Acura in second place for YTD thru Oct luxury car sales for DC Metro area...

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Old 11-26-2003, 08:13 PM
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Acura in second place for YTD thru Oct luxury car sales for DC Metro area...

Share a little info with you all...
Code:
	
Franchise	State 	October Sales	% of Market	YTD Sales	YTD %
Mercedes Benz	VA, MD	812	23.6%	6886	22.2%
Acura        	VA, MD	680	19.8%	6360	20.5%
BMW         	VA, MD	665	19.3%	6270	20.3%
Lexus       	VA, MD	666	19.4%	5653	18.3%
Volvo        	VA, MD	336	9.8%	2974	9.6%
Infiniti	VA, MD	281	8.2%	2818	9.1%
	       Total:	3440		30961
I have further breakdowns but those you don't need to see
Old 11-27-2003, 03:41 AM
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If I'm reading that correctly, what's wrong with Virginia?
Old 11-27-2003, 06:26 AM
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You're not. That's VA & MD combined.

First number column is total October sales for VA & MD combined. The other number column is YTD for VA & MD combined.

If they'd let me edit posts after 30mins I'd make it more clear.
Old 11-27-2003, 07:31 AM
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Its all those MDX's they sell around here. They are everywhere. The TL and RSX are really popular too. I'm sure they will sell the hell outta the TSX once they start showing up more often as well.
Old 11-27-2003, 07:41 PM
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Yeah. The TSX is basically sold out except for a handful. Like people have them pre-ordered. Same with the new TL although there are more of those available than the TSX. With the TL the non-navis are more readily available - the navi TL is sold out pretty much completely until January when they are going to correct production percentages and build more navi than non-navi.

Acura originally spec'd their build with similar navi/non-navi percentages to the previous gen TL, but for this one the navi model has been extremely more popular than the non-navi model.
Old 11-28-2003, 05:36 AM
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Which dealership do you work at?
Old 11-28-2003, 06:26 AM
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PM'd.
Old 11-28-2003, 06:26 AM
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Back when I bought my car the dealer said the Navi-CLP was a hot seller. People wanted Navi over Type-S.
Old 11-28-2003, 08:59 AM
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Maybe that was true for the CL.
Old 11-29-2003, 04:59 AM
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Well, look at the price. Your talking 20k (RSX)-maybe 40k for a MDX/RL. So it is hella more affordable than the other nameplates. So technically, Acura should always be first, considering it's the cheapest.
Old 11-29-2003, 06:15 AM
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Wow beating BMW too. Sweet.

I bet those infiniti #'s are gonna change in years to come.
Old 11-29-2003, 08:23 AM
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Originally posted by 1SICKLEX
Well, look at the price. Your talking 20k (RSX)-maybe 40k for a MDX/RL. So it is hella more affordable than the other nameplates. So technically, Acura should always be first, considering it's the cheapest.
Good thought but the RSX is not the major seller for Acura. Neither is the RL though. The majority of Acura sales are the TL and MDX, which means you're looking at the $33k-43k price range. (The TSX isn't produced in enough volume to account for much of the sales yet but it is sold out so you could consider that as the lower end of the main sales range at $27-29k. Compared to how the IS300 sells you probably don't even want to mention the TSX though.)

Also this is a very affluent area (hence Benz being #1) so price is not the primary reason for the rankings on that chart.

I realize you're looking for a reason for Lexus to be low and Acura to be high and price would be the right reason for that in a less affluent area. In such an area Benz certainly wouldn't be on top.

Here Acura just happens to be very popular and hey the TL and MDX are excellent products and thus they sell very well. Sure price is always a modifier to one degree or another and someone will surely spend less for an MDX or RX330 than something that costs more but offers no more (and possibly less) options/amenities.

Lexus just has a lot of bland vehicles right now so until they come up with some better looking sedans their biggest seller will likely be their SUVs. Hopefully the new GS, LS, and IS classes will come out soon and be more aggressively styled than the current bland trend they have been muddled in.

That said, there really isn't a HUGE gap between them. They and BMW are all within about 3% marketshare.
Old 11-29-2003, 08:59 AM
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I'm surprised by Infiniti's weak numbers. I'm sure they will move up soon. The G35 is one of the most popular cars in this area. The FX is selling really well too around here. But they will never be a real player unless they come up with a decent offering in the $45-60k and $60k classes. Right now the M45 and Q45 just are cutting it. Ugly if you ask me.
Old 11-29-2003, 09:04 AM
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JRock, I feel you. However the LS is the big luxo best seller, on pace for another 20k this year. The S is next with 18k, on the low end the Q45 maybe 3k. GS has been out since 98 and the new E and new 5 are hurting it now. Selling about 1200k a month. The IS is also selling slow, new competiton, the G35 is selling 5k a month (coupe and sedan). I agree the GS and IS are now ready for re-vamping. And how about a focking Lexus 2-door that does not cost 65k

I wonder is snow has anything to do with it? But that is impressive stats for Acura. Maybe superior management/sales of dealerships? Superior area advertising?
Old 11-29-2003, 09:08 AM
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FWD is more appealing in that area...especially with winter right around the corner. Acura's got that niche.
Old 11-29-2003, 09:43 AM
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Originally posted by 1SICKLEX
JRock, I feel you. However the LS is the big luxo best seller, on pace for another 20k this year. The S is next with 18k, on the low end the Q45 maybe 3k. GS has been out since 98 and the new E and new 5 are hurting it now. Selling about 1200k a month. The IS is also selling slow, new competiton, the G35 is selling 5k a month (coupe and sedan). I agree the GS and IS are now ready for re-vamping. And how about a focking Lexus 2-door that does not cost 65k

I wonder is snow has anything to do with it? But that is impressive stats for Acura. Maybe superior management/sales of dealerships? Superior area advertising?
The LS430 really needs to be redesigned, imho. It looks a great deal like the RL which is an almost 8-year-old design. The RL is going to be all-new for MY05 (next August). I can't wait to see that. Hopefully it will be as nice as the TSX and TL have turned out to be. Btw, I actually see more '99-and-up RLs on the road than LS400/430s.

Suprisingly, Acura has under-advertised in this area and only now are we starting to actually see more frequent TL commercials or billboard/newspaper ads. Dealer principles have been begging Acura for more advertisement since September (the month before the TL debut) and it looks like it is finally just starting to pick up.

We do have a lot of Acura dealerships in this area, but that is due to the high demand for the product. Most dealerships I would think are of high quality but I can only truly speak for my own, having first been a customer and now an employee. We are the only one in the DC metro area to receive Acura's Precision Team award ten times over (including the last eight consecutive years)

Precision Team is given to a dealership when they excel at customer satisfaction through sales, service, and support (it reflects on the entire dealership not just the sales dept) and is Acura's way of recognizing all-around excellence and quality of service. I'm not quoting this from anywhere I just put it in italics since it's not really that important to the rest of my post. =)

As far as snow goes I'd think both would do equally well as far as SUVs go and yeah maybe FWD will do better in the coming winter months but I don't think that's a huge numbers difference. If I want an is300 I'm not suddenly going to get a tsx. Assume price being equal, i'd rather have the i6, the LSD on the rear, and the styling of the is300 over the fwd 4cyl more conservative styling of the tsx. Granted the interior's a little more featured in the tsx and probably a little more roomy in the rear, but still i dont think a lot of buyers would be swayed to such a different car simply by the drivetrain.

Anyway, hope that answers your questions.
Old 11-29-2003, 10:04 AM
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The LS430 really needs to be redesigned, imho. It looks a great deal like the RL which is an almost 8-year-old design. The RL is going to be all-new for MY05 (next August). I can't wait to see that. Hopefully it will be as nice as the TSX and TL have turned out to be. Btw, I actually see more '99-and-up RLs on the road than LS400/430s.
I strongly disagree. Yeah the styling is snore but improved for 04. But the buyers don't buy for styling. The LS 430 won 1st in a comparo last month, it simply is the best luxury sedan you can buy for the money. It has won praise worldwide for being the best sedan ever built. And Europe is a VERY tough crowd, especially on the Japanese. I disliked it too until testing one it. It totally won me over. I was shocked.

The RL is gonna be in deep shit cause the next GS is coming the same time, with AWD and hybrids offered in V-6 and V-8 forms. Not to mention the new A6.

I see RLs here all the time too, cause kids are buying em for 12-20k and it's a good car to have for that price. Then they throw ugly dubs on em

Sounds like your dealership kicks ass. As long as people that know thier stuff and give a fock like you do work there, they should continue their success.
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