Hyndai at SEM 2002!
10-28-2002, 07:43 PM
#1
Happy CL-S Pilot
Thread Starter
Hyndai at SEM 2002!
Hyundai Plans to Bring 22 Exciting, Modified Vehicles to the 2002 SEMA Show in Las Vegas
-- Hyundai Will Also Announce New Deal With Hot Wheels --
FOUNTAIN VALLEY, Calif., Oct. 24 /PRNewswire/ -- Hyundai Motor America
will be bringing some hot wheels to the 2002 Specialty Equipment Market
Association (SEMA) Show -- literally. Twenty-two modified variations of five
production models customized by some of the biggest names in the automotive
aftermarket will be on display at the Las Vegas-based trade show, Nov. 5-8.
Customized versions of the Hyundai Tiburon, XG350, Sonata, Santa Fe and
Elantra will be located in either the Hyundai exhibit, aftermarket vendor
booths or in SEMA's feature vehicle display area.
Hyundai will also be unveiling some other exciting products, but on a much
smaller scale. On November 5, Hyundai will hold a press conference to unveil
the all-new, Hot Wheels version of the Hyundai Pro Rally car -- winner of six
of the last seven SCCA manufacturer's championships, including the 2002
championship, the Hyundai team clinched on October 20. Troy Lee, principal of
Troy Lee Designs, who designed the graphics for the championship winning
Tiburon, will sign the first series of 100 Hot Wheels Hyundai Pro Rally
Tiburon models. Lee is perhaps best known for his work in customizing the
racing helmets for many of the world's fastest 2-wheel and 4-wheel
professional racers in bicycle, motorcycle, and open wheel car racing.
Individually signed and numbered Hot Wheels models are scheduled to be
distributed to the working media at the press conference.
This year marks Hyundai's third appearance as an exhibitor at the SEMA
Show. Each year, the number of Hyundai custom display vehicles has increased
and the modifications have become progressively more dramatic as an increasing
number of aftermarket parts are available for both tuners and consumers.
Hyundai officials attend the SEMA Show to further their understanding of the
tuner market, and meet with suppliers interested in building components
customers can use to modify their Hyundai vehicles.
"We've forged relationships with the most talented and respected suppliers
and tuners in the aftermarket business, so that our customers can modify the
appearance and performance of their Hyundai vehicles to suit their desires,"
said David Ossenmacher, director of product strategy and planning at Hyundai
Motor America. "Making our brand resonate with enthused consumers and with
cutting edge aftermarket suppliers is a key part of our strategy to becoming a
Tier One automotive brand in the United States."
Hyundai's value position of typically being priced thousands of dollars
less than key competitors, allows their consumers to apply the money they
saved on the purchase of a Hyundai to customize the vehicle to their tastes.
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a
subsidiary of Hyundai Motor Company of Korea. Hyundai cars and sport utility
vehicles are distributed in the United States by Hyundai Motor America and are
sold and serviced by more than 590 Hyundai dealers nationwide.
-- Hyundai Will Also Announce New Deal With Hot Wheels --
FOUNTAIN VALLEY, Calif., Oct. 24 /PRNewswire/ -- Hyundai Motor America
will be bringing some hot wheels to the 2002 Specialty Equipment Market
Association (SEMA) Show -- literally. Twenty-two modified variations of five
production models customized by some of the biggest names in the automotive
aftermarket will be on display at the Las Vegas-based trade show, Nov. 5-8.
Customized versions of the Hyundai Tiburon, XG350, Sonata, Santa Fe and
Elantra will be located in either the Hyundai exhibit, aftermarket vendor
booths or in SEMA's feature vehicle display area.
Hyundai will also be unveiling some other exciting products, but on a much
smaller scale. On November 5, Hyundai will hold a press conference to unveil
the all-new, Hot Wheels version of the Hyundai Pro Rally car -- winner of six
of the last seven SCCA manufacturer's championships, including the 2002
championship, the Hyundai team clinched on October 20. Troy Lee, principal of
Troy Lee Designs, who designed the graphics for the championship winning
Tiburon, will sign the first series of 100 Hot Wheels Hyundai Pro Rally
Tiburon models. Lee is perhaps best known for his work in customizing the
racing helmets for many of the world's fastest 2-wheel and 4-wheel
professional racers in bicycle, motorcycle, and open wheel car racing.
Individually signed and numbered Hot Wheels models are scheduled to be
distributed to the working media at the press conference.
This year marks Hyundai's third appearance as an exhibitor at the SEMA
Show. Each year, the number of Hyundai custom display vehicles has increased
and the modifications have become progressively more dramatic as an increasing
number of aftermarket parts are available for both tuners and consumers.
Hyundai officials attend the SEMA Show to further their understanding of the
tuner market, and meet with suppliers interested in building components
customers can use to modify their Hyundai vehicles.
"We've forged relationships with the most talented and respected suppliers
and tuners in the aftermarket business, so that our customers can modify the
appearance and performance of their Hyundai vehicles to suit their desires,"
said David Ossenmacher, director of product strategy and planning at Hyundai
Motor America. "Making our brand resonate with enthused consumers and with
cutting edge aftermarket suppliers is a key part of our strategy to becoming a
Tier One automotive brand in the United States."
Hyundai's value position of typically being priced thousands of dollars
less than key competitors, allows their consumers to apply the money they
saved on the purchase of a Hyundai to customize the vehicle to their tastes.
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a
subsidiary of Hyundai Motor Company of Korea. Hyundai cars and sport utility
vehicles are distributed in the United States by Hyundai Motor America and are
sold and serviced by more than 590 Hyundai dealers nationwide.
10-28-2002, 09:32 PM
#4
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Join Date: Apr 2002
Location: Columbus, OH
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You know what sucks? Im getting to vegas on november 9th, and the show ends on the 8th, i would have loved to provide us some pics. I hear the S/C'd Comptech 6 speed will be there. Among other cool shit.
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