Post-mortem: why didn't the CL succeed?

Thread Tools
 
Search this Thread
 
Old 08-09-2003 | 06:43 AM
  #1  
Nick_RENAMED's Avatar
Thread Starter
Intermediate
 
Joined: Mar 2001
Posts: 33
Likes: 0
From: Philadelphia, PA
Post-mortem: why didn't the CL succeed?

I'm sure this has been discussed before, but since picking up my new 6-speed this week it's gotten me wondering again about why the CL didn't make it and Acura canned it.

Sure, we're all big fans of the car (otherwise we wouldn't be here) and are biased towards it. But, strictly objectively (IMHO) the CL seems to have so much going for it that I still can't figure out why there were so few sold, little enough that Acura killed it. Compared with other coupes out there, the CL seems to offer a unique package: fast, comfortable (nice balance between luxury and sport), well-built, practical enough to be a daily driver (good back seat and big trunk) front-wheel drive, and reasonably priced. (To me the FWD is a plus. Here in the NE, we have to drive in snow and rain, and despite all the traction control and stability assist systems I've driven, I still prefer FWD in the slippery stuff. And with the HLSD, you can't complain about torque steer).

Yeah, I know the G35 coupe is a hot looking, hot driving car. I looked at it and loved it too. But for me it wasn't practical enough as daily transportation (no headroom in back seat, small trunk, worries about RWD in the snow). Other companies seem to be selling enough coupes to stay in the game (G35, Solara, Mercedes CLK, Accord, RX8 (the tiny rear doors don't count, it's a coupe), even some American iron).

The car mags (and even dealers) criticized the CL for "bland" styling. But styling is a matter of persnal taste (maybe it's not "dramatically" styled, but I think it's a fine looking car that will still look good in 5 years). I would have thought that somewhat conservative styling would appeal to more US buyers (take a look at what sells out there...).

So why didn't the CL make it?
Old 08-09-2003 | 07:16 AM
  #2  
Nashua_Night_Hawk's Avatar
Happy CL-S Pilot
 
Joined: Jan 2001
Posts: 9,215
Likes: 1
From: Nashua, NH, USA
A new coupe wll be introduced in 2 years. Come back in September 2005.
Old 08-09-2003 | 07:22 AM
  #3  
TL_Type_S's Avatar
Burning Brakes
 
Joined: Apr 2001
Posts: 1,014
Likes: 0
From: Illinois, USA
Try thinking of other cars in the CL's class: Mid-sized, FWD luxury sport coupes... i can't really think of any right off the bat.. the CL is sorta in a bad category, honestly. Most people considering the FWD vs. RWD issue are in the market for a sedan, not a coupe ...

Those toying w/ the idea of buying a coupe are most probably looking into RWD due to its aggressive performance nature.. that we all can appreciate. It just seemed to me that the CL is in a very unique, unpopular category .. despite the fact that it's the BEST car in that particular category.
Old 08-09-2003 | 07:35 AM
  #4  
Zapata's Avatar
Cost Drivers!!!!
 
Joined: Mar 2001
Posts: 19,392
Likes: 1
From: burbs of philly
#1 Manual wasn't offered right away
#2 introduction of more powerful cars that are close in price
Old 08-09-2003 | 08:01 AM
  #5  
TypeSAddict's Avatar
is Pretty Much a Moron
 
Joined: Oct 2001
Posts: 8,140
Likes: 2
From: Rochester, NY
advertising was shit poor too
Old 08-09-2003 | 08:53 AM
  #6  
Gilgamesh's Avatar
Safety Car
 
Joined: Aug 2002
Posts: 4,954
Likes: 22
From: SLC, UT
No RWD/AWD killed that car, with decent snows, you can drive in the slick stuff, and traction control helps too. But look at all the other coupes. I see way more of each G35c (though limited in numbers), 330Ci, CLK, MB CL, and even SC430's than either the Slowara , and CL combined. Zapata, you are right also, it took way to long for the manual. Drivers in the coupe market want to row their own.
Old 08-09-2003 | 09:12 AM
  #7  
CLS2001_97124's Avatar
Revving at 9K...
 
Joined: Apr 2002
Posts: 2,204
Likes: 1
From: Portland Oregon
Don't get me wrong, I love my car... but when I found out that Our CL is designed and build in the US only.. that sort of was a downer for me... If I wanted to buy an American car, I would buy it from an American Car dealer (used to have a LT1 Z28 Six-speed), but in this case, I feel jipped... don't know if I'm the only one who feels that way....
Old 08-09-2003 | 11:43 AM
  #8  
Klamalama's Avatar
Capo di Tutti Capi
 
Joined: Mar 2002
Posts: 400
Likes: 0
From: North East, MD
This is a good moot subject but frankly, I don't care.

I've picked alot of stuff that went bye-bye: Beta over VHS; Amiga PC; 2 Taurus SHOs, now a CL.

However: The Beta still works; the Amiga lasted 14 years until it died (still better technology than Winblows XP); 1st SHO lasted 100K miles, second one still runs great; the CL I'm keeping for 10 years.

I buy what I think is best for me at that time and I don't worry about the fallout.

BTW, the G35 is fugly with a spoiler and has no trunk for trips. It isn't going to have any sales "legs".

The market is tough for coupes.
Old 08-09-2003 | 11:49 AM
  #9  
russianDude's Avatar
Suzuka Master
 
Joined: Jun 2001
Posts: 6,414
Likes: 711
From: NJ
What I still dont understand is why Acura quality diminished since Acura Legend.... Acura Legend was the best car ever made, CL can't even be compared. Legend's quality is far more superior, I thought that CL/TL was a replacement for Legdend which is supposed to have the same quality, but its not.
Old 08-09-2003 | 11:59 AM
  #10  
JaDia4's Avatar
Censored User
 
Joined: Mar 2002
Posts: 866
Likes: 0
From: Miami - just one day, I would like to drive without getting cut off!
Originally posted by Zapata
#1 Manual wasn't offered right away
#2 introduction of more powerful cars that are close in price


....and styling and marketing.
When I bought my GS-R I hardly even knew what a CL was. IMO all of the Acura passenger cars are lacking in eye-catching style.
Old 08-09-2003 | 03:45 PM
  #11  
acuraman32cl's Avatar
Lone CL-P Owner
 
Joined: Feb 2003
Posts: 355
Likes: 0
From: Oakville, Ontario
1) marketing was horrible, my family had a tl for 6 months before i even knew there was a cl.
2)no manual right away
3)needed for power to compeat against other cars. if acura would of just put on better factory header and airintake, theres almost 300hp. this is what nissan does. in car and driver (i believe) then tried swapping headers and exhaust, and actually lost power.
4) tranny problem got people scared.
Old 08-09-2003 | 04:17 PM
  #12  
123456SPEED's Avatar
CLS 6MT Navi
 
Joined: Mar 2003
Posts: 3,163
Likes: 27
From: AustinTX
Congrats on your CLS6. I love mine. The CL failed because of what was offered in 96, 97, 98, 99. and even on 01, and 02. Boring, nothing special, 4 cylinder and 6 cylinders (automatic only). The first CLs were not like Legend coupes at all.

Legend buyers never came back to Acura after a drought of 8 years for a Legend coupe replacement. I had 2 Legend Coupes but I came back for the CL 6 speed. It's better than the Legend Coupe, except in Styling and build quality. The Legend cost $10,000 more in 1995.
Old 08-09-2003 | 04:51 PM
  #13  
Slimey's Avatar
Where is my super sauce?
 
Joined: Apr 2002
Posts: 5,813
Likes: 1
From: Tick-Tock Tech
Originally posted by TL_Type_S
...the CL is sorta in a bad category, honestly...


Who said the CL failed?

I would agree that it was not as successful as a Toyota Camry, but the CL is a beast in a different and somewhat unique category. The coupe market is not as large as other car markets. Furthermore, the CL was designed for specific duties: it's a grand tourning coupe. It wasn't designed as a sports car to take right hand turns at 50 MPH; it wasn't designed to blow away some muscle car when the light changed green. It was designed to be comfortable, somewhat luxurious, and powerful when compared to other cars (what few there are) in it's class. I think that Honda/Acura did a good job with it.

The CL went through two generations of vehicles with a variety of engine and transmission types. It's time was over. I guarantee that Acura will make another coupe in the upcoming few years to replace this loss in the line-up.

The cancelling of this car doesn't phase me. It's a normal decision made by corporate types. There are very few cars that have survived essentially unchanged over several decades.

Sometimes it really seems like there are way too many whiners here!
Old 08-09-2003 | 05:13 PM
  #14  
joeandcarol2's Avatar
CL 6 speeder
 
Joined: Dec 2001
Posts: 547
Likes: 0
From: VA
Lack of 6 speed (before G35 was offered), a bit more agressive styling, RWD would have helped.
Old 08-09-2003 | 05:18 PM
  #15  
Nicky Pass's Avatar
Fuct in the hed!
 
Joined: Sep 2001
Posts: 14,057
Likes: 4
From: Chicagoland-ish
It seems that Acura like to leave thier cars alone too long...then they become to conservative. When I bought my CL in November of 2000....everyone would look at it when I'd drive by.....now if you park a CL next to a 350Z or G35 Coupe.....not many people would "oooooh ahhhh" over the CL. Gotta keep up with the times
Old 08-09-2003 | 05:31 PM
  #16  
lou_RENAMED's Avatar
Banned
 
Joined: Apr 2002
Posts: 3,335
Likes: 0
From: NYC
let me put it to you this way my friend just bought a 2000 clk 430 for 36K and all he kept saying is how his V8 was going to kill my car....the look on his face when my car not only kept up but was pulling on his clk....that was priceless. Not to mention he doesnt say anything more than hey I drive a Benz I dont need speed..:roll:

the cl-s 6 speed fail not in the least at least not in my book.
Old 08-09-2003 | 05:51 PM
  #17  
zamo's Avatar
Houses Won't Depreciate?
 
Joined: Feb 2003
Posts: 6,238
Likes: 0
From: Weston, FL
People didnt know about the car, and when they knew, there were a G35C and a 350Z already. With 260 HP, at that point, it was not enough to compete.
Old 08-09-2003 | 06:23 PM
  #18  
JZ's Avatar
JZ
Three Wheelin'
 
Joined: Jan 2001
Posts: 1,587
Likes: 0
From: North Potomac MD
There is a very simple answer to this question:

The CLS is the Jack of all trades, Master of none.

And, in the luxury-coupe category, that simply doesn't cut it for most. Case closed.

Now, in the 4 door category, that combination is all the rage, i.e. the TL.

Coupe buyers don't want practicality, they want style, uiqueness and ooomph.

Now, the nails in the coffin were:
1. No manual at introduction
2. No bodykit support (why put your buyers in a "Type S" and then hang us out to dry by not even giving us a bodykit option that even the TL has). This alone would have made the car more notable.
3. And, while I don't think FWD is necessarily a bad thing, it precluded us from taking part in many coupe comparisons due to this fact. Once again, coupe buyers are not after practicality.
4. Lastly, the marketing for this car was absolute GARBAGE and all of their marketing department should be canned!
Old 08-09-2003 | 06:39 PM
  #19  
TypeSKid's Avatar
....................
 
Joined: Jan 2001
Posts: 5,063
Likes: 0
From: united states
Originally posted by JZ
There is a very simple answer to this question:

The CLS is the Jack of all trades, Master of none.

And, in the luxury-coupe category, that simply doesn't cut it for most. Case closed.

Now, in the 4 door category, that combination is all the rage, i.e. the TL.

Coupe buyers don't want practicality, they want style, uiqueness and ooomph.

Now, the nails in the coffin were:
1. No manual at introduction
2. No bodykit support (why put your buyers in a "Type S" and then hang us out to dry by not even giving us a bodykit option that even the TL has). This alone would have made the car more notable.
3. And, while I don't think FWD is necessarily a bad thing, it precluded us from taking part in many coupe comparisons due to this fact. Once again, coupe buyers are not after practicality.
4. Lastly, the marketing for this car was absolute GARBAGE and all of their marketing department should be canned!


PERFECTLY stated!!!!
Old 08-09-2003 | 07:10 PM
  #20  
JZ's Avatar
JZ
Three Wheelin'
 
Joined: Jan 2001
Posts: 1,587
Likes: 0
From: North Potomac MD
Yo--thanks KID!
Old 08-09-2003 | 07:18 PM
  #21  
GreenMonster's Avatar
Senior Moderator
 
Joined: Aug 2002
Posts: 35,218
Likes: 15
From: Swansea, MA
Yep, JZ said it all.

The Marketing sucked. Most of the people on here weren't targeted by Acura's CL marketing campaign. They were trying to sell the car to aging babyboomers, instead of single guys (your usual coupe buyers). How many of you actually remember a CL commercial ?? [1]

That being said, I think the CL kicks ass, and that there are alot of stupid people out there who never considered the CL because they don't do research and just buy into a vehicles marketing hype (which the CL never had).





[1] There was the couple looking for a house w/ a long twisted road commercial, the guy that drove to maine for chowder at lunchtime from NY ??), and I think the same guy on a date w/ a westcoast chick (on the westcoast) who lived in NY ??

Yep, I remembered them, but only 'cause I bought a CL.
Old 08-09-2003 | 09:33 PM
  #22  
123456SPEED's Avatar
CLS 6MT Navi
 
Joined: Mar 2003
Posts: 3,163
Likes: 27
From: AustinTX
One car that 'kind of' close the CL is the Toyota Solara, BUT it was never offered with a powerful 6 cylinder w/ manual shift either or as many features. Don't know about the new design Solara out in the fall.
The CL failed as a commercial success, I heard also because of low sales and slim margins, and the tranny cost was killing any profits on such a small volume model.
I love my 6 speed and I still want another one with diff color and Navi, but it has never worked out for me, due to high cost to trade.
Old 08-10-2003 | 07:17 AM
  #23  
DISRUPTV's Avatar
Full-Time IDIoT---DoH!!!
 
Joined: Jan 2002
Posts: 4,654
Likes: 16
From: DUMB ISLAND
the solara was offered w/a 5spd manual
Old 08-10-2003 | 07:27 AM
  #24  
123456SPEED's Avatar
CLS 6MT Navi
 
Joined: Mar 2003
Posts: 3,163
Likes: 27
From: AustinTX
5 speed manual with a 6 cylinder?? I didn't think so.
Old 08-10-2003 | 08:46 AM
  #25  
h2o467's Avatar
Fo Rilla!
 
Joined: Jan 2003
Posts: 89
Likes: 0
From: New York
Originally posted by JZ
There is a very simple answer to this question:

The CLS is the Jack of all trades, Master of none.

And, in the luxury-coupe category, that simply doesn't cut it for most. Case closed.

Now, in the 4 door category, that combination is all the rage, i.e. the TL.

Coupe buyers don't want practicality, they want style, uiqueness and ooomph.

Now, the nails in the coffin were:
1. No manual at introduction
2. No bodykit support (why put your buyers in a "Type S" and then hang us out to dry by not even giving us a bodykit option that even the TL has). This alone would have made the car more notable.
3. And, while I don't think FWD is necessarily a bad thing, it precluded us from taking part in many coupe comparisons due to this fact. Once again, coupe buyers are not after practicality.
4. Lastly, the marketing for this car was absolute GARBAGE and all of their marketing department should be canned!
EXACTLY!
Old 08-10-2003 | 10:25 AM
  #26  
joeandcarol2's Avatar
CL 6 speeder
 
Joined: Dec 2001
Posts: 547
Likes: 0
From: VA
Originally posted by 123456SPEED
5 speed manual with a 6 cylinder?? I didn't think so.
Sorry but yes it was. I test drove one sometime in 02. The trans sucked and the handeling was terrrible but they did sell it. In 03 it was discontinued.
Old 08-10-2003 | 10:28 AM
  #27  
joeandcarol2's Avatar
CL 6 speeder
 
Joined: Dec 2001
Posts: 547
Likes: 0
From: VA
I knew the CL was being discontinued when I bought. Was an oppurtunity. They finally got it right with the 6 speed and HLSD combo. I'll keep it 12 - 14 years. Got it a bargain price.

Some seem concerned that is was discontinued. I think those are more worried about "status" than the performance of the car they are driving. Pretty silly.
Old 08-10-2003 | 11:06 AM
  #28  
gto2050's Avatar
Someday pigs WILL fly!
 
Joined: Nov 2000
Posts: 3,320
Likes: 0
From: Pequannock, NJ USA
Originally posted by Zapata
#1 Manual wasn't offered right away
#2 introduction of more powerful cars that are close in price
Right on.....
Old 08-10-2003 | 11:15 AM
  #29  
Pappy's Avatar
Do it! U Only Live Once!
 
Joined: Jul 2002
Posts: 1,692
Likes: 0
From: WPB, Florida
Originally posted by JZ
There is a very simple answer to this question:

The CLS is the Jack of all trades, Master of none.

And, in the luxury-coupe category, that simply doesn't cut it for most. Case closed.

Now, in the 4 door category, that combination is all the rage, i.e. the TL.

Coupe buyers don't want practicality, they want style, uiqueness and ooomph.

Now, the nails in the coffin were:
1. No manual at introduction
2. No bodykit support (why put your buyers in a "Type S" and then hang us out to dry by not even giving us a bodykit option that even the TL has). This alone would have made the car more notable.
3. And, while I don't think FWD is necessarily a bad thing, it precluded us from taking part in many coupe comparisons due to this fact. Once again, coupe buyers are not after practicality.
4. Lastly, the marketing for this car was absolute GARBAGE and all of their marketing department should be canned!
Yeah, I think JZ is on the right track. The car never really found it's "niche."
Old 08-10-2003 | 05:56 PM
  #30  
Nick_RENAMED's Avatar
Thread Starter
Intermediate
 
Joined: Mar 2001
Posts: 33
Likes: 0
From: Philadelphia, PA
JZ, I think you nailed the reason. You're absolutely right, the CL is a jack of all trades and master of none, and like Pappy said, as a result it never really found its niche. When I tell people I bought another CL-S, most of them get kind of a blank look on their face and either don't know what the CL is, or don't know what kind of car it is. Marketing is all about creating an image, an impression (whatever it may be), and Acura never did that with the CL.

I don't care at all. I love this car, and hope to keep it for 10+ years (as long as it stays reliable). I'd MUCH rather have this car than a BMW 330, which is less desirable to me, more common, and much more money.
Old 08-11-2003 | 04:10 AM
  #31  
bullaculla's Avatar
Safety Car
 
Joined: Jun 2002
Posts: 3,992
Likes: 0
From: Honolulu, Hawaii
I think you all are right in why they didn't sell many and it had to be discontinued, but I don't really think it failed. I see a lot around town, and most of us here really love our cars! Failed is such a harsh word!
You wanna talk about failure? Talk about the Vigor and the Acura/trooper thing! how many of those things did they sell?
Old 08-11-2003 | 04:39 AM
  #32  
hemants's Avatar
Drifting
 
Joined: Jul 2001
Posts: 2,124
Likes: 0
From: toronto
I reject the question.

I think it DID succeed.

It's just that it's treated like an "option" on the TL.

If you consider cars like the Audi S4, or Volvo V70R, they are not brought out every model year. They test the waters first with their core models and then introduce the others down the road.

Hold your heads high! The Acura CL Type S was and still is one of the great luxury coupes of it's time!

Yes, competition is steep but I have faith in Acura to step up to the plate.
Old 08-11-2003 | 05:39 AM
  #33  
tmk70's Avatar
Masshole
 
Joined: Jul 2001
Posts: 12,755
Likes: 0
From: MA
I don't think the CL failed at all. I think ACURA failed the CL. 2 years for a 6 speed that should have come on the original 01 release....bad handling of the Auto Tranny issue, S L O W reaction time for GIVING THE PEOPLE WHAT THEY WANT!!!! God dammit....I HATE what Acura is doing these days. I never wanted to own anything but Acuras but after 4 of them, they aren't making anything that turns me on anymore and it's sad.
Related Topics
Thread
Thread Starter
Forum
Replies
Last Post
tsx_boy
1G TSX Performance Parts & Modifications
4
12-13-2019 09:33 PM
emailnatec
5G TLX Tires, Wheels & Suspension
29
09-28-2018 05:27 PM
copmagnet82
4G TL Problems & Fixes
5
06-29-2016 09:09 AM
mars
1G TSX (2004-2008)
1
09-28-2015 12:03 PM



Quick Reply: Post-mortem: why didn't the CL succeed?



All times are GMT -5. The time now is 10:33 AM.