gavriil

Source: Autoline Detroit

USD Per Year Spent:

GM = 2.8B
Ford = 1.5B
DC = 1.5B
Toyota = 1.1B
Nissan= 1.0B
Honda 765M
Hyundai/Kia = 700M
VW = 420M
BMW = 167M
Others = 700M

Total = 10.7B



NOTE: The above does not inlcude the cost of making the ads and it does not include dealers' advertising (which is estimated to be another $10B over the above).

gavriil

Show says, Advertising really works. When they stop it, model sales goes down. One of the main reasons manufacturers spend so much in ads is to advertise all the rebate offers.

I am surprised to see BMW spend so little on advertising.

fabrikated

if that doesn't count the cost of making the ads, is that just the cost of buying the ad space?

ilitig8

Yep

ilitig8

When I saw the show last week I thought the same thing about BMW, they have some serious brand equity when they sell like they do with the relatively small ad budget. But they do target their ads well. I see them all the time but watch a lot of Speed and read all the mags.

Motohip

Honda needs to step it up. Does this inclue ads for that Acura, Infiniti, and Lexus cars too?

SM-4

Im surprised at VW, not so much BMW because their brand more so speaks for itself, and a lot of commercials for the expensive cars makes them seem more common and less special IMO.

Infamous425

im not surprised. like the above said, the car speaks for itself. i think ive only seen 1 bmw commercial and that was to promote its free maintenance program that others dont provide

SiGGy

I wonder how much of Honda's budget went to Motor Trend for TOY.

Crazy88

The brand speaks for itself.

And it was Quite obvious that GM spent so much on advertising. enough is enough. I am so sick of seeing GM and Chevy Revoloution commercials

phile

Not to mention Led Zeppelin for Cadillac.

M TYPE X

I thought I was the only one sick of them...

Crazy88

lol they played out "rock and roll" way too much. I cant even listen to that song anymore because it reminds me of cadillac commercials.

GM needs to learn to do things in moderation. they have the most annoying commercials.

Belzebutt

I see lots of BMW ads, mostly for the 3-series and for X-Drive. Maybe you don't watch the right channels.

BMW's marketing machine is on a different plane of existance. I hear they have a 60-page document detailing how you're supposed to use the BMW logo on any official BMW publication. For example, the logo is only supposed to show up once on any page, X white space on the left, Y on the right, etc. 60 pages of that.

If you look at all their stuff, from the borchures to the website, it's all extremely slick, I don't think there's any other automaker that matches them.