TLX pricing

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Old Jan 18, 2014 | 07:27 PM
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TLX pricing

Hey Acurazine members, like to say hi since I'm new to this forum. This seems like one of the more robust Acura communities online, so I thought I would finally join. Currently driving a 98 Honda Accord Coupe V6 (my first car) and have been anticipating the debut of the new TLX as my next car. So far so good and I'm hoping the interior is on par with the exterior. But let's talk pricing. Since this is suppose to draw both TSX and TL customers, my guess is that it will start out at 33,000 base.

Here are my predictions:
2.4 PAWS 33,000
2.4 PAWS with tech 37,500
3.5 PAWS 36,000
3.5 PAWS with tech 40,500
3.5 SH-AWD 38,500
3.5 SH-AWD tech 43,000
advance? 45,000

Acura, if you can offer the 3.5 SH-AWD for 38,500, you will have me as a customer. What do you guys think?
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Old Jan 18, 2014 | 07:31 PM
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^^ Welcome to Acurazine and you are correct, we have a tremendous amount of people that share valuable information so I hope you will enjoy your new family

As to your speculation, I think you are close but it would be purely speculation on my part. I think Acura knows they can't afford to charge too much for this car as it will step over the pricing of the RLX....YOu can't be paying more for the TLX than for the RLX.

The waiting and speculating continues
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Old Jan 19, 2014 | 01:29 AM
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I could live with that pricing. Particularly the 3.5 SH-AWD Advance.
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Old Jan 19, 2014 | 09:55 AM
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I could live with that pricing too.....just hope that Acura doesn't try to go any higher since they will probably get lots of interest with the new design.
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Old Jan 21, 2014 | 04:50 PM
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Weather is not home yet ?
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Old Jan 21, 2014 | 07:34 PM
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^^ "Weather" is back home
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Old Jan 21, 2014 | 07:34 PM
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In Canada I would add $3-4k to these prices. With the Canadian dollar sliding, maybe $5k.
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Old Jan 21, 2014 | 07:39 PM
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^^ well, our TL SH-AWD Elite in Canada is shy of 50k so that is about 5k difference between the US and Canadian model...And they will always find reason for charging us more.
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Old Jan 22, 2014 | 09:00 AM
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I too could live with the OP's pricing. However, IMO I think the a SH-AWD TLX Advance will be closer to $50k than $45K.

Think about it, MSRP for a 2014 SH-AWD Advance is $45.5K, I could be wrong but I don't see Acura pricing a TLX Advance the same. Maybe the a TLX-SH-AWD Tech is around $45K.

Welcome to AZ..

Last edited by JT4; Jan 22, 2014 at 09:06 AM.
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Old Jan 22, 2014 | 03:15 PM
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Originally Posted by TLX35
Hey Acurazine members, like to say hi since I'm new to this forum. This seems like one of the more robust Acura communities online, so I thought I would finally join. Currently driving a 98 Honda Accord Coupe V6 (my first car) and have been anticipating the debut of the new TLX as my next car. So far so good and I'm hoping the interior is on par with the exterior. But let's talk pricing. Since this is suppose to draw both TSX and TL customers, my guess is that it will start out at 33,000 base.

Here are my predictions:
2.4 PAWS 33,000
2.4 PAWS with tech 37,500
3.5 PAWS 36,000
3.5 PAWS with tech 40,500
3.5 SH-AWD 38,500
3.5 SH-AWD tech 43,000
advance? 45,000

Acura, if you can offer the 3.5 SH-AWD for 38,500, you will have me as a customer. What do you guys think?
sounds spot on to me, based on current TSX and TL Pricing. but the current SH-AWD TL is 39K, so I doubt the TLX will be less than that.
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Old Jan 22, 2014 | 05:28 PM
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Originally Posted by JT4
I too could live with the OP's pricing. However, IMO I think the a SH-AWD TLX Advance will be closer to $50k than $45K.

Think about it, MSRP for a 2014 SH-AWD Advance is $45.5K, I could be wrong but I don't see Acura pricing a TLX Advance the same. Maybe the a TLX-SH-AWD Tech is around $45K.

Welcome to AZ..
Considering how much more car the 9th generation Accord and 3rd generation MDX are then their predecessors, I see Acura doing the same with the TLX.
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Old Jan 22, 2014 | 11:34 PM
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You guys are way more optimistic than I am if you think the TLX is going to top out at $45k.
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Old Jan 23, 2014 | 01:52 AM
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If there is going to be a Base, Tech and Advanced trim levels I hope they offer the Advance in the 2.4L model. IF this car has ventilated seats it is unfortunately going to be in the Advance trim and I don't want to have to choose the V6 to get them. Maybe I'd like the V6 and want to buy it, but please Acura don't make people upgrade the engine for interior feature. I understand the 2.4 can't power the SH-AWD, but other than that give us the choice of engine independent of trim.
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Old Jan 23, 2014 | 04:59 AM
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^^ I hear that the split rear folding seats are only available on the V6 SH-AWD ELITE version *lol* (just teasing)
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Old Jan 23, 2014 | 05:02 PM
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OP's 2.4 prices seem high to me. there's no way people gonna buy a car with same motor as an Accord I4 for mid-30k
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Old Jan 23, 2014 | 06:16 PM
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Originally Posted by kevTL888
OP's 2.4 prices seem high to me. there's no way people gonna buy a car with same motor as an Accord I4 for mid-30k
The TL competes in the 34,000-41,000ish Segment. Weather or not the quality of the recent TL'S has been matching it's segment is irrelevant, it has and always will be going against the Q,S60,Audi A4, etc.... (if it does extremely well it could even take some of Lexus and BMW'S shares in it's IS, 3 series segments)

The lowest I see the TLX going at base line is 32,000 and that's extremely optimistic.


More realistically it's probably going to be 34k+ and starting from there.


If I do go with the TLX, I'm leasing it for 2 years and if I really like it.. I'll buy it out. I think everyone should do the same. Nobody should just purchase a brand new gen. People should just lease 2-3 years and if they fall in love, they can buy it.
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Old Jan 23, 2014 | 06:54 PM
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^^ I agree and based on what I saw in Mtl, I expect the top model of the TLX to be at least 4-5K more than the 4G TL. That is all I willing to say
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Old Jan 23, 2014 | 07:13 PM
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Originally Posted by weather
^^ I agree and based on what I saw in Mtl, I expect the top model of the TLX to be at least 4-5K more than the 4G TL. That is all I willing to say
Mtl?
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Old Jan 23, 2014 | 07:38 PM
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^^montreal. weather is from canada.
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Old Jan 23, 2014 | 07:54 PM
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^^ Thanks TLtrigirl....Yes, the Montreal (Mtl) Auto Show. Sorry about my acronym.
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Old Jan 23, 2014 | 10:31 PM
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Originally Posted by weather
^^ I agree and based on what I saw in Mtl, I expect the top model of the TLX to be at least 4-5K more than the 4G TL. That is all I willing to say
I know you saw some display with prices but I don't think they are real. I seriously doubt Acura has even set prices yet. They are months away from that.

Logically I can't see how the price can increase 10%. The car won't have anything new that is thousands in additional costs. Yes it has a new transmission but it still is a transmission, both cars have them the ZF can't be that much more than the Honda. SH-AWD, both cars had them, the new one actually may be cheaper (maybe lower weight means fewer parts). Infotainment system? They both had one, the TLX may have more apps but hardware is probably not much different.

Finally look at the Accord 8th versus 9th gen. I think there was a little bump but less than $1,000 and the features increased quite a bit as well as new body and chassis. In the case of the TLX it benefits some from the development costs from the 9th Accord.

So I'm thinking some bump but less than $1,000. The market for this car just won't support a 10% bump IMHO.
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Old Jan 23, 2014 | 10:56 PM
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Originally Posted by kevTL888
OP's 2.4 prices seem high to me. there's no way people gonna buy a car with same motor as an Accord I4 for mid-30k
lol. People were gobbling up IS250 F-Sports for $40k with that anemic engine it has. The IS250 has always sold like crazy and accounts for the majority of IS sales by far, from what I understand.

Originally Posted by Rocket_man
I know you saw some display with prices but I don't think they are real. I seriously doubt Acura has even set prices yet. They are months away from that.

Logically I can't see how the price can increase 10%. The car won't have anything new that is thousands in additional costs. Yes it has a new transmission but it still is a transmission, both cars have them the ZF can't be that much more than the Honda. SH-AWD, both cars had them, the new one actually may be cheaper (maybe lower weight means fewer parts). Infotainment system? They both had one, the TLX may have more apps but hardware is probably not much different.

Finally look at the Accord 8th versus 9th gen. I think there was a little bump but less than $1,000 and the features increased quite a bit as well as new body and chassis. In the case of the TLX it benefits some from the development costs from the 9th Accord.

So I'm thinking some bump but less than $1,000. The market for this car just won't support a 10% bump IMHO.
Are we talking about the top packages? What about IDS? Lane Keep Assist? CMBS? Adaptive Cruise? And Lord, don't forget about folding rear seats. All these could add costs.

Last edited by Steven Bell; Jan 28, 2014 at 09:45 PM. Reason: Merged Posts
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Old Jan 24, 2014 | 09:41 AM
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Acura wants a legitimate gap between the TLX and RLX and as someone already said, the Accord will do the heavy lifting on much of development costs. My guess is there will be more configurations than we're used to from Acura and thus a larger price spread. A base model with a TSX-like MSRP and a v6 advance model that pushes the MSRP into the upper 40's.
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Old Jan 24, 2014 | 01:44 PM
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Originally Posted by kevTL888
OP's 2.4 prices seem high to me. there's no way people gonna buy a car with same motor as an Accord I4 for mid-30k
I guess it depends on how loosely you want to define the 'same motor' question. I expect it to be the same motor family, but considering that the current TSX (without DI) makes more power than the I4 in the Accord, I don't expect the DI TLX to come with less power.
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Old Jan 24, 2014 | 02:53 PM
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Rocket_man...I really want to believe that you are correct in that the price of the TLX won't be much different than the current TL. This is one case where I want to be wrong. I am still saying that we will try and push for a solid 4-5k difference between both Generation at the top end, but we also have to keep in mind that MSRP and actual sale price are 2 different stories as evident with the RLX.
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Old Jan 24, 2014 | 05:52 PM
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Originally Posted by Rocket_man
I know you saw some display with prices but I don't think they are real. I seriously doubt Acura has even set prices yet. They are months away from that.

Logically I can't see how the price can increase 10%. The car won't have anything new that is thousands in additional costs. Yes it has a new transmission but it still is a transmission, both cars have them the ZF can't be that much more than the Honda. SH-AWD, both cars had them, the new one actually may be cheaper (maybe lower weight means fewer parts). Infotainment system? They both had one, the TLX may have more apps but hardware is probably not much different.

Finally look at the Accord 8th versus 9th gen. I think there was a little bump but less than $1,000 and the features increased quite a bit as well as new body and chassis. In the case of the TLX it benefits some from the development costs from the 9th Accord.

So I'm thinking some bump but less than $1,000. The market for this car just won't support a 10% bump IMHO.
4G saw about a $3K rise over the 3G so I would expect the same. They need to leave more headroom for the ILX to probably get maybe a better motor and/or options. The competition is doing the same, the Q saw enough of a bump that Infiniti was caught off guard by the CLA and A3 and had to keep the lowest model G37 around until they can get the Q30 out next year.
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Old Jan 24, 2014 | 05:54 PM
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Originally Posted by jbawden
Acura wants a legitimate gap between the TLX and RLX and as someone already said, the Accord will do the heavy lifting on much of development costs. My guess is there will be more configurations than we're used to from Acura and thus a larger price spread. A base model with a TSX-like MSRP and a v6 advance model that pushes the MSRP into the upper 40's.
I agree with this logic.
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Old Jan 24, 2014 | 09:33 PM
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Originally Posted by jbawden
Acura wants a legitimate gap between the TLX and RLX .
Why, the tier 1 car lines have overlapping prices among their lines.

Typically entry level of the next line up is less than a top of the line car for the lower series.
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Old Jan 25, 2014 | 09:49 AM
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Originally Posted by Colin
I guess it depends on how loosely you want to define the 'same motor' question. I expect it to be the same motor family, but considering that the current TSX (without DI) makes more power than the I4 in the Accord, I don't expect the DI TLX to come with less power.
My thoughts exactly. It might be a placeholder until the VTEC Turbos are available, but the I4 in the TLX absolutely needs more power and torque than the fours from the Accord Sport and outgoing TSX. I'm figuring around 210 hp and 190-200 torquies, optimized nicely by the 8DCT. Since the TLX is larger and likely heavier than the TSX, it needs a nice torque boost if it hopes to compete with the turbocharged competition, which IMO includes the Fusion 2.0T.
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Old Jan 25, 2014 | 06:05 PM
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Originally Posted by Rocketsfan
Are we talking about the top packages? What about IDS? Lane Keep Assist? CMBS? Adaptive Cruise? And Lord, don't forget about folding rear seats. All these could add costs.
Hardware wise these don't cost that much and the development work has already been done. Folding rear seats are free since the base platform has them standard.

Originally Posted by weather
Rocket_man...I really want to believe that you are correct in that the price of the TLX won't be much different than the current TL. This is one case where I want to be wrong. I am still saying that we will try and push for a solid 4-5k difference between both Generation at the top end, but we also have to keep in mind that MSRP and actual sale price are 2 different stories as evident with the RLX.
I'd guess the top end would see the biggest price increase but they'll sell fewer top end models anyway. From the base to the Advance they have no choice but to keep the cost hike minimal. That is how Acura competes and there is a lot more competition in this category not to mention lower tier cars with much the same features.

Originally Posted by KeithL
4G saw about a $3K rise over the 3G so I would expect the same. They need to leave more headroom for the ILX to probably get maybe a better motor and/or options. The competition is doing the same, the Q saw enough of a bump that Infiniti was caught off guard by the CLA and A3 and had to keep the lowest model G37 around until they can get the Q30 out next year.
Yes and how well did the 4G sell compared to the 3G? In some years the 4G sold half as many as the 3G. Of course not all that was cost, but to set the price too high will set a poor first impression for the car. The Q50 was a step up from the G so the cost went up accordingly. The TLX is not a step up, it is pretty much a normal FMC update. Some will argue it is actually smaller. Except for P-AWS and some electronic gadgets on the higher end models there is really nothing new on the TLX that wasn't on the TL. It doesn't warrant a 10% boost in cost IMHO.

Acura competes on price. If they loose that advantage then they will have to compete on styling and feature. As has been pointed out too many times, this is a FWD car and a lot of its competition is RWD so in many peoples mind they are already starting in the hole. Price is their advantage over the competition, they can't afford to loose that.
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Old Jan 26, 2014 | 05:15 PM
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Originally Posted by Rocket_man

Yes and how well did the 4G sell compared to the 3G? In some years the 4G sold half as many as the 3G. Of course not all that was cost, but to set the price too high will set a poor first impression for the car. The Q50 was a step up from the G so the cost went up accordingly. The TLX is not a step up, it is pretty much a normal FMC update. Some will argue it is actually smaller. Except for P-AWS and some electronic gadgets on the higher end models there is really nothing new on the TLX that wasn't on the TL. It doesn't warrant a 10% boost in cost IMHO.

Acura competes on price. If they loose that advantage then they will have to compete on styling and feature. As has been pointed out too many times, this is a FWD car and a lot of its competition is RWD so in many peoples mind they are already starting in the hole. Price is their advantage over the competition, they can't afford to loose that.
To think the 4G sales suffered solely on price is nuts, the beak and styling turned away far more sales than any price increase. Also FMC or not most makers will bump up prices during a FMC.
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Old Jan 27, 2014 | 12:29 AM
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Originally Posted by KeithL
To think the 4G sales suffered solely on price is nuts, the beak and styling turned away far more sales than any price increase. Also FMC or not most makers will bump up prices during a FMC.
Actually I didn't say that if you read it correctly... "Of course not all that was cost" but even after the beak was fixed the car still didn't sell any better. The point of the post was that if they want this car to sell they have to price it right, just look at the ILX and RLX for examples. They can't use the new name as an excuse to increase the price. The market will support a price for the car no matter what Acura wishes they can get for it.
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Old Jan 27, 2014 | 11:32 AM
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Originally Posted by Rocket_man
Actually I didn't say that if you read it correctly... "Of course not all that was cost" but even after the beak was fixed the car still didn't sell any better. The point of the post was that if they want this car to sell they have to price it right, just look at the ILX and RLX for examples. They can't use the new name as an excuse to increase the price. The market will support a price for the car no matter what Acura wishes they can get for it.
I do not believe price was a big deterrent as most of the competition is more expensive, other than the basement discounted G37 the last few years. Even Buicks Chryslers are well in to the 30's so I believe the styling was a huge factor. The 12 MMC only solved the in your face issues, but the fate was sealed at that point. Acura needs better styling on the sedans and the TLX does that. And while I like the TLX, the beak is still there, use more subdued, but I still think to many that is a turnoff. Besides, there have been extremely decent discounts ont he TL the last year, so pricing is competitive.
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Old Jan 27, 2014 | 03:25 PM
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Originally Posted by KeithL
I do not believe price was a big deterrent as most of the competition is more expensive, other than the basement discounted G37 the last few years. Even Buicks Chryslers are well in to the 30's so I believe the styling was a huge factor. The 12 MMC only solved the in your face issues, but the fate was sealed at that point. Acura needs better styling on the sedans and the TLX does that. And while I like the TLX, the beak is still there, use more subdued, but I still think to many that is a turnoff. Besides, there have been extremely decent discounts ont he TL the last year, so pricing is competitive.
Why are people still using the term "beak" to describe the front end of Acuras? The beak is dead. A pentagonal grille is not automatically a beak. The echo-chamber needs to stop and people need to think for themselves.
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Old Jan 27, 2014 | 05:49 PM
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Originally Posted by H_CAR
Why are people still using the term "beak" to describe the front end of Acuras? The beak is dead. A pentagonal grille is not automatically a beak. The echo-chamber needs to stop and people need to think for themselves.
Because call it whatever you like, it is a toned down beak, shield, etc. I find the current iteration tolerable, but still not my favorite thing. It is about the only thing on thE TLX I would change. I would live without exhaust tips if they got rid of the beak.
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Old Jan 28, 2014 | 01:37 PM
  #36  
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I know that I personally like the styling of the new TLX . If the production version is close to this and the pricing estimates are not far off I will be all over one of these.

Originally Posted by Jazzyjag20
I agree with this logic.
Yeah I think that the pricing will stay pretty close to what it currently is for the TL given the gap needed between the ILX and RLX with the deletion ot the TSX

Last edited by Steven Bell; Jan 28, 2014 at 09:46 PM. Reason: Merged Posts
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Old Jan 28, 2014 | 09:47 PM
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Old Jan 30, 2014 | 04:07 AM
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The TLX is in a seriously competitive class.

But at the TLX's top-of-the-line pricing, why wouldn't anyone choose this instead?

http://www.motortrend.com/roadtests/...3_first_drive/

http://www.caranddriver.com/reviews/...t-drive-review

Much less the A4, 3 series, or ATS.
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Old Jan 30, 2014 | 08:35 AM
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Originally Posted by CrazyNurse
The TLX is in a seriously competitive class.

But at the TLX's top-of-the-line pricing, why wouldn't anyone choose this instead?

http://www.motortrend.com/roadtests/...3_first_drive/

http://www.caranddriver.com/reviews/...t-drive-review

Much less the A4, 3 series, or ATS.
Based on what we have seen so far (which isn't really enough to judge properly): Perceived reliability, size, cost to own (probably), cost to fix. It's early yet. We have no idea how the car actually performs, so I really have no idea.
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Old Jan 30, 2014 | 09:03 AM
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Originally Posted by CrazyNurse
The TLX is in a seriously competitive class.

But at the TLX's top-of-the-line pricing, why wouldn't anyone choose this instead?

http://www.motortrend.com/roadtests/...3_first_drive/

http://www.caranddriver.com/reviews/...t-drive-review

Much less the A4, 3 series, or ATS.
The S3 will be in the same size class as the ILX/CLA. The TLX should offer noticeably more rear seat leg and shoulder room. Some people will naturally want a larger car than the A3/S3 will provide.

As for the A4, 3-series, and ATS, they will all price out to be significantly more expensive than a comparably equipped TLX. I do not see that changing anytime soon.
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