05/05/2008 - TORRANCE, Calif. -

The TL performance luxury sedan was Acura's top-selling model with April sales of 4,291 units, eclipsing MDX sales for the first time in months. Acura sales for April tallied 13,025 units, down 20.9 percent based on the daily selling rate* compared to April 2007. Year-to-date** Acura vehicle sales totaled 50,565 units, down 14.9 percent compared to 2007.

"With the arrival of the all-new TSX just last week, and two additional sedans coming later this year, expect Acura car sales to increase throughout 2008," said Dick Colliver, executive vice president of sales. "Strong initial sales of the 2009 TSX indicate that smart packaging and good fuel economy are of increasing importance to consumers."

April 2008 sales for Acura sedans were led by the TL performance luxury sedan, followed by the TSX sports sedan which posted sales of 2,602 units; and RL luxury performance sedan, with 561 units sold. In addition, Acura light-truck sales for the MDX luxury SUV were 3,899 units while the RDX turbocharged crossover SUV sold 1,672 units.

For media information and high-resolution photos of Acura vehicles, please visit www.acuranews.com. For consumer information, please visit www.acura.com.

*The daily selling rate is calculated with 26 selling days for April 2008 and 24 selling days for April 2007.
**Year-to-date sales based on 102 days for 2008 versus 101 days for 2007.

 

Apparently the upcoming TL redo pushed current TL sales up and the new TSX did the same for the 08 TSX. about 11 RLs sold on average per state.

 

I am so uncertain about the direction Dick Colliver is taking the company in. Its showing in the 09 RL and 09 TSX.

 

OK, that's a few more than last month, and higher than during the winter. I suspect people are buying up after seeing the MMC.

 

Did anyone notice that lexus didnt break 14k either? I think with gas prices this is Acuras time to shine with no V8. I think being stubborn might finnally pay off for once. While a V8 at this point might help image I dont think it would do much for sales.

 

Well, in order to do that, you have to spend money to market to those luxury car owners or potential owners who place a premium on fuel economy. Those buyers DO exist, despite those who say that all luxury car owners don't care about fuel economy.

In any case, we've seen what Acura's marketers are capable of, and I'm not confident they are up to the task. I hope they prove me wrong, though!

 

I agree but I think they are really trying to push the new TSX I have seen a lot of commericals for it so hopefully they have learned there lesson this time around.

 

Last month it was annonced that Acura was getting its own divsion @ the ad agency ... I think the new TSX is its 1st effort.

I imagine a sales spike when the 2009 RL hits as there will be incredible deals on the 2008 ... plus those people who run out & but a car as soon as it is released. Afterwards, I am not too optimistic. If Acura wants to sell a $180,000 NSX they better get this right.