Pricing for a TLX Advance SH-AWD found.
03-14-2014, 08:17 AM
#1
Tee EL
Thread Starter
Pricing for a TLX Advance SH-AWD found.
5. PRIZE, APPROXIMATE RETAIL VALUE, AND ODDS OF WINNING:
A. Prize (1): One (1) winner will receive a 2015 Acura TLX Advance SH-AWD. The approximate retail value (“ARV”) of the prize is $49,995. Note: the Acura TLX is not available to the public until June 1, 2014, and not all trim levels will be available until September 2014. The ARV is based on current Manufacturer’s Suggest Retail Price (“MSRP”) estimates, but the MSRP is subject to change prior to availability.
on their sweepstakes website..so a fully loaded TLX will be just shy of $50k.
A. Prize (1): One (1) winner will receive a 2015 Acura TLX Advance SH-AWD. The approximate retail value (“ARV”) of the prize is $49,995. Note: the Acura TLX is not available to the public until June 1, 2014, and not all trim levels will be available until September 2014. The ARV is based on current Manufacturer’s Suggest Retail Price (“MSRP”) estimates, but the MSRP is subject to change prior to availability.
on their sweepstakes website..so a fully loaded TLX will be just shy of $50k.
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internalaudit (03-14-2014)
03-14-2014, 08:36 AM
#2
Instructor
5. PRIZE, APPROXIMATE RETAIL VALUE, AND ODDS OF WINNING:
A. Prize (1): One (1) winner will receive a 2015 Acura TLX Advance SH-AWD. The approximate retail value (“ARV”) of the prize is $49,995. Note: the Acura TLX is not available to the public until June 1, 2014, and not all trim levels will be available until September 2014. The ARV is based on current Manufacturer’s Suggest Retail Price (“MSRP”) estimates, but the MSRP is subject to change prior to availability.
on their sweepstakes website..so a fully loaded TLX will be just shy of $50k.
A. Prize (1): One (1) winner will receive a 2015 Acura TLX Advance SH-AWD. The approximate retail value (“ARV”) of the prize is $49,995. Note: the Acura TLX is not available to the public until June 1, 2014, and not all trim levels will be available until September 2014. The ARV is based on current Manufacturer’s Suggest Retail Price (“MSRP”) estimates, but the MSRP is subject to change prior to availability.
on their sweepstakes website..so a fully loaded TLX will be just shy of $50k.
03-14-2014, 09:11 AM
#4
Suzuka Master
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Price is based on the 4G so might not be relevant.
03-14-2014, 12:15 PM
#6
Suzuka Master
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"The ARV is based on current Manufacturer’s Suggest Retail Price (“MSRP”) estimates" Its just a guess so far. Plus some things are not even available till the fall. Will they add to the price or take away from the price?
Last edited by BEAR-AvHistory; 03-14-2014 at 12:18 PM.
03-14-2014, 12:57 PM
#7
You'll Never Walk Alone
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Guys, here's the link:
http://www.acura.com/ThrillRules.aspx
http://www.acura.com/ThrillRules.aspx
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03-14-2014, 01:53 PM
#8
I have seen a suggested MSRP for the TLX of 56.5k (In CANADA) which is about 5k more than the 4G TL...so that doesn't surprise me. I have been saying this since mid January after being at the Montreal car show. That being said, an MSRP is just that and this might be something they will try although we'll find out shortly now. Just a few more weeks before the NY auto show.....
03-14-2014, 02:04 PM
#9
Burning Brakes
I just had to enter the sweepstakes lol
03-14-2014, 02:06 PM
#10
LOL
03-14-2014, 03:30 PM
#11
^^ Thats because you guys have too good already!! Sand, beaches, warmth, gorgeous women...I mean come on Colin....you can't have it all 
03-14-2014, 03:55 PM
#12
03-14-2014, 04:00 PM
#13
^^ *sigh* After getting 2 feet of snow yesterday 
I don't think we'll see green grass till mid June at this rate.
I don't think we'll see green grass till mid June at this rate.
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03-14-2014, 07:00 PM
#15
Burning Brakes
I just entered the sweepstakes too and read the fine print. It states that the TLX will go on sale June 1, 2014 but that all trim levels won't be available until September 2014.
03-14-2014, 07:00 PM
#16
03-15-2014, 03:53 AM
#18
Summer is Coming
I have seen a suggested MSRP for the TLX of 56.5k (In CANADA) which is about 5k more than the 4G TL...so that doesn't surprise me. I have been saying this since mid January after being at the Montreal car show. That being said, an MSRP is just that and this might be something they will try although we'll find out shortly now. Just a few more weeks before the NY auto show.....
Unfortunately it is a month to the NY show... April 18th - 27th
03-15-2014, 08:03 AM
#19
Suzuka Master
Current SH-AW Advance is $46,405 so with all the new added features in the Advance model I can see just under $50K price tag. Throw a Type-S in for another $2K and you flirt with $52K. I believe the 4G when released saw about a $3-3.5K increase, not uncommon in today's market where the new gen has many more features. I suspect the base trim will have a small increase. I'm curious to see the range from I4 Base to V6 AWD Advance, that is probably a $12K+ range.
03-15-2014, 04:15 PM
#20
Summer is Coming
Current SH-AW Advance is $46,405 so with all the new added features in the Advance model I can see just under $50K price tag. Throw a Type-S in for another $2K and you flirt with $52K. I believe the 4G when released saw about a $3-3.5K increase, not uncommon in today's market where the new gen has many more features. I suspect the base trim will have a small increase. I'm curious to see the range from I4 Base to V6 AWD Advance, that is probably a $12K+ range.
The current TL Advanced is $42K With a ~10% bump up I'm looking at $46K, or if I'm lucky $45K. More than I expected to pay for this car. Then I need to think what else my $45K will buy and it opens up my buying options. But not just for me, for all Acura shoppers. TLX buyers will be in the same boat as RLX buyers... once you realize what you are paying for the Acura, then Audi and BMW and MB are right there.Acura needs to tow the line on price, that is their advantage, part of the reason they didn't want to invest in RWD. The higher they price their cars the more buyers will look to the available RWD platforms and wonder why they'd pay RWD prices for a FWD car.
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BEAR-AvHistory (03-15-2014)
03-15-2014, 04:17 PM
#21
^^ Well said. Especially when you consider that the TLX is a replacement of the TL and TSX, so in a way, you are getting a smaller car than the TL and for about up to 5-6K more. They gotta be careful.....
03-15-2014, 06:51 PM
#22
Well, let's be fair. We haven't gotten official pricing and the car apparently does have more crap in it than the 4G. Most people wanted the car to shrink from the 4G. Also, they've stated that the interior space won't be affected much by the shrinkage. Combine that with better fuel economy and who knows what else, and it probably does justify at least a little price bump.
03-15-2014, 07:03 PM
#23
^^ That is a good point however, my gut feeling is that the TSX owners will not be offended with paying the extra 5k for the TLX as they will be getting the impression they are upgrading to the new TL, while the current TL owners will get the impression they are paying 5K for the new TSX. That is the problem of merging 2 models in one.....
03-15-2014, 11:21 PM
#24
Drifting
Uh.... Rocket, you are right - didn't we see a ton of that fake metal trim in the centre console!? LOL Wait, it's not just the inside, but the outside too..... just look at the rims....
03-15-2014, 11:24 PM
#25
Drifting
^^ That is a good point however, my gut feeling is that the TSX owners will not be offended with paying the extra 5k for the TLX as they will be getting the impression they are upgrading to the new TL, while the current TL owners will get the impression they are paying 5K for the new TSX. That is the problem of merging 2 models in one.....
03-16-2014, 01:14 AM
#26
Summer is Coming
You know, that is actually an important point, Weather. I have no idea paying $50K for a new vehicle. But when you pay that much for a new car, you probably do not want to see someone who is paying $15-20K less for a vehicle that is similar to yours in a stripped down version, just for that snob value.... sorry to be thinking that way, but probably that is how lots of buyers feel.
03-16-2014, 01:29 PM
#27
Racer
With the TSX and TL gone and TLX emerging, hoping the economies of scale and simplicity brought about by fewer SKU's will help keep pricing competitive.
Between the TSX and the Accord, I don't see much reason to pay for the premium Acura branding especially when SH-AWD is not offered on the TSX anyway.
Between the TSX and the Accord, I don't see much reason to pay for the premium Acura branding especially when SH-AWD is not offered on the TSX anyway.
03-16-2014, 02:52 PM
#28
If a TLX SHAWD Type S 6MT goes for $52K and the next gen Chevy SS based upon the Cadillac CTS architecture comes with LT1 V8, 7MT, rwd (the one with mpg ratings of 29 on the highway in the C7 'vette), and all the features of the current SS while holding its line on price, I know where my money is going in 2016 or 2017...
Acura's dilemma is "smart luxury" buyers typically aren't willing to pay thousands of dollars for an emblem on their grill. I'll take a frumpy Chevy bow tie over an Acura precision calipers if it gets me more car (performance, fun, and features) for the dollars. In other words, if Acura wants to retain my loyalty, they better bring a Type S MT to the game, and the price better stay close to, if not below, $45K. Acura taught me I could live without "Advance" for an MT, so I'm fine if they leave off the safety nannies like lane keeping assist and radar cruise control to keep the price down; but they are greedy evil B*Tards if they don't at least provide everything that's on an Accord Touring as standard equipment on the TLX.
BTW, I like how Honda fixed the discrepancy between how you could get a Civic SI sedan with Navigation while you couldn't get that on the ILX 2.4 6MT for more than $5K less - the 2014 revised Civic SI Sedan will no longer be available with navigation (only the coupe). What are Honda/Acura product planners thinking? They might redeem themselves if, starting this Spring, the ILX 2.4 6MT will only come with Nav and ELS audio at only a few hundred bucks more than the current sticker, AND they add the LSD from the Civic SI. That would still be pushing the "smart luxury value" equation pretty hard, though: Now that 2014 Civic SI has keyless features and is ~$24K, you'd still be paying $7K more for styling variations on the same architecture, leather, navigation, and ELS". As it stands now, ILX 2.4 that only adds leather and gives up LSD over Civic SI is still $7K more...Wow. Sorry if this went off track for the TL/TLX folks who don't want to read about where Acura is going off the rails in marketing its other cars as well...
Acura's dilemma is "smart luxury" buyers typically aren't willing to pay thousands of dollars for an emblem on their grill. I'll take a frumpy Chevy bow tie over an Acura precision calipers if it gets me more car (performance, fun, and features) for the dollars. In other words, if Acura wants to retain my loyalty, they better bring a Type S MT to the game, and the price better stay close to, if not below, $45K. Acura taught me I could live without "Advance" for an MT, so I'm fine if they leave off the safety nannies like lane keeping assist and radar cruise control to keep the price down; but they are greedy evil B*Tards if they don't at least provide everything that's on an Accord Touring as standard equipment on the TLX.
BTW, I like how Honda fixed the discrepancy between how you could get a Civic SI sedan with Navigation while you couldn't get that on the ILX 2.4 6MT for more than $5K less - the 2014 revised Civic SI Sedan will no longer be available with navigation (only the coupe). What are Honda/Acura product planners thinking? They might redeem themselves if, starting this Spring, the ILX 2.4 6MT will only come with Nav and ELS audio at only a few hundred bucks more than the current sticker, AND they add the LSD from the Civic SI. That would still be pushing the "smart luxury value" equation pretty hard, though: Now that 2014 Civic SI has keyless features and is ~$24K, you'd still be paying $7K more for styling variations on the same architecture, leather, navigation, and ELS". As it stands now, ILX 2.4 that only adds leather and gives up LSD over Civic SI is still $7K more...Wow. Sorry if this went off track for the TL/TLX folks who don't want to read about where Acura is going off the rails in marketing its other cars as well...
03-17-2014, 12:41 PM
#31
If a TLX SHAWD Type S 6MT goes for $52K and the next gen Chevy SS based upon the Cadillac CTS architecture comes with LT1 V8, 7MT, rwd (the one with mpg ratings of 29 on the highway in the C7 'vette), and all the features of the current SS while holding its line on price, I know where my money is going in 2016 or 2017...
Acura's dilemma is "smart luxury" buyers typically aren't willing to pay thousands of dollars for an emblem on their grill. I'll take a frumpy Chevy bow tie over an Acura precision calipers if it gets me more car (performance, fun, and features) for the dollars. In other words, if Acura wants to retain my loyalty, they better bring a Type S MT to the game, and the price better stay close to, if not below, $45K. Acura taught me I could live without "Advance" for an MT, so I'm fine if they leave off the safety nannies like lane keeping assist and radar cruise control to keep the price down; but they are greedy evil B*Tards if they don't at least provide everything that's on an Accord Touring as standard equipment on the TLX.
BTW, I like how Honda fixed the discrepancy between how you could get a Civic SI sedan with Navigation while you couldn't get that on the ILX 2.4 6MT for more than $5K less - the 2014 revised Civic SI Sedan will no longer be available with navigation (only the coupe). What are Honda/Acura product planners thinking? They might redeem themselves if, starting this Spring, the ILX 2.4 6MT will only come with Nav and ELS audio at only a few hundred bucks more than the current sticker, AND they add the LSD from the Civic SI. That would still be pushing the "smart luxury value" equation pretty hard, though: Now that 2014 Civic SI has keyless features and is ~$24K, you'd still be paying $7K more for styling variations on the same architecture, leather, navigation, and ELS". As it stands now, ILX 2.4 that only adds leather and gives up LSD over Civic SI is still $7K more...Wow. Sorry if this went off track for the TL/TLX folks who don't want to read about where Acura is going off the rails in marketing its other cars as well...
Acura's dilemma is "smart luxury" buyers typically aren't willing to pay thousands of dollars for an emblem on their grill. I'll take a frumpy Chevy bow tie over an Acura precision calipers if it gets me more car (performance, fun, and features) for the dollars. In other words, if Acura wants to retain my loyalty, they better bring a Type S MT to the game, and the price better stay close to, if not below, $45K. Acura taught me I could live without "Advance" for an MT, so I'm fine if they leave off the safety nannies like lane keeping assist and radar cruise control to keep the price down; but they are greedy evil B*Tards if they don't at least provide everything that's on an Accord Touring as standard equipment on the TLX.
BTW, I like how Honda fixed the discrepancy between how you could get a Civic SI sedan with Navigation while you couldn't get that on the ILX 2.4 6MT for more than $5K less - the 2014 revised Civic SI Sedan will no longer be available with navigation (only the coupe). What are Honda/Acura product planners thinking? They might redeem themselves if, starting this Spring, the ILX 2.4 6MT will only come with Nav and ELS audio at only a few hundred bucks more than the current sticker, AND they add the LSD from the Civic SI. That would still be pushing the "smart luxury value" equation pretty hard, though: Now that 2014 Civic SI has keyless features and is ~$24K, you'd still be paying $7K more for styling variations on the same architecture, leather, navigation, and ELS". As it stands now, ILX 2.4 that only adds leather and gives up LSD over Civic SI is still $7K more...Wow. Sorry if this went off track for the TL/TLX folks who don't want to read about where Acura is going off the rails in marketing its other cars as well...
Not going to argue on any of those points but I do appreciate the push for more of a focus on handling but to compete they better up the ante. The SHAWD is worth the money for anyone who doesn't want RWD and is in the snowbelt. Wish it had a power plant with potential though.
03-17-2014, 06:49 PM
#32
03-26-2014, 09:26 AM
#34
03-26-2014, 10:02 AM
#35
Tee EL
Thread Starter
When Acura came out with the 3rd gen TL back in 2004, it was almost a game changer (timeless design, a lot of tech not offered in many vehicles at the time, fit and finish, etc.). Where and when did they go wrong? I wonder where that momentum and passion went...or if Acura just got luck with a one-hit wonder..
03-26-2014, 02:22 PM
#36
When Acura came out with the 3rd gen TL back in 2004, it was almost a game changer (timeless design, a lot of tech not offered in many vehicles at the time, fit and finish, etc.). Where and when did they go wrong? I wonder where that momentum and passion went...or if Acura just got luck with a one-hit wonder..
Also, there were a few options to choose from. You either got the fully loaded TL or you opted for the TL with Navigation. IMO, nobody felt like they were not getting something they wanted or paying for something they didn't want. Essentially, if you wanted navigation, you paid $2000 and got it. If not, you still had a fully featured and well equipped car. It is not lost on me (and often glossed over) that we sold 60-70,000 TL's in those early years with essentially two trim levels.
For 2009, they listened to the press that complained that Acura doesn't offer enough choice, they split the 2009 TL into distinctive trim levels with all of the good stuff in the higher trim packages. Now you had the worst of both worlds, not only did the price increase, but you got less content compared to the outgoing car. Also, the content you wanted was part of a bundle that pushed the price up to $40,000. And, as has been discussed far too many times, the awkward styling didn't help either.
Last edited by Colin; 03-26-2014 at 02:25 PM.
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VtecTL (03-26-2014)
03-26-2014, 08:10 PM
#37
IMOP if its 50 K its dead on arrival. Acura needs to price this right or its not going to sell. I hope top model tops out at 45k. Time will tell what figure it will be in next couple of months.
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dcdriver (03-29-2014)
03-26-2014, 10:59 PM
#38
Summer is Coming
If they want to make the right first impression with this car they need to price it right out the gate. Not shoot for an 'above market' price to see if they can get it, only to bring it down later.
03-27-2014, 05:14 AM
#39
Pro
[...] For 2009, they listened to the press that complained that Acura doesn't offer enough choice, they split the 2009 TL into distinctive trim levels with all of the good stuff in the higher trim packages. Now you had the worst of both worlds, not only did the price increase, but you got less content compared to the outgoing car. Also, the content you wanted was part of a bundle that pushed the price up to $40,000. And, as has been discussed far too many times, the awkward styling didn't help either.
I guess with the TLX, if they price it right and design the content (infotainment / options) properly, they may have a success on their hands.
03-27-2014, 09:54 PM
#40
Former Audio Mod
I agree the TLX needs to be no more expensive than the TL. If I were pricing a future car for a contest, I'd put the price high. It's easier to pleasantly surprise people with a lower price later.