 50 percent male
* Median age 43 years
* 60 percent married
* 78 percent college educated
* $86,000 median household income
* Median age 43 years
* 60 percent married
* 78 percent college educated
* $86,000 median household income
Senior Moderator
Joined: Aug 2002
Posts: 35,218
Likes: 15
From: Swansea, MA
86K seems about right to me... for a $30K car.
I've seen some online "how much car can I afford" calculators say "For most people, 15% of after-tax monthly income is appropriate for total monthly car payments."
I don't think you're suposed to exceed 28% of of your income on housing (mortgage, taxes, etc), so to spend 15% on a car seems a bit much to me, but I guess that's the average.
I know alot of us bought an Acura because it's a great bang for the buck, so you would think that most of us wouldn't be spending an inordinate amount of our incomes on a depreciating asset.
ostrich, SEVERAL means multiples of 3 or more... a couple is 2 times.... so I'm guess when you say you make more then several times that figure (86K x 3), you're saying you make 258K or more ?? Damn, with that kinda money I'd have the house paid off and be driving a M3 (at least).
I've seen some online "how much car can I afford" calculators say "For most people, 15% of after-tax monthly income is appropriate for total monthly car payments."
I don't think you're suposed to exceed 28% of of your income on housing (mortgage, taxes, etc), so to spend 15% on a car seems a bit much to me, but I guess that's the average.
I know alot of us bought an Acura because it's a great bang for the buck, so you would think that most of us wouldn't be spending an inordinate amount of our incomes on a depreciating asset.
Originally Posted by dom
Or many of us are full of shit. 
Senior Moderator
Joined: Jun 2005
Posts: 14,667
Likes: 13
From: NY
Originally Posted by GreenMonster
86K seems about right to me... for a $30K car.
I've seen some online "how much car can I afford" calculators say "For most people, 15% of after-tax monthly income is appropriate for total monthly car payments."
I don't think you're suposed to exceed 28% of of your income on housing (mortgage, taxes, etc), so to spend 15% on a car seems a bit much to me, but I guess that's the average.
I know alot of us bought an Acura because it's a great bang for the buck, so you would think that most of us wouldn't be spending an inordinate amount of our incomes on a depreciating asset.
I've seen some online "how much car can I afford" calculators say "For most people, 15% of after-tax monthly income is appropriate for total monthly car payments."
I don't think you're suposed to exceed 28% of of your income on housing (mortgage, taxes, etc), so to spend 15% on a car seems a bit much to me, but I guess that's the average.
I know alot of us bought an Acura because it's a great bang for the buck, so you would think that most of us wouldn't be spending an inordinate amount of our incomes on a depreciating asset.
However, in figuring all of this out, I hope people are taking into account that they should be saving some money and not pumping all of their income into bills each month. Vacations, college savings for kids, retirement, etc. all need to be taken into account when figuring out how much you can really afford. It's usually less than what you think initially.
Senior Moderator
Joined: Jun 2005
Posts: 14,667
Likes: 13
From: NY
Originally Posted by RaviNJCLs
^^^
I think the 15% includes payments aside from just the car payment. I'm actually a bit over, because my ezpass is almost $250 to $300 a month. Tolls kill me.
I think the 15% includes payments aside from just the car payment. I'm actually a bit over, because my ezpass is almost $250 to $300 a month. Tolls kill me.
Originally Posted by LuvMyTSX
Ouch. Tolls will do that quickly. When I first started this job, I was commuting 110 miles round trip on the Turnpike, which was about $110 or so a month. Look out....they are thinking of putting tolls on 78, which would really suck considering how much congestion there already is on that road.
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