View Poll Results: Your annual income is (single income):
< $30k
13
7.30%
$30-40k
24
13.48%
$40-50k
21
11.80%
$50-60k
30
16.85%
$60-70k
21
11.80%
$70-80k
14
7.87%
$80k+
55
30.90%
Voters: 178. You may not vote on this poll
Demographics poll: What's your annual income?
01-27-2005, 03:37 PM
#2
Go Giants
1 Trillion Dollars....Muhhaahhaaaa....
IBTL
IBTL
01-27-2005, 05:47 PM
#3
Based on the posters here, I'd bet most are no where in the target audience. That is, Acura targetting "affluent males making $80k between 30-40 years old". Yeah my numbers are off since it's from memory but look at the ages under the posters' names. Many of them are in high school with rich parents.
01-27-2005, 06:05 PM
#4
Go Giants
Originally Posted by sygyzy
That is, Acura targetting "affluent males making $80k between 30-40 years old".
01-27-2005, 06:53 PM
#5
Not an Ashtray
Wsklar, I always thought you were the wealthy heir to the Cheetos fortune. Clearly, you are the sort of affluent male that Acura is trying to target.
01-27-2005, 07:14 PM
#6
Go Giants
Originally Posted by darth62
Wsklar, I always thought you were the wealthy heir to the Cheetos fortune. Clearly, you are the sort of affluent male that Acura is trying to target.
but they are a quality snack 
Not on my diet though
01-27-2005, 07:50 PM
#7
Photography Nerd
Trending Topics
01-27-2005, 10:55 PM
#9
Burning Brakes
Originally Posted by sygyzy
Based on the posters here, I'd bet most are no where in the target audience. That is, Acura targetting "affluent males making $80k between 30-40 years old". Yeah my numbers are off since it's from memory but look at the ages under the posters' names. Many of them are in high school with rich parents.
01-28-2005, 07:42 AM
#15
John Starks - The Dunk
Originally Posted by biker
It's how much you keep not how much you earn.
Uncle Sam keeps taking my cash 
to the person responsible for having me be in the highest tax bracket
01-28-2005, 08:22 AM
#16
My Garage
Originally Posted by biker
It's how much you keep not how much you earn.
Precisely, I'm 22, but make good money by killing myself with overtime (i'm a paralegal). I don't spend money on things i dont need. So I can afford the TSX.
01-28-2005, 09:04 AM
#18
Instructor
Join Date: Apr 2004
Location: DE born and raised in Jersey
Age: 44
Posts: 126
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Originally Posted by TSX 'R' US
@ # of 80k+
01-28-2005, 09:57 AM
#19
Old fart
Originally Posted by VTECLuvaLuva
I agree, I should do some networking while I browse the board. How many of you folks who are making the big bucks are Engineers? If so, for how long have you been in the biz...
01-28-2005, 10:01 AM
#20
I remember there was a thread about occupation of a-tsx members (was in the now-conslidated Off-topic section), and I think a majority of the members are Engineers.
perhaps we should somehow organize a section to allow ppl to do some career networking. There's a career section in Off-Topic, but not sure if that's any good for networking.
perhaps we should somehow organize a section to allow ppl to do some career networking. There's a career section in Off-Topic, but not sure if that's any good for networking.
01-28-2005, 11:05 AM
#25
Senior Moderator
What exactly is the target demographic of the TSX? I seem to recall one of the first TSX tv commercials (and billboards), which seem to put the TSX in the hands of someone moving up the ladder, but not quite at the top yet(still in a cubicle rather than corner office). Based on that image, it doesn't seem like someone that makes >$80k.
01-28-2005, 11:40 AM
#26
Safety Car
Join Date: Jun 2004
Location: Philadelphia, PA USA
Age: 75
Posts: 4,246
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Originally Posted by F-C
What exactly is the target demographic of the TSX? I seem to recall one of the first TSX tv commercials (and billboards), which seem to put the TSX in the hands of someone moving up the ladder, but not quite at the top yet(still in a cubicle rather than corner office). Based on that image, it doesn't seem like someone that makes >$80k.
01-28-2005, 11:51 AM
#27
Bye TSX, hello domestic?
Join Date: Jan 2004
Location: NOVA
Age: 42
Posts: 8,552
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if I remember correctly, the press kit for the TSX back in 2003/2004 said the target audience was the young male 20-30 who was interested in entry-luxury and performance but wanted good value (read: not bmw). I don't have the word doc around anymore, but someone might.
01-28-2005, 12:11 PM
#28
Quattro in.....
Join Date: Jun 2004
Location: NYC
Posts: 3,411
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Originally Posted by Viking
Got this from Hondanews.com:
TARGET BUYER
Young. Hip. Technically astute. Raised on Japanese cars. Aspiring to own upscale brands. They are all of this and much more, but these terms perfectly define the buyers that are attracted to the distinctive styling of the TSX, its advanced engineering and sporting handling. Today's leading automotive designs are sporty and aggressive, and TSX buyers will recognize these cues in the newest Acura sedan immediately.
Acura TSX target buyer demographics:
percent male
Median age 33 years
55 percent married
85 percent college educated
$80,000 median household income
These young and affluent buyers have an emotional attachment to their cars, but require a rational base to support their purchases. The TSX supports both needs with its outstanding handling, strong engine performance, distinctive overall design character, and the world-class quality inherent in all Acura products.
TARGET BUYER
Young. Hip. Technically astute. Raised on Japanese cars. Aspiring to own upscale brands. They are all of this and much more, but these terms perfectly define the buyers that are attracted to the distinctive styling of the TSX, its advanced engineering and sporting handling. Today's leading automotive designs are sporty and aggressive, and TSX buyers will recognize these cues in the newest Acura sedan immediately.
Acura TSX target buyer demographics:
percent male
Median age 33 years
55 percent married
85 percent college educated
$80,000 median household income
These young and affluent buyers have an emotional attachment to their cars, but require a rational base to support their purchases. The TSX supports both needs with its outstanding handling, strong engine performance, distinctive overall design character, and the world-class quality inherent in all Acura products.
01-28-2005, 03:35 PM
#30
Burning Brakes
Join Date: Jul 2003
Location: Vancouver
Age: 49
Posts: 871
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I personally think that the better take on this poll would be to indicate your net pay (i.e. take home pay). Many posts in here mention that some areas pay you more than other areas. But more often than naught, the areas with the higher pay also have higher taxes.
01-31-2005, 06:50 AM
#32
Intermediate
Join Date: Dec 2004
Location: Leesburg VA
Age: 49
Posts: 45
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Originally Posted by MrHeeltoe
betcha a lot of the 80+ folks are dual income homes.....like, married. I voted my single income, but I would be 80+ too if I counted my wife.
01-31-2005, 11:36 AM
#33
Originally Posted by novatsx
Nope, My wife and I both make over 80 each. Not that this poll matters.
Because you did it correct does not invalidate my point. I don't think you know any better than me how people have voted here.
In order to be accurate, the poll needs to be conducted again with stricter guidlines. Do dividends, real estate appriciation, and exchange rates count as income here? Then a margain of error needs to be calculated to account for people from FL.
I agree though, I am not sure what this poll is supposed to indicate....
01-31-2005, 11:46 AM
#35
Originally Posted by MrHeeltoe
I agree though, I am not sure what this poll is supposed to indicate....
I agree with you too, too many uncontrolled variables... I did specify 'single income', and I forgot about our board members outside of the US
well, it was meant to be a poll to get a general idea of the audience....nothing too official, you know? :troutslap
01-31-2005, 12:49 PM
#37
Engineer
Originally Posted by domn
$30-40 Million.
What, Soopa pays well.
What, Soopa pays well.
hmm maybe you should ask him for a raise...you have to deal with a lot of PW's...
01-31-2005, 06:31 PM
#38
Everyday Joe
Join Date: Jul 2004
Location: Hampton Roads, VA (Smithfield)
Age: 49
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I was just watching tv and caught a Camry commerical that said something like the average new car price is 27K. I did not get to read the small print at the bottom to see where they cited this and what-not but has anybody else seen any information on what the average car price is? I remember that just within the past few years that the average went above 20K. I find it hard to believe that it's ballooned so quickly to 27K. That would be over what a TSX (no navi) goes for....
01-31-2005, 07:22 PM
#39
Originally Posted by keg1997
I was just watching tv and caught a Camry commerical that said something like the average new car price is 27K. I did not get to read the small print at the bottom to see where they cited this and what-not but has anybody else seen any information on what the average car price is? I remember that just within the past few years that the average went above 20K. I find it hard to believe that it's ballooned so quickly to 27K. That would be over what a TSX (no navi) goes for....
Does that new car price specify financing or leasing, though? Cause IMO that makes a difference.
01-31-2005, 10:13 PM
#40
Bye TSX, hello domestic?
Join Date: Jan 2004
Location: NOVA
Age: 42
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Originally Posted by keg1997
I was just watching tv and caught a Camry commerical that said something like the average new car price is 27K. I did not get to read the small print at the bottom to see where they cited this and what-not but has anybody else seen any information on what the average car price is? I remember that just within the past few years that the average went above 20K. I find it hard to believe that it's ballooned so quickly to 27K. That would be over what a TSX (no navi) goes for....
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