Volvo: Sales, Marketing, and Financial News

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Old 06-11-2005, 07:37 PM
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Volvo: Sales, Marketing, and Financial News

Fredrik Arp, currently President and CEO of Trelleborg AB, has been appointed new President and CEO at Volvo Car Corporation effective October 1, 2005.

Welcoming Fredrik Arp to his new position, Ford Motor Company's Executive Vice President, Premier Automotive Group and Ford of Europe, Mark Fields said: “Volvo Cars has a strong business and a great brand, Fredrik Arp's challenge is to lead the further growth of the Volvo business. Fredrik has an impressive track record in sales and manufacturing and I am delighted he has agreed to accept this challenge. I look forward to welcoming him to Volvo and to Ford Motor Company.”

Fredrik Arp, who will report to Mark Fields, has a long experience of Swedish industry, including Swedish Match and PLM (Rexam). He has held several management positions at Trelleborg AB since 1985 and has been President and CEO of Trelleborg AB since 1999.

“Volvo is a name that stands for Swedish excellence around the world,” Arp said. “This is a great opportunity for me to drive and support the profitable growth of Volvo Car Corporation. I am looking forward to working alongside such a successful team, in one of the toughest and most competitive industries in the world, and to lead them in the future development of the company.”

After 39 years with Volvo and five years as President and CEO at Volvo Cars, Hans-Olov Olsson will become Chairman of the Board of Volvo Car Corporation with effect from October 1, 2005.

Mark Fields said: “Hans-Olov's contribution to Volvo Cars over the years and around the globe is immeasurable. He has helped steer the company with a unique combination of charm, vision and steely determination to the position it is in today, which is stronger than at any other time since the company's foundation in 1927. His continued support as Chairman of the Board will be invaluable as we move forward to the company's next challenges.”

“Volvo is a fantastic company to work for – I should know I've been here almost four decades. I wish Fredrik and the team every success in the future; I have every confidence that we at Volvo have the team and the plans in place to continue to grow the company succesfully,” says Hans-Olov Olsson.

Volvo Car Corporation is a division of Ford Motor Company and brings 27,500 employess with its major manufacturing activities in Sweden and Belgium. Volvo Cars sold some 456,000 cars in 2004.
.
Old 06-27-2005, 05:12 PM
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Volvo sponsors Live 8 concert

Volvo sponsors Live 8 concert - - By Jamie LaReau - - Source: Automotive News

DETROIT -- Volvo Cars of North America Inc. will be a chief sponsor of the global Live 8 concert on Saturday. Organizers say they intend the concert to raise public awareness of ways to end poverty in poor nations.

Volvo will air six commercials during ABC-TV's two-hour telecast of the concert. Volvo's logo will appear at the sites of each of the concert's nine cities: Philadelphia; London; Paris; Rome; Berlin; Tokyo; Johannesburg, South Africa; Edinburgh, Scotland; and Toronto.

The company will provide transportation for performers in Philadelphia and London. Volvo also will sponsor the DVD release of the Live 8 concert film, scheduled for November.

The concert broadcast on TV or online is expected to attract 2 billion people.

"Each day, more than 50,000 people die of poverty," says Hans-Olov Olsson, CEO of Volvo Car Co. "Our Live 8 sponsorship is one more way for us to show and tell our commitment to improving the quality of life for people across the world."

Bob Geldof, who founded Live Aid in 1985, is organizing the concert. Geldof and other advocates are calling on the G8 group of the world's largest industrial nations, including the United States, "to drop the debts owed to them by the world's 18 poorest countries and to significantly increase the aid provided to those countries."

Scheduled Live 8 performers include Paul McCartney, U2, Stevie Wonder, Pink Floyd, Annie Lennox, Sting, Jay-Z, Linkin Park, Mariah Carey, Destiny's Child, the Dave Matthews Band, Joss Stone, REM and Coldplay.
Old 06-27-2005, 05:14 PM
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Great. So now Volvo is trying to associate themselves with...the hippie crowd. Not a good move in my opinion.
Old 07-20-2005, 09:30 PM
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Volvo seeks permission to drink and drive

Volvo seeks permission to drink and drive - - Reuters / July 20, 2005 - - Source: Automotive News

STOCKHOLM (Reuters) -- Carmaker Volvo has asked for special exemption from Sweden's tough drink-driving laws so its test drivers can have a glass too many to test new safety systems that warn if a driver is not reacting to danger.

Volvo, whose success rests on its reputation for building safety-conscious family cars, will only let its drunk drivers take the wheel on its own test tracks near the west-coast city of Gothenburg if it gets permission from the Swedish government.

"It's a matter of developing technical systems that warn if the driver isn't reacting properly," said Christer Gustafsson, spokesman for Volvo Cars, which is owned by Ford Motor Co.

"That means if the driver is tired, sick, drunk or under the influence of other drugs. We want to do this in a controlled environment in Sweden," he told Swedish news agency TT.

The new safety system is still at the development stage and Gustafsson said he could not give more details about how it works. "It's all about preventing accidents," he said.

Sweden has one of the best road-safety records in the world thanks partly to drink-driving laws which are among the toughest in Europe. The laws apply to private and public roads.

Stockholm County Traffic Police said the most drivers could drink without risking a heavy fine is one beer, while drivers caught well over the limit can be sent to prison.
Old 07-20-2005, 11:37 PM
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i dont see why it would be a problem if the testing is done one Volvos private track and its not for fun or anything, its for saftey testing. But im sure the test driver would be laughing at the idea...
Old 07-21-2005, 08:27 AM
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Originally Posted by stangg172004
i dont see why it would be a problem if the testing is done one Volvos private track and its not for fun or anything, its for saftey testing. But im sure the test driver would be laughing at the idea...
The article says the law applies to public and private roads. That is interesting.
Old 07-21-2005, 01:53 PM
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I dunno, needing to test new systems with a drunk driver seems a little stupid to begin with.
Old 07-21-2005, 02:43 PM
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ha, imagine, get paid, to get drunk, and then drive a brand new car... hopefully not much life risk involved though
Old 07-24-2005, 09:30 PM
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i was thinking about asking for special permission to drive drunk
Old 07-27-2005, 03:12 PM
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since humans are already so effective at not letting eachother get behind the wheel while intoxicated- lets leave it up to our cars instead
Old 01-25-2008, 12:52 AM
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Post Ford: Lowers value of the Volvo brand...

From Leftlanenews...

Ford lowered the value of its Volvo brand by $2.4 billion today. The value reduction came after an evaluation of the Swedish brand, but Ford failed to mention the current value of the brand. Ford denies the announcement was part of a plan to ready Volvo for sale, despite recent rumors.

Instead, the U.S. automaker says it lowered the value of Volvo because it expects the brand to sell fewer vehicles in the coming years. Ford has already announced that first quarter Volvo production will be reduced by 23,000 units — totaling 112,000 vehicles.

A poor exchange rate is also being blamed for Volvo's expected sales slump. "It is a result of the poorer than planned performance of Volvo reflecting the exchange rates and sales decline in the US and discounts," Ford's Chief Financial Officer, Don Leclair, told Automotive News.

Despite the unfavorable exchange rate, Ford says it has no plans to build Volvo cars in the U.S.

Volvo is one of three brands that makes up Ford's Premier Automotive Group — the other two being Jaguar and Land Rover. Ford is in the process of selling its Jaguar and Land Rover brands, but denies any intents to sell Volvo.
Old 01-25-2008, 01:30 AM
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wasn't there rumors that BMW was interested in Volvo? Or maybe it was someone else
Old 01-25-2008, 11:25 AM
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interesting...

does this affect prices?
Old 01-25-2008, 11:31 AM
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Originally Posted by JediMindTricks
interesting...

does this affect prices?
You live in the USA...your dollar is weak.
Imports are getting more expensive...almost daily.
Old 01-25-2008, 12:58 PM
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Originally Posted by Moog-Type-S
You live in the USA...your dollar is weak.
Imports are getting more expensive...almost daily.
Thank god we're getting tax "rebates" and lowered Fed rates! That'll fix our dollar in a jiffy!
Old 03-29-2010, 11:07 AM
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Geely: Purchases Volvo


Volvo is a tiger that needs to be freed, says Li Shu Fu, whose Zhe Jiang Geely Holding Group signed an agreement on Sunday to buy Volvo from Ford Motor Co.

“A tiger belongs to the forest. It belongs to the wild world and not confided in a zoo. We need to liberate this tiger,”
Li told a press conference announcing the deal in Volvo's home town of Gothenburg.

Li was referring to Volvo's reliance on Europe for production and on Europe and North America for most of its sales. To address this issue, Li is planning a factory in Beijing that will make 300,000 Volvo cars a year. That is about the same amount the automaker produces annually at its plants in Sweden and Belgium.

He called the European factories the “heart” of the Volvo tiger, “but its power should project it throughout the world,” he added.

“I see China as one of the markets where Volvo could show us it has the opportunity to liberate itself and show the potential that is has. That is the rational for the deal,”
Li said. “We want to stabilize the brand in the traditional markets of Europe and North America and, at the same time, develop our business in emerging markets including China.”

Despite the company's intensified focus on China, Li said any production facility opened in the country would be to support rather than replace the factories in Sweden and Belgium.

The Geely chairman's comments came after his company agreed to pay Ford $1.8 billion for Volvo, China's biggest overseas auto purchase.

Geely will pay Ford $1.78 billion in cash and the remaining $200 million in a note to get full control of Volvo, including its intellectual property.

Geely, parent of Geely Automobile Holdings, was named by Ford as the preferred bidder for its money-losing Swedish brand in October 2009.

Ford CFO Lewis Booth said No. 2 U.S. automaker is happy with the deal.

“We think it is a fair price for a good business,” he said.

In 1999, Ford paid $6.4 billion for Volvo.

Ford and Geely aim to finalize the deal in the third quarter.

If that happens, it will be the second time this year that a Swedish automaker changes owners.

In February, Dutch niche car maker Spyker Cars NV closed a deal to buy Saab from General Motors Co. for $74 million in cash and $326 million in preferred shares.
Old 03-31-2010, 02:47 PM
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I'd vote in favor of replacing the Volvo up logo with a tiger.
Old 03-31-2010, 04:08 PM
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Every Volvo will have a happy ending now.
Old 04-02-2010, 01:14 PM
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...and the cow jumped over the moon.

Volvos have a strong following and they make pretty nice cars, but there is no brand attraction for people who would not consider a Volvo. It will take more than an investor with a truck load of cash and cliches to fix the sales problems of the Volvo brand. They can start by lowering the prices by about $5000 - $8000 per unit to get more vehicles on the road, let the (hopefully) good word spread and then redesign, introduce new vehicles and then go up against other luxury brands and then earn your way to the $5000 - $8000 that you think you deserve now.

Maybe one day Volvo will be as esteemed as Hyundai
Old 04-02-2010, 05:10 PM
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Volvo is a decent brand, except their interiors are just meh, although the exterior design on some models are nice, like the C30.
Old 04-05-2010, 01:03 PM
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oh no! terrible news... oh well... gotta think of a new car for me when im old... i wont trust the S80 V8 anymore...
Old 04-05-2010, 04:59 PM
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Originally Posted by Eoanou
Volvo is a decent brand, except their interiors are just meh, although the exterior design on some models are nice, like the C30.
nothing exciting, just overall very IKEA furniture looking.
Old 03-11-2011, 09:21 AM
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Old 09-11-2013, 06:55 AM
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Arrow AutoNews


Safe, solid and understated in a Swedish way, or an aspiring luxury brand eager to pander to a Chinese taste for excess and 'bling': that's the debate causing ripples at the top of Volvo Car Corp., which has been under Chinese ownership since 2010.

A culture clash between Volvo's European management and Zhejiang Geely Holding Group Co., the brand's owner, may have broader implications for corporate China. If Geely prevails in refocusing Volvo on China's premium market, it could chart a course for other Chinese firms with global ambitions.

The Volvo Concept Coupe, unveiled on Tuesday at the Frankfurt auto show, is a sign that Chinese ownership wants to shed Volvo's sober image and grow sales significantly by taking on established luxury brands such as BMW, Daimler's Mercedes-Benz and Audi.

According to 4 people close to Volvo and Geely, the Chinese firm's billionaire owner Li Shufu believes China, where more than 1.2 million premium cars were sold last year, is key to Volvo's future, and will help it hit a target of doubling annual global sales to 800,000 vehicles by 2020.

Volvo's year-on-year sales in China grew by 2-thirds in August to 4,319 cars. January-August sales were up 40 percent to 37,661 cars.

To get to its target, Li, who is chairman of both Geely and Volvo, wants the Swedish carmaker to come up with a large premium sedan aimed at China's newly wealthy who tout their social status with German luxury cars, such as the Audi A8 and BMW 7-Series sedans.

Managers at Volvo are not on the same page. Hakan Samuelsson, CEO since late last year, believes it's too big a risk for Volvo to give up a niche cultivated over decades with a focus on safety and Scandinavian understatement and try to take on German luxury carmakers.

"Volvo will never compete in that segment where customers are expecting to have V12 or V8 engines. Volvos are 4-cylinder and 6-cylinder engine cars," he told reporters in June at a plant opening in the southwestern China city of Chengdu. "Showing off has never been part of the Volvo brand."

A bit of a stretch?

Volvo's management also believes it makes little economic sense to come up with a rival to the BMW 7-Series or Mercedes S-class because the large, rear-wheel drive sedans are costly to develop and Volvo lacks the scale to make a quick return on the investment.

Volvo's compromise to Li is to meet halfway by creating a stretched and more luxurious "China version" of the smaller S80 sedan, currently being redesigned, the insiders said.

"We told Chairman Li we should stay away (from a luxury flagship sedan). It's too long a journey to make with little hope for a quick return," said 1 senior Volvo executive, who asked not to be named as the discussions were private. "We think it's better to spend your money in areas where we can make a difference. We told him that, and I have the feeling he buys into that."

Indeed, Li said at the Chengdu event that he is ready to support Volvo's traditional niche even as it tries to restyle its lineup, including the Concept Coupe, which is a modern take on the Volvo P1800 from the 1960s.

"Future cars I've seen, which designers presented to me, are really appealing," Li said. "I feel very happy and confident this will be a great success."

While Li publicly touts the progress the 2 companies have made in upgrading Volvo's technology -- especially new "scalable" architecture underpinning a range of larger Volvo cars -- 2 people close to Li say he is still trying to nudge Samuelsson to compete with the Audi A8, with a plusher and bigger model he calls the S100.

Sales of high-end cars, particularly in the super-luxury category such as Bentley and Lamborghini, are likely to slow as China's economic growth eases and new political leadership takes aim at lavish spending and graft. But Li still sees growth potential in China's luxury car market, which is expected to overtake the United States as the world's biggest by 2020, with annual sales of around 3 million cars.

Vulgar Volvo?

Li's comments at Chengdu indicate a narrowing of the difference in thinking over how far to go in giving Volvo an up-market make over. Insiders say Li is a big fan of the new styling that design chief Thomas Ingenlath has brought to Volvo.

Samuelsson and his product strategy chief Lex Kerssemakers insist Volvo should stick to its Scandinavian roots, in part because Chinese consumers are changing and no longer seek to flaunt their status through owning a German luxury car. "That shift started in many countries years ago, but you also see it now in China," Kerssemakers said in Chengdu.

Li, though, still believes Volvo needs a flagship head-turner sedan for China, say those familiar with his thinking.

"Show-off people" are the main customer base for luxury cars in the world's biggest autos market, they say. During a weekly conference call with Samuelsson around Chinese New Year, Li again pushed Volvo to develop a large flagship sedan, they said.

He failed, and was "not too happy" after that call, one insider said, as "Hakan (Samuelsson) was not as straightforward as (his CEO predecessor) Stefan Jacoby." While Li wields the power, he "plans to deal with this issue diplomatically," the person said.

"Volvo management says they (ostentatious Chinese consumers)are not our target customers. The problem is, there aren't many people in China today with good taste," said one of those close to Li. "Mistresses love BMWs. Coal mine owners and property developers drive Mercedes. Those rich people like to show off."

Li is expected to attend the Frankfurt show and then head to Gothenburg for a presentation by Volvo management on the brand's future cars. Volvo managers remain confident Li will support the compromise of a stretched S80 to appeal to Chinese drivers.

Michael Xu, a Volvo dealer in Chengdu, said there is a gap in target customer awareness for the Volvo brand versus BMW, Audi and Mercedes, and he would welcome Volvo adding a "very high level" model, priced at 1 million yuan ($163,400).

"That type of model would help build Volvo's brand image ... and boost awareness for the brand," said Xu.
Old 09-13-2013, 01:32 AM
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They need to listen to the chairman. Their current strategy has worked so well for them - losing market share, getting purchased by bigger brands, etc.
Old 09-24-2014, 03:32 PM
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Heehee...

Old 09-25-2014, 12:44 PM
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Originally Posted by TSX69

Safe, solid and understated in a Swedish way, or an aspiring luxury brand eager to pander to a Chinese taste for excess and 'bling': that's the debate causing ripples at the top of Volvo Car Corp., which has been under Chinese ownership since 2010.

A culture clash between Volvo's European management and Zhejiang Geely Holding Group Co., the brand's owner, may have broader implications for corporate China. If Geely prevails in refocusing Volvo on China's premium market, it could chart a course for other Chinese firms with global ambitions.

The Volvo Concept Coupe, unveiled on Tuesday at the Frankfurt auto show, is a sign that Chinese ownership wants to shed Volvo's sober image and grow sales significantly by taking on established luxury brands such as BMW, Daimler's Mercedes-Benz and Audi.

According to 4 people close to Volvo and Geely, the Chinese firm's billionaire owner Li Shufu believes China, where more than 1.2 million premium cars were sold last year, is key to Volvo's future, and will help it hit a target of doubling annual global sales to 800,000 vehicles by 2020.

Volvo's year-on-year sales in China grew by 2-thirds in August to 4,319 cars. January-August sales were up 40 percent to 37,661 cars.

To get to its target, Li, who is chairman of both Geely and Volvo, wants the Swedish carmaker to come up with a large premium sedan aimed at China's newly wealthy who tout their social status with German luxury cars, such as the Audi A8 and BMW 7-Series sedans.

Managers at Volvo are not on the same page. Hakan Samuelsson, CEO since late last year, believes it's too big a risk for Volvo to give up a niche cultivated over decades with a focus on safety and Scandinavian understatement and try to take on German luxury carmakers.

"Volvo will never compete in that segment where customers are expecting to have V12 or V8 engines. Volvos are 4-cylinder and 6-cylinder engine cars," he told reporters in June at a plant opening in the southwestern China city of Chengdu. "Showing off has never been part of the Volvo brand."

A bit of a stretch?

Volvo's management also believes it makes little economic sense to come up with a rival to the BMW 7-Series or Mercedes S-class because the large, rear-wheel drive sedans are costly to develop and Volvo lacks the scale to make a quick return on the investment.

Volvo's compromise to Li is to meet halfway by creating a stretched and more luxurious "China version" of the smaller S80 sedan, currently being redesigned, the insiders said.

"We told Chairman Li we should stay away (from a luxury flagship sedan). It's too long a journey to make with little hope for a quick return," said 1 senior Volvo executive, who asked not to be named as the discussions were private. "We think it's better to spend your money in areas where we can make a difference. We told him that, and I have the feeling he buys into that."

Indeed, Li said at the Chengdu event that he is ready to support Volvo's traditional niche even as it tries to restyle its lineup, including the Concept Coupe, which is a modern take on the Volvo P1800 from the 1960s.

"Future cars I've seen, which designers presented to me, are really appealing," Li said. "I feel very happy and confident this will be a great success."

While Li publicly touts the progress the 2 companies have made in upgrading Volvo's technology -- especially new "scalable" architecture underpinning a range of larger Volvo cars -- 2 people close to Li say he is still trying to nudge Samuelsson to compete with the Audi A8, with a plusher and bigger model he calls the S100.

Sales of high-end cars, particularly in the super-luxury category such as Bentley and Lamborghini, are likely to slow as China's economic growth eases and new political leadership takes aim at lavish spending and graft. But Li still sees growth potential in China's luxury car market, which is expected to overtake the United States as the world's biggest by 2020, with annual sales of around 3 million cars.

Vulgar Volvo?

Li's comments at Chengdu indicate a narrowing of the difference in thinking over how far to go in giving Volvo an up-market make over. Insiders say Li is a big fan of the new styling that design chief Thomas Ingenlath has brought to Volvo.

Samuelsson and his product strategy chief Lex Kerssemakers insist Volvo should stick to its Scandinavian roots, in part because Chinese consumers are changing and no longer seek to flaunt their status through owning a German luxury car. "That shift started in many countries years ago, but you also see it now in China," Kerssemakers said in Chengdu.

Li, though, still believes Volvo needs a flagship head-turner sedan for China, say those familiar with his thinking.

"Show-off people" are the main customer base for luxury cars in the world's biggest autos market, they say. During a weekly conference call with Samuelsson around Chinese New Year, Li again pushed Volvo to develop a large flagship sedan, they said.

He failed, and was "not too happy" after that call, one insider said, as "Hakan (Samuelsson) was not as straightforward as (his CEO predecessor) Stefan Jacoby." While Li wields the power, he "plans to deal with this issue diplomatically," the person said.

"Volvo management says they (ostentatious Chinese consumers)are not our target customers. The problem is, there aren't many people in China today with good taste," said one of those close to Li. "Mistresses love BMWs. Coal mine owners and property developers drive Mercedes. Those rich people like to show off."

Li is expected to attend the Frankfurt show and then head to Gothenburg for a presentation by Volvo management on the brand's future cars. Volvo managers remain confident Li will support the compromise of a stretched S80 to appeal to Chinese drivers.

Michael Xu, a Volvo dealer in Chengdu, said there is a gap in target customer awareness for the Volvo brand versus BMW, Audi and Mercedes, and he would welcome Volvo adding a "very high level" model, priced at 1 million yuan ($163,400).

"That type of model would help build Volvo's brand image ... and boost awareness for the brand," said Xu.
Wow that's quite a candid way to talk about your customers...
Old 09-25-2014, 03:24 PM
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TIL I need to move to China. Yeah, I'll be dead from emphysema in 12 years but I'll be livin' like a boss until then ...
Old 09-25-2014, 03:25 PM
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If I could get the 302hp Drive-E T4 in a V60 in AWD, I think I'd be in heaven. I love the new Volvo wagon.
Old 12-16-2014, 11:53 AM
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Post Volvo To Sell Cars Online, Skip Most Auto Shows

Interesting.

From here: Volvo To Sell Cars Online, Skip Most Auto Shows

Volvo is about to make a dramatic shift in the way it markets its cars. In an effort to direct advertising dollars where they are most effective, at least according to Volvo’s marketing department, the Swedish automaker will stop turning up to most auto shows around the globe and instead build up its presence online.

Volvo is boosting its marketing budget but will spend more on developing new online marketing channels, as well as sprucing up its global network of dealers to turn them into ‘brand centers’ to emphasize its Scandinavian roots, something that will become vital as the automaker builds more cars in China, a country whose government owns a 37 percent stake in Volvo (the rest is mostly owned by Chinese automaker Geely).

The new strategy is called the Volvo Way to Market, and it will see Volvo focus in four key areas: marketing tools, online presence, dealers and service. Unfortunately for fans, it means a drastic reduction in the number of auto show appearances. Volvo has confirmed it will attend just three shows per year: the Detroit Auto Show, the Geneva Motor Show and the alternating Shanghai and Beijing events. In addition to three shows, Volvo says it will host its own event to showcase its products brand, similar to what’s done in the tech industry.

As for its online presence, Volvo says it will start to sell online gradually across the globe. The U.S. may be one of the later markets to fully embrace online sales of Volvo vehicles because of the dealership model here, but progress can be made in this area as demonstrated by Tesla and its own online sales model. Dealers will still be there for the delivery and servicing of vehicles as well as organizing test drives and real world inspections that you can’t replicate on the web. A first step in digital commerce was taken with the online-only sale of 1,927 special launch edition XC90s.

For the dealers, Volvo will attempt to have most of them styled in a similar way, to further project the brand. Inside, customers will be able to have a drink in Sweden-produced glasses and there will be Swedish cuisine also on offer along with some Swedish-themed sight and sound elements.

The final leg of the Volvo Way to Market is a new level of service, which will include the assignment of a personal technician for each customer. When first picking up a vehicle, the customer will be introduced to the technician who will take care of them and the car throughout the ownership. Volvo says a number of dealers have already started the service on a trial basis and customer satisfaction has improved. By 2018, Volvo expects its of its dealers to be offering this service as standard.
Old 07-09-2015, 09:17 PM
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Post Lifetime Parts and Labor Warranty

Wow...

Volvo is now offering a special lifetime parts and labor warranty, effective as long as the service work is done at one of the automaker’s dealerships. Offered only in the United States at present, the special warranty means Volvo owners here can expect to “pay once and never pay again” for replacement parts and labor, excluding accessories and wear items, for as long as they own their car.

The special warranty is part of Volvo’s Service Advantage program, which also provides free software updates, complimentary diagnostics, personal service, alternative transportation and complimentary car washes. And it’s open to existing owners of Volvo cars.

The launch of the special warranty is one of the steps Volvo is taking to help reposition itself as a premium brand in the eyes of shoppers. It’s also a sign of the confidence Volvo has in the quality of its work.

“We look forward to redefining the way manufacturers service and support their vehicles” customer service chief of Volvo Cars of North America Scott Doering said in a statement. “The lifetime parts and labor warranty is a best in class offer from a luxury automaker.”
Volvo Offering Lifetime Parts And Labor Warranty
Old 07-10-2015, 02:23 AM
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so in other word, they expect to sell a lot of cars first and then never sell anything else.
Old 07-10-2015, 03:40 AM
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Originally Posted by oonowindoo
so in other word, they expect to sell a lot of cars first and then never sell anything else.
Not everyone who gets a Volvo buys it. Some lease and re-lease. And those who do buy, aren't going to keep the car forever. Person could trade it in for a new Volvo after 5, 6, or 7 years.

And the lifetime part and labor warranty only kicks in after you pay for the 1st round of part(s) and labor which means they're still making money on parts and service.

So, for example, if the transmission goes out on your S60 and you're outside of the 4 yr/50K mile warranty, you'll need to pay out of pocket one time for a new transmission and the labor. Only if the transmission goes out a 2nd time will Volvo pay for a replacement transmission and the labor costs. But what are the chances the transmission will go out a 2nd time during that person's ownership, because the lifetime warranty only applies to the 1st original purchaser of the part(s) and labor. Subsequent owners are excluded from the lifetime parts and labor coverage.

That person would also have to decide if it's worth dropping $5,000 on a new transmission and labor for a 6 or 7 year old S60 that's worth $9,000-$10,000 vs selling it and getting a new Volvo. Good opportunity for dealers to inflate part and/or labor prices to get you into a new Volvo vs repairing it.

I don't think this will have much of a financial impact on Volvo.
Old 07-16-2015, 02:25 PM
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Post Volvo Purchases Polestar

From here: Volvo buys Polestar. Hot Volvo hybrids are coming | crankandpiston.com Car lifestyle magazine, Car culture website, Sports car magazine

If you keep your eye on what Volvo has been up to in recent years, you’ll have seen a few high performance cars appear carrying the Polestar name. Polestar is a Swedish performance company that specialised in tweaking Volvos, and the companies has worked very closely together since they first hooked up in motorsport back in 1996.

Now Volvo has made that close partnership permanent, by buying Polestar Performance and setting the scene for future performance models in the mould of Mercedes‘ AMG or BMW’s M. Volvo has confirmed that all its high performance models will carry the Polestar name, and hinted that we’ll see some performance hybrid models coming soon.

Volvo has gone big on hybrids in recent years, calling it “twin-engine electrification technology”, and Polestar is expected to take the technology currently found in cars like the XC90 and refine it for more sporty offerings.

The deal does not cover Polestar‘s racing division, but it does include the aftermarket division, so expect to see Volvo produce official Polestar kits for existing cars. The Polestar racing team will be renamed.

Currently, Volvo sells Polestar versions of the V60 wagon and the S60 saloon across the world, and expects to shift 750 this year. With the new acquisition, that will grow to between 1000 and 1500 Polestar cars per year.
Old 12-07-2015, 04:04 PM
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Nice marketing vid.

Old 11-13-2018, 10:03 AM
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https://www.engadget.com/2018/11/13/...ning-out-of-x/

Volvo made it clear back in June that its Care by Volvo subscription service was going to be a big hit. Now, it's got the stats to back it up: in just four months the company has sold as many subscriptions as it originally anticipated selling in the scheme's first year. And if you want in on the $650 a month deal for the XC40, you'll probably be waiting until next for your vehicle to be delivered. It'll be a challenge getting hold of it via traditional means, too, as Volvo has pinched the supply of XC40s going to dealerships.

The subscription service originally launched at $600 per month, which includes the $35,000 XC40 T5 Momentum, maintenance, 24/7 concierge, insurance and roadside assistance. Clearly the extra $50 hasn't put customers off, with the 2019 S60 T6 R-Design sedan also being offered under the scheme, for $850. No doubt it's proved popular because of its affordability. Volvo's impressive take-up figures come hot on the heels of Cadillac's plans to suspend its own subscription service just a year after launching it -- the major difference, however, was that Cadillac's programme came with a much heftier $1,800 per month price tag.
Old 12-06-2018, 10:09 AM
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https://www.thetruthaboutcars.com/20...ption-service/

The California New Car Dealers Association is requesting that Volvo immediately end its Care by Volvo subscription service within the state. According to the group, the automaker is in violation of California’s franchise and consumer protection laws.

It’s been a long time coming, as Care by Volvo is clearly designed to minimize dealer interactions. Anders Gustafsson, CEO of Volvo Cars of North America, even said the program claimed as much as 15 percent of the XC40 crossovers intended for dealerships this year.

“It’s really the same concerns from everybody, and it’s just that they don’t feel secure,” Gustafsson of said dealers last month. “They’re afraid we’re going to take something away from them … I would say the biggest question mark around subscriptions is that consumers need to decide that. Our retailers are asking, ‘Please let us be involved, because we can help.'”

It looks like they’re tired of begging.

According to Automotive News, Mr. Gustafsson received a letter on November 30th from Brian Maas, president of the California association, who accused Volvo of “directly competing” with its dealerships. It also alleges that Volvo illegally modified its franchise agreements and that the variability of pricing vehicles through Care by Volvo may “constitute illegal payment packing.”

Care by Volvo, which launched late in 2017 for only the XC40, is a two-year subscription service via a proprietary app. Access to the vehicle, insurance, and maintenance is included in one monthly payment that ranges from $650 to $850, depending on the chosen vehicle. Subscribers become eligible to swap to a different vehicle after 12 months. While we’ve complained about the ludicrous premium you pay for such services, Volvo’s is actually on the more modest end of the spectrum in terms of overall expense.

“Care by Volvo has proven popular with consumers and has attracted new customers to the Volvo brand,” the company responded in a statement. “Volvo Car USA has always had an open and honest dialogue with its retail partners about Care by Volvo and has recently completed a 12-month anniversary review of the program. An updated version of Care by Volvo (2.0) was recently reviewed with the Volvo Retailer Advisory Board and the feedback was positive and in favor of the changes.”

Maas confirmed that the California New Car Dealers Association has met with Gustafsson and exchanged several letters with Volvo about the program and dealer concerns. However, he also said the automaker unsatisfactorily answered the association’s legal questions.

According to his letter, the dealer group sees the subscription service as a lease where the monthly fee is set, regardless of the actual cost to provide insurance to a customer. Maas said it was unfair to charge a low-risk motorist the same as a customer who is more costly to insure.

“For such a customer, Volvo manipulates the cost of the vehicle to ensure that customer’s monthly payment equals the amount promised by the [Care by Volvo] program,” Maas wrote. “California law expressly prohibits dealers from ‘packing’ the cost of insurance into the monthly lease payment. As such, [Care] exposes Volvo dealers to liability under this (and other) consumer protection statutes.”

Sign-up for Care by Volvo happens online or through the Volvo app and a Volvo concierge coordinates with a local dealer for vehicle delivery. Dealers receive a payment for each Volvo subscription they handle, Maas said.

“In light of the understandable concerns of our Volvo dealer members, we ask that you immediately suspend the [Care by Volvo] program in California and work with your dealer partners to design a subscription program that strengthens your relationship with dealers and complies with California law,” Maas wrote in the letter.

Essentially, stores want Volvo to redesign the program to work more closely with dealers. These kinds of subscription models essentially squash the ability for dealer markups while allowing factories to make some side cash via a more direct relationship with the customer. That results in dealerships becoming little more than pickup and drop-off points for subscription vehicles.
Old 07-24-2019, 08:15 AM
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https://jalopnik.com/half-a-million-...ris-1836600230

Even super stylish Swedish cars obsessed with safety get recalled once in a while. If you drive a four-cylinder diesel Volvo that was produced within the last five years, then listen up. There’s a global recall over some faulty parts that could lead to a fire.

Volvo is recalling 507,000 cars globally because of an allegedly faulty engine component that might cause a fire in a worst-case scenario, according to Bloomberg

A Volvo spokesperson elaborated to the outlet:

“[Our own] investigations have identified that in very rare cases the plastic engine intake manifold may melt and deform. In the very worst case, there is a possibility that a localized engine bay fire may occur.”
The affected cars include model year 2014 through 2019 S60s, S80s, S90s, V40s, V60s, V70s, V90s, XC60s and XC90s with the two-liter, four-cylinder diesel engine. Volvo told Bloomberg that there have been no accidents or injuries reported, thankfully. Customers can get their cars repaired at no cost at their local Volvo dealers.

Look, I know I’m writing for mostly an American audience, so news of a diesel engine recall affects precisely zero of you, as diesel Volvos aren’t sold here in North America. But we aren’t the only ones in the world buying Volvos, and half a million cars is a lot of cars.

Those of you with the diesel Volvos, please go and get your cars checked. Fires are bad!

Update July 23, 2019 6:06 p.m. EST: A Volvo USA spokesperson reached out to clarify, “The recall action does not impact customers in the United States or Canada.”
Old 02-28-2021, 04:35 AM
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Volvo Car Corp. and Geely Automobile Holdings Ltd. said Wednesday that they would combine their engine and transmissions business but backed away from a full-blown merger of the Chinese and Swedish companies that are owned by Chinese billionaire Li Shufu.

The move highlights a trend, increasingly favored by investors, for companies to sharpen their focus rather than become entangled in larger conglomerates that often dilute the value of their constituent businesses.

The agreement leaves the two auto makers as stand-alone entities under the umbrella of Mr. Li’s Zhejiang Geely Holding Group. It allows Geely Auto to move forward with plans to raise the equivalent of nearly $3 billion through a share listing on Shanghai’s STAR Market for growth stocks. The decision also renews speculation that Volvo could seek an independent stock-market listing.

The two companies said last year that they were holding talks that could lead to combining their businesses. In the end, they said they feared that a merger would present integration issues and distract them during a period of industrywide transformation in the shift to electric vehicles.

“A full merger would be too much internal focus and organizational disputes and power plays,” Volvo Chief Executive Officer Håkan Samuelsson said in an interview. “I think that’s number one, to really maintain full focus on growth, especially since we have been growing a lot on the Geely and the Volvo side and don’t want to jeopardize anything there.”

Mr. Samuelsson said that the companies realized during the past year’s discussions that the bulk of savings they could achieve together would come from sharing software, rather than conventional savings from using common hardware components such as chassis and powertrains.

“The top-line growth, and that synergies in the future should be more focused on software, is a new thing that we learned during this process,” he said.

The preference for deep cooperation over a full merger also highlights a growing trend favored by investors, who have been pushing large automotive companies to spin off individual businesses. Daimler AG , for example, decided last month to split its luxury car maker Mercedes-Benz and its Daimler Truck business into separate companies, a move that investors cheered. An Conghui, president and CEO of Geely Auto, raised the matter during a news conference, saying that a merger would dilute the value of the individual companies in the eyes of investors and said that concern was one reason Volvo and Geely opted not to combine.

Mr. Samuelsson, addressing speculation about whether Volvo would now seek its own listing, said no decision had been made but it remained an option.

“For Volvo to have a very bold agenda to electrify and develop autonomous driving is not credible internally or externally if we would not have the ability to approach the equity market to finance this,” he said. “The possibility is definitely there, now that we have proclaimed to be a stand-alone company.”

The collaboration with Geely will see the companies combine their powertrain operations into a new stand-alone provider of internal combustion engines, transmissions and next-generation, dual-motor hybrid systems for use by both companies as well as other manufacturers.

The agreement will also see Volvo and Geely expand the use of shared modular systems for electric vehicles, enhance their collaboration in autonomous and electric drive technologies and combine for joint procurement to cut purchasing costs.

Both companies will retain independent corporate structures, but the collaboration will be overseen by a new governance model supported by Geely Holding, the lead shareholder in both companies.

Chinese-Swedish auto maker Lynk & Co., owned by Geely Auto, will expand globally by using Volvo’s distribution and service network, they added.
https://www.wsj.com/articles/volvo-g...er-11614190224

Last edited by biker; 02-28-2021 at 04:37 AM.
Old 03-01-2021, 10:01 PM
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Volvo is being gradually assimilated by the Chinese Borg. Resistance is futile...


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