Hyundai has a great PR team...
04-06-2011, 11:48 PM
#1
_____ like a rabbit
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Hyundai has a great PR team...
http://creativity-online.com/work/hy...ojection/22846
Awesome!
I'm pretty impressed by the caliber of advertising coming out Hyundai. Good stuff
Awesome!
I'm pretty impressed by the caliber of advertising coming out Hyundai. Good stuff
04-07-2011, 10:54 AM
#5
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I don't get it. What's the point?
Sure it looks klnd of cool, but it doesn't say anything.
Creativity for the sake of creativitiy is fine. But that doesn't mean it makes good advertising. And when you half-forget why you're creating something, you end up with a half-effective outcome.
And that's what this is (IMHO), half as creative as it could be and half as effecive as an advert because they didn't choose between pure creativity and effective advertisement.
Sure it looks klnd of cool, but it doesn't say anything.
Creativity for the sake of creativitiy is fine. But that doesn't mean it makes good advertising. And when you half-forget why you're creating something, you end up with a half-effective outcome.
And that's what this is (IMHO), half as creative as it could be and half as effecive as an advert because they didn't choose between pure creativity and effective advertisement.
04-07-2011, 11:13 AM
#7
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I don't get it. What's the point?
Sure it looks klnd of cool, but it doesn't say anything.
Creativity for the sake of creativitiy is fine. But that doesn't mean it makes good advertising. And when you half-forget why you're creating something, you end up with a half-effective outcome.
And that's what this is (IMHO), half as creative as it could be and half as effecive as an advert because they didn't choose between pure creativity and effective advertisement.
Sure it looks klnd of cool, but it doesn't say anything.
Creativity for the sake of creativitiy is fine. But that doesn't mean it makes good advertising. And when you half-forget why you're creating something, you end up with a half-effective outcome.
And that's what this is (IMHO), half as creative as it could be and half as effecive as an advert because they didn't choose between pure creativity and effective advertisement.
For some people an advertisement needs to make a logical argument of sorts. For others, an emotional response. It can be a simple as "That ad made me feel good" and you then associate it.
/freudianbabble
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04-07-2011, 11:18 AM
#9
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I think with the line of thinking that most people seem to have these days, the ad doesn't need to have facts. People will do their own research to get the facts. The purpose of the ad is to get the people to go do the research. Gen Y person sees "cool" ad, Gen Y person gets online and researches product.
Plus, regardless of generation and thinking, creating an emotional response: marketing at it's best. You don't need facts (or even a worthwhile product) if you have created an emotional connection.
Plus, regardless of generation and thinking, creating an emotional response: marketing at it's best. You don't need facts (or even a worthwhile product) if you have created an emotional connection.
04-07-2011, 11:27 AM
#10
I drive a Subata.
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And the fact that we are talking about this..............
.................was the point of this type of advertising.
I've already seen this thing via many different ways. My facebook wall, twitter, news, friend emailing me...
This was the objective of this campaign, and they have successfully executed it.
.................was the point of this type of advertising.
I've already seen this thing via many different ways. My facebook wall, twitter, news, friend emailing me...
This was the objective of this campaign, and they have successfully executed it.
04-07-2011, 11:33 AM
#11
I think with the line of thinking that most people seem to have these days, the ad doesn't need to have facts. People will do their own research to get the facts. The purpose of the ad is to get the people to go do the research. Gen Y person sees "cool" ad, Gen Y person gets online and researches product.
Plus, regardless of generation and thinking, creating an emotional response: marketing at it's best. You don't need facts (or even a worthwhile product) if you have created an emotional connection.
Plus, regardless of generation and thinking, creating an emotional response: marketing at it's best. You don't need facts (or even a worthwhile product) if you have created an emotional connection.
And the fact that we are talking about this..............
.................was the point of this type of advertising.
I've already seen this thing via many different ways. My facebook wall, twitter, news, friend emailing me...
This was the objective of this campaign, and they have successfully executed it.
.................was the point of this type of advertising.
I've already seen this thing via many different ways. My facebook wall, twitter, news, friend emailing me...
This was the objective of this campaign, and they have successfully executed it.
There are quite a few ads (mostly billboard/magazine ads) out there that at face value don't really communicate anything or even associate with the brand aside from strategic placement of the brand.
For example:
04-07-2011, 12:43 PM
#12
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Good response. Pretty much if I am in the market for a particular product/service, I would want a logical advertisement that tells me about the product/service. But If I am just watching something to enjoy it, I just need it to be cool. Even mindlessly cool. Now, if it can manage to be both, then even better!
04-07-2011, 02:54 PM
#13
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Good points.
But, needless to say, the ad didn't do anything for me.
But, needless to say, the ad didn't do anything for me.
04-07-2011, 03:36 PM
#14
I drive a Subata.
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Don't worry. I don't like Accent neither. I just like the vid. 
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