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Move Over Initial D, Acura Announces New Anime Series Streaming From January 20
BY Sam D. Smith | Posted on January 18, 2022 2 A couple of weeks ago, we were happy to see Toyota embrace the AE86’s anime fame with a series of Initial D-inspired commercials for the GR86. If anything, they left car fans around the world clamoring for some more illustrated adventures within the Initial D universe.
But it appears that Acura may end up overshadowing the marketing efforts of Toyota’s department, as a sixteen-second teaser trailer for “Type S: Chiaki’s Journey” was released on Acura’s social media pages.
Driving Honda: Inside the World's Most Innovative Car Company
FWIW I'm reading this book currently, it's OK (not great but also not bad either) and from 2014. Gives a very comprehensive history of Honda up to current times for all products and it's business culture driven by Soichiro Honda and the other co-founder Takeo Fujisawa.
Finished this book, it was just OK. Got into the history of the company very well, their global operations independence and cultural philosophy (Three Joys and the continuous counter-point of their version of CPI). A decent read but I doubt the brain dead mechanic on this forum who thinks he worked for Acura (but actually only a dealership) would understand any of it especially that every Honda CEO since Soichiro was a engineer at the company originally.
Originally Posted by Legend2TL
FWIW I'm reading this book currently, it's OK (not great but also not bad either) and from 2014. Gives a very comprehensive history of Honda up to current times for all products and it's business culture driven by Soichiro Honda and the other co-founder Takeo Fujisawa.
American Honda Posts Strong March Sales with Slight Improvement in Product Supply
April 1, 2022
American Honda sales near 110,000 units, best since August 2021, on improved supply and sustained demand
Honda sets new monthly record for electrified vehicles on strong sales of CR-V Hybrid and Accord Hybrid
HR-V scored a 14th straight monthly sales record as March sales set a new all-time sales mark for any month
Acura posts best month since August 2021, with sales topping 13,000 units in March
Acura SUVs near 10,000 units based on best MDX sales since May 2021
Pre-sales of hot-selling new Type S model help Acura MDX flagship top 6,400 units in March
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“Like much of the industry, we’re riding a bit of a roller coaster due to fluctuating parts supply issues, but strong March sales for Honda and Acura speak to the fact that demand remains strong and our retail deliveries are based primarily on what we can supply to our dealers,” said Dave Gardner, executive vice president of Business & Sales at American Honda. “We aren’t out of the woods yet, but we will continue to manage the supply issues to maximize production and help our dealers meet the needs of our customers.”
Honda Sales Highlights
While the award-winning Civic remains in extremely tight supply, stronger availability of hybrid-electric models contributed to the Honda brand posting relatively strong sales of nearly 95,000 units in March.
Higher gas prices and increased supply of CR-V Hybrid and Accord Hybrid help Honda set new monthly record for electrified vehicles (12,635)
HR-V set an all-time monthly sales record and a 14th straight monthly mark sustaining momentum for the April reveal of the all-new 2023 HR-V
CR-V posts best month since July 2021 with sales nearing 30,000 (29,943) units on improved supply and CR-V Hybrid’s best-ever sales month (6,932)
Accord nears 18,000 March sales on record month (4,857) for Accord Hybrid
Model Notes
- Honda will reveal the all-new sporty and versatile 2023 HR-V this month, the first of three new SUVs to be introduced this year.
- Six 2022 Honda models earned a TOP SAFETY PICK rating or better from IIHS, and all fully tested Honda vehicles earn NHTSA’s top NCAP crash-test ratings.
Acura Sales Highlights
Acura posted strong March sales topping 13,000 units based on strong sales of SUVs and the best month for Acura sedans since August 2021.
Acura SUV sales near 10,000 units, led by best sales month since May 2021 for MDX
Demand for TLX Type S help lead Acura sedan sales to nearly 3,300 units
Type S direction resonates with buyers, driving MDX, TLX and NSX Type S variants to strong March sales.
Model Notes
- First two months of manual transmission production is pre-sold, with over 75% of 2023 Integra pre-orders for the three-pedal model.
- Deliveries of MDX Type S have begun, the most powerful, best handling and best equipped Acura SUV ever.
Is Acura lying to themselves? Do they even read what they wrote?
If MDX-S and TLX-S demand and sales are so great, then Acura would break out the numbers and use the opportunity to brag about it and market the shit out of them. But they don't.
Pre-sales of hot-selling new Type S model help Acura MDX flagship top 6,400 units in March
Demand for TLX Type S help lead Acura sedan sales to nearly 3,300 units
Type S direction resonates with buyers, driving MDX, TLX and NSX Type S variants to strong March sales.
If MDX-S and TLX-S demand and sales are so great, then Acura would break out the numbers and use the opportunity to brag about it and market the shit out of them. But they don't.
Honda/Acura did a few sales reports ago with a simple statement, IIRC the Type-S makes up 1 of every 4 TLX's.
Honda/Acura did a few sales reports ago with a simple statement, IIRC the Type-S makes up 1 of every 4 TLX's.
Went back to look. For October sales, they said "Acura TLX Type S creates strong demand, representing one-quarter of TLX October sales"
and for November sales, they said "Acura TLX Type S demand remains strong and continues to represent a quarter of TLX sales"
But no mention of what TLX-S sales are since which means they're now less than 25% of overall TLX sales. I mean, if they were still 25% (or more) or anywhere close to 25%, they'd Shirley want to say so, right?
Went back to look. For October sales, they said "Acura TLX Type S creates strong demand, representing one-quarter of TLX October sales"
and for November sales, they said "Acura TLX Type S demand remains strong and continues to represent a quarter of TLX sales"
But no mention of what TLX-S sales are since which means they're now less than 25% of overall TLX sales. I mean, if they were still 25% (or more) or anywhere close to 25%, they'd Shirley want to say so, right?
TBH IDK, there are so many variant and trim levels of Honda's and Acura's I doubt they'll put notifications in telling which variants are selling at what rate so I don't read into no notification meaning the ratio is the same, better or worst. I expect it to remain roughly 1/4 ratio for the foreseeable future, as the Type-S came out earlier in 2021 so the hype was gone by the time that statement came out for the ratio.
In a letter sent to customers, GAC Acura announced it will cease both sales and production of its models starting next year. The move comes only six years after the Japanese brand has started its Chinese business in partnership with GAC. The sluggish sales were one of the reasons that prompted the cease of operations. 6 photos
Honda’s subsidiary failed to spark Chinese customers’ imagination, especially as the brand lacked the electrified models that the Chinese market wants. Acura entered the market in 2016 with the CDX, a crossover that was later joined by the China-only TLX-L sedan and the RDX. Annual sales peaked in 2019 when the brand sold 14,701 vehicles, but interest dwindled and the sales have plummeted to just 6,554 vehicles in 2021.
GAC Acura sold only two models after the TLX-L was discontinued, and this made it an easy target for German brands. The compact CDX stood little chance against the more popular BMW X1 and Audi Q3. Its bigger brother RDX also faced an uphill battle against the likes of Mercedes-Benz GLC and BMW X3.
Acura is not the first Japanese brand that fails to establish a foothold in the Chinese market. Nissan’s Infinity was also withdrawn in January, with all the operations absorbed under Dongfeng Nissan’s umbrella. This will also happen to Acura’s business, which will be integrated into GAC Honda. This includes GAC Acura employees and the services provided to existing GAC Acura customers, according to carnewschina.com.
The Chinese market increasingly favors sales of electrified vehicles, with Chinese brands holding a firm grip on the market. Japanese brands have been notoriously slow at adopting electrification and this has led to their downfall. Hopefully, the new partnership between Honda and General Motors will produce the badly needed electric vehicles.
Honda has already teased the Chinese customers with the e:NS1 concept based on the HR-V. We must stress that the Chinese have already mocked Honda’s efforts to attach the battery under the chassis of the car. They say the Chinese companies did that move more than 10 years ago and you know this is bad when you’re compared with a copycat industry from the past.
Acura will augment its competitiveness by adding local production of two other nameplates. In December, it plans to start local output of the TLX-L. Then, in 2018, it begins domestic production of the RDX, timed to the crossover's redesign and positioned to tap China's SUV boom.
Sales of the RDX alone should reach about 20,000 a year after local production kicks in, projects Tsuneyoshi Matsumura, manager of automobile sales for Acura in China.
Originally Posted by SSFTSX
welcome back.
CDX sales are now 2K per month. Chinese TLX-L has been launched. now RDX and CDX hybrid is coming. Honda has outstanding technology in hybrid. Fit and Grace hybrid already popular in Asia. they need SUV hybrids.
"The AutoNews article referenced is speculative, and not based on confirmed plans or statements. While we can’t comment on future product plans, the recently introduced 2023 Integra will not be the last new ICE vehicle from Acura. Acura will play a critical role in Honda’s transition to electrified vehicles. In fact, as we announced last fall, Acura will lead American Honda’s transition to electrification and digitalization. This begins with an all-new full electric Acura SUV coming in 2024," an Acura spokesperson told The Drive.
Being based on the new Honda Civic Si, the 2023 Acura Integra is a sporty return to form for the brand that had veered more luxury in recent years...
Red Carpet Athlete
It's That Kind of Thrill
Maybe Acura will bring back the Legend. And as with the Integra being a rebadged Civic, the Legend will be a rebadged Accord.
It's That Kind of Thrill
Maybe Acura will bring back the Legend. And as with the Integra being a rebadged Civic, the Legend will be a rebadged Accord.
The sedan market is dead, especially the flagship "luxury" sedan from Acura that no one wants to buy. It is better to redirect the resources into EV and SUV products.
American Honda sales top 500,000 units in first half despite severe second-quarter supply issues
Honda electrified sales stay strong as CR-V Hybrid sets June record and Accord Hybrid first-half sales up 39%
HR-V posts best first-half sales of all-time with strong customer pre-orders (6,000+) for all-new 2023 model
Supported by pre-orders, all-new Acura Integra rides strong demand in first month and leads Acura car sales
Acura NSX has best month since December 2017, with first-half sales of NSX Type S up 105%
American Honda “With strong turn rates of up to 90 percent for core Honda and Acura products, it’s clear that success is a relative term in today’s business environment and sales volume is not the best measure of true customer demand,” said Mamadou Diallo, vice president of Auto Sales for American Honda Motor Co., Inc. “As we continue an incredible cadence of new model introductions, including the recent launch of the all-new Honda HR-V and Acura Integra, we are very proud of the efforts of our production and sales associates who are working tirelessly to meet the needs of our customers.”
BRAND REPORT Sales Highlights
Core models lead the way for the Honda brand with CR-V topping 22,000 units and Accord over 10,000 units despite challenging supply issues.
CR-V Hybrid and Accord Hybrid help Honda top 50,000 in first-half electrified sales for the second straight year
Customer pre-orders for all-new 2023 HR-V total almost 6,000
Honda brand pre-orders totaled over 50,000 units in first six months as customer demand remains strong
Ridgeline posted best June sales in five years at almost 3,000 units
Model Notes Stylish & sporty 2023 HR-V kicks off “year of the Honda SUV” with strong demand as the first units arrive at dealerships.
The most powerful, best performing Civic Type R ever will be officially unveiled this summer.
BRAND REPORT Sales Highlights
Supply issues limited sales of popular Acura SUV models, while all-new Integra welcomes new clients to the brand.
Supported by pre-orders, all-new Integra leads Acura car sales; strong demand results in first-month sales of almost 1,500 units
MDX and RDX combine for sales of 4,389 units
NSX Type S first-half sales of 123 units kick off strong final sales year
Model Notes ‘22 RDX, TLX & MDX earn IIHS TOP SAFETY PICK+ and NHTSA NCAP 5-Star rating, with ‘23 Integra expected to earn top scores.
Acura Type S models are most powerful & best handling in the brand’s Precision Crafted Performance lineup.
American Honda July sales top 71,000 units, as strong retail demand continues despite supply chain and logistics constraints
Honda and Acura brands see unprecedented high turn rates across both lineups
Light truck sales lead Honda brand with CR-V topping 21,500 units and Pilot over 10,500 units
All-new 2023 HR-V posts strong first full month of sales with over 4,000 units with everything left in the pipeline already pre-sold to customers
Honda sales of electrified vehicles top 6,500 units led by CR-V Hybrid and Accord Hybrid
All-new Acura Integra tops 1,400 units for the 2nd straight month despite limited supply; model is attracting young and first-time buyers to Acura brand
I wonder how much of the TLX and RDX sales decline is really due to supply issues vs. people just not wanting to buy them. Sedans are a bit out of vogue these days (yet the Integra seems to be doing quite well), and the RDX is showing its age. But how Acura analyzes that data will determine whether or not we get another TLX (or, in my dreams, RLX) and how much effort they put into the next-gen RDX.
I agree. While I always look forward to these monthly numbers, it's hard to really discern anything definitive. As mentioned are they selling everything they have on the lots and could sell more if they had them or are buyers going to different marques?? It's probably some sort of combination, but hard to know with all the variables.
what i wanna know is what the hell happened to ridgeline? is it because they have nothing else to sell and Ridgeline is the only thing they have on the lot now? :
American Honda posts best month since May with September sales over 79,000 as supply issues improve
CR-V Hybrid and Accord Hybrid push Honda electrified sales to September record
Ridgeline posts best-ever September sales and CR-V tops 22,000 units as light truck sales remain strong
All-new HR-V achieves monthly sales over 8,000 units as supply improves to meet demand
Acura September sales top 8,000 units for best month since April 2022, led by MDX reaching 4,000 units
All-new Acura Integra continues to lead its segment with September sales over 1,500 units
American HondaSeptember “While the auto industry seems to be hit by one challenge after another with transportation issues and parts shortages, the efforts of our dealers helped achieve strong turn rates that maximize the available inventory for our customers,” said Mamadou Diallo, vice president of Auto Sales for American Honda Motor Co., Inc. “Now, the pipeline is getting stronger with the expectation that increased production in the fourth quarter will support important upcoming all-new model introductions, like the CR-V, CR-V Hybrid and Pilot.”
BRAND REPORT Sales Highlights
Honda light truck sales continue to lead the Honda brand with CR-V topping 22,000 units and HR-V over 8,000 in sales; Ridgeline sets new September record
CR-V sales achieve 22,000 units in September, building momentum for all-new 2023 CR-V now arriving at dealers.
Ridgeline posts best-ever sales in September (4,114) and third quarter (12,515).
Honda electrified sales set new September record with robust sales of the CR-V Hybrid and Accord Hybrid.
Model Notes The all-new 2023 CR-V sets a new benchmark with rugged styling, increased space, comfort and fun-to-drive performance.
Launching later this year, the all-new 2023 Pilot TrailSport will be Honda’s most rugged SUV ever.
BRAND REPORT Sales Highlights
Acura posts the brand’s best sales since April, led by the MDX and continued popularity of new Integra.
All-new Integra sales remain strong, posting sales over 1,500 units for the second straight month and continuing to lead its segment.
Improved supply helps MDX achieve sales of 4,000 units, posting its best sales in past five months.
Model Notes Praised for its performance and refinement, the 2023 Integra completes Acura's return to its Precision Crafted Performance roots.
American Honda August sales top 71,461 units, despite West Coast rail embargo contributing to supply woes
High turn rates continue for both Honda and Acura brands; inventory days supply remains in single digits
Light truck sales lead Honda as Ridgeline posts its second-best August of all time, Pilot and Passport also record strong sales
All-new HR-V sales top 6,700 units, as inventory begins to catch up with demand and strong pre-sales continue
Accord Hybrid posts best-ever August results with sales topping 3,000 units
All-new Acura Integra tops 1,500 units for best month since launch; over 70% of sales are conquest
MDX continues to top Acura sales, overcoming inventory issues to reach sales of over 3,000 units
American Honda
Originally Posted by DJ Iceman
I wonder how much of the TLX and RDX sales decline is really due to supply issues vs. people just not wanting to buy them. Sedans are a bit out of vogue these days (yet the Integra seems to be doing quite well), and the RDX is showing its age. But how Acura analyzes that data will determine whether or not we get another TLX (or, in my dreams, RLX) and how much effort they put into the next-gen RDX.
Originally Posted by NBP04TL4ME
I agree. While I always look forward to these monthly numbers, it's hard to really discern anything definitive. As mentioned are they selling everything they have on the lots and could sell more if they had them or are buyers going to different marques?? It's probably some sort of combination, but hard to know with all the variables.
There's no possibility that electric cars have taken over the turf which was traditionally Acura's. May be Tesla...?
There's no possibility that electric cars have taken over the turf which was traditionally Acura's. May be Tesla...?
Nah... no way.
It's interesting; Acura's clientelle in the past have been the more academic, tech-forward type that are too rational and sensible to buy a high-maintenance German car, but aren't so old and stuffy that they would buy a Lexus. Think, yuppies.
Seemingly every one of them now drives a Model 3 or Y. Go to any company parking lot in Silicon Valley and it might as well be a Tesla showroom.
02-01-2022, 06:35 PM
Jan 2022
If MDX-S and TLX-S demand and sales are so great, then Acura would break out the numbers and use the opportunity to brag about it and market the shit out of them. But they don't.
6 photos
6 photos
April 2022
July 2022
“With strong turn rates of up to 90 percent for core Honda and Acura products, it’s clear that success is a relative term in today’s business environment and sales volume is not the best measure of true customer demand,” said Mamadou Diallo, vice president of Auto Sales for American Honda Motor Co., Inc. “As we continue an incredible cadence of new model introductions, including the recent launch of the all-new Honda HR-V and Acura Integra, we are very proud of the efforts of our production and sales associates who are working tirelessly to meet the needs of our customers.” 
Stylish & sporty 2023 HR-V kicks off “year of the Honda SUV” with strong demand as the first units arrive at dealerships.
The most powerful, best performing Civic Type R ever will be officially unveiled this summer.
‘22 RDX, TLX & MDX earn IIHS TOP SAFETY PICK+ and NHTSA NCAP 5-Star rating, with ‘23 Integra expected to earn top scores.
Acura Type S models are most powerful & best handling in the brand’s Precision Crafted Performance lineup.
July 2022
You're Welcome
Aug 2022
Sept 22
The all-new 2023 CR-V sets a new benchmark with rugged styling, increased space, comfort and fun-to-drive performance.
Launching later this year, the all-new 2023 Pilot TrailSport will be Honda’s most rugged SUV ever.
Praised for its performance and refinement, the 2023 Integra completes Acura's return to its Precision Crafted Performance roots.
The upcoming Acura TLX Type S PMC Edition is the 5th model to be crafted at Performance Manufacturing Center.
