After the Dodge Rampage of the early 1980s and the namesake concept from 2006, the "Rampage" name is officially returning. It'll eschew the Dodge badge in favor of Ram's logo for a new pickup truck tailored to South American markets. Ahead of a full reveal expected to take place later this year, the workhorse is being previewed in surprisingly revealing teasers. One of the photos shows the badge confirming the Rampage name is being dusted off.

It's shaping up to be a handsome truck of the unibody variety as the 2024 Ram Rampage is likely to be mechanically related to the Fiat Toro. Extending front to rear, the character line at the door handle level seems identical. The Small Wide 4x4 platform has been used extensively by Stellantis considering it has also underpinned the Jeep Renegade and Compass as well as the Alfa Romeo Tonale. Despite its presumed Fiat connection, the design is all Ram with just the right amount of boxiness and a muscular front end.


Previously referred to as the Ram 1200 or even Dakota, the new Rampage was spotted in the United States about a month ago. That's not to say the pickup is coming to North America, although that would explain why the taillights seem to incorporate the US flag. We might be reading too much into things, but the Ford Maverick and Hyundai Santa Cruz could use some competition. For now, we only know the truck is earmarked for South America.Some of the adjacent teaser images allow us to peek inside the cabin where the Rampage will have a fully digital instrument cluster and a tablet-like touchscreen sticking out from the dashboard. We can also spot the rotary gear knob and "Ram" lettering debossed on the passenger side of the dashboard. As with the exterior, Ram appears to have done its job to significantly differentiate the truck's cabin from its Fiat equivalent.

Power will likely be provided by a turbocharged 2.0-liter four-cylinder gasoline engine dubbed "Hurricane 4." In use on Wrangler, it's good for 270 hp and 295 lb-ft (400 Nm), and while the output numbers aren't out yet for the Rampage, Ram says it'll be the fastest truck in its segment in Brazil. A nine-speed automatic transmission seems like an educated guess, while a 4x4 setup is confirmed in one of the teasers.

Rumor has it Ram intends to sell the new truck in Big Horn, Laramie, R/T, and Rebel flavors once the Rampage will be launched later this year. Mind you, this won't be the company's smallest truck as that role has been attributed to the Ram 700, a reskinned Fiat Strada sold in select markets.

As much as we can sometimes anticipate data and pictures of future models, their official world premieres are the moment of truth. In the Ram Rampage case, it confirmed most of the information we shared with our readers but added more official images that give us a proper idea of what the new unibody pickup truck offers in terms of styling.

Predictably, the Rampage's proportions have more to do with the Fiat Toro than with the Ram 1500 that inspired it. That does not prevent the new pickup truck from having its own styling signature. After all, Stellantis invested R$1.3 billion ($248.5 million at the current exchange rate) to develop the new vehicle. Considering some of these projects can cost more than $1 billion, it was a bargain. The automaker also said that a team of more than 800 engineers and technicians employed 1.2 million hours to develop the Rampage.

With the premiere, we now have the exact dimensions of the new pickup truck. The Rampage is 5.03 meters (198 inches) long, 1.89 m (74.4 in) wide, 1.78 m (70.1 in) tall, and has a wheelbase of 2.99 m (117.7 in). These numbers are slightly different from those obtained by Autos Segredos, apart from the ground clearance, which the Brazilian website did not have: it is 264 millimeters (10.4 in). The good news is that Autos Segredos hit the nail on the head regarding the engines and transmission.

There are two powertrain options. One is a 2-liter turbodiesel that delivers 168 hp (125 kW) and 280 pound-feet (380 Nm). The other is the 2-liter GME – or Hurricane 4 among those more familiar with it. It will first burn only gasoline, delivering 200 kW (268 hp) and 400 Nm (295 pound-feet). Stellantis should make it burn ethanol in the future. A 9-speed automatic transmission and power on all four wheels are standard.

The Rampage will indeed have only three derivatives, but they are not exactly those Autos Segredos said we would see. The entry-level is the Rebel, which starts at R$ 239,990 ($45,866) with its turbodiesel mill. Previously, it seemed it would be the most expensive one. The Big Horn may eventually emerge, but it does not do that right now. The price jumps to $249,990 ($47,777) for the Rebel with the gasoline engine. That's the same price tag the Laramie turbodiesel version charges from its customers. The Hurricane 4 mill makes the Laramie cost $259,990 ($49,689).

The top-of-the-line derivative is the R/T, sold for R$ 269,990 ($51,600). With a different suspension setup, the Rampage R/T can reach a top speed of 220 kph (137 mph), which makes it the fastest pickup truck for sale in Brazil. Optionally, buyers may select the Pack Elite, which adds ambient light, a Harman Kardon sound system, and the driver seat with electric adjustments. It costs R$6,000 ($1,147).

The turbodiesel derivatives can carry up to 1,015 kilograms (2,237.7 pounds) of cargo, while the gasoline versions have a 750-kg (1,653.5-lb) limit. The bed has a volumetric capacity of 980 liters (34.6 cubic feet). Pre-sales will start on June 22, but deliveries are only expected to begin in August – more than a month of wait.

The journalists that have already driven it said it is surprisingly luxurious inside and lively during accelerations. Some of them stated that the Rampage was the fastest Ram truck in the world, but I did not get enough time to check if that was true, so I'll stick with what Stellantis cared to say: that it is the fastest pickup in Brazil, the first market where it will be sold. Other Latin American countries will also get it, and there are rumors even the US may get Rampage units. We're yet to learn where it will be made for the American market, but the only choice it may have to dodge the Chicken Tax is the US.

In Brazil, the Rampage will compete against the Fiat Toro, Ford Maverick, and Chevrolet Montana. Some of my colleagues there bet that the new unibody pickup truck may even beat entry-level derivatives of the Toyota Hilux, Ford Ranger, Chevrolet S10, Nissan Frontier, and Mitsubishi Triton. Although the truck market in that country is pretty far from that in the US, it is gaining importance and volumes, something the Ram Rampage should help Stellantis achieve in that segment – even if it is not exactly affordable.

One thing is for sure: the new Rampage should last much longer in the market than its Dodge predecessor and sell in much bigger numbers as well. As I wrote before, Brazil was the country that developed it and which will produce it first. Still, Argentina, Chile, Uruguay, and several other South American countries should have access to the new pickup truck. Include Mexico on that list. The remaining doubt is if it will get the Rampage from Brazil or if it will make it for its internal market and also for the US.

The recent launch of the all-new Ram Rampage compact pickup has taken the Brazilian automotive industry by storm, surpassing the remarkable success of previous Ram models. Even before hitting the showroom floors, the Rampage has generated an uproar, earning its name as a formidable force in the market. The online pre-sale of the initial batch of 500 units sold out within a mere 28 minutes, while an additional 1,100 requests were accepted due to overwhelming demand.

The pre-sale of the Rampage’s initial batch of 500 units commenced at 10:00 a.m. on June 22nd, and, astonishingly, all reservations were made by 10:28 a.m. Prospective buyers were required to deposit R$ 1,000 (or about $208 USD). Furthermore, due to the overwhelming response, an additional 1,100 requests were accepted, with customers fortunate enough to receive the Elite Pack, a package of three optional items at no extra charge. The Elite Pack includes the Harman Kardon® premium sound system, a passenger seat with 12-way electrical adjustments, and internal ambient LED lighting. Normally priced at R$ 6,000 (or about $1,250 USD), this complimentary upgrade further enhances the luxury and convenience of the Rampage.

The Rampage boasts the title of the most powerful, fast, and fastest pickup truck ever produced in South America. Equipped with the Hurricane4 gasoline turbo engine, generating 272 horsepower and 400 Nm (295 lb.-ft.) of torque, the Rampage R/T accelerates from 0 to 100 km/h (62 mph) in just 6.9 seconds, with a top speed of 136 mph. Additionally, the Rebel and Laramie versions offer the option of a 170 horsepower and 380 Nm (280 lb.-ft.) Multijet turbo diesel engine.

The Rampage is the only South American production pickup truck to include a comprehensive package of driving aid resources as standard equipment. This package encompasses Adaptive Cruise Control (ACC) with Stop & Go function, frontal collision alert with Autonomous Emergency Braking (AEB), pedestrian and cyclist recognition, blind-spot monitoring (BSM), rear cross path detection, Lane Keep Assist (LKA), seven airbags, and ventilated disc brakes on all four wheels. These advanced safety features ensure the well-being of both drivers and passengers, setting a new benchmark in the region.

Rampage prioritizes technology and connectivity with its 12.3-inch Uconnect 5 infotainment touchscreen. This high-resolution touchscreen display integrates wireless mirroring for Android Auto and Apple CarPlay, allowing seamless smartphone integration. Additionally, the system includes embedded navigation, providing drivers with intuitive and user-friendly access to essential information and entertainment features.

With its exceptional power, comprehensive safety features, and cutting-edge multimedia capabilities, the Rampage is set to redefine the pickup truck segment in South America.