Super excited. I've been following the forums and news daily. They released shots of the camo'd version yesterday. It sounds like it is going to be revealed in April, and come out this fall.

I've already got the misses a car of her liking with a written agreement that I could replace our family car (Outback) for the Bronco. Even contacted Subaru to inquire about lease extension to time up taking ownership of the Bronco, which puts me out to mid 2021

I guess we have to wait and see, but it sounds like a good / safer alternative to a Wrangler for a boxy family truck.

 

already planning the route for my slow speed pursuit on the 405

 

You'll probably have to wait a while to get one without dealer markup... The buzz is strong for this one so they'll sell fast initially.

 

Without a doubt...which is why I looked into a 6 month extension for my current lease (March 2021 ext. 6 mos to Sept 2021). Hopefully that gives me enough cushion time-wise for mark-ups to subside. This thing will probably lease horribly, so prepared to purchase. Same economics go for the wrangler - the leases are not good, even though the real-world depreciation/resale is phenomenal.

I dont know how much the mark-ups will be. But they are saying mid $30k base. If a nicely equipped 4 door could be had in the mid/upper $40s, inclusive of a small mark-up, i think that may end up being a good deal compared to a loaded Wrangler, or LR Discovery, etc. And unless the 1st model year ends up being super buggy, i could see this having good resale, so wouldnt mind a mark up, as long as it wasnt crazy. But again, getting pretty ahead of myself until we see how it plays out.

 

I thought Wrangler leases were really good because the residuals are awesome? I think the unlimited willys had a 71% or something like that after 3 years lol.

 

You would think so, from a conceptual standpoint. But for leases, they either underestimate the resale, or beef up the money factor, because the leases are very unimpressive for a car you know has outstanding resale. I think the demand is strong enough that Jeep doesnt have to "give away" wrangler leases. I consider a good lease to be $100/mo per $10k MSRP (assuming $0 down and typical lease term), and the wrangler was higher than that - which is IMO a bad lease for a car with a 70%+ resale value.

That said, I wouldnt be surprised if Ford Broncos lease the same. Typical Ford fashion, they may run their leases on the Bronco at 55% resale, when the real-world resale may be similar to a Wrangler @ 70%. Which again, is why I would stomach a small mark-up on a purchase.

 

True, with a 70% residual (worst case) it's almost not even worth leasing it at all.

Also, for your options comment, I'm sure they'll do the option style the same as Jeep where everything is optional. Some of the people buying offroaders to actually off road them don't want option packages, they want to pick and choose what they want. For example, a friend of mine wanted a 4 door Rubicon, V6, in blue, not painted hard top, heated seats, no leather, LED headlights, no safety gizmos, bigger infotainment screen, no nav, and a manual trans...so that's what he got.

Because of that, it'll get expensive fast for sure unless you go with a super base model.

 

I think it will somewhat be like that. It depends how they offer trim levels. Based on the photos, many are saying it will be a half step below Wrangler off-road capabilities. Removable doors are still TBD; approach angles look to be less aggressive, as does the suspension setup. So maybe the options/trim will be somewhere in between what you would find on a 4-Runner/Tacoma vs Wrangler. As long as a decent optioned "on-roader" could be had under $50k, I would see value there.

 

You can get a decently optioned on roader Wrangler for less than $50k now so there's that...or just go 4Runner if/when they finally decide to modernize the damn thing.

 

Dont have the greenlight to put the kids in a wrangler.

 

A 4Runner would be great, but the platform is pretty dated & for me, the economy sucks for a DD, for me.

 

Not anxious but definitely curious to see what actually comes of this. Soooo many different renders and so much speculation that I'm curious to see what Ford actually shows this spring...

 

I had one as a rental for a week and while it was nicely equipped, it didn't do much for me. Ride was a bit better than the Wrangler but not much and it drank gas but looks nice

 

The T4R & Tundra are overdue for an update. IIRC, the Tundra is largely unchanged apart from cosmetic updates since 2007 & the 4R since 2009.

 

i am seeing articles that it will likely debut at NY Auto Show in April, not Detroit. Called into local Ford dealership and they are saying the same - Ford is bringing the car out to the Northeast in early April for the debut. They will start taking deposits within 1 or 2 weeks of the debut. They also said it is unlikely that there would be dealer mark ups, as those are generally designated for performance vehicles such as GT350, Raptor, etc, but i'll believe it when it see it.

 

I would be genuinely surprised if the first few Broncos don't have a markup on them. I imagine it's going to be a pretty hot commodity, at first.

 

Agreed. He said "Ford only pushes mark ups on performance vehicles"....which sounds like BS given it's the dealer that places the mark up. it doesnt come down from ford.

 

it's gonna be worse then raptors, esp in CA. The dealer on me as of yesterday has 15 raptors on the lot all with a $15K markup they will not budge from

I can go out of state and get them for $10K off

 

been hearing rumors tundra upgrade is pushed back yet another year. Looking at 2022, which is suicide for toyota IMO. While I love my tundra.....the interior is fucking atrocious. The seats are the worst i've ever sat in.

 

My dealer, when I had my F150, had markups on all their 'performance' products.
Focus ST, Focus RS, GT350, Raptor. Then they have their dealer aftermarket trucks (Tonka style & other lift+accessory units)
I imagine, at least, a 10k markup on the Bronco for the first few to hit the lot.

 

We have an 07 & 15 in the family, the 15 is nicer to be in, but largely the same truck.

I remember the first time I drove a Tundra, I was surprised that I couldn't reach the 'Tune' knob on the right side of the stereo without leaning a bit Such a wide truck.

 

I will say this, it's probably the most versatile, used vehicle i've ever owned. Probably my most favorite vehicle i've owned.

 

My father-in-law's 07 has made the trek from CA to TX a few times without incident, twice with a trailer.

 

I think it'll depend on the trim levels at launch. I'm sure the poverty spec Broncos won't really have much if any markups but the higher trim levels for sure will.

And $15k markup on a Raptor!? California never ceases to amaze me with stupid people willing to pay that. Around here there are hardly any cars with a markup anymore though most dealers won't budge from MSRP on those sorts of cars. Local dealer wouldn't budge from MSRP even on a Golf R when I was looking.

Edit: Just looked at Raptors locally, can easily get one for $10k off lol.

Markup on a ST is hilarious. RS models had markups for a few months until people realized how horridly uncomfortable they were to drive and dealers couldn't move them anymore. They've depreciated HEAVILY and you can already get MY16 cars with ~20k on the clock for mid 20's. GT350 is no surprise but that's for sure ending with the GT500 hitting lots soon. Raptors really surprise me though, these aren't limited edition trucks at all, they'll just keep making as many as people want to buy lol.

A Toyota truck...repeatedly reliable for long distances?!?! You don't say!

Now we just need to see how the Stelvios on here do the same.

 

Resurrecting this thread now that the two door and four door versions leaked as of yesterday.

https://jalopnik.com/2021-ford-bronc...-it-1842218555

Ford forums have a more cleaned up photo which eliminates most skepticism for those thinking this may be a rending.

Any thoughts thus far?

 

Other than the light up badge on the front, I think it looks pretty cool! It'll be interesting to see what the interior looks like.

 

I don't know... I kinda like it, kinda don't. Probably have to see one in person to make a final call...

 

i feel the same. i was all-in on this, but now have some reservations.

This design isnt exactly rocking the boat. very vanilla. Maybe if they had better fender flares, and some more design elements on the side body work....I would have to see it in person, and also get a better idea of how the top operates. in all honesty, if you had never seen a wrangler before, and waited a year to see a leaked image of the JL, you would probably find it more intriguing.

 

Side reminds me of a Jeep. Front reminds me of an FJ. I hope the rear has more character because so far it really doesn't look so unique.

 

It's very function over form which is something I can appreciate. Also, the blandness is a blank canvas for the inevitable aftermarket for something like this. Imagine this thing with a lift, 35's, and a couple visual mods. It'll be boss.

 

I hope it is something special because lately all the dead cars that were brought back alive are nothing like the originals.

 

I agree with the sentiments about the bland styling, especially the flares - they look like plain aftermarket pieces.

Always happy to see a vehicle like this being made. I liked the FJ for what it was and was sad to see it go.

 

I'm betting they are designing this truck for the aftermarket crowd ala Jeep...and Ford wants a huge piece of that action. Base models will plain....modders will go nuts on them.

 

I think it looks pretty cool, but i still like the 4runner and it's guaranteed reliability.

 

Meh, looks Wranglerish.

 

got in my reservation on Monday night right after the reveal.

Unfortunately, you need to pick a dealer to make a reservation (and specify 4 or 2 dr and trim), so you are at the dealers mercy for any mark-ups. If you're not happy with the mark up (if there is one), you get back your deposit (it's meaningless - 100 bucks) but you lose your place in line. Which is pretty brutal given we may be looking at a 9 month wait to begin with. Ford should remove this policy, given it eliminates the competitive nature of doing business. I think there is a petition going on to do so.

Anyway, I picked the 4 dr Outerbanks (which is similar to the Wrangler Sahara). They released base prices for each trim, and disclosed packaging/availability across the trim levels, but without pricing for said packing. Maybe next month? This seems to be spec'd out, and priced like a wrangler, so once you start adding simple luxuries like leather, adaptive cruise, sound deadending, removable hard top you're looking at ~10k of options, and boom, it breaks $50k (as does a fairly equipped Sahara). It's amazing Ford marketed this at $29xxx, but you could price out one above $50k without breaking a sweat, and a highly speced version (with both luxury items and off-roading bits) breaking $60k. So we will see if a Dealer ADM takes me even further to the deep end where i pull the plug.

...ok, so I'm just talking to myself at this point...

Any one else out there?

 

Nope, I've put too much money into my Wrangler to consider moving on from it. Also, it only has 22k miles on it.

You made the right choice though. If I was going to buy an off road rig right now, it would be a Bronco. Especially if they start having a good Bronco community and events akin to Jeep Jamborees.

That said, why not put a deposit down at multiple dealers and see which one gives you the best price?

 

Nothing I could afford this year, but I love that they offer a 2 door, a manual and 16" steelies. That would probably be what I would shoot for, though looking at their options packages it doesn't look like you can get that and all the other axle options.

 

I've never wanted an off-road vehicle until after seeing the reveled Bronco, but I'll wait for a pre-owned one if I ever do get it. Love me some Ford depreciation.

 

I could only justify the price if the car is used as a family suv / road trip / weekend hauler. So i am optioning it out that way. but the cost for a new ford is really hard to wrap my head around. could get a luxury SUV CPO that was over $70k new for the same money. Luckily, or hopefully, these things follow the same depreciation curve as a wrangler (which i think at one point was listed as the #1 least depreciating vehicle)