Aston's seven-figure, 700hp One-77 still available for order

Selling million-dollar supercars isn't as easy as it used to be. While Lamborghini quickly offloaded its small run of seven-figure Reventons and Bugatti has gone through the bulk of its Veyron production, Aston Martin may be finding it a bit more difficult to separate the obscenely wealthy from their millions.

The One-77 is the big-ticket supercar in question, to be built in a limited run of 77 examples, with only six headed to the US, five staying in the UK and the remaining 66 ending up in the Emirates dispersing around the world. Previous reports circulating the interwebs suggested that the entire production run sold out almost immediately – before the car was even fully unveiled – but those reports may have been misleading. Although 100 potential customers reportedly expressed interest in acquiring the uber-supercar, the order books have apparently yet to be filled with buyers who've plunked down the £200k desposit. But even in this economy, they're bound to sell out soon, so if you've got the cash to spare, you'd better act fast. Like, 700-horsepower supercar fast.

The era of epic supercars is certainly not over at Aston Martin, with the carmaker confirming the development of a brand new flagship model late last year. A life-size mock up was then put on display at the 2008 Paris Motor Show to tease the public and start building interest for the car, which is estimated to cost a cool £1.2 million. A technical design showcase at last month’s Geneva Motor Show revealed more features, including its bespoke carbon-fiber chassis and V12 engine, and earlier this month Aston released the first tentative details about production plans. Now, the first completed model has been revealed at the Concorso d'Eleganza Villa d'Este at Lake Como, Italy, where it also took out the event’s prestigious design award.

Aston Martin’s European operations chief Marcel Beci revealed last month that the first actual customer car will roll out of the company’s Gaydon factory later this year and that the limited production run of just 77 cars will be complete by the end of 2010.

Beci also explained that Aston Martin keeps in close contact with all its One-77 customers, and that every effort is being made to ensure the car does not fall prey to resellers who may attempt to profit from it. After all, the One-77 is being built not just as a halo car, but as an ultra-halo car, a sort of rekindling of the legacy of Aston Martin, plus a projection of the brand into the future. It's designed to be the most quintessential Aston Martin ever, and the most perfectly personalized car available.

The structural core of the One-77 is a lightweight and immensely rigid carbon-fiber monocoque. Conceived and designed at Aston Martin's Gaydon HQ, the monocoque, or 'tub', has been built in partnership with Multimatic (MTC) – a world leader in carbon composite technology.

Attached to this tub is a set of double wishbones at each corner, with pushrods employed to transfer vertical suspension movements to the horizontally mounted spring/damper units.

The dampers are fully adjustable and feature advanced Dynamic Suspension Spool Valve (DSSV) technology - a world-first for a road car application. These special valves use high-precision machined components to enable the shock-absorbing characteristics of the damper to be changed without having to remove them from the car.

Underlining the truly bespoke nature of the One-77, the car's suspension characteristics will be precisely set-up by Aston Martin engineers to suit the owner’s exact requirements.

The One-77's power unit is an extreme evolution of the 6.0L V12 engines fitted to the DBS, DB9 and new V12 Vantage models. The brief for engine team was to take the 6.0L V12 as far as it could go, both in terms of output and weight reduction. The targets were a power output of no less than 700hp (522kW) with a 10% reduction in engine mass. Incredibly, the Aston Martin and Cosworth engineers who worked on the powertrain achieved a mass reduction of some 25% while increasing displacement to 7.3L.

Wearing Pirelli P Zero Corsa tires (255mm up front and 335mm up back) developed specifically for it, all 700hp is transmitted to the road through the rear wheels via a new six-speed gearbox. Controlled via column-mounted paddles behind the steering wheel, this robotised sequential manual is a new generation of Aston Martin's familiar automatic.

Stopping power comes from a set of carbon-ceramic discs and uprated calipers designed to transmit less heat from the brake pads into the brake fluid.

With a projected weight of 1,500kg the One-77 will occupy the very highest echelons of road car performance. Top speed is predicted to be in excess of 200mph, with a 0-60mph time in approximately 3.5 seconds.

The custom-built nature of the One-77 echoes personalization programs recently undertaken by Lamborghini and Ferrari. Buyers will be able to customize every single part of the car, from the gearbox to the interior trim elements. Even the seats will be tailored to fit the driver and passenger’s individual curves. As the company CEO Ulrich Bez explains, the car should fit the owner like a tailored suit.

Aston Martin has confirmed the first public display of the complete One-77 concept will be held at the world renowned Concorso d'Eleganza event in the grounds of the Grand Hotel Villa d'Este on the shores of Lake Como, Italy on 24-26 April 2009.

The One-77 is Aston Martin's definitive sports car, one that epitomises everything Aston Martin from technology, hand-craftsmanship of the hand rolled aluminium panels to the attention to detail. A culmination of all the marque's know-how, the One-77 delivers effortless beauty guaranteed to stir the senses with performance potential eclipsing any previous Aston Martin. It's this extraordinary workmanship and money-no-object commitment to quality that makes the One-77 unique. It promises a driving experience of unrivalled intensity and excitement while representing the world's most desirable automotive art form.

The One-77 concept will be revealed in the perfect setting at Lake Como showcasing for the first time a complete concept; including full running powertrain and the world premiere of the eagerly anticipated interior design. The interior environment blends the stunning detail of the exterior and draws it inside with incredible meticulousness through the use of exotic materials and hand made parts detailing the quintessence of Aston Martin engineering and design expertise.

Last month Aston Martin showcased a technical illustration of the One-77 at the Geneva Auto Salon, revealing the technical intricacies and engineering excellence that will exist beneath the One-77's handmade body. Since then, the technical illustration has undergone painstaking handcraftsmanship to be developed into a complete car.

Aston Martin Chief Executive, Dr Ulrich Bez said: "The One-77 demonstrates the unique capabilities of our company - it encompasses engineering excellence with a great passion from our engineers, designers and technical partners.
"This is a major step in One-77's engineering programme, showing the first complete car, and will demonstrate new benchmarks in many different fields of automotive design.

"The craftsmanship and design that has gone into the creation of the Aston Martin One-77 lifts automotive engineering into the realm of art. With its finely sculpted forms and sleek lines, it is an expression of unparalleled beauty that embodies everything Aston Martin stands for."