You can see this pic on http://www.hondanews.com/CatID3017?m...41746&mime=JPG
and at dealer booklet pics 05TL same as 04TL. It's cheap.

 

 

 

thank God i didn't get that color interior

 

At least it is truth in advertising (well for the 2004, the 2005 has the extra seam across the seat bottom).

 

What is the problem exactly?

 

-It's a 2005 brochure yet a 2004 interior shot.
-Seat bottoms are different in the 2005 model.

-OOPS

 

do you have TL?

 

I don't think its a major deal, most people won't even notice, if any of you are in project management of marketing you would understand its to save money. A seat cusion does not warrant a brand new photoshoot.

 

I have the same interior, quartz, in a 05 car (with the extra panel) and got butt prints almost immediately. I drove an 04 with parchment for several months with no butt prints. Maybe there is a difference in interiors.
I think the picture is awful and Acura displayed bad judgement for using it in advertising.

 

My interior still looks great, but yeah this pic is pretty horrible, lol

 

I think it's brilliant on Acura's part. By advertising but prints it leaves the consumer little room for complaints.

 

Nice butt prints!! Spend a couple bucks on a 05TL interior shot, phuleeze. Details, details, details.

 

Yep, Retail is Detail!!!

 

Ya that's really stupid for them to do!!!

also, they should have put NAVI in there rather than the non-navi model...get people wondering about the navi and how it looks with the TL...nice flush look and features may sell navi more, hence more money for them...u gotta advertise properly acura!!!

 

I agree, It doesn't make the interior look to good.

 

Funny I thought the goal of marketing was to sell product, not save money!? If my assumption is correct, they should have a picture of the PROPER product (not a rehash photo).

Oh well, Acura IS a value brand now we see what that money is being saved on.......Marketing. You sure as hell won't find this type of slip up in a BMW brochure.

Acura Marketing

 

a seat cushion change is not enough reasoning to change the picture, HOWEVER, they should not have used a picture that had butt prints... that is stupid on Acura's part

 

how much do you want to bet that if you looked hard enough, you could find an error in a bmw brochure.... what about mercedes? people are people, mistakes will happen. when they made it they might not have even realized that they made a mistake....

besides only we as a group would notice the seat is different.... 99.9% of customers wouldnt even realize. we only do because we are owners, and will look at a different level. so they are still getting their point across. especially since it has been the best selling car in its segment, mistake or not.

also their bread and butter sales are non-navi units. as much as we would like to think otherwise, far more non-navi units are bought then navi. every now and again, showing what truly sells the most isnt poor advertising. its strengthing their base clientel.

they really should have used a car without the "butt prints" however... even though i dont notice them until they are pointed out to me

 

 

Big deal... are you all willing to pay an extra few bucks on your TL so some brochure photo shows an extra seam on the seat?

Who do you think ultimately pays for marketing??

Maybe BMW would update their photos, but have you priced a comparably equipped a 3-series recently? $40K+. Think about it.

 

IMHO, being a company like Acura, the going-to-be upscale mobile manufacturer, who always likes to compete against German vehicles or other Toyota & Nissan cars, they should take more serious attitudes to deal with this. I bet they have tons of photos taken already and this should be the easy update for them in their next print/edition.


I was wondering whether or not Honda/Acura has discovered this inappropriate pic on their brochurs and sites. It seems not to be a big deal to those managers of Honda/Acura. But, at least, the update on their website won't cost too much, right? This is the simple update Acura PR should be able to adjust and make it right.


I think what we're talking is just about doing it right. If I DO care about this product and my firm is running the stupid thing like this, someone would be fired, except I believe the butt-print is "completely normal" and there is nothing wrong inside the pic. Who doesn't want to show the best prodcut pictures on their promotion brochure and website?





I third this...

 

 

YES I HAVE A TL.

I didn't know that the seat bottoms were different. Interesting.

 

Make search on seat bottom. You will see difference. Or check yours seat and pic. Did you see difference???

 

And if youi have NAVI yours tires is Michelin.

 

yup, you always get what u pay for.

 

Have you seen the latest commercial for the Honda Accord? The ebony leather is VERY wrinkled (looks rather plush to me) all over... I think if our cars came that way from the factory we wouldn't have this thread.