Why do you think the CL didn't sell when new?
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My only car is a Bus
Joined: Sep 2005
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From: Republik of Kalifornia
Why do you think the CL didn't sell when new?
Only about 30,000 produced. Do you think it was lack of a 6 speed for 2 years, FWD, too big, not 'hot' enough looking, too heavy... why?
ZERO advertising. If I hadn't already been driving a 2.2CL and was pretty down with Acura already I wouldn't have known what the hell the 3.2CL was. When it first came out I may have seen--what--two or three on the road at the most. Nearly a decade later you see them crawling all over the place especially in South Florida.
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I didn't know what they were when I bought mine. I just thought it was a nice lux-coupe for a DD. 
When I stumbled upon AZine and did some looking all my questions were answered.

When I stumbled upon AZine and did some looking all my questions were answered.
i was shopping for MB, BMW, and Jaguar for my 1st car [but very used ones of course!], then i found this random car called an Acura Tl, but had 2 doors...no, no....wait a C, yeah CL! okay no one knows what the hell it is b/c no marketing and the people that did know about it wanted either RWD/AWD, a more luxurious car, etc. there are better cars, but none more rare!! I'm a simple man, but a car lover and the Acura CL is best thing I ever found!! exclusive, quick, rare, potential!, enough luxury, all options needed, etc.
acura's one of the worst recognized car model. plus acuras are basically no different from the honda models. take the 2nd gen cl/tl they're based on the accord and each other.... there's no real differance. no variety. the rsx, imo SHOULD be a honda, it is overseas. the tsx is the euro accord....
acura didn't advertise mainly because they thought the coupe market was dead.... thus the discontinued the cl, and prelude
acura didn't advertise mainly because they thought the coupe market was dead.... thus the discontinued the cl, and prelude
Being from where it was made I know...well at least the common census (word of mouth from Honda workers in Marysville and dealers) was that it didn't sell well enough and Acura wanted to change their look (no more ricers) so they figured 4 door was the way to go. They wanted to be a more practicle car company and thus the 4 door sedan era began.
CL vanish...RSX vanish then tsx (4 door sedan) and continuation of TL and RL...etc.
Which I have to admit it has worked but I think they have taken away from the true sporty feel from Acura but thats just my opinion. TL-S is the only thing we have now and unless they bring the tsx-s or r or whatever who knows..I hope they bring something fun back.
I've heard rumor of tsx coupe...which I think is kind of stupid..because thats pretty much the rsx all over again. So I highly doubt that.
I miss my Integra type R.
CL vanish...RSX vanish then tsx (4 door sedan) and continuation of TL and RL...etc.
Which I have to admit it has worked but I think they have taken away from the true sporty feel from Acura but thats just my opinion. TL-S is the only thing we have now and unless they bring the tsx-s or r or whatever who knows..I hope they bring something fun back.
I've heard rumor of tsx coupe...which I think is kind of stupid..because thats pretty much the rsx all over again. So I highly doubt that.
I miss my Integra type R.
Originally Posted by Ojref
Bland styling, FWD, lack of advertising, etc, everybody's said it already.
Originally Posted by cbusAcuracls
Being from where it was made I know...well at least the common census (word of mouth from Honda workers in Marysville and dealers) was that it didn't sell well enough and Acura wanted to change their look (no more ricers) so they figured 4 door was the way to go. They wanted to be a more practicle car company and thus the 4 door sedan era began.
CL vanish...RSX vanish then tsx (4 door sedan) and continuation of TL and RL...etc.
Which I have to admit it has worked but I think they have taken away from the true sporty feel from Acura but thats just my opinion. TL-S is the only thing we have now and unless they bring the tsx-s or r or whatever who knows..I hope they bring something fun back.
I've heard rumor of tsx coupe...which I think is kind of stupid..because thats pretty much the rsx all over again. So I highly doubt that.
I miss my Integra type R.
CL vanish...RSX vanish then tsx (4 door sedan) and continuation of TL and RL...etc.
Which I have to admit it has worked but I think they have taken away from the true sporty feel from Acura but thats just my opinion. TL-S is the only thing we have now and unless they bring the tsx-s or r or whatever who knows..I hope they bring something fun back.
I've heard rumor of tsx coupe...which I think is kind of stupid..because thats pretty much the rsx all over again. So I highly doubt that.
I miss my Integra type R.
I believe the target market was for 40-50 year olds who wanted a taste of their misspent youth in a luxurious wrapper..... They didn't but it but the demographic of who owns them now is probably causing Acura to shake their heads in wonder...... What a great 1st car it makes....
Originally Posted by clpassenubye
I agree and also too big and too heavy for a coupe with already built in following. Oh and the word getting out about the lingering transmission issues.
I doubt that it was was the lack of AD's ( agreed that there wasnt much) or if they thought that the Coupe era was diminishing. There were many other 2dr cars out there that were selling just fine. I think it was more or less a confusing line up for the consumers to follow.
I'm thinking that it was conflicting with their 2DR Accord sales because people started to go BMW due to the price range and that most want to buy the bigger "emblem" when in that price bracket. So they discontinued the CL and started to bolster up their 2dr Accord sales. Maybe this is also the reason why the Prelude was cut off, too many models conflicting with the sales demographics so they streamlined their lineups and stuck with their bread and butters.
Even now I dont think it would be wise to bring in a sport 2dr coupe into the Acura lineup, not unless its high end that competes with the big boys, anything less would probably mess around with the Honda sales again... especially now with the V6's Accords being priced fairly high.
I'd love to see one, for sure, but i just cant seem them doing so unless there's a bigger price/performance gap between Acura and Honda.
I'm thinking that it was conflicting with their 2DR Accord sales because people started to go BMW due to the price range and that most want to buy the bigger "emblem" when in that price bracket. So they discontinued the CL and started to bolster up their 2dr Accord sales. Maybe this is also the reason why the Prelude was cut off, too many models conflicting with the sales demographics so they streamlined their lineups and stuck with their bread and butters.
Even now I dont think it would be wise to bring in a sport 2dr coupe into the Acura lineup, not unless its high end that competes with the big boys, anything less would probably mess around with the Honda sales again... especially now with the V6's Accords being priced fairly high.
I'd love to see one, for sure, but i just cant seem them doing so unless there's a bigger price/performance gap between Acura and Honda.
Originally Posted by RYANGP
lack of adequate advertising, marketing to the wrong demographic, not enough differentiation between type-s and premium models... who knows

Marketing had a lot to do with it (I think)... They were trying to sell the CL to aging baby boomers and empty nesters... that's not the core demographic here on the CL forum.
The CL is a great car, but it's what I call a "compromise car". Sporty, but not a sportscar, Luxury, but entry level luxury. A great value, but FWD... It's kind of a jack of all trades, master of none... It does everything you need, but really doesn't jump out in any one category...
While I love the styling, I agree that it's bland...
Originally Posted by cbusAcuracls
Acura wanted to change their look (no more ricers) so they figured 4 door was the way to go. They wanted to be a more practicle car company and thus the 4 door sedan era began. .
The RSX being discontinued was due more to the "ricer" factor you mention. Since it was a low end vehicle, and very similar to the Civic Si, Acura decided to cut it so that they could "upscale" the Acura brand as a whole... Higher MSRP as a brand keeps out the undesirables...
Acura estimated that they would sell only 2700 6spds, but they sold 3511... That's 30 percent more than they estimated... Clearly that was a significant error on their part when they were calculating which demographic was going to buy the CL.
Who would know what would have happened if Acura would have offered the 6spd from the introduction of the CL in 2001?? The 260hp CL and TL were cutting edge cars in 2001, but offerings from other auto makers soon caught up (G35, etc).
There are plenty of coupe sales success stories. The G35c sold well, and Ford sold close to 200K mustangs in 2005. Both of these cars were marketed well...
The automatic transmission problems and lack of accurate marketing targeting were probably two of the biggest factors in the CL not sustaining sales to allow it to continue in the lineup... The Accord coupe and CL were too similar to support both, espeically with the lackluster sales of the CL...
Who would know what would have happened if Acura would have offered the 6spd from the introduction of the CL in 2001?? The 260hp CL and TL were cutting edge cars in 2001, but offerings from other auto makers soon caught up (G35, etc).
There are plenty of coupe sales success stories. The G35c sold well, and Ford sold close to 200K mustangs in 2005. Both of these cars were marketed well...
The automatic transmission problems and lack of accurate marketing targeting were probably two of the biggest factors in the CL not sustaining sales to allow it to continue in the lineup... The Accord coupe and CL were too similar to support both, espeically with the lackluster sales of the CL...
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From: 100 Legends Way, Boston, MA 02114
Originally Posted by GreenMonster
The 260hp CL and TL were cutting edge cars in 2001, but offerings from other auto makers soon caught up (G35, etc).
Trolling Canuckistan
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From: 100 Legends Way, Boston, MA 02114
Originally Posted by rp_guy
2002 model year sold in 2001.. while the 2001 CL sold in 2000.. 

I'm never going to get my dream job as a proof reader
Originally Posted by GreenMonster

Marketing had a lot to do with it (I think)... They were trying to sell the CL to aging baby boomers and empty nesters... that's not the core demographic here on the CL forum.
The CL is a great car, but it's what I call a "compromise car". Sporty, but not a sportscar, Luxury, but entry level luxury. A great value, but FWD... It's kind of a jack of all trades, master of none... It does everything you need, but really doesn't jump out in any one category...
While I love the styling, I agree that it's bland...
And you really have to see how everyone else has followed in the direction of the styling ques of Acura's tailight design, which they've used since the mid 90's. Nissan, Toyota, and now Mercedes Benz has been coping Acura's styling ques all the way up to 2008.
If a person isn't a real Acura enthusiast they can't really tell the difference between the first 2.2CL and the last 3.0CL and of course you definately couldn't tell the difference between an Auto 3.2 CL-S and a 6spd 3.2CL-s. I'm driving a 5-year-old car and I still get compliments on my CL-S as if it were brand new.
Originally Posted by rp_guy
2002 model year sold in 2001.. while the 2001 CL sold in 2000.. 

03's were out in early 2002... so the early 03's are now 6 years old... I got my 03 "late" on Oct 4th 2002, and it's #8866 about half way thru the prodution run of 16000...FYI: There was no 2000 MY CL... only 1999 and then the 2001's....
Originally Posted by GreenMonster
The automatic transmission problems and lack of accurate marketing targeting were probably two of the biggest factors in the CL not sustaining sales to allow it to continue in the lineup... The Accord coupe and CL were too similar to support both, espeically with the lackluster sales of the CL...
The 6MT was the CL's swan song.
The coupe just didn't sell. Coupe sales didn't really pickup till the G35/Z came out. I mean I see TONS of 02-03 TL's all over the road. It's the same car with 2 more doors. Add the fact it was a US only car with no name recognition.
Acura decided to kill it.
The fact that they kept the accord coupe points to this. Even that doesn't sell well, but it does have the accord name attached to it.
Acura decided to kill it.
The fact that they kept the accord coupe points to this. Even that doesn't sell well, but it does have the accord name attached to it.
I can agree with the lack of advertising and all that, I also thingk that if people wanted a luxury Acura theyd go for a TL, and if they wanted a cool coupe they had the Integra/RSX. . . and I always have favored the styling of the 1st gen over the 2nd gen. . . but I might be biased :p
Thread Starter
My only car is a Bus
Joined: Sep 2005
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From: Republik of Kalifornia
All the things that made the CL a poor choice when new... bland styling, large size, FWD, big butt, true 2+2 seating, poor resale made it great to buy as a used car.
I always figured if you're going to give up two extra doors you better get some hot styling, potent motor, awesome handling, etc. The CL couldn't necessarily deliver in those areas so people just ignored it. I sold about 15 CLs including a few 6 speeds but I agree that the buyers were white guys in their 50s mostly.
I always figured if you're going to give up two extra doors you better get some hot styling, potent motor, awesome handling, etc. The CL couldn't necessarily deliver in those areas so people just ignored it. I sold about 15 CLs including a few 6 speeds but I agree that the buyers were white guys in their 50s mostly.


