Acura should have done a TLX Super Bowl spot!
#1
Proud Acura Owner
Thread Starter
Acura should have done a TLX Super Bowl spot!
They had a chance to show off the TLX to the whole country.. and missed out. I understand the costs for an ad are high, but they need to do good advertising for it! The ad they released during the prototype reveal, or even a shortened version of it to save costs would have been perfect yesterday!
The following users liked this post:
nj2pa2nc (02-07-2014)
#3
6G TLX-S
It is meaningless to show a prototype vehicle to the whole country, because just like the NSX prototype, the latter was scrapped, suspended, restarted, and still won't make it to the market after multiple following Superbowl games.
The following users liked this post:
justnspace (02-03-2014)
#6
#7
Suzuka Master
Join Date: Sep 2006
Location: Raleigh, NC - USA
Age: 82
Posts: 7,674
Received 2,599 Likes
on
1,581 Posts
Trending Topics
#8
Team Owner
iTrader: (2)
Join Date: Jan 2008
Location: Kansas City, MO (Overland Park, KS)
Posts: 36,545
Received 6,470 Likes
on
5,162 Posts
Yea--at $4.1m per :30 second spot..........
#9
^^ That is just ridiculous!! Amazing how the world revolves around greed these days....
#11
^^ ...with record deficits and trillions in debts. I hope the economy will recover as we all want to see the world prosper and have opportunities. Seeing the world on the brinks of collapse in 2008 isn't a fun experience and much was driven by the same greed and mismanagement.....Off topics I know...my apologies.
#12
Senior Moderator
But unlike the Acura, Hyundai HAS released AND shown the final production car. Hyundai is doing what it takes to get the word out there. Acura, well yea, they continue to post pics of the concept car on their FB page with the cars release just months away
#15
Proud Acura Owner
Thread Starter
ok but come on.. this prototype is pretty close to the production model! I saw the leaked spy shots.. and all they changed was the rear bumper, wheels and side-view mirrors. You really think most ad-viewers will remember what they showed in February vs. when it releases in June?
Last edited by Steven Bell; 02-06-2014 at 08:35 PM. Reason: Merged Posts
#16
Suzuka Master
Join Date: Sep 2006
Location: Raleigh, NC - USA
Age: 82
Posts: 7,674
Received 2,599 Likes
on
1,581 Posts
#17
Senior Moderator
ok but come on.. this prototype is pretty close to the production model! I saw the leaked spy shots.. and all they changed was the rear bumper, wheels and side-view mirrors. You really think most ad-viewers will remember what they showed in February vs. when it releases in June?
Hyundai Advertised the Genesis. They showed the production version. They are a few months away from releasing the vehicle.. Why couldnt Acura have stepped up and done it?
You listed everything about the exterior that had flash and drew people into liking it. If you make a product (concept) and people really like it and say ohhhhhhhh i want that, then deliver a really toned down version of it people are going to say WTF happened to the car i saw. I know i along with many members here WOULD remember 5 months ago.
#18
Suzuka Master
Personally if Hyundai can get the ride quality up to snuff they have a great car, HTRAC (going after Quattro, but more like SH-AWD) and the apps in their head unit look impressive, not to mention HUD and all the features. I expect a loaded Genesis with HTRAC and V6 to be around $50K so it will be right there with a loaded TLX. I love this market space, the competition drives such great cars in this price point.
#19
Moderator
iTrader: (1)
"pretty close" ?? You dont advertise a product and expect the customer to be okay with it when they get home and open the box because its "Pretty Close" Why keep advertising a Concept when the real thing should be out in a few months. This "concept" should have been Revealed LAST YEAR. Not 4-5 months before the actual car comes out.
Hyundai Advertised the Genesis. They showed the production version. They are a few months away from releasing the vehicle.. Why couldnt Acura have stepped up and done it?
You listed everything about the exterior that had flash and drew people into liking it. If you make a product (concept) and people really like it and say ohhhhhhhh i want that, then deliver a really toned down version of it people are going to say WTF happened to the car i saw. I know i along with many members here WOULD remember 5 months ago.
Hyundai Advertised the Genesis. They showed the production version. They are a few months away from releasing the vehicle.. Why couldnt Acura have stepped up and done it?
You listed everything about the exterior that had flash and drew people into liking it. If you make a product (concept) and people really like it and say ohhhhhhhh i want that, then deliver a really toned down version of it people are going to say WTF happened to the car i saw. I know i along with many members here WOULD remember 5 months ago.
Hyped up the WRX and STI concept.
actual production model differs HUGELY.
and every one is upset.
Will the OP be upset if the concept changes to a toned down vanilla car?
The following 2 users liked this post by justnspace:
Acura_Dude (02-06-2014),
fsttyms1 (02-07-2014)
#21
6G TLX-S
"pretty close" ?? You dont advertise a product and expect the customer to be okay with it when they get home and open the box because its "Pretty Close" Why keep advertising a Concept when the real thing should be out in a few months. This "concept" should have been Revealed LAST YEAR. Not 4-5 months before the actual car comes out.
Hyundai Advertised the Genesis. They showed the production version. They are a few months away from releasing the vehicle.. Why couldnt Acura have stepped up and done it?
You listed everything about the exterior that had flash and drew people into liking it. If you make a product (concept) and people really like it and say ohhhhhhhh i want that, then deliver a really toned down version of it people are going to say WTF happened to the car i saw. I know i along with many members here WOULD remember 5 months ago.
Hyundai Advertised the Genesis. They showed the production version. They are a few months away from releasing the vehicle.. Why couldnt Acura have stepped up and done it?
You listed everything about the exterior that had flash and drew people into liking it. If you make a product (concept) and people really like it and say ohhhhhhhh i want that, then deliver a really toned down version of it people are going to say WTF happened to the car i saw. I know i along with many members here WOULD remember 5 months ago.
Most 3G MDX owners love that front bumper with integrated strip LED lighting that was shown on the concept 3G MDX.
Not only does the toned-down front bumper disappoint many 3G MDX owners, but may also have put off lots of potential buyers who were in love with the concept bumper.
#22
Team Owner
iTrader: (2)
Join Date: Jan 2008
Location: Kansas City, MO (Overland Park, KS)
Posts: 36,545
Received 6,470 Likes
on
5,162 Posts
I'm anxious to see the final product. I hope there is some groundbreaking stuff inside too.
#23
2010 TL AWD 6MT: New King
Then I saw the production models. Bleh... The actual models are a cross between a Corolla and a cardboard box with a scoop. MAJOR disappointment IMHO. Got me thinking...WTH happened? What''s up with the tease??
If the actual production model of the TLX is no where near as good lucking or aggressive as the concept, I suspect there's going to be major disappointments and defectors to Audi.
The following 3 users liked this post by docboy:
#24
Looks like the TLX Prototype (and RLX Hybrid and NSX) will make a (very) brief appearance in the new Acura commercial that will air during the Olympics and NCAA basketball. Acura- "Let the Race Begin." I liked it, which means everyone here will hate it... LOL
#25
Instructor
The following users liked this post:
justnspace (02-07-2014)
#28
Senior Moderator
#29
Senior Moderator
Personally if Hyundai can get the ride quality up to snuff they have a great car, HTRAC (going after Quattro, but more like SH-AWD) and the apps in their head unit look impressive, not to mention HUD and all the features. I expect a loaded Genesis with HTRAC and V6 to be around $50K so it will be right there with a loaded TLX. I love this market space, the competition drives such great cars in this price point.
#30
Senior Moderator
They NEED to be showing the real thing, not Concept (unless the 2 are identical).
#31
Grandpa
Join Date: Dec 2003
Location: Virginia, Besieged
Age: 68
Posts: 7,596
Received 2,609 Likes
on
1,475 Posts
They had a chance to show off the TLX to the whole country.. and missed out. I understand the costs for an ad are high, but they need to do good advertising for it! The ad they released during the prototype reveal, or even a shortened version of it to save costs would have been perfect yesterday!
You have to be a big company with money to throw away on making a point about something. If you have the money and you want to touch the soul of the average football fan...sure, go ahead.
But if you're really trying to sell something, then the impact of the NFL and Super Bowl is anecdotal at best. Remember that Honda's not a very big company when compared to General Motors and Toyota. We get better results with hockey, baseball and basketball than we've got out of football the past few years.
But that's just one dumb old man's and one stupid old company's point of view, of course.
#32
Grandpa
Join Date: Dec 2003
Location: Virginia, Besieged
Age: 68
Posts: 7,596
Received 2,609 Likes
on
1,475 Posts
Advertising companies spend a lot of time telling you everything that you are getting out of your investment with them...but to be honest I've decided over the years that all the figures they throw at you are manufactured by suspicious entities with vested interests.
Apocryphal and anecdotal at the best.
And outright disingenuous, self serving and dishonest at the worst.
Your best marketing is conducted by your own best employees, how they represent you to the general public.
Apocryphal and anecdotal at the best.
And outright disingenuous, self serving and dishonest at the worst.
Your best marketing is conducted by your own best employees, how they represent you to the general public.
#33
Senior Moderator
My company spends a hell of a lot of money with the NFL, and I have to tell you sometimes that I wonder if we're not doing the NFL more good than the NFL are doing us!
You have to be a big company with money to throw away on making a point about something. If you have the money and you want to touch the soul of the average football fan...sure, go ahead.
But if you're really trying to sell something, then the impact of the NFL and Super Bowl is anecdotal at best. Remember that Honda's not a very big company when compared to General Motors and Toyota. We get better results with hockey, baseball and basketball than we've got out of football the past few years.
But that's just one dumb old man's and one stupid old company's point of view, of course.
You have to be a big company with money to throw away on making a point about something. If you have the money and you want to touch the soul of the average football fan...sure, go ahead.
But if you're really trying to sell something, then the impact of the NFL and Super Bowl is anecdotal at best. Remember that Honda's not a very big company when compared to General Motors and Toyota. We get better results with hockey, baseball and basketball than we've got out of football the past few years.
But that's just one dumb old man's and one stupid old company's point of view, of course.
#34
Grandpa
Join Date: Dec 2003
Location: Virginia, Besieged
Age: 68
Posts: 7,596
Received 2,609 Likes
on
1,475 Posts
#35
Again, Hey Acura, lets show 2 concept vehicles and 1 production vehicle and have people love the cars, only to get to the show room and say, hey where was the car i saw in that commercial and the dealer to say, that was a Concept.
They NEED to be showing the real thing, not Concept (unless the 2 are identical).
They NEED to be showing the real thing, not Concept (unless the 2 are identical).
#37
Dudes get real testy about a new car, those 3 cars look a whole lot better than what has been released from them in sometime now.
#39
6G TLX-S
Again, Hey Acura, lets show 2 concept vehicles and 1 production vehicle and have people love the cars, only to get to the show room and say, hey where was the car i saw in that commercial and the dealer to say, that was a Concept.
They NEED to be showing the real thing, not Concept (unless the 2 are identical).
They NEED to be showing the real thing, not Concept (unless the 2 are identical).
Thread
Thread Starter
Forum
Replies
Last Post
Skirmich
2G TL (1999-2003)
37
09-15-2015 06:41 PM
spoiler900
5G TLX Photograph Gallery
11
09-11-2015 09:39 PM
ostrich
5G TLX (2015-2020)
7
09-11-2015 04:28 PM