Is the BMW X6 a Massive Sales Failure?
#1
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November 4, 2008
Where are the people who thought that the BMW X6 would be a huge success? Do I hear cricket chirping?
Earlier this year, BMW AG chief executive officer, Mr. Norbert Reithofer, announced that the BMW X6 had been already sold out for this year. According to him, BMW planned to produce 40,000 units in average worldwide, in a full production year during the product’s lifecycle. Half of the worldwide production quota will be reserved for U.S sales, which means 20,000 units.
Thus far, for the first 7 months since the X6 has been on sale, North American sales have totaled only 3,718 units. At this rate, BMW is on track to sell less than 6,500 units or only 32% of their stated figures for an entire year of sales.
Is the BMW X6 a MASSIVE SALES FAILURE?
Where are the people who thought that the BMW X6 would be a huge success? Do I hear cricket chirping?
Earlier this year, BMW AG chief executive officer, Mr. Norbert Reithofer, announced that the BMW X6 had been already sold out for this year. According to him, BMW planned to produce 40,000 units in average worldwide, in a full production year during the product’s lifecycle. Half of the worldwide production quota will be reserved for U.S sales, which means 20,000 units.
Thus far, for the first 7 months since the X6 has been on sale, North American sales have totaled only 3,718 units. At this rate, BMW is on track to sell less than 6,500 units or only 32% of their stated figures for an entire year of sales.
Is the BMW X6 a MASSIVE SALES FAILURE?
![](http://www.hotlinkfiles.com/files/2020386_yopxk/X6-Fail.jpg)
#3
probably autolies
#4
The sizzle in the Steak
![Why Me](https://acurazine.com/forums/images/smilies/whyme.gif)
Like any other car these days is selling in massive numbers.
ALL mfg. are in massive sales losses.
#6
![Thumbs down](https://acurazine.com/forums/images/icons/icon13.gif)
Yes, and the CS Concept is CANCELED too...
http://www.autospies.com/news/BMW-CS...ANCELED-37008/
BMW Dumps 2008 Outlook Amid Global Autos Slowdown
BMW Abandons 2008 Profit Target
http://www.autospies.com/news/BMW-CS...ANCELED-37008/
BMW Dumps 2008 Outlook Amid Global Autos Slowdown
BMW Abandons 2008 Profit Target
#7
I think its funny that people actually bought that useless, good looking thing. I like the X6 styling (specifically, the rear) but its so unpractical, its silly. X5 anyday
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#9
99 TL, 06 E350
I saw one at a promotion for a running marathon, but that's it. Never saw one on the road. I have the bad feeling that the new TL is going to do the same.
#10
Senior Moderator
My dealer has a 5 month wait on them. ![Dunno](https://acurazine.com/forums/images/smilies/dunno.gif)
My guess is when they predicted the 20k units being sold, that was before the dollar being so weak. So now BMW cut back on their allocations for the U.S so we wont be getting as many.
They doing that for the whole lineup.
![Dunno](https://acurazine.com/forums/images/smilies/dunno.gif)
My guess is when they predicted the 20k units being sold, that was before the dollar being so weak. So now BMW cut back on their allocations for the U.S so we wont be getting as many.
They doing that for the whole lineup.
#11
dɐɹɔ ǝɥʇ ʇɐɥʍ
#13
#21
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![Wink](https://acurazine.com/forums/images/smilies/wink.gif)
I dont know why, but its so good looking, I'd rock one.
#23
The Third Ball
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And Ive seen a few on the roads. Saw a white one the other day.
#25
#26
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#27
Safety Car
one of my favorite designs in the past couple years. believe it or not.
seen about 10 in the NYC area.
Is it overpriced and useless? Sure. but it certainly looks good doing it.
seen about 10 in the NYC area.
Is it overpriced and useless? Sure. but it certainly looks good doing it.
#28
The sizzle in the Steak
I've seen 'em on the road from time to time.
I like them.....but the price is too steep.
I like them.....but the price is too steep.
#29
Suzuka Master
I like it but would buy something else instead. White one is sexy.
#31
Senior Moderator
crazy middle easterns are loving the X6. They sold out a year worth of allocations on the X6 there.
http://www.ameinfo.com/173227.html
Only failure here is that they cant keep up with the demand.
http://www.ameinfo.com/173227.html
Only failure here is that they cant keep up with the demand.
#32
Mazda3 and Honda Civic in
#38
boost owns
I have seen like two of these on the road. They are ugly, useless and I hate them. I hope BMW discontinues it and moves on to produce more good vehicles and stop wasting sheet metal on these god-forsaken rolling abortions.
#39
Senior Moderator
I still havent seen one on the road yet
#40
Saw a silver one on the road today. It has a sort of presence... I think I would rock it if given the chance. It just reminds me too much of an X5 with the roof sloped. I'd lower it first before anything else.