RLX Sales
Senior Moderator
Joined: Nov 2001
Posts: 20,067
Likes: 4,699
From: Cleveland area, OH
I came *this close* to picking up a NSX SH-AWD in November, but wanted to get my 1999 NSX into proper shape first for a trade (refreshed EPS....a weeklong job in November turned into a month because of shipping issues), then I drove it with the refreshed EPS (holy shizballs the car steers amazingly now), then winter happened, and now I'm less hot on buying new. I am hoping Acura keeps the 30k "down payment assistance" for a while as I'm sure that will help to move cars.
Team Owner
Joined: Jun 2014
Posts: 30,487
Likes: 4,417
From: In an igloo
Actually, Acura was shooting for 800 NSXs per year, but nearly 600 is better than many thought Acura was going to do. NSX owners still have us RLX beta-testers to thank for testing the tech in the real world.
I came *this close* to picking up a NSX SH-AWD in November, but wanted to get my 1999 NSX into proper shape first for a trade (refreshed EPS....a weeklong job in November turned into a month because of shipping issues), then I drove it with the refreshed EPS (holy shizballs the car steers amazingly now), then winter happened, and now I'm less hot on buying new. I am hoping Acura keeps the 30k "down payment assistance" for a while as I'm sure that will help to move cars.
I came *this close* to picking up a NSX SH-AWD in November, but wanted to get my 1999 NSX into proper shape first for a trade (refreshed EPS....a weeklong job in November turned into a month because of shipping issues), then I drove it with the refreshed EPS (holy shizballs the car steers amazingly now), then winter happened, and now I'm less hot on buying new. I am hoping Acura keeps the 30k "down payment assistance" for a while as I'm sure that will help to move cars.
Where did you hear/read 800 units per year? I could've sworn I saw a press release back in the day that said 600.
Three Wheelin'
Joined: Jan 2015
Posts: 1,954
Likes: 1,164
Actually, Acura was shooting for 800 NSXs per year, but nearly 600 is better than many thought Acura was going to do. NSX owners still have us RLX beta-testers to thank for testing the tech in the real world.
I came *this close* to picking up a NSX SH-AWD in November, but wanted to get my 1999 NSX into proper shape first for a trade (refreshed EPS....a weeklong job in November turned into a month because of shipping issues), then I drove it with the refreshed EPS (holy shizballs the car steers amazingly now), then winter happened, and now I'm less hot on buying new. I am hoping Acura keeps the 30k "down payment assistance" for a while as I'm sure that will help to move cars.
I came *this close* to picking up a NSX SH-AWD in November, but wanted to get my 1999 NSX into proper shape first for a trade (refreshed EPS....a weeklong job in November turned into a month because of shipping issues), then I drove it with the refreshed EPS (holy shizballs the car steers amazingly now), then winter happened, and now I'm less hot on buying new. I am hoping Acura keeps the 30k "down payment assistance" for a while as I'm sure that will help to move cars.
Senior Moderator
Joined: Nov 2001
Posts: 20,067
Likes: 4,699
From: Cleveland area, OH
Here is something to keep in mind. Dealers are provided $50,000 to be distributed across 2 NSX vehicles, however they have the discretion to apply it all to one, or split it in any way they choose between them. So in theory the $176k example I almost pulled the trigger on where I was offered $30k assistance and $11k+ discount could have potentially been $50k and $11k+ discount!
Thread Starter
Safety Car
Joined: Dec 2004
Posts: 4,846
Likes: 1,433
From: NC
Jan 2018
American Honda Reports January Sales Results - Acura News
American Honda Reports January Sales Results
Feb 1, 2018 - TORRANCE, Calif.
Honda
Following a record year for Honda trucks, Pilot continued to show its true market strength as improved supplies helped it to a 61.8 percent increase, with HR-V recording a double-digit gain. Civic enjoyed a notable gain for the month, while overall car sales lagged a bit behind January 2017.
"With a strong and fresh product line-up, we're confident in the fundamental competitiveness of our products in their segments," said Henio Arcangeli, Jr., senior vice president of the Automobile Division & general manager of Honda Sales.
Acura
After a strong December — its best month of 2017 — Acura Division sales were relatively flat in January. However, Acura cars bucked the downward trend for luxury sedan sales with a gain of 9.3% for the month.
"Led by the TLX A-Spec, we're pleased to see our efforts with Acura sedans paying off in the face of a challenging market for luxury cars," said Jon Ikeda, vice president & general manager of Acura Sales. "We're looking forward to showing the 2019 RDX Prototype in Chicago next week, as the auto show circuit comes to one of Acura's strongest markets."
- Honda Pilot notches 5th straight monthly gain with 62% jump in January
- Honda HR-V hits new January record as sales climb 10% for the month
- Honda Civic rises 2.8% on heels of all-time annual record
- TLX and RLX lead Acura cars to 9.3 percent gain in January, bucking industry trend
Honda
Following a record year for Honda trucks, Pilot continued to show its true market strength as improved supplies helped it to a 61.8 percent increase, with HR-V recording a double-digit gain. Civic enjoyed a notable gain for the month, while overall car sales lagged a bit behind January 2017.
- Pilot sales jumped 61.8 percent on sales of 11,619 in January, its 5th straight monthly increase.
- HR-V set a new January record, gaining a robust 10 percent on sales of 6,259 for the month, continuing as one of the segment's hottest selling vehicles.
- Civic sales were up 2.8 percent in January, while all-new Accord begins to gain momentum with the just-launched national marketing campaign.
"With a strong and fresh product line-up, we're confident in the fundamental competitiveness of our products in their segments," said Henio Arcangeli, Jr., senior vice president of the Automobile Division & general manager of Honda Sales.
Acura
After a strong December — its best month of 2017 — Acura Division sales were relatively flat in January. However, Acura cars bucked the downward trend for luxury sedan sales with a gain of 9.3% for the month.
- Led by TLX and bolstered by the recently refreshed RLX, Acura car sales were up 9.3 percent on sales of 2,979.
- With the TLX A-Spec increasing showroom traffic, sales gained 13.2 percent in January.
"Led by the TLX A-Spec, we're pleased to see our efforts with Acura sedans paying off in the face of a challenging market for luxury cars," said Jon Ikeda, vice president & general manager of Acura Sales. "We're looking forward to showing the 2019 RDX Prototype in Chicago next week, as the auto show circuit comes to one of Acura's strongest markets."
Three Wheelin'
Joined: May 2005
Posts: 1,971
Likes: 1,021
From: Western Canada
It is likely that what began as an effort by Honda to promote their "greenness" by listing how many hybrids they are selling turned into a listing of just how FEW hybrids they were selling and so they dropped the practice of differentiating the numbers. The American buying public for the most part seem to be saying "I won't pay a nickel more to get better gas mileage".
When it comes to the RLX, those hybrid resisters are missing out on some pretty amazing performance benefits as well as great gas mileage.
When it comes to the RLX, those hybrid resisters are missing out on some pretty amazing performance benefits as well as great gas mileage.
Thread Starter
Safety Car
Joined: Dec 2004
Posts: 4,846
Likes: 1,433
From: NC
Hybrid Sales
January 2018 Dashboard
RLX 60 +445.5%
Q70 4 -20%
GS450h 4 -33.3%
The table was displaying weird for me so hopefully I got this info right.
Three Wheelin'
Joined: May 2005
Posts: 1,971
Likes: 1,021
From: Western Canada
I wonder if Acura's ads linking the Sport Hybrid technology of the RLX to the NSX have begun to pay dividends?? Acura may have to make more than 300 Sport Hybrid RLX's this year and may have to consider dropping the PAWS version altogether (as they've already done in the Canadian market).
Team Owner
Joined: Feb 2001
Posts: 23,362
Likes: 4,273
From: Los Angeles
IMO... Hybrid or not, people are not against that idea as long as its got the looks, performance and more importantly the price!
I think MDX SH is priced very competitively. RLX SH? not so much.
I think MDX SH is priced very competitively. RLX SH? not so much.
Pro
Joined: Oct 2004
Posts: 734
Likes: 562
From: Malibu, Ca
January 2018 Dashboard
RLX 60 +445.5%
Q70 4 -20%
GS450h 4 -33.3%
The table was displaying weird for me so hopefully I got this info right.
With almost 40% of the RLXs being hybrid, I’m thinking the 10% price cut had a lot to do with the increase in sales of the hybrid. Maybe now Acura will find room in their marketing to finally begin to promote the Sport Hybrid. This is an encouraging sign that the upcoming model change (2020?) will be a winner.
Senior Moderator
Joined: Nov 2001
Posts: 20,067
Likes: 4,699
From: Cleveland area, OH
That's IF they decide to do it. The sedan market is tanking currently. What business case would a large multinational conglomerate have for introducing another slow-selling sedan to its largest market?
I hope the RLX soldiers on for another generation with nicer sheetmetal, competitive features, and a great price, but so far the market has spoken, and the market has chosen.....the MDX. The MDX Sport Hybrid is less expensive and more practical than the RLX Sport Hybrid, and now it even has a better user interface than the purported sedan flagship.
I hope the RLX soldiers on for another generation with nicer sheetmetal, competitive features, and a great price, but so far the market has spoken, and the market has chosen.....the MDX. The MDX Sport Hybrid is less expensive and more practical than the RLX Sport Hybrid, and now it even has a better user interface than the purported sedan flagship.
Three Wheelin'
Joined: May 2005
Posts: 1,971
Likes: 1,021
From: Western Canada
My hope is that the RLX will soldier on as the technology showcase/test bed/flagship sedan of Acura. If the trend towards less fossil fuel use intensifies, then I could see Acura making the rumored Fuel Cell Flagship. There is no shortage of executives that want to be seen as being "green" and driving the ultimate "clean" car to work everyday certainly helps put a little polish on that image. The nice part for performance enthusiasts is that electric motors have been shown to have unlimited potential for performance (see Tesla's offerings). The nice part for Honda/Acura is that the technology is definitely a candidate to trickle down to other models in the line.
Just my two cents.
Just my two cents.
Three Wheelin'
Joined: Jul 2008
Posts: 1,797
Likes: 945
From: Atlanta, GA
My biggest problem has always been: Acura simply doesn't treat the RLX as it's "flagship". Period.
2 fairly significant updates and 6-years later, it still lacks the class-leading features of it's competitors in the same vehicle segment (GS, E-series, 5-series, A6, etc). And now even more so with them neglecting to address the much needed Infotainment redesign. Yet it still demands class-leading price when you look at the only model that really matters, which is the Sport-Hybrid / Advanced.
That IMO is the crux of the problem. Heck, even the marketing has gotten 10-times better since Ikeda took helm, but the RLX product strategy itself is still severely broken for being touted as their "flagship" and "pinnacle" of the Acura brand.
Just my two cents.
2 fairly significant updates and 6-years later, it still lacks the class-leading features of it's competitors in the same vehicle segment (GS, E-series, 5-series, A6, etc). And now even more so with them neglecting to address the much needed Infotainment redesign. Yet it still demands class-leading price when you look at the only model that really matters, which is the Sport-Hybrid / Advanced.
That IMO is the crux of the problem. Heck, even the marketing has gotten 10-times better since Ikeda took helm, but the RLX product strategy itself is still severely broken for being touted as their "flagship" and "pinnacle" of the Acura brand.
Just my two cents.
Last edited by holografique; Feb 4, 2018 at 09:27 PM.
Team Owner
Joined: Feb 2001
Posts: 23,362
Likes: 4,273
From: Los Angeles
my biggest problem has always been: acura nobody simply doesn't treat the rlx as it's "flagship". Period.
2 fairly significant updates and 6-years later, it still lacks the class-leading features of it's competitors in the same vehicle segment (gs, e-series, 5-series, a6, etc). And now even more so with them neglecting to address the much needed infotainment redesign. Yet it still demands class-leading price when you look at the only model that really matters, which is the sport-hybrid / advanced.
That imo is the crux of the problem. Heck, even the marketing has gotten 10-times better since ikeda took helm, but the rlx product strategy itself is still severely broken for being touted as their "flagship" and "pinnacle" of the acura brand.
Just my two cents.
2 fairly significant updates and 6-years later, it still lacks the class-leading features of it's competitors in the same vehicle segment (gs, e-series, 5-series, a6, etc). And now even more so with them neglecting to address the much needed infotainment redesign. Yet it still demands class-leading price when you look at the only model that really matters, which is the sport-hybrid / advanced.
That imo is the crux of the problem. Heck, even the marketing has gotten 10-times better since ikeda took helm, but the rlx product strategy itself is still severely broken for being touted as their "flagship" and "pinnacle" of the acura brand.
Just my two cents.
fify
Burning Brakes
Joined: Jan 2012
Posts: 1,000
Likes: 154
From: Houston, TX
Why the h*ll Acura still hasn't brought the SH-AWD to the base RLX? I like the refreshed styling and it seems they have the suspension tuned correctly now. I just can't justify spending $45-50K for a FWD "flagship" model.
Thread Starter
Safety Car
Joined: Dec 2004
Posts: 4,846
Likes: 1,433
From: NC
Rlx
American Honda Reports February 2018 Sales Results - Acura News
American Honda Reports February 2018 Sales Results
Mar 1, 2018 - TORRANCE, Calif.
"As supplies of our light-truck offerings continue to grow, we've maintained a strong sales pace, notably with sharp increases to Pilot and HR-V," said Henio Arcangeli Jr., senior vice president of the Automobile Division & general manager of the Honda brand. "We're selling every CR-V we can build and it continues to lead the segment in average transaction price, which demonstrates its true retail demand."
Honda
Based entirely on retail sales, the new Accord performed strongly in a midsize segment that continues to be marked by heavy incentives and fleet sales. Pilot jumped nearly 50 percent in February as Honda's flagship SUV extended its winning streak to 6 straight months. Odyssey sidestepped the recent downward minivan trend, while HR-V moved ahead with a new February record.
Much as they did in January, Acura cars drove against the industry tide with a solid 17.4 percent gain in February.
- Honda HR-V sets new February sales record, gaining 6.9%
- Honda Pilot sales jump 49% in February, its 6th consecutive month of sales gains
- Honda Odyssey bucks minivan market trend as retail sales drive 3.4% increase
- Double-digit gains for TLX, ILX and RLX push Acura cars up 17.4% for the month
"As supplies of our light-truck offerings continue to grow, we've maintained a strong sales pace, notably with sharp increases to Pilot and HR-V," said Henio Arcangeli Jr., senior vice president of the Automobile Division & general manager of the Honda brand. "We're selling every CR-V we can build and it continues to lead the segment in average transaction price, which demonstrates its true retail demand."
Honda
Based entirely on retail sales, the new Accord performed strongly in a midsize segment that continues to be marked by heavy incentives and fleet sales. Pilot jumped nearly 50 percent in February as Honda's flagship SUV extended its winning streak to 6 straight months. Odyssey sidestepped the recent downward minivan trend, while HR-V moved ahead with a new February record.
- HR-V set a new February benchmark, rising 6.9 percent on sales of 6,791.
- Pilot sales jumped 48.9 percent on sales of 12,056, gaining for the 6th month in a row since production supply increased.
- Against a receding segment tide, Odyssey made a solid gain based on retail sales, rising 3.4 percent on sales of 7,034 in February.
Much as they did in January, Acura cars drove against the industry tide with a solid 17.4 percent gain in February.
- TLX sales were up 16.1 percent in February on sales of 2,794 units.
- ILX gained 22.3 percent on sales of 904 vehicles.
Pro
Joined: Oct 2004
Posts: 734
Likes: 562
From: Malibu, Ca
I also wonder why they changed their previous practice of breaking out the individual hybrid model sales. They obviously have a reason but it escapes me.
Thread Starter
Safety Car
Joined: Dec 2004
Posts: 4,846
Likes: 1,433
From: NC
Three Wheelin'
Joined: Jul 2008
Posts: 1,797
Likes: 945
From: Atlanta, GA
Weird. Then again...we are talking about Hondacura!
Thread Starter
Safety Car
Joined: Dec 2004
Posts: 4,846
Likes: 1,433
From: NC
March 2018
http://acuranews.com/acura-automobiles/releases/american-honda-posts-march-sales-increase-as-balanced-sales-of-cars-and-trucks-propel-honda-and-acura
American Honda Posts March Sales Increase as Balanced Sales of Cars and Trucks Propel Honda and Acura
Apr 3, 2018
Total
Cars
Trucks
Total
Cars
Trucks
Total
Cars
Trucks
142,392
67,633
74,759
128,85562,51366,34213,5375,1208,417+3.8%
+0.4
+7%+2.6%-1.6%+7%+15.7%+35.2%+6.4%
"Honda's deep truck lineup helped the brand to a new March record, while Honda cars continue to pull their weight despite current market forces,” said Henio Arcangeli, Jr., senior vice president of the Automobile Division & general manager of Honda Sales.
"The Acura brand delivered another strong sales performance in March with TLX and RDX leading the charge with double-digit, year-over-year sales increases. While headwinds remain relative to midsize luxury sedan sales, TLX is continuing to pick up market share and outselling notable competitors."BRAND REPORTBRAND REPORT
- Honda brand sets new March record for total sales, rising 2.6%
- AHM trucks set new March sales record with an increase of 7%
- Honda brand truck sales jump 7% for best March sales
- Acura TLX leaps 43% for best ever March sales; RDX gains 17%
TotalCars
Trucks
Total
Cars
Trucks
Total
Cars
Trucks
142,392
67,633
74,759
128,85562,51366,34213,5375,1208,417+3.8%
+0.4
+7%+2.6%-1.6%+7%+15.7%+35.2%+6.4%
"The Acura brand delivered another strong sales performance in March with TLX and RDX leading the charge with double-digit, year-over-year sales increases. While headwinds remain relative to midsize luxury sedan sales, TLX is continuing to pick up market share and outselling notable competitors."
BRAND REPORTSales HighlightsHonda found fresh momentum with a new total vehicle sales record in March as Accord continued to gain ground, Civic topped 32,000 sales, and light trucks set several new benchmarks.
Passenger car leadership! Accord: 2018 North American Car of the Year; Civic: #1 retail car in America; Fit: retail #1 in segment.
America’s Best SUV brand gaining strength from increased supply of Pilot – up more than 50%
- Honda brand sales set a new March record, gaining 2.6% on sales of 128,855
- Accord sales topped 24,000 for the month, moving up vs. last month while competing in a declining segment dominated by heavy incentives.
- Pilot jumped 42.4% on sales of 14,158; Odyssey rose 27.8% on sales of 9,873.
- HR-V had its best-ever March, rising 1.3% on sales of 7,753 vehicles.
- Civic gained 3.4% on sales of 32,584 units.
BRAND REPORTSales HighlightsAcura brand sales gained sharply in March, rising 15.7% as sedans enjoyed major gains, fueled primarily by record TLX sales and a strong month for RDX.
TLX off to a great start in 2018, outselling Audi A4 and others. Arrival this week of 2.4L A-Spec model adds to momentum.
Already two of the top three luxury SUVs to younger buyers, the 2019 RDX and 2019 MDX will receive youthful A-Spec sport appearance variants in the next few months.
- Total Acura car sales were up 35.2% in March, while trucks gained 6.4% for the month.
- TLX starred for Acura, posting record March sales of 4,014, up 42.6% vs. March 2017. The sporty V6 A-Spec model has sparked new interest in TLX, as a new 4-cyl. A-Spec model enters the market today.
- RDX sales also were robust in March, up 16.7% on sales of 4,398 units as the brand looks ahead to an all-new 2019 RDX this summer.
Thread Starter
Safety Car
Joined: Dec 2004
Posts: 4,846
Likes: 1,433
From: NC
Hyrbrid Sales
March 2018 Sales Dashboard
RLX 67 +123.3%
Q70 7 -60%
GS450h 2 -60%
RX400h 965 +35.3%
NX 735 +166.3%
MDX 178
LaCrosse 5558 +2,436.4%
ES 388 -13.4%
MKZ 359 -40.7%
Q50 51 -66.4%
Midnight Marauder
Joined: Dec 2002
Posts: 770
Likes: 63
From: San Jose, CA
March 2018 Sales Dashboard
RLX 67 +123.3%
Q70 7 -60%
GS450h 2 -60%
RX400h 965 +35.3%
NX 735 +166.3%
MDX 178
LaCrosse 5558 +2,436.4%
ES 388 -13.4%
MKZ 359 -40.7%
Q50 51 -66.4%
Thread Starter
Safety Car
Joined: Dec 2004
Posts: 4,846
Likes: 1,433
From: NC
PlugIns
Many moons ago I included the BMW 535ih & the Mercedes E400h but they have both been discontinued since.
The other BMW & Volvos are plug-in hybrids which I do not pay much attention to since Acura does not have a product in that segment (same reason I do not really pay attention to diesel sales). Also, hybrid cars puts that as a separate chart. Looking @ that chart I see that Honda now has the Clarity Plug-In, so I will start paying attention to that next month.
The other BMW & Volvos are plug-in hybrids which I do not pay much attention to since Acura does not have a product in that segment (same reason I do not really pay attention to diesel sales). Also, hybrid cars puts that as a separate chart. Looking @ that chart I see that Honda now has the Clarity Plug-In, so I will start paying attention to that next month.
Thread Starter
Safety Car
Joined: Dec 2004
Posts: 4,846
Likes: 1,433
From: NC
RLX Still Rising
American Honda Reports April Sales Results - Acura News
American Honda Reports April Sales ResultsMay 1, 2018
- Core models Civic and CR-V remain strong with sales over 28,000 units
- Honda Odyssey continues to cement sales leadership in minivan segment with 21% gain
- Honda Pilot sales jump again in April, rising 22%
- Acura RDX sales increase 10.8% in April, as introduction of all-new 2019 model approaches
Total125,701
-9.2%
Cars
59,456
-14.4%
Trucks
66,245
-3.9
Total
113,813
-8.4%
Cars
55,354
-12.3%
Trucks
58,459
-4.3%
Total
11,888
-15.9%
Cars
4,102
-34.8%
Trucks
7,786
-0.8%
BRAND REPORTSales HighlightsTwo fewer selling days and one less weekend in April 2018 vs. a year ago, impacted Honda car & truck sales like the rest of the auto industry. However, the brand’s core models performed strongly while Odyssey and Pilot were standouts for the month.
Odyssey is the #1 retail-selling minivan in America in 2018, leading with the lowest incentive spending as well.
The Honda Electrification Initiative just gained another player – the all-new 2018 Accord Hybrid, made in Marysville, Ohio, where the hybrid battery unit also is assembled.
- Odyssey posted a robust gain of 21.2% on sales of 8,464 units in April, further strengthening its 2018 sales leadership.
- Pilot sales increased for the 8th straight month, rising 22% on sales of 11,891 units for the month.
- Civic and CR-V sales topped 28,000 in April and Accord crested 21,000, to post strong results for Honda’s core models.
BRAND REPORTSales HighlightsLooking forward to the upcoming launch of the all-new 2019 RDX, Acura displayed the still considerable strength of the current RDX as it made a solid gain in April. ILX and RLX also enjoyed sales increases for the month.
Acura is strengthening its performance story with A-Spec grades for all core models, including the just-launched 2.4-liter TLX A-Spec, and upcoming RDX and MDX A-Spec models launching this summer.
Since its 2007 debut, the Acura RDX has outsold every compact luxury SUV in America, and is the only one to top 50K sales in each of the past three years.
- RDX gained 10.8 percent in April on sales of 4,201 units.
- The Acura ILX and RLX sedans also gained sales ground, with ILX up 21.6% and RLX up 61.3% in April.
Thread Starter
Safety Car
Joined: Dec 2004
Posts: 4,846
Likes: 1,433
From: NC
May 2018
May 2018 Sales Dashboard
RLX 79 +464.3%
GS450h 5 +25%
Q70 4 -20%
Trucks Set Records as Core Products Deliver American Honda May Sales Gains - Acura News
Trucks Set Records as Core Products Deliver American Honda May Sales Gains
Jun 1, 2018Total
153,069
+3.1%
Cars
73,261
-2.7%
Trucks
79,808
+9.2
Total
140,250
+4.3%
Cars
69,244
-2.2%
Trucks
71,006
+11.6%
Total
12,819
-8.0%
Cars
4,107
-10.4%
Trucks
8,802
-6.9%"We’re pleased with the consistent results across our entire lineup of passenger cars and light trucks for both the Honda and Acura brands, and remain optimistic about the year ahead," said Henio Arcangeli Jr., senior vice president of the Automobile Division & general manager of Honda sales. "The all-new 2019 Acura RDX arrives in dealer showrooms today as the first in a new generation of Acura products. With sales of more than 50,000 units in each of the last three years, RDX remains one of the best-selling vehicles in the luxury crossover segment and we’re confident this all-new model will further build upon that success." BRAND REPORTBRAND REPORT
- New May sales records for American Honda trucks (up 9.2%), Honda trucks (up 11.6%), Pilot (up 36%), and CR-V (up 11.6%)
- Core Honda products Accord, Civic and Odyssey post strong retail sales despite industry trends
- Pilot is biggest mover in Honda lineup, jumping 36.1% in May and 40.8% year to date
- Acura sales remain strong with all-new 2019 RDX arriving today at dealers nationwide
Total153,069
+3.1%
Cars
73,261
-2.7%
Trucks
79,808
+9.2
Total
140,250
+4.3%
Cars
69,244
-2.2%
Trucks
71,006
+11.6%
Total
12,819
-8.0%
Cars
4,107
-10.4%
Trucks
8,802
-6.9%
BRAND REPORTSales HighlightsTrucks and core products delivered major gains for Honda in May: Trucks set a new May record, Accord sales gained significant momentum, and strong performances from Civic, CR-V and Odyssey pushed all of these models to retail sales leadership in their respective segments. With Pilot and CR-V also adding record May sales, Honda brand gained a total of 4.3 percent for the month. 
Pilot is one of the fastest growing midsize SUVs of 2018 with increased supply from a dedicated assembly line in Alabama. Sales are up 40.8% year-to-date.
Fit is #1 in retail sales in the subcompact segment and has done so with the lowest incentives.
- Accord sales continued to climb strongly since its launch last fall, posting more than 28,000 sales in May, up 29.3% versus last month.
- With 34,349 sold in May, Civic gained 7.4% for the month.
- Pilot sales jumped 36.1% in setting a new May record, its 9th consecutive gain, and CR-V sales climbed 11.6% on sales of 35,905, also a May record.
BRAND REPORTSales HighlightsWith strong sales of the outgoing RDX helping Acura maintain a steady sales pace in May, the all-new 2019 RDX arrives in dealers today – the 1st in a new generation of Acura products completely designed around the brand’s Precision Crafted Performance brand direction.
MDX has done something no other 3-row model in segment can match with 6 straight years of over 50,000 in sales.
As the only compact luxury SUV with sales topping 50K in each of the past three years, the 2nd-gen RDX hands the baton to the better-in-every-way 2019 RDX, launching today.
- Acura light truck sales remained strong with RDX topping 4,700 in May and MDX passing the 4,000 mark.
- ILX gained 28.3% on for the month and is up 16.2% year to date.
Thread Starter
Safety Car
Joined: Dec 2004
Posts: 4,846
Likes: 1,433
From: NC
Hybrid Cars
They hybrid #s are broken out @ the top of my post but I see now that I did not make it very obvious. Here is a link: May 2018 Sales Dashboard
The RLX hybrid is still leading the Q70 & GS450h. It looks like they upped the production for 2018.
The RLX hybrid is still leading the Q70 & GS450h. It looks like they upped the production for 2018.
Burning Brakes
Joined: Feb 2017
Posts: 935
Likes: 266
From: Holly Springs, NC
They hybrid #s are broken out @ the top of my post but I see now that I did not make it very obvious. Here is a link: May 2018 Sales Dashboard
The RLX hybrid is still leading the Q70 & GS450h. It looks like they upped the production for 2018.
The RLX hybrid is still leading the Q70 & GS450h. It looks like they upped the production for 2018.
