JD Power & Assoc Initial Quality Survey
05-06-2003, 01:56 PM
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JD Power & Assoc Initial Quality Survey
Detroit, May 6 (Bloomberg) -- Toyota Motor Corp. led an auto-industry quality study for the sixth straight year, as Nissan Motor Co. improved the most among major automakers and Ford Motor Co. had the largest gain for a U.S.-based company.
General Motors Corp. kept the No. 3 ranking behind Toyota and Honda Motor Co., as scores of all three slipped from last year in the J.D. Power & Associates study. The average score in the survey of consumer complaints in the first 90 days of ownership was unchanged, failing to rise for the first time since 1998.
Japanese automakers ``are starting to come off the pedestal of every launch is perfect and quick,'' said Alan Baum, director of forecasting at Planning Edge, a Farmington Hills, Michigan, automotive consulting firm. The companies will have ``more complexity in the product line'' as they add models, he said.
The survey, in its 17th year, is a benchmark watched by automakers because the results can sway buyers. Better quality also means Asian makers such as Toyota can rely less than U.S.-based rivals on rebates and loan discounts, analysts have said.
Toyota's U.S. incentive spending in April averaged $2,207 a vehicle and Honda's was $996, according to CNW Marketing Research. General Motors' average was $3,871, followed by $3,294 for DaimlerChrysler AG's Chrysler unit and $3,286 for Ford.
Some consumers won't consider vehicles from the U.S.-based makers because of the quality issue.
`Phenomenal' Quality
``Toyota quality is phenomenal,'' said Adi Thelen, who hasn't bought a vehicle made by the U.S.-based companies in the past decade and just purchased a 2003 Toyota Tacoma pickup. ``There's not a thing I can complain about, and believe me I have no problem complaining about things.''
Thelen, 30, a professor of nursing and communications at the University of South Florida in Tampa, said she and her husband each buy a new vehicle every year.
Toyota's score in the quality survey was 115 complaints per 100 vehicles, up from 107 last year. Honda had 126, up from 113, while General Motors increased to 134 from 130. Nissan declined to 135 from 152, Ford fell to 136 from 143, DaimlerChrysler dropped to 139 from 141, and Volkswagen AG fell to 141 from 152.
The industry average was 133. The Westlake Village, California-based market-research company's survey is based on responses from 52,000 people who bought or leased 2003-model cars and trucks.
``It's becoming more and more competitive,'' said Joe Ivers, a J.D. Power partner and its executive director of automotive quality and customer satisfaction. ``The higher performers moved down and the lower performers moved up.''
Toyota's Lexus was best among all brands, with 76 complaints per 100 vehicles, followed by General Motors' Cadillac with 103 and Nissan's Infiniti with 110.
Toyota 115
Honda 126
General Motors 134
Nissan 135
Ford 136
DaimlerChrysler 139
Volkswagen 141
Industry 133
Hummer H2 was the worst with over 200
Saturn also fell below average
General Motors Corp. kept the No. 3 ranking behind Toyota and Honda Motor Co., as scores of all three slipped from last year in the J.D. Power & Associates study. The average score in the survey of consumer complaints in the first 90 days of ownership was unchanged, failing to rise for the first time since 1998.
Japanese automakers ``are starting to come off the pedestal of every launch is perfect and quick,'' said Alan Baum, director of forecasting at Planning Edge, a Farmington Hills, Michigan, automotive consulting firm. The companies will have ``more complexity in the product line'' as they add models, he said.
The survey, in its 17th year, is a benchmark watched by automakers because the results can sway buyers. Better quality also means Asian makers such as Toyota can rely less than U.S.-based rivals on rebates and loan discounts, analysts have said.
Toyota's U.S. incentive spending in April averaged $2,207 a vehicle and Honda's was $996, according to CNW Marketing Research. General Motors' average was $3,871, followed by $3,294 for DaimlerChrysler AG's Chrysler unit and $3,286 for Ford.
Some consumers won't consider vehicles from the U.S.-based makers because of the quality issue.
`Phenomenal' Quality
``Toyota quality is phenomenal,'' said Adi Thelen, who hasn't bought a vehicle made by the U.S.-based companies in the past decade and just purchased a 2003 Toyota Tacoma pickup. ``There's not a thing I can complain about, and believe me I have no problem complaining about things.''
Thelen, 30, a professor of nursing and communications at the University of South Florida in Tampa, said she and her husband each buy a new vehicle every year.
Toyota's score in the quality survey was 115 complaints per 100 vehicles, up from 107 last year. Honda had 126, up from 113, while General Motors increased to 134 from 130. Nissan declined to 135 from 152, Ford fell to 136 from 143, DaimlerChrysler dropped to 139 from 141, and Volkswagen AG fell to 141 from 152.
The industry average was 133. The Westlake Village, California-based market-research company's survey is based on responses from 52,000 people who bought or leased 2003-model cars and trucks.
``It's becoming more and more competitive,'' said Joe Ivers, a J.D. Power partner and its executive director of automotive quality and customer satisfaction. ``The higher performers moved down and the lower performers moved up.''
Toyota's Lexus was best among all brands, with 76 complaints per 100 vehicles, followed by General Motors' Cadillac with 103 and Nissan's Infiniti with 110.
Toyota 115
Honda 126
General Motors 134
Nissan 135
Ford 136
DaimlerChrysler 139
Volkswagen 141
Industry 133
Hummer H2 was the worst with over 200
Saturn also fell below average
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