I was at a stop light earlier this morning and a young man standing on the corner asked me what kind of car I was driving. When I told him it was an Acura, he didn't believe me. Funny thing is, I've received that response before.

Personally, I don't think the ZDX was ever meant to be a huge seller. However, I think the car would have sold much better than it did if Acura has just promoted it more. I've come across people who own Acuras who have never even heard of a ZDX, let alone seen one.

 

Agreed. Went to eat last night four women stopped and were checking the car out said they had never seen or heard of it. They proceeded to get in a newer TSX.

 

So true, everyone I tell what it is, or IF they notice the badge and realize they all say never heard of. I changed my insurance to Progressive and the rep when he pulled my info was like "Ok the Acura...ZDX..." and he paused and goes "Weird..that's a typo, it should be MDX" and I said " no no no, it's a ZDX, it's their top of the line acura, and cross over, only made for 3 years" and he was like "wait what?! how did I miss that? I have a MDX my wife has TL and our son has a integra?" apparently he had NO clue. He was impressed I guess and shocked.

 

the general population has no clue about acura.


I remember the 05-09 RL's getting the "is that an Accord?" "THAT'S AN ACURA!?"

 

I gotta agree with this. I have a friend who kept calling my 2005 Acura RL a Lexus.

Sometimes I think Honda doesn't really want Acura to succeed...

 

The Z is a unique creature and I love it. My co-workers always compliment it. At work I'm known as the one with the cool car. I constantly get the "What is it?" question. I really wish Acura would've done a better mid cycle refresh and update this thing with the newer tech and jewel eye headlights.

 

Poor marketing seems to be a fixture with high-end Acura products. I believe that between 2010-2013 the ZDX received less than 2% of Acura marketing dollars. And the 09 RL had a TV commercial, but in 2011 they barely could put marketing into take 5 pictures of the RL. Only 6 pictures of the interior and exterior of the RL were on the acura.com in 2011.

 

And that is why Acura will never be taken seriously as a real luxury brand. Once you get high up in the price range of the RL and ZDX, most people will not even consider an Acura and immediately run to the Germans, and Lexus. Sucks, because the RL and ZDX are such good products that I feel can definitely compete with the German cars at that price point.

 

haha, i got similar response like a few days ago. A guy come over to my front yard and ask what brand my car is. It was around 10pm in the evening. When i told him it was an Acura, they dont really believe until i pointed him the badge. I was kinda scared when I noticed there was a person coming to me at that time.

 

I recently had s 4G 2012+ TL SH-AWD driver stick the middle finger at me, cause of my RL. No, I wasn't drunk and driving, nor going above speed limit. Then he tried to race me at an up stop light and we both floored out cars when the light turned green, and since the RL can overdrive the rear wheels and send all power to rear wheels or front wheels; TL can't do this. The RL actually won, . Then just yesterday I had a group of three 3G TL drivers, looking at my car when I came out of the grocery store. They told me how much they liked the car, and asked if I would run on the road with them. Didn't have time, but the 3G TL drivers had never seen an MMC RL in their life.