Honda: Sales, Marketing and Financial News
Burning Brakes
Joined: Aug 2003
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Re: Re: Re: American Honda Febuary Sales
Originally posted by planman
You're exactly right. Toyota's sales to corporate and rental fleets put them over the top. That's why it's such a big deal when the Accord actually beats the Camry in sales...or the Civic wins over the Corolla.
You're exactly right. Toyota's sales to corporate and rental fleets put them over the top. That's why it's such a big deal when the Accord actually beats the Camry in sales...or the Civic wins over the Corolla.
Senior Moderator
Joined: Apr 2003
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From: Toronto, Canada
Re: Re: Re: Re: American Honda Febuary Sales
Originally posted by gilboman
from this chart..the camry outsold the accord by an average of about 4,000 a month..in a year thats 48,000 camrys...i'm not sure if i or most people would be comfortable beliving that many camry's are sold into fleets
from this chart..the camry outsold the accord by an average of about 4,000 a month..in a year thats 48,000 camrys...i'm not sure if i or most people would be comfortable beliving that many camry's are sold into fleets
bleh...
Joined: Dec 2003
Posts: 3,229
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From: Midwest
Originally posted by dabuda2004
yup, i rented a camry from payless car rental b4. hertz also had maximas for rent as well. havent seen any accords in the car rental fleets yet.
yup, i rented a camry from payless car rental b4. hertz also had maximas for rent as well. havent seen any accords in the car rental fleets yet.
Three Wheelin'
Joined: Oct 2002
Posts: 1,754
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From: Minnesota
Originally posted by Agent_Chen
Enterprise Rent-a-Car has Honda Accords, Civics, and CR-V rentals in Missouri. As for Honda Accord sales looks like the new version just isn't selling that well, people realize how ugly it is.
Enterprise Rent-a-Car has Honda Accords, Civics, and CR-V rentals in Missouri. As for Honda Accord sales looks like the new version just isn't selling that well, people realize how ugly it is.
Pinky all stinky
Joined: Jul 2003
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Originally posted by DEVO
I finally test drove a TL... and while it's a nice looking car I was really disappointed with the interior leather. It looked real cheap on the inside. So that was the only negative... but enough of a negative that I won't look at it to buy (lack of RWD was also a factor but I could live with FWD). I don't know the color of the interior but it looked orange and the perforated holes just looks tacky. I'm sure another color would look better but I just wish they would stop with perforated holes. Or do a better job at not making them so visible. I would also like to point out that I had more rear seating room in the TSX than in the TL which shouldn't be the case. Enough rambling... TL has been crossed off the list.
I finally test drove a TL... and while it's a nice looking car I was really disappointed with the interior leather. It looked real cheap on the inside. So that was the only negative... but enough of a negative that I won't look at it to buy (lack of RWD was also a factor but I could live with FWD). I don't know the color of the interior but it looked orange and the perforated holes just looks tacky. I'm sure another color would look better but I just wish they would stop with perforated holes. Or do a better job at not making them so visible. I would also like to point out that I had more rear seating room in the TSX than in the TL which shouldn't be the case. Enough rambling... TL has been crossed off the list.
I also think Acura should offer lighter colors for its interiors. I think quartz is at light as it gets on Acuras. I know Mercedes, Infiniti and Lexus have light cream interiors that makes things appear a little more airy.
Pinky all stinky
Joined: Jul 2003
Posts: 20,677
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Regarding Accord vs. Camry sales, besides fleet sales, also factor in Toyota's more generous finance rates and customer incentives.
The big success story for Honda in February is sales of the Civic...it went up. Honda merely offered dealers $400 for every Civic sold, and look at the results. So imagine what can happen if they did that with Accords, which they probably won't unless sales really drop.
http://www.miami.com/mld/miamiherald...al/8092567.htm
Mar. 3 - Strong demand for the Civic helped Honda set a sales record in February, a month after the automaker announced cuts in Civic production because of slumping sales.
Still, it will take a longer period of Civic sales growth before Honda orders an increase in production of that model at its East Liberty auto plant, Honda said.
"We plan for the long term, not for short-term sales, even when they are encouraging," spokesman Ed Miller said.
Civic sales in the United States declined 4.3 percent last year compared with the previous year and by 5.6 percent in 2002. That prompted Honda to announce that it will reduce daily production at East Liberty to 800 vehicles from 950 starting in April.
It is the first major cut in Civic production since 1992.
But after Honda took steps to bolster sales, demand for the Civic jumped 16.7 percent in February to 27,331 vehicles -- a record for February.
Honda offered to pay dealers $400 for each Civic sold through March and also increased advertising spending and low-interest financing deals, according to industry reports.
Honda's overall sales rose 7.1 percent last month, led by the Civic, a 25.8 percent increase in sales of the Pilot sport-utility vehicle and a 57.6 percent increase in sales of the Acura TL sedan
The big success story for Honda in February is sales of the Civic...it went up. Honda merely offered dealers $400 for every Civic sold, and look at the results. So imagine what can happen if they did that with Accords, which they probably won't unless sales really drop.
http://www.miami.com/mld/miamiherald...al/8092567.htm
Mar. 3 - Strong demand for the Civic helped Honda set a sales record in February, a month after the automaker announced cuts in Civic production because of slumping sales.
Still, it will take a longer period of Civic sales growth before Honda orders an increase in production of that model at its East Liberty auto plant, Honda said.
"We plan for the long term, not for short-term sales, even when they are encouraging," spokesman Ed Miller said.
Civic sales in the United States declined 4.3 percent last year compared with the previous year and by 5.6 percent in 2002. That prompted Honda to announce that it will reduce daily production at East Liberty to 800 vehicles from 950 starting in April.
It is the first major cut in Civic production since 1992.
But after Honda took steps to bolster sales, demand for the Civic jumped 16.7 percent in February to 27,331 vehicles -- a record for February.
Honda offered to pay dealers $400 for each Civic sold through March and also increased advertising spending and low-interest financing deals, according to industry reports.
Honda's overall sales rose 7.1 percent last month, led by the Civic, a 25.8 percent increase in sales of the Pilot sport-utility vehicle and a 57.6 percent increase in sales of the Acura TL sedan
Pro
Joined: Jul 2003
Posts: 608
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From: North by Northwest
Honda Civic (7th gen) is near the end of cycle )2001-2005, and with all the competition (Mazda 3 etc.) no wonder it's dropping... but in this kind of economy, people will still appreciate Civics.
Accord probably turn a lot of buyers off with the current exterior - I think both the front and the rear look terrible. Even if Honda keeps the design conservative it won't look that bad.
As to design ugliness, Element is surely one of those! Can't believe how well Honda is selling those. Despite being one for the Y generation, i heard the average buyer age is in the mid 40s.
Accord probably turn a lot of buyers off with the current exterior - I think both the front and the rear look terrible. Even if Honda keeps the design conservative it won't look that bad.
As to design ugliness, Element is surely one of those! Can't believe how well Honda is selling those. Despite being one for the Y generation, i heard the average buyer age is in the mid 40s.
Drifting
Joined: Jul 2003
Posts: 3,377
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From: Chicago
Originally posted by phile
I just want to say that when I was sitting in all the luxury cars at the car show, while perforated leather isn't my cup of tea either, they do feel softer than leather that aren't perforated. But that's only on regular leather vs. regular leather; I know some of the more expensive cars use Nappa leather, which is extremely soft and non-perforated, but I can't comment on them because they weren't available on the show cars. And I didn't think the TL's leather was any worse than other cars in its price range. Felt very thick and durable to me, in fact.
I also think Acura should offer lighter colors for its interiors. I think quartz is at light as it gets on Acuras. I know Mercedes, Infiniti and Lexus have light cream interiors that makes things appear a little more airy.
I just want to say that when I was sitting in all the luxury cars at the car show, while perforated leather isn't my cup of tea either, they do feel softer than leather that aren't perforated. But that's only on regular leather vs. regular leather; I know some of the more expensive cars use Nappa leather, which is extremely soft and non-perforated, but I can't comment on them because they weren't available on the show cars. And I didn't think the TL's leather was any worse than other cars in its price range. Felt very thick and durable to me, in fact.
I also think Acura should offer lighter colors for its interiors. I think quartz is at light as it gets on Acuras. I know Mercedes, Infiniti and Lexus have light cream interiors that makes things appear a little more airy.
OG
Joined: Apr 2002
Posts: 4,064
Likes: 5
From: LA
American Honda Announces November Sales Results...15,532
American Honda Announces November Sales Results
All-new Acura RL Sets All-Time Monthly Sales Record
Torrance, Calif. 12/01/2004 -- American Honda, boosted by record November sales of Acura models and Honda light trucks, reported total November sales of 95,524 units, an increase of 3.1 percent over last year's November results on a daily selling rate basis. American Honda year-to-date sales of 1,257,017 were also up 0.7 percent over previous year's result.
"It continues to be a very tight market, especially as consumers turn their attention to the holiday shopping season," said Dick Colliver, executive vice president of sales for American Honda. "Hot products like our redesigned Odyssey and the all-new Acura RL are playing a big part in keeping us on track for another record year."
Honda Division sales of 79,992 saw an increase of 1.4 percent over last year on the strength of key models including the Civic and the all-new Odyssey minivan - up 5.9 percent and 22.1 percent, respectively - as well as record November sales of the Pilot SUV. Led by the Odyssey and Pilot, Honda light truck sales set a new November record of 36,852 SUVs and minivans, up 10.5 percent in November and 1.3 percent for the year-to-date. Honda Division year-to-date car and light truck sales of 1,078,244 are down 1.3 percent over the same period last year.
The company's Acura Division reported best-ever November sales of 15,532 luxury cars and light trucks, up 12.2 percent over year-ago results and bolstered by a new all-time record for the completely redesigned RL sedan and record November results for the TL sedan and MDX luxury sport-utility vehicle. Acura year-to-date sales rose 15.1 percent over last year's results to 178,773 cars and light trucks breaking last year's all-time sales record.
All-new Acura RL Sets All-Time Monthly Sales Record
Torrance, Calif. 12/01/2004 -- American Honda, boosted by record November sales of Acura models and Honda light trucks, reported total November sales of 95,524 units, an increase of 3.1 percent over last year's November results on a daily selling rate basis. American Honda year-to-date sales of 1,257,017 were also up 0.7 percent over previous year's result.
"It continues to be a very tight market, especially as consumers turn their attention to the holiday shopping season," said Dick Colliver, executive vice president of sales for American Honda. "Hot products like our redesigned Odyssey and the all-new Acura RL are playing a big part in keeping us on track for another record year."
Honda Division sales of 79,992 saw an increase of 1.4 percent over last year on the strength of key models including the Civic and the all-new Odyssey minivan - up 5.9 percent and 22.1 percent, respectively - as well as record November sales of the Pilot SUV. Led by the Odyssey and Pilot, Honda light truck sales set a new November record of 36,852 SUVs and minivans, up 10.5 percent in November and 1.3 percent for the year-to-date. Honda Division year-to-date car and light truck sales of 1,078,244 are down 1.3 percent over the same period last year.
The company's Acura Division reported best-ever November sales of 15,532 luxury cars and light trucks, up 12.2 percent over year-ago results and bolstered by a new all-time record for the completely redesigned RL sedan and record November results for the TL sedan and MDX luxury sport-utility vehicle. Acura year-to-date sales rose 15.1 percent over last year's results to 178,773 cars and light trucks breaking last year's all-time sales record.
OG
Joined: Apr 2002
Posts: 4,064
Likes: 5
From: LA
Originally Posted by Agent_Chen
Are TSX sales finally cooling off?
Keep in mind there was a good 10-14 day gap from mid/end of Oct to the first 10 days or so of Nov where there were very few TSXs in inventory. 05 TSXs did not start to arrive to the west coast till the beginning of Nov.
I'm the Firestarter
Joined: Mar 2004
Posts: 12,308
Likes: 1,042
Insight down from only 39 to just 5... didn't realize it was retired. 
TL sales are really crushing the TSX, I would love to see the Canadian numbers, I think the TSX outsells the TL over here.
I'm also surprised to see the Accord down 12%.
TL sales are really crushing the TSX, I would love to see the Canadian numbers, I think the TSX outsells the TL over here.
I'm also surprised to see the Accord down 12%.
Race Director
Joined: Oct 2003
Posts: 14,432
Likes: 637
From: Orlando, Fl
I guess they finally sold the last CL.
At the current rate the RL will sell just slightly above the target of 20K/year. It will be interesting to see if those numbers are affected in the spring by the arrival of the new M and GS.
I'm sure the TSX numbers will jump up to the normal 2K/mo once inventory builds up.
At the current rate the RL will sell just slightly above the target of 20K/year. It will be interesting to see if those numbers are affected in the spring by the arrival of the new M and GS.
I'm sure the TSX numbers will jump up to the normal 2K/mo once inventory builds up.
Race Director
Joined: Oct 2003
Posts: 14,432
Likes: 637
From: Orlando, Fl
Here's a sales list in the field in which the RL competes:
October 2004 Sales:
E: 5,011
5: 4,229
STS: 2,308
RL: 1,310
A6: 534
GS: 651
M45: 157
----------------------------------------------------------------
November 2004 sales:
E: 4,925
5: 3,622
STS: 2,771
RL: 1,941
A6: 1,931
GS: 498
M45: 123
October 2004 Sales:
E: 5,011
5: 4,229
STS: 2,308
RL: 1,310
A6: 534
GS: 651
M45: 157
----------------------------------------------------------------
November 2004 sales:
E: 4,925
5: 3,622
STS: 2,771
RL: 1,941
A6: 1,931
GS: 498
M45: 123
bleh...
Joined: Dec 2003
Posts: 3,229
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From: Midwest
Originally Posted by Godwhacker
Looks like the Element is in a bit of trouble. I always kind of liked the little "toaster".
I'm surprised the CR-V sales didn't decline a little bit.
I'm surprised the CR-V sales didn't decline a little bit.
Also, surprised the aging Civic is still selling well, but sales are relatively flat w/ 2003 sales and won't hit 300k this year like last year. The last time this happen was back in 1996. The Accord is just ugly looking, next year the Accord Hybrid will help, but how much will it help Accords slumping sales though.
Acura is on a roll!
Thread Starter
Moderator Alumnus
Joined: Oct 2000
Posts: 16,399
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From: Washington DC (NOVA)
Honda adds dealer cash incentives as sales of Accord, Civic dip
Honda adds dealer cash incentives as sales of Accord, Civic dip - - By KATHY JACKSON | Automotive News and CHARLES CHILD | Automotive News - - Source: Autoweek
Americans' weaker appetite for mid-sized cars is eroding sales of two icons, the Honda Civic and Accord.
Honda Division spokesman Andy Boyd says high incentives offered by the competition also are hurting sales.
To maintain its brand image, Honda has resisted incentives, particularly customer rebates, despite fierce price wars.
On March 2, Honda began offering dealer cash of up to $600 on Civics and Accords. The more Civics and Accords that dealers sell, the higher the cash award.
Dick Colliver, executive vice president of automotive sales for American Honda Motor Co. Inc., says the automaker prefers to cut production rather than offer expensive incentives.
"Last fall, when the New York market went flat, we adjusted inventories," Colliver says. "The dealers wanted incentives, but we don't want to get into overstocking."
Asked if Honda Division would offer consumer incentives, Colliver said: "Never."
On March 1, Honda had a 73-day supply of both the Civic and Accord. Sixty days is considered typical for the industry.
Civic's U.S. sales dropped 26.9 percent in the first two months of this year to 33,481 compared with the year-ago period. Accord sales dropped 15.0 percent to 44,296.
As for the competition, Nissan Division, for instance, is offering $2,500 customer cash on the Sentra and $1,500 on the Altima, excluding the high-performance SE-R.
Honda is offering 2.9 percent cut-rate loans on all Civic and Accord models, including hybrids. Before March 2, hybrid versions of both cars were not eligible for the loans. Hybrids use an internal combustion engine and an electric motor to power the wheels.
The growing truck segment is the primary reason Civic and Accord sales are slipping, Colliver says.
He believes that Honda's first pickup, the Ridgeline, will help boost sales this year. The truck went on sale in February.
Colliver has said that Honda Division needs to broaden its truck lineup. Honda offers five light trucks, compared with three in early 2002.
He expects Honda sales to rise about 2.0 percent this year, "mostly on the truck side."
Through February, Honda's U.S. sales were down 10.6 percent to 149,819. In 2004, Honda Division sales rose 1.4 percent, to 1,195,479 million. The U.S. market also rose 1.4 percent last year.
Honda Division spokesman Andy Boyd says high incentives offered by the competition also are hurting sales.
To maintain its brand image, Honda has resisted incentives, particularly customer rebates, despite fierce price wars.
On March 2, Honda began offering dealer cash of up to $600 on Civics and Accords. The more Civics and Accords that dealers sell, the higher the cash award.
Dick Colliver, executive vice president of automotive sales for American Honda Motor Co. Inc., says the automaker prefers to cut production rather than offer expensive incentives.
"Last fall, when the New York market went flat, we adjusted inventories," Colliver says. "The dealers wanted incentives, but we don't want to get into overstocking."
Asked if Honda Division would offer consumer incentives, Colliver said: "Never."
On March 1, Honda had a 73-day supply of both the Civic and Accord. Sixty days is considered typical for the industry.
Civic's U.S. sales dropped 26.9 percent in the first two months of this year to 33,481 compared with the year-ago period. Accord sales dropped 15.0 percent to 44,296.
As for the competition, Nissan Division, for instance, is offering $2,500 customer cash on the Sentra and $1,500 on the Altima, excluding the high-performance SE-R.
Honda is offering 2.9 percent cut-rate loans on all Civic and Accord models, including hybrids. Before March 2, hybrid versions of both cars were not eligible for the loans. Hybrids use an internal combustion engine and an electric motor to power the wheels.
The growing truck segment is the primary reason Civic and Accord sales are slipping, Colliver says.
He believes that Honda's first pickup, the Ridgeline, will help boost sales this year. The truck went on sale in February.
Colliver has said that Honda Division needs to broaden its truck lineup. Honda offers five light trucks, compared with three in early 2002.
He expects Honda sales to rise about 2.0 percent this year, "mostly on the truck side."
Through February, Honda's U.S. sales were down 10.6 percent to 149,819. In 2004, Honda Division sales rose 1.4 percent, to 1,195,479 million. The U.S. market also rose 1.4 percent last year.
Got da Internet Goin Nutz
Joined: Oct 2001
Posts: 1,997
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From: The Land of Sugar, TEXAS
Actually the freestyle is NOT doing well. Truck based utilities are still doing VERY well and will continue to do well until gas hits $3+ dollars a gallon, then there may be a down turn in their sales. As of now people like having the additional seating and high riding height of the SUV.
Thread Starter
Moderator Alumnus
Joined: Oct 2000
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From: Washington DC (NOVA)
Originally Posted by phile
But the truck/SUV bandwagon shows no sign of slowing down...
Thread Starter
Moderator Alumnus
Joined: Oct 2000
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From: Washington DC (NOVA)
Originally Posted by M TYPE X
Truck-based utility vehicles aren't so hot anymore. Wagon-type ones are, i.e. the Honda Pilot and such. The Ford Freestyle seems to be doing well.
Pinky all stinky
Joined: Jul 2003
Posts: 20,677
Likes: 192
Originally Posted by gavriil
Feb of 2005 was the first month in probably for ever, that people bought less trucks/SUVs than the year before. So this may be the first sign it's slowing. I am keeping my fingers crossed.
