Audi RSQ
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Audi RSQ
Audi on the Silver Screen - - - By Paul A. Eisenstein - - Source: The Car Connection
It may have to take second billing to silver screen star Will Smith, but Audi hopes to win over moviegoers with its performance in the upcoming sci-fi adventure, "I Robot." Based on the classic Isaac Asimov novel, the film features a custom-made concept vehicle, which Audi has dubbed the RSQ. It was specially designed in cooperation with director Alex Poroyas, explained Audi's Tim Miksche, who handles relations with the movie industry. (Most automakers seek out attractive "placement" opportunities to show off their products on film.) Poroyas is himself an Audi owner and decided to approach Audi after seeing last year's Nuvolari concept car.
While the film depicts a future in which cars are controlled by an automated grid, star Smith chooses to drive himself, and that, said Miksche, "makes a brand statement for us." It took just ten weeks to go from sketch to drivable vehicle, three running versions of the RSQ being built. One was purposely crashed for the film, another used for interior shots. The third will be used for join promotional efforts sponsored by Audi and Warner Brothers in advance of the debut of "I, Robot," later this year.
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Originally posted by nandowong
how come no one ever has the ball to produce a car like this?
btw: reminds me of the cl concept
how come no one ever has the ball to produce a car like this?
btw: reminds me of the cl concept
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