Considering RL versus other luxury sedans
#41
Originally Posted by jhr3uva90
Personally, I don't think the RL was meant to sell a whole lot of units. If that was the goal, then Honda would have made one with a manual transmission, one with an optional smaller engine, one with an option V8 engine, etc.
Basically, the new RL is selling substantially better than its predecessor. In addition, Honda makes more money per unit on the new RL than the old one because of the cost savings gained from basing the current car on the Global Midsize Platform.
Basically, the new RL is selling substantially better than its predecessor. In addition, Honda makes more money per unit on the new RL than the old one because of the cost savings gained from basing the current car on the Global Midsize Platform.
You are right on the money! They did thier market research & targeted to sell 20k units per year configured as is.
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Eggs999bacon
2G TSX (2009-2014)
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09-24-2015 10:08 AM