Crossovers In, Mid-Size SUVs Out *TrailBlazer, Envoy, Monterey, Freestar to be Axed*
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Crossovers In, Mid-Size SUVs Out *TrailBlazer, Envoy, Monterey, Freestar to be Axed*
Crossovers to step into the spotlight at GM and Ford - - By JAMIE LAREAU | AMY WILSON | AUTOMOTIVE NEWS - - Source: Autoweek
DETROIT -- General Motors and Ford Motor Co. will drop several light trucks to make room for crossovers.
GM will kill the Chevrolet TrailBlazer and GMC Envoy mid-sized SUVs. Ford plans to drop the Mercury Monterey minivan this year, followed by its Ford Freestar twin at an unspecified date.
Sources inside and close to GM say the company will end production of the TrailBlazer and Envoy by 2010.
GM has canceled a scheduled restyling and re-engineering of the TrailBlazer and Envoy for 2009, sources say. The vehicles were introduced in 2001.
SUVs in a slump
The moves come as sales of mid-sized SUVs slump. U.S. sales of the TrailBlazer and Envoy peaked at a combined 418,381 units in 2004. That dropped to 352,012 units last year.
GM officials say they can counter falling sales of mid-sized SUVs with crossovers on the Lambda architecture, scheduled to go into production this fall. Chevrolet will get a crossover on Lambda for the 2010 model year. The initial Lambda-based vehicles will be the Saturn Outlook crossover, which will arrive at dealerships this year, followed by the GMC Acadia and Buick Enclave crossovers, scheduled for next year.
"We've been preparing for the erosion of mid-sized utilities," Paul Ballew, GM's executive director of global market and industry analysis, said in a meeting with reporters last week.
Ford, meanwhile, will halt production of the Monterey in August. The Freestar minivan is expected to exit the lineup at a later date.
The Monterey is being discontinued because of disappointing sales, Ford's U.S. sales chief Cisco Codina said in an interview last week.
"Overall, appeal and sales of the model has not been to our satisfaction," said Codina, group vice president of North American marketing, sales and service. "We have other plans for the future."
Minivan replacements
Ford is expected to introduce a car-based vehicle to replace its minivans in 2008, and there also will be a Lincoln version. The Ford version is based on the Fairlane concept built on the Mazda6-derived CD3 platform and shown at the 2005 Detroit auto show.
Sales of the Monterey have been dismal since it was introduced in 2003. Mercury marketers initially forecast annual sales of around 25,000 units, but only 8,166 units were sold last year.
Sales this year are even worse. Last year, Mercury sold 8,166 Montereys in the United States. During the first five months of 2006, U.S. sales of the Monterey were 1,811, down 49 percent.
Codina wouldn't comment on the future of the Freestar, saying no decision has been made. Another Ford insider said the Freestar is likely to be killed well before the Fairlane-based product debuts in 2008. The Freestar could be dropped before the traditional end of the 2007 model year.
DETROIT -- General Motors and Ford Motor Co. will drop several light trucks to make room for crossovers.
GM will kill the Chevrolet TrailBlazer and GMC Envoy mid-sized SUVs. Ford plans to drop the Mercury Monterey minivan this year, followed by its Ford Freestar twin at an unspecified date.
Sources inside and close to GM say the company will end production of the TrailBlazer and Envoy by 2010.
GM has canceled a scheduled restyling and re-engineering of the TrailBlazer and Envoy for 2009, sources say. The vehicles were introduced in 2001.
SUVs in a slump
The moves come as sales of mid-sized SUVs slump. U.S. sales of the TrailBlazer and Envoy peaked at a combined 418,381 units in 2004. That dropped to 352,012 units last year.
GM officials say they can counter falling sales of mid-sized SUVs with crossovers on the Lambda architecture, scheduled to go into production this fall. Chevrolet will get a crossover on Lambda for the 2010 model year. The initial Lambda-based vehicles will be the Saturn Outlook crossover, which will arrive at dealerships this year, followed by the GMC Acadia and Buick Enclave crossovers, scheduled for next year.
"We've been preparing for the erosion of mid-sized utilities," Paul Ballew, GM's executive director of global market and industry analysis, said in a meeting with reporters last week.
Ford, meanwhile, will halt production of the Monterey in August. The Freestar minivan is expected to exit the lineup at a later date.
The Monterey is being discontinued because of disappointing sales, Ford's U.S. sales chief Cisco Codina said in an interview last week.
"Overall, appeal and sales of the model has not been to our satisfaction," said Codina, group vice president of North American marketing, sales and service. "We have other plans for the future."
Minivan replacements
Ford is expected to introduce a car-based vehicle to replace its minivans in 2008, and there also will be a Lincoln version. The Ford version is based on the Fairlane concept built on the Mazda6-derived CD3 platform and shown at the 2005 Detroit auto show.
Sales of the Monterey have been dismal since it was introduced in 2003. Mercury marketers initially forecast annual sales of around 25,000 units, but only 8,166 units were sold last year.
Sales this year are even worse. Last year, Mercury sold 8,166 Montereys in the United States. During the first five months of 2006, U.S. sales of the Monterey were 1,811, down 49 percent.
Codina wouldn't comment on the future of the Freestar, saying no decision has been made. Another Ford insider said the Freestar is likely to be killed well before the Fairlane-based product debuts in 2008. The Freestar could be dropped before the traditional end of the 2007 model year.
#3
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Originally Posted by gavriil
Good.
We have always had great luck with GM except for when my sister bought an Envoy. I'm usually a GM homer but damn that thing was a
#6
The sizzle in the Steak
Good x3
Those TrailBlazers were horrible from day one.
...and good ridance to the rest of the models mentioned.
Those TrailBlazers were horrible from day one.
...and good ridance to the rest of the models mentioned.
#7
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Good decision. When shopping for my Murano, I do not believe that we considered any truck based SUVs.
Maybe Ford should have contracted Honda to rebadge some Odysseys as Ford Wind...er...Freestars.
Maybe Ford should have contracted Honda to rebadge some Odysseys as Ford Wind...er...Freestars.
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Originally Posted by Moog-Type-S
Those TrailBlazers were horrible from day one.
If I did want a real truck-based SUV, I'd go with a Ford Explorer or Nissan Pathfinder.
#12
I sat here trying to remember who made the Monterey. Yep, it's about time Mercury retired that.
I'm surprised the Trailblazer's getting the ax. It was a decent seller, engine was strong.
I'm surprised the Trailblazer's getting the ax. It was a decent seller, engine was strong.
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GM, Ford, and Chrysler don't hold nameplates forever like Honda and Toyota do.
I've seen Mercury Monterey minivans outside of Michigan, like, oh, one in Chicago or something. Do you like tongue twisters with "M" in them?
I've seen Mercury Monterey minivans outside of Michigan, like, oh, one in Chicago or something. Do you like tongue twisters with "M" in them?
#14
Race Director
In the end we'll end up back to where the market started in the 60s and 70s - people who need more than a sedan get a station wagon, not an SUV, not a minivan, not a CUV, not some other invention. It provides most of the benfits of the other fads without the cost - SW versions of a sedan cost the makers almost nothing in development and production cost. The problem with the domestics is that they are so hooked on selling these high margin SUVs, minivans and other vehicles that the low margin SW is really bad news for them.
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Originally Posted by biker
In the end we'll end up back to where the market started in the 60s and 70s - people who need more than a sedan get a station wagon, not an SUV, not a minivan, not a CUV, not some other invention. It provides most of the benfits of the other fads without the cost - SW versions of a sedan cost the makers almost nothing in development and production cost. The problem with the domestics is that they are so hooked on selling these high margin SUVs, minivans and other vehicles that the low margin SW is really bad news for them.
I dont think we will lose the raised-up feature from the SUV era because the market really likes that.
Finally, the only SUV maker that will be left will be Jeep.
#16
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Originally Posted by gavriil
Crossovers are really raised-up-high station wagons.
I dont think we will lose the raised-up feature from the SUV era because the market really likes that.
I dont think we will lose the raised-up feature from the SUV era because the market really likes that.
#18
Race Director
Jacked up A4 Avant (SW) = Allroad (CUV?). The point is that the CUVs are still being designed and treated as SUVs and makers expect to sell them at the same high margins as the dying SUVs. Sure, if you want the jacked up raised look that's fine (like Forester) but I see the these crossovers as nothing but diluted SUVs with the same high prices that will endure the same fate as the SUVs. The prices are still high and milage is not much better (cause they're still big and heavy) than the fad they are replacing.
What the average soccer mom needs is a safe Accord SW (with a much bigger greenhouse area so she can see out) for 22K, not the 30K Pilot.
I think the main reason lots of people prefer the jacked up vehicles is due to the diminishing greenhouse area of today's sedans. At least if you are higher up with the same glass area you can see out better. I know that's why my wife got the RAV4 over all sedans she tried.
What the average soccer mom needs is a safe Accord SW (with a much bigger greenhouse area so she can see out) for 22K, not the 30K Pilot.
I think the main reason lots of people prefer the jacked up vehicles is due to the diminishing greenhouse area of today's sedans. At least if you are higher up with the same glass area you can see out better. I know that's why my wife got the RAV4 over all sedans she tried.
#19
The sizzle in the Steak
Originally Posted by gavriil
Crossovers are really raised-up-high station wagons.
I dont think we will lose the raised-up feature from the SUV era because the market really likes that.
Finally, the only SUV maker that will be left will be Jeep.
I dont think we will lose the raised-up feature from the SUV era because the market really likes that.
Finally, the only SUV maker that will be left will be Jeep.
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Originally Posted by gavriil
Crossovers are really raised-up-high station wagons.
I dont think we will lose the raised-up feature from the SUV era because the market really likes that.
Finally, the only SUV maker that will be left will be Jeep.
I dont think we will lose the raised-up feature from the SUV era because the market really likes that.
Finally, the only SUV maker that will be left will be Jeep.
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Originally Posted by biker
Jacked up A4 Avant (SW) = Allroad (CUV?). The point is that the CUVs are still being designed and treated as SUVs and makers expect to sell them at the same high margins as the dying SUVs. Sure, if you want the jacked up raised look that's fine (like Forester) but I see the these crossovers as nothing but diluted SUVs with the same high prices that will endure the same fate as the SUVs. The prices are still high and milage is not much better (cause they're still big and heavy) than the fad they are replacing.
What the average soccer mom needs is a safe Accord SW (with a much bigger greenhouse area so she can see out) for 22K, not the 30K Pilot.
I think the main reason lots of people prefer the jacked up vehicles is due to the diminishing greenhouse area of today's sedans. At least if you are higher up with the same glass area you can see out better. I know that's why my wife got the RAV4 over all sedans she tried.
What the average soccer mom needs is a safe Accord SW (with a much bigger greenhouse area so she can see out) for 22K, not the 30K Pilot.
I think the main reason lots of people prefer the jacked up vehicles is due to the diminishing greenhouse area of today's sedans. At least if you are higher up with the same glass area you can see out better. I know that's why my wife got the RAV4 over all sedans she tried.
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