Nikon introduces CoolPix AW100 rugged compact camera
Wednesday, 24 August 2011 04:03 GMT < Previous Next >
The Nikon AW100 rugged waterproof camera has surfaced. It features a 5x image stabilized zoom lens (28-140mm equivalent in 35mm terms) and a 16MP CMOS sensor. It is waterproof to 10m (33ft) and drop-proof from 1.5m (5ft) and features built-in GPS. It's the first time Nikon has dipped its toe in the waterproof sector since its famous Nikonos series was discontinued in 2001.

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READY FOR EXTREME ADVENTURE: THE AW100 IS THE FIRST NIKON COOLPIX BUILT TO CHALLENGE THE ELEMENTS


Nikon's Newest COOLPIX Camera Goes Extreme with Compact Rugged Body, CMOS Sensor for Superior Image Quality and GPS Capability

MELVILLE, N.Y. (August 24, 2011) – Today, Nikon Inc. announced the new COOLPIX AW100, a camera that can stand up to the rigorous expectations of those with an appetite for adventure who demand incredible image quality within a strong, durable body. The waterproof, freeze proof and shockproof COOLPIX AW100 is forged with features for adventure seekers who need amazing image quality and Full High Definition (HD) movie recording to keep pace with their active lifestyle.

The COOLPIX AW100’s newly designed rugged chassis is built to withstand harsh environments, yet is compact and lightweight enough to pack for a weekend on the trail. Ready to conquer the rocks, the ice and the waves, the AW100 hosts a myriad of Nikon core technologies aimed at providing stunning images and Full HD 1080p movie recording as well as new GPS technologies for outdoor enthusiasts.

“With detailed engineering and advanced technology, the COOLPIX AW100 is the rugged compact camera for the adventure enthusiast who never slows down and needs a camera that delivers amazing images and stunning Full HD movies without a second thought,” said Lisa Osorio, General Manager of Marketing at Nikon Inc. “The AW100 is as tough as the user that needs it, and it offers a sturdy exterior and advanced technology that enables users to capture life’s triumphant moments.”

Adventures Captured with Stunning Detail
The fast and compact AW100 can be used underwater to a depth of 33 feet, is shock resistant from a drop of five feet and weather resistant down to a frigid 14°F. Whether staring in the face of a raging monsoon or kayaking down the rapids, the battery-chamber, SD card slot, HDMI mini connector and USB/audio video connector are securely covered to prevent intrusion from the elements. Because every extra ounce matters when packing for a trek, the COOLPIX AW100 is one of the thinnest and lightest among true water-proof cameras at approximately 0.9-inches thin and 6.3 ounces light.

Image quality is what sets the COOLPIX AW100 apart from the pack, and the camera features a 16.0-megapixel backside illuminated (BSI) CMOS sensor for improved picture quality even in challenging low-light conditions. Whether scrambling a cliff face in scorching sunlight or carefully treading underneath a dense jungle canopy, users can confidently capture images in a variety of light. The camera uses a high sensitivity mode to capture the action in low-light and also features a maximum ISO of 3200 for the
ability to capture images where lesser cameras do not make the cut. For added versatility, the COOLPIX AW100 also features a 5x Wide Angle Zoom-NIKKOR ED glass lens (35mm equivalent of 28-140mm) to let users shoot wild POV angles and zoom in on the action. When the action starts moving fast, the AW100 helps to create blur free images with the use of Nikon’s Vibration Reduction (VR) to minimize camera shake to capture sharp images and HD movies.

Engineered with Adventure in Mind
The COOLPIX AW100 is born to be extreme and includes features created for the adventurer. The new GPS function and internal map display allow photos to be displayed via location information and saves latitude and longitude information in the image data. Consumers can now shoot and track their route with the included Nikon ViewNX2 software, Nikon’s picture sharing site mypicturetown.com or Google Earth™ to pinpoint the exact orientation at the top of a ski slope or display thumbnails together with a map of the terrain. The camera will also track location while not in use so the user can show an accurate map of their travels up the mountain or kayaking down a river. The AW100 also includes an E-compass, allowing the user to orientate via the LCD screen.

The COOLPIX AW100 also features a new Action Control operation, which allows photographers to assign a function to a swinging motion to swiftly select specific settings such as scene mode by simply shaking the camera, avoiding the need to remove gloves in situations like skiing, diving or hiking. The camera has a large 3.0-inch, bright LCD screen with Clear Color Display and anti-reflective coating, providing the ability to see in difficult lighting conditions. Users are also able to mount the camera securely to various mounting systems via the built-in standard tripod mount.

Full HD Movie Recording
Adventure happens fast, and the AW100 is ready to capture Full HD video to document the day’s climb, hike, bike or dive. The COOLPIX AW100 can capture stereo audio and has the ability to optically zoom during video recording. In addition to Full HD, the camera features a dedicated movie-record button enabling fast, one-touch recording on the fly. Creative movie making can happen with slow and fast action recording options; shoot slow-motion movies at 60, 120 and 240 frames-per-second (fps) or capture fast motion movies at 15 fps.

COOLPIX Technology
The new COOLPIX AW100 also includes Nikon’s EXPEED C2TM image processing engine resulting in enhanced image quality and processing speed. With the high-speed continuous shooting performance of the camera’s CMOS sensor, combined pictures are used for challenging lighting conditions. When HDR controls are accessed in Backlighting Scene Mode, the camera combines consecutive images of different exposure so that a wide tonality is achieved.

Additionally, the COOLPIX AW100 includes Easy Auto Mode, which automatically recognizes the shooting situation and adjusts camera settings accordingly for great pictures. The Smart Portrait System incorporates a series of automatic functions including In-Camera Red-Eye Fix™, Face-Priority AF, Face Priority AE, Smile Mode, Blink Warning, Skin Softening and Pet Portrait mode. Additionally, the COOLPIX AW100 comes with the UE-E23, an attachable 40.5mm thread filter mount adapter.

Price and Availability
The new COOLPIX AW100 is scheduled to be available in early September 2011 and will have an estimated selling price* of $379.95. It will be available in black, blue and a distinctive, highly visible orange.

*Estimated selling price listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time

Nikon releases CoolPix S1200pj, S8200, S6200 and S100 compacts
Wednesday, 24 August 2011 04:03 GMT < Previous Next >
Nikon has extensively refreshed its CoolPix 'S' series with the launch of the S8200, S6200, S1200pj and S100 compact cameras. The S8200 is a an updated version of the S8100, now featuring a 16MP CMOS sensor but retaining the impressive 25-350mm equiv lens. Meanwhile the S6200 has a 16MP CCD sensor with 25-250mm lens. The S1200pj is the latest in Nikon's line of projector cameras and features a brighter, higher-contrast projector. This too is built around a CCD (albeit only a 14MP example), offering the same 720p24 video as the S6200. Finally, the S100 is a card-style camera built around the same 16MP CMOS chip as the S8200 and consequently also capable of 1080p24 video capture. It features an 810k dot OLED touch screen.

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WITH SLEEK DESIGN AND INCREDIBLE FUNCTIONALITY, THE NEW COOLPIX "S" SERIES SETS THE TREND FOR HIGH QUALITY IMAGES AND HD MOVIES


Nikon Coolpix S1200pj

Whether Looking for Superzoom Capabilities, Fashion-Forward Design or Unique Ways to Share, Nikon's New COOLPIX Digital Cameras Have Something for Everyone

MELVILLE, N.Y. (August 24, 2011) – Today, Nikon Inc. introduced four new digital cameras to the COOLPIX S-Series lineup to address the unique lifestyle and needs of the social user who cares about the quality of the images they take and share. The new COOLPIX S-Series puts the “fun” in functionality by delivering enhanced zoom ranges and new ways to share photos and High Definition (HD) video, while being backed by Nikon core technologies like Vibration Reduction (VR) and EXPEED C2™ digital image processing.

Expanding on the ultra compact superzoom category, the new COOLPIX S8200 and COOLPIX S6200 deliver high performance zoom with quality NIKKOR optics, while the new COOLPIX S1200pj offers a unique way to share content with a 20-lumen built-in projector and compatibility with the iPhone, iPad or iPod touch*. With an enhanced organic LED (OLED) touch screen and chic design, the trendy COOLPIX S100 is the fun to use, stylish camera to see and be seen with.

“The new COOLPIX S-Series cameras combine Nikon’s renowned image quality and superior technology in slim, stylish bodies for connected users who love to share their memories with others,” said Lisa Osorio, General Manager of Marketing at Nikon Inc. “With easy-to-use features and fun capabilities, these cameras inspire consumers to shoot, record and share, while reflecting their personal style.”

Great Photos and Movies Made Easy with COOLPIX Technology
A hallmark of the COOLPIX brand, Nikon remains a trendsetter with its compact cameras in a number of vibrant colors to match any personal style and budget. The new COOLPIX S8200, COOLPIX S6200, COOLPIX S100 and COOLPIX S1200pj incorporate Nikon’s world-class NIKKOR optics, delivering accurate detail and brilliant color, as well as Nikon’s EXPEED C2™ digital image processing engine to help ensure high-quality pictures with stunning tones and sharpness. Additionally, all four COOLPIX cameras include Scene Auto Selector or Easy Auto Mode, which allows the camera to automatically recognize the shooting situation and adjust camera settings accordingly to produce amazing pictures

To capture flattering portraits, the new S-Series cameras all feature the Nikon exclusive Smart Portrait System, which incorporates a series of automatic functions including In-Camera Red-Eye Fix™, Face-Priority AF, Smile Mode, Blink Warning and Skin Softening to flatter even the most camera-shy subject. Both the new COOLPIX S8200 and COOLPIX S100 include Nikon’s Easy Panorama Mode, which delivers dynamic panorama photos simply with a single press of the shutter button.

The COOLPIX S8200 and COOLPIX S6200: The New Standard for Compact Zoom
The new COOLPIX S8200 ups the ante of pocketable super zooms with an impressive 14x Optical Zoom-NIKKOR ED glass lens integrated into a surprisingly compact body (approximately 1.3-inch depth). To help capture images in challenging lighting conditions, the COOLPIX S8200 includes a 16.1-megapixel backside illuminated (BSI) CMOS sensor for fast and responsive speed and exceptional low-light performance. The COOLPIX S8200’s speedy performance is accelerated thanks to its high-speed continuous shooting which can capture five shots at up to six frames-per-second (fps) and a pre-shooting cache that records images before releasing the shutter to capture the action faster than a user’s reflexes. From fast-paced action shots to nights out on the town with friends, the COOLPIX S8200 helps to ensure that every moment is captured. Additionally, photos and movies are composed, captured and edited easily on the bright 3.0-inch (921,000-dot) LCD display.

For amazing movies even at the spur of the moment, the COOLPIX S8200 features Full HD (1080p) video with stereo sound and amazing optics that lets the user capture with confidence. For even more dynamic movies, consumers have the ability to zoom during recording. To help further unleash creativity, the COOLPIX S8200 has a host of Special Effects (when shooting movies and stills) and Filter Effects (in playback mode for still images), including Selective Color and Fisheye Effect.

Rounding out the new superzoom lineup, the COOLPIX S6200 packs a versatile 10x Optical Zoom-NIKKOR ED glass lens in a super slim body (approximately 1-inch depth) for an easy-to-carry, yet stylish solution for capturing memorable images in an instant. Beautiful photos are achieved with the help of the COOLPIX S6200’s 16.0-megapixel resolution and VR system to eliminate blur. With HD (720p) movie recording, a large 2.7-inch LCD display and a selection of Special Effects, creating unforgettable photos and movies is a breeze.

The COOLPIX S8200 will be available in mid September 2011 for an estimated selling price*** of $329.95 in a choice of colors including black, silver and red, while the COOLPIX S6200 will be available in mid September 2011 for an estimated selling price*** of $229.95 in red, pink, silver, blue and black.

The COOLPIX S1200pj: Share with Flair
Building off of the award winning innovations from its predecessors, the COOLPIX S1200pj encourages a new level of content sharing with a powerful and brighter 20-lumen built-in projector. For added versatility, the COOLPIX S1200pj works with an iPhone®, iPad® or iPod touch® allowing users to project images and movies stored on these devices as well as online content. In addition, the camera maintains the ability to project content from a computer, such as presentations of multimedia content. The COOLPIX S1200pj also offers improved operability including illuminated icons and raised controls for easier access, even in the dark. Projecting an image up to 60-inches wide, the COOLPIX S1200pj helps make a big impression, whether in front of clients during a business meeting or at the center of a party.

The COOLPIX S1200pj includes must-have features to help capture great photos and movies including 14.1-megapixel resolution, 5x Optical Zoom, HD (720p) movie capture with stereo sound and a 3.0-inch LCD screen display to help compose at the touch of a finger. The user can also add their artistic touch to
their images with a variety of Special Effects and Filter Effects. Compact enough to slip into a pocket, the COOLPIX S1200pj goes wherever life takes it.

The COOLPIX S1200pj will be available in mid September 2011 for an estimated selling price*** of $429.95 in black and pink.

The COOLPIX S100: Smart Features, Beautiful Design
Beauty is now in the hand of the beholder with the stylish COOLPIX S100. The seriously slender COOLPIX S100 has a large 3.5-inch, strikingly bright (820,000-dot) OLED touch screen with an enhanced user interface, so images and movies pop when playing them back. The COOLPIX S100 is a stand-out camera for those who strive to stand out themselves.

For the trendsetting user who requires the top technology, the COOLPIX S100 features a 16.0-megapixel BSI CMOS sensor, 5x Optical Zoom and Full HD (1080p) recording with stereo sound for impressive images and movies even in low-light. With the new COOLPIX S100, creativity is at the user’s fingertips. In addition to a wide selection of Filter Effects, the COOLPIX S100 also features 3D-image recording capability, proving that good looks and intelligent features can live together harmoniously.

The COOLPIX S100 will be available in mid September 2011 for an estimated selling price*** of $299.95 in a choice of attractive colors including red, black, purple and gold.

* iPhone®, iPad® and iPod touch® are registered trademarks of Apple Inc.
** Compatible with iPhone® 4, iPhone® 3GS, iPhone® 3G, iPad® 2, iPad®, iPod touch® 4th generation, iPod touch® 3rd generation, iPod® photo and iPod nano® 6th generation
*** Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

Nikon CoolPix P7100 announced and previewed
Wednesday, 24 August 2011 04:03 GMT < Previous Next >
Nikon has announced the CoolPix P7100 - an updated version of its P7000 enthusiasts' compact. The P7100 addresses many of the faults that held back its predecessor in our round-up late last year. So, while the specifications improve by gaining an extra control dial and a flip-out LCD, the biggest improvement is to the camera's responsiveness (the image quality never really being in question). We had a chance to use the P7100 and have prepared a brief hands-on preview.

Click here to read our hands-on preview of the Nikon CoolPix P7100

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SUPERIOR IMAGE QUALITY AND VERSATILE PERFORMANCE GO FULL THROTTLE WITH THE NEW NIKON COOLPIX P7100 DIGITAL CAMERA


Nikon’s New Flagship COOLPIX Camera Offers Advanced Photo Technologies and Vast Creative Control for the Experienced Photographer

MELVILLE, N.Y. (August 24, 2011) – Today, Nikon Inc. announced the new COOLPIX P7100, the digital camera that packs stellar image quality, swift performance and a variety of creative manual controls into a compact, lightweight camera body. The 10.1-megapixel COOLPIX P7100 is the ideal camera that advanced photographers will seek as a companion to their D-SLR camera when both portability and superior image quality are a necessity.

The new COOLPIX P7100 easily assumes the role as the new COOLPIX flagship by delivering amazing image quality, stunning High Definition (HD) movies and high speed performance to create an appealing package for professionals and enthusiasts alike. With an overall emphasis on image quality, consumers can expect rapid response in all aspects of camera operation, which also encompasses a new enhanced AF system for tack-sharp images in a variety of lighting conditions. Whether shooting landscapes or action, users have full creative control with the new 3.0-inch tilting vari-angle LCD screen, full manual features and new Special Effects that add a new dimension to images. With the aid of Nikon core technologies and distinctive new features and controls, the COOLPIX P7100 digital camera shifts image quality and performance into overdrive.

“The new COOLPIX P7100 is an enthusiast compact camera that provides stellar image quality, superior mobility and operability, as well as quick response and performance during even the most challenging shooting situations,” said Lisa Osorio, General Manager of Marketing at Nikon Inc. “The COOLPIX P7100 will allow users to explore their creative freedom, yet delivers the amazing results that they have become accustomed to with their Nikon cameras.”

Emphasis on the Image
Stunning image quality is a hallmark of Nikon products, and the COOLPIX P7100 includes a number of Nikon core technologies such as the high speed EXPEED C2TM image processing engine that is designed to deliver stunning results in diverse situations. New image processing technologies maximize the performance of the large 1/1.7-inch, 10.1-megapixel CCD sensor to deliver sharp, low-noise images that explode with vivid color. By expanding the capabilities of the large CCD sensor, images show reduced noise at both low and high ISO sensitivities. The result is a new level of clean, tonal depth to images, creating an enhanced sense of dimension to any subject and amazingly faithful color reproduction.

Building upon a legacy befitting a world class optics manufacturer, the camera comes equipped with a versatile 7.1x Wide Angle Optical Zoom-NIKKOR ED glass lens (35mm equivalent to 28-200mm). Additionally, a built-in Neutral Density (ND) filter expands the exposure selection range when shooting in slow shutter speeds and in maximum aperture settings. The 7.1x Wide Angle Optical Zoom-NIKKOR ED glass lens is constructed with two Extra-Low Dispersion (ED) glass elements to help achieve high reproduction capability with less chromatic aberration when capturing images and videos. Additionally, the COOLPIX P7100 uses optical Vibration Reduction (VR) to produce blur free photos while shooting images or HD video handheld or in low-light.

Rapid Response When it Counts
With enhanced high speed performance and quick response, the COOLPIX P7100 can capture decisive moments with confidence. The new Nikon P7100 features a new intuitive user interface that reacts seamlessly for high quality results in the blink of an eye. With blazing fast start-up, imperceptible release lag and enhanced shot to shot buffering, the P7100 promises to be ready at a moment’s notice. Operational workflow speed has been enhanced, such as switching time for various functions including playback, shooting, menu and button operation as well as navigation. The camera can also capture full resolution JPEG images at up to 1.2 frames-per-second (fps), and gives shooters enhanced response when shooting NRW (RAW) images both as a single frame and consecutively. Additionally, the COOLPIX P7100 is compatible with the latest high speed SDXC memory cards for maximum performance.

The 7.1x NIKKOR lens has been paired with an enhanced AF system to deliver sharp images and HD movies in a variety of shooting scenarios. Whether tripod mounted to capture a distant vista or shooting a candid portrait, the result is amazingly fast focus acquisition that is consistently sharp throughout the entire focal range, even on a moving subject.

Superior Creative Control for the Advanced User
Detailed engineering led to the authentic styling of the COOLPIX P7100, which calls upon many of the features that Nikon D-SLR cameras are known for, including easily accessible mode dials, rounded curves and friendly ergonomics, all housed within a compact form factor. Consumers can compose through the bright optical viewfinder or by the vivid 3.0-inch 921,000-dot tilting vari-angle LCD screen. The new tilt screen enables more flexible shooting at creative angles, including down low, overhead or for ease-of-use when mounted on a tripod. The clear color vari-angle LCD display with anti-reflective coating produces high resolution and faithful color reproduction with a wide viewing angle.

The camera’s four exposure modes (Program, Shutter, Aperture and Manual) provide creative control over image capture. For added versatility, the COOLPIX P7100 has a sensitivity range up to ISO 3200, but can also be set to Hi 1 at full resolution (ISO 6400 equivalent). The P7100 also offers functions that enable superior rendering when shooting at high sensitivities, including a Low Noise Night Mode and a Noise Reduction Filter. ISO sensitivity ranges from ISO 100 to 6400 (expandable to ISO 12,800 in Low Noise Night Mode) to ensure sharp, crisp images when shooting in low-light or photographing fast-moving subjects.

For further creative control, the camera offers multiple new Special Effects and Filter Effects to create truly inspiring images. The new Zoom Exposure automates this typically difficult technique to create dynamic images with a slow shutter. Consumers can also choose the Defocus Filter to produce intentional, artful blur or use the Cross Process to create nostalgic and imaginative color tones in
images. A new Creative Monochrome Filter can also be implemented to create a solarized look and feel to images or affect grain size in monochrome photos. Shooters can capture a wide tonal range in their images by utilizing the built-in High Dynamic Range (HDR) function as part of the Backlighting Mode, and can shoot in High/Low Key, Sepia and Painting Modes. While in Playback Mode, images can also be altered with a Fisheye Effect or Cross Screen Filter.

The design and interface of the COOLPIX P7100 has been created with the shooter in mind. It boasts two command dials including a new front mounted sub-command dial, which can be used to access settings and adjustments while holding the grip of the camera. The dials provide advance control and a sense of analog operation when using the camera for an enjoyable photographic experience. This control is implemented to simplify various operations using minimal controls. The COOLPIX P7100 also features a quick menu dial on the top of the camera. Through the quick menu dial, controls like ISO sensitivity, White Balance, advanced bracketing functions, My Menu, Picture Control and image size can be swiftly selected to capture desired results. Additionally, the camera’s Zoom Memory function enables the selection of a desired focal length during shooting.

For those shooting movies, the COOLPIX P7100 records High Definition (HD) movies at 720p (30 fps) with stereo sound through the built-in microphone. Users can also attach an optional external microphone, such as Nikon’s ME-1 microphone, via the stereo microphone jack. The P7100 also incorporates new movie recording features such as lens zooming during recording, a gain-up function to adjust the optional external microphone and an AE/AF lock available during recording, which is similar to that of a D-SLR camera. Additionally, the camera includes a mini HDMI connector that enables playback on HD televisions and other HDMI-enabled devices.

The COOLPIX P7100 can be connected to the optional 0.75x Wide-Angle Convertor WC-E75A, which allows for focal lengths as wide as 21mm (35mm format equivalent). P7100 users can also take advantage of Nikon's Creative Lighting System with the built-in accessory shoe that supports Nikon's i-TTL flash control, including compatibility with the SB-400, SB-700 and SB-900 speedlights.

Price and Availability
The Nikon COOLPIX P7100 will be available throughout the United States beginning mid September 2011 at an estimated selling price* of $499.95. For more information, please visit www.nikonusa.com.

Nikon has announced the J1 and V1 small sensor mirrorless camera. Built around what the company is calling the 'CX' format 10MP CMOS sensors, the cameras represent an entirely new line. They are able to shoot 1080p video and combines both phase detection and contrast detection autofocus. The 1" type sensor (13.2mm x 8.8mm) gives a 2.7x crop. The J1 kit with 10-30mm lens will cost $649.99 while the V1 kit, with magnesium body and viewfinder, will be $899.95

It may seem odd that Nikon would build its mirrorless system around a sensor so much smaller than the ones being used by its rivals. We think it makes a lot of sense for the company. Click here to read why.

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BUILT FROM THE GROUND UP: THE NIKON 1 SYSTEM BALANCES SPEED, STYLE AND SIMPLICITY TO CREATIVELY CAPTURE ALL OF LIFE'S SPONTANEOUS MOMENTS


The Nikon V1
The New Nikon J1 and V1 Cameras as Well as Four New Ultra-Portable Lenses are Engineered for Expressive Living

MELVILLE, N.Y. (Sept 21, 2011) – Nikon Inc. today announced a revolutionary new digital imaging system built from the ground up to empower users with new ways to tell stories through photography, driven by imaginative next-generation technology. The iconic new Nikon 1 system is designed to become one with the user and their lifestyle, providing a unique form of expression with amazing image quality, speed and portability.

From Nikon, a company with more than 75 years in imaging excellence, the Nikon 1 J1 is an advanced camera with interchangeable lenses that opens the door to a fresh way to capture pictures and High Definition (HD) movies. This Nikon 1 system represents a new category of camera that challenges conventional thinking, emphasizing a pocketable form factor with unbelievable speed, combined with the high image quality that only Nikon could create. Thanks to a wealth of innovative technologies, the Nikon J1 camera is a simple to use conduit for creativity, seemingly anticipating a consumer's needs in any situation. Moments are instantly captured using amazingly fast new hybrid Autofocus (AF), and blazing fast speed with continuous AF. Users can also shoot with confidence knowing that the Smart Photo Selector will automatically capture the best possible image without a second thought. Furthermore, just a touch of the shutter button instantly captures a high quality image while simultaneously recording Full HD 1080p movies, and the exciting new Motion Snapshot mode captures fleeting moments like never before with a combination of moving and still images, bringing memories to life. To accompany this exciting new form factor, Nikon created the entirely new 1 NIKKOR lens system that seamlessly integrates powerful precision optics into a camera platform to capture more of the world around the user.


The Nikon J1
"The needs of the consumer are changing and the world is becoming one of visual conversation, which paves the way for the next chapter in image capture devices. The new Nikon 1 system is the culmination of more than 75 years of optical excellence and relentless pursuit to the unrivaled technological advancements in camera technology," said Bo Kajiwara, Director of Marketing, Nikon Inc. "Nikon's new 1 J1 camera allows consumers to have confidence in a new way to express themselves, with amazing speed, versatility, ease of use and portability."

One Purpose: A Revolutionary New System

The new Nikon 1 system is a completely original concept, engineered specifically to strike the ultimate balance of performance, intuitive simplicity and portability to chronicle life like never before. This breakthrough platform lays the foundation for future technologies, and the Nikon 1 system has been created for the consumer who wants to capture, share and connect to life. The fully electronic lens system enables the camera to keep pace with an active lifestyle and delivers amazing images and Full HD 1080p movies to connect with friends and family. Whether it's a spontaneous outing or a planned trek abroad, the versatility of interchangeable lenses in a convenient form factor will allow a consumer to take the camera with them wherever life leads. Furthermore, the J1 camera makes a personal style statement with a variety of matching colored camera bodies and lenses.

The heart of the new J1 camera is the new Nikon developed CX-format, 10.1 megapixel High-Speed AF CMOS sensor that helps make this camera the pinnacle of portable performance. The newly developed CMOS sensor has been engineered for amazing image quality in a variety of lighting conditions, with a native ISO range of 100-3200 (6400 Hi-1) for maximum versatility. Images captured with this new sensor exhibit striking colors, vivid hues and rich detail so lifelike, it's the next best thing to being there as memories unfold.

Nikon's exclusive new EXPEED 3™ image processing engine drives the system and is the catalyst behind the camera's rapid response, fast AF and high-speed performance. In addition, the new dual core EXPEED 3 processor works to maximize battery efficiency while yielding images and movies with low noise and vibrant tones. The Nikon J1 is engineered for maximum ease of use, featuring a clean button layout and intuitive graphical interface. Distractions and menus are minimized; creating a clear path to the camera's advanced functions, further unleashing creative potential.

The Fastest One

From first steps to first date, life moves fast and the Nikon J1 is the camera to keep pace. The camera seemingly anticipates action with amazing autofocus, response time and operation. The new advanced hybrid AF system is the world's fastest autofocus1, allowing consumers to capture more of their world than ever before. The Nikon J1 features new focal plane phase detection AF that reacts instantly to deliver incredibly fast, split-second response. Wherever action is happening in the frame, the 73-point AF system will get the shot. This newly developed hybrid system continuously evaluates the scene at hand for optimal results, and can switch between phase detection and contrast detect AF to best suit the scene. Whether shooting in low-light conditions like a late night block party, or a fast moving pick-up game, photographers can capture details with confidence.

When the action is happening, users can also shoot at a fast 10 frames per second (fps), with full adaptive AF for frame after frame of images with incredible sharpness and detail. Additionally, the scene can be captured at full resolution up to a staggering 60 fps (AF locked), which is the world's fastest continuous shooting speed2. So go ahead and capture a best friend's high dive at the next pool party, and then confidently share every aspect of the leap with stunning detail.

The One That Inspires a New Way to Capture with Motion Snapshot

Motion Snapshot is a new approach to capturing images that will dramatically alter the way we perceive digital photography. By selecting the Motion Snapshot icon from the Mode Dial at the back of the camera, consumers can capture fleeting moments with staggering depth and emotion like never before. The result unites a frozen still image with a slow-motion movement set to a built-in audio soundtrack to create a portrayal of an occurrence with maximum impact. With Motion Snapshot, users are now able to relive memories in stunning detail, as real movement and depth are included in the image. Motion Snapshot provides a way to once again experience someone's hair flowing in the breeze or relaxing scenes like waves crashing or rustling leaves that evoke an emotional response.

Consumers are also able to create masterpieces of moving images from multiple files using the included Short Movie Creator software. This easy-to-use, intuitive software works in conjunction with Nikon's View NX2 to make managing photos and movies fun and easy. With these programs, users are empowered to organize, share and edit photos, Motion Snapshots and HD movies. Users are also able to connect and share Motion Snapshot files using Nikon's my Picturetown, an online resource at www.mypicturetown.com.

The One to Set Trends

Both the camera technology and exterior design were inspired by the pursuit of balance, as a device that lives in perfect accord with any lifestyle. The lines are clean and minimalist, the colors are vibrant, creating a stylish accessory for every personality. The design is meant to inspire creativity, with a simple interface and easy-to-use camera controls, intuitively placed for any user. Switching from modes and accessing advanced features is easy, enabling the user to further push creative boundaries, whether trusting the smart automatic settings or creatively exploring the full manual control modes.
Control highlights include a Mode Dial, with the four main common functions readily available, in addition to a Command Dial with common camera settings. The new "F" (feature) button is a new design element to Nikon cameras, which automatically brings up relevant menus and options based on what mode the camera is set.

The Nikon 1 system is further complemented by fashionable, premium accessories tailored to perfectly fit a user's lifestyle. These accessories include a custom fit body case set available in a variety of colors, as well as fashionable, color coordinated leather neck and hand straps.

The Smart One: Nikon's Smart Photo Selector

The new Nikon J1 is an advanced camera with interchangeable lenses that features new technologies aimed at creating better pictures, easier. Nikon's new Smart Photo Selector feature strives to deliver a perfect image every time. When a "can't miss" photo opportunity arises, users can switch to the Smart Photo Selector mode which uses the camera's pre-cache to start shooting and storing images. All of these images are analyzed within the camera, and the best photo is selected based on a number of factors including exposure, focus and advanced facial recognition. While the camera suggests the best image, five frames are recorded, providing the user a choice of their favorite photo. What's more, the J1 also includes favorite core Nikon technologies, such as Active D-lighting, Auto Scene Selector and Picture Controls.

One Device That Also Captures HD Movies

The new CX-format CMOS sensor produces breathtaking Full HD movies at 1080p (30 fps). Users can also shoot at a rapid 60 fps (1080i), or elevate the production with additional 30/60/400 and 1200 fps modes for super slow motion effects. The J1 is made to be flexible, and can capture both HD movies and high resolution images simultaneously. Simply press the shutter while recording to freeze the action with a high quality image file with sharp focus.

Additionally, the Nikon J1 applies noise reduction to movie files, giving the user amazingly sharp, crisp movies with deep black levels. This feature makes this the ideal camera for shooting movies when light is less than ideal, such as indoors or at night. A full HD movie can record a full 29 minutes, while the senses are further treated to sound sampled in full stereo for lifelike reproduction.

One Vision, Two Distinct Cameras

The Nikon J1 is the model designed for those consumers who use a camera as part of their connected lifestyle; always carrying it to bring passion and depth to visual storytelling. Both the camera and the lenses come in a variety of matching stylish colors, including white, pink, red, silver and black. Photos and movies are easily composed and shared on the bright 3.0-inch high-resolution LCD monitor. With the aid of the concealed pop-up flash, consumers can easily add fill flash as needed or shoot in most conditions including low-light.

The Nikon 1 V1 is for photo enthusiasts who value interchangeable lens versatility and desire a small form factor. In fact, it's the world's smallest and lightest camera in the world with interchangeable lens versatility and an electronic viewfinder (EVF)3. Aimed at the user excited about creating amazing images and movies, the Nikon V1 has added features including a 1.4 million dot high resolution EVF that automatically activates when the user raises the camera to their eye. In addition to the high-speed electronic shutter, the magnesium alloy body conceals a high performance mechanical shutter that affords tactile feedback and expanded shooting options.

The V1 camera also features Nikon's new Multi-Accessory Port for attaching options such as the new SB-N5 compact speedlight, or the GP-N100 GPS module. For those making movies, the V1 has a stereo microphone input for professional quality audio.

Price and Availability

The Nikon J1 and V1 will be available throughout the United States beginning October 20th. The Nikon J1 camera with 10-30mm lens kit will be available at a suggested retail price4 of $649.95. The Nikon V1 camera with 10-30mm lens kit will be available for a suggested retail price4 of $899.95. For more information, please visit www.nikonusa.com.

1: Based on performance with shooting using a standard zoom lens (10-30) at the maximum wide-angle position with AF-area mode set to Single-point (results based on Nikon test conditions)