Microsoft’s Wii-killer?!?!
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The sizzle in the Steak
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Microsoft’s Wii-killer?!?!
The Nintendo Wii won’t be the only family-friendly game console on store shelves this holiday season. On Tuesday, Microsoft unveiled the Xbox 360 Arcade, its answer to the hot-selling Wii.
The $280 Arcade is relatively cheap (like the Wii), has a wireless controller (like the Wii), and comes with a packaged set of games (like the Wii). The new, low-end Xbox is also being heavily marketed as the “family-friendly” gaming machine. But will the Arcade capture the same audience as the Wii?
“Breaking through will be difficult. I think Nintendo’s got that crowd nailed,” says IDC analyst Billy Pidgeon. “Microsoft can widen its demographics, but it’s still identified as being part of the traditional core gaming demographic. Nintendo’s done a great job stepping outside that market.” Pidgeon called the Arcade “an aspirational product” for younger kids who want an Xbox because the older, cooler kids play the console.
Nintendo has admitted that it won’t be able to ship enough of its $249 consoles to meet U.S. demand this holiday season. But a competitively-priced Xbox Arcade may not win over consumers holding out for a Wii, says Pidgeon. “I can see some people settling for the 360, but it’s still $30 more. And for the mass market, that can be a big factor.”
Microsoft’s (MSFT) move to capture a broader audience comes amid the company’s campaign to position itself as the premier console for hard-core gamers. Last month’s release of Halo 3 helped push Xbox sales ahead of the Wii in September. It was the first time this year that the Xbox beat the Wii in a single month.
But the mass appeal of the Wii and software titles like Guitar Hero have begun to change the landscape of the console market. Xbox has built its success as the console of choice for hard-core gamers with a lineup of titles like Madden NFL 07, Halo 3, Bioshock and the highly-anticipated Mass Effect, due out in November. Now the software giant is going after the masses by packaging classics like Uno, Pac-Man Championship Edition and Boom Boom Rocket into the Arcade.
“Microsoft knows it has to have a broader church,” says David Gosen, CEO of mobile gaming company I-Play, who previously ran the marketing and sales division of Nintendo Europe. “They’re looking at other content like TV and casual games. They’re waking up to be mass market versus niche market.”
The $280 Arcade is relatively cheap (like the Wii), has a wireless controller (like the Wii), and comes with a packaged set of games (like the Wii). The new, low-end Xbox is also being heavily marketed as the “family-friendly” gaming machine. But will the Arcade capture the same audience as the Wii?
“Breaking through will be difficult. I think Nintendo’s got that crowd nailed,” says IDC analyst Billy Pidgeon. “Microsoft can widen its demographics, but it’s still identified as being part of the traditional core gaming demographic. Nintendo’s done a great job stepping outside that market.” Pidgeon called the Arcade “an aspirational product” for younger kids who want an Xbox because the older, cooler kids play the console.
Nintendo has admitted that it won’t be able to ship enough of its $249 consoles to meet U.S. demand this holiday season. But a competitively-priced Xbox Arcade may not win over consumers holding out for a Wii, says Pidgeon. “I can see some people settling for the 360, but it’s still $30 more. And for the mass market, that can be a big factor.”
Microsoft’s (MSFT) move to capture a broader audience comes amid the company’s campaign to position itself as the premier console for hard-core gamers. Last month’s release of Halo 3 helped push Xbox sales ahead of the Wii in September. It was the first time this year that the Xbox beat the Wii in a single month.
But the mass appeal of the Wii and software titles like Guitar Hero have begun to change the landscape of the console market. Xbox has built its success as the console of choice for hard-core gamers with a lineup of titles like Madden NFL 07, Halo 3, Bioshock and the highly-anticipated Mass Effect, due out in November. Now the software giant is going after the masses by packaging classics like Uno, Pac-Man Championship Edition and Boom Boom Rocket into the Arcade.
“Microsoft knows it has to have a broader church,” says David Gosen, CEO of mobile gaming company I-Play, who previously ran the marketing and sales division of Nintendo Europe. “They’re looking at other content like TV and casual games. They’re waking up to be mass market versus niche market.”
Suzuka Master
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I just made a reference to this in the Official xbox thread.
I'll probably pick one up to replace my defective 360 if I can move my hard drive over to this new unit. Also, I wonder if it's going to use the 65nm mfg process. I would definitely like the HDMI.
I'll probably pick one up to replace my defective 360 if I can move my hard drive over to this new unit. Also, I wonder if it's going to use the 65nm mfg process. I would definitely like the HDMI.
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The sizzle in the Steak
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I don't think MS thinks this is direct competition to the wii....but rather an alternative.
I think they are trying to capitalize on the lack of wii's on the market come the holiday season, combined with a new Xbox 360 lower price, combined with a kid friendly arcade game package.
It's pretty good marketing.
There is no way this is a direct alternative to the wii, but when there is no wii to be had, and all the other consoles are big $$$....you will buy your kid this......and MS will have another Xbox 360 sold.
I think they are trying to capitalize on the lack of wii's on the market come the holiday season, combined with a new Xbox 360 lower price, combined with a kid friendly arcade game package.
It's pretty good marketing.
There is no way this is a direct alternative to the wii, but when there is no wii to be had, and all the other consoles are big $$$....you will buy your kid this......and MS will have another Xbox 360 sold.
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Originally Posted by Moog-Type-S
I don't think MS thinks this is direct competition to the wii....but rather an alternative.
I think they are trying to capitalize on the lack of wii's on the market come the holiday season, combined with a new Xbox 360 lower price, combined with a kid friendly arcade game package.
It's pretty good marketing.
There is no way this is a direct alternative to the wii, but when there is no wii to be had, and all the other consoles are big $$$....you will buy your kid this......and MS will have another Xbox 360 sold.
I think they are trying to capitalize on the lack of wii's on the market come the holiday season, combined with a new Xbox 360 lower price, combined with a kid friendly arcade game package.
It's pretty good marketing.
There is no way this is a direct alternative to the wii, but when there is no wii to be had, and all the other consoles are big $$$....you will buy your kid this......and MS will have another Xbox 360 sold.
The games are totally different as well. If a little kid is hoping for a Mario or Link game and gets a 360 which offers none and can't even do the motion-movement controllers, he or she is going to be one disappointed child. I'm not hating but, I don't see how this is a Wii-killer (as per your title).
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Like, the GF quite enjoys the Wii...so, if I were to say pick up the MS Arcade set instead and went "Here, honey...here's um, that video game system you like as a Xmas gift..." and hope she be alright with an "acceptable" alternative...
Yeah, that dawghouse is going to be a cold place in -50 with windchill.
Yeah, that dawghouse is going to be a cold place in -50 with windchill.
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The sizzle in the Steak
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Originally Posted by Yumchah
Well, g'luck to MS.
The games are totally different as well. If a little kid is hoping for a Mario or Link game and gets a 360 which offers none and can't even do the motion-movement controllers, he or she is going to be one disappointed child. I'm not hating but, I don't see how this is a Wii-killer (as per your title).
The games are totally different as well. If a little kid is hoping for a Mario or Link game and gets a 360 which offers none and can't even do the motion-movement controllers, he or she is going to be one disappointed child. I'm not hating but, I don't see how this is a Wii-killer (as per your title).
Again...not my title....See Fortune Magazine.
http://techland.blogs.fortune.cnn.co...azines_fortune
The young kids don't buy the wii's and the xbox 360's the 'rents do.
The "strategy" is when said "rents head out to buy the holiday gifts....and the wii is on the list....'rents can't find wii because they are not in stock.....'rents see the new cheap xbox 360 with kid friendly games.....'rents buy xbox 360 so kids are not crying about not getting a vid console.
The other side of the marketing is dropping the price of a stripped down 360 just in time for the holidays.....thus taking more wind out of Sony's sails.
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The sizzle in the Steak
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Originally Posted by Yumchah
^ 
Well, if you get kicks outta baiting people, mebbe you should stop trolling...?
Well, if you get kicks outta baiting people, mebbe you should stop trolling...?
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Originally Posted by Moog-Type-S
meh.... I just love bringing the Sony fan-boy within you to the surface :wink:
I don't mind being the butt-end of your jokes (i.e. Michael Bay-ism which is absolutely getting stupid esp. when all I said was give the movie a chance), but repeatedly saying something that is not true needs to end at some point, yes?
And no, I'm not going to say again how I don't give a flying fawk which system manufacturer is better. Then again, perhaps it's the American in you that doesn't read or listen...?
Oh PS, I'm a fanboy of ONLY 3 (count 'em!!! THREE! SAN! TROIS!) makers: Aston Martin, Bandai, and Hugo Boss...So, if you really want to be accurate about any fanboyism in me, please accuse me of the right products going forward, mkay? Thanks.
Last edited by Yumcha; Oct 24, 2007 at 12:28 PM.
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The sizzle in the Steak
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Originally Posted by Yumchah
Dude...you reallllly need to get over that.
I don't mind being the butt-end of your jokes (i.e. Michael Bay-ism which is absolutely getting stupid esp. when all I said was give the movie a chance), but repeatedly saying something that is not true needs to end at some point, yes?
And no, I'm not going to say again how I don't give a flying fawk which system manufacturer is better. Then again, perhaps it's the American in you that doesn't read or listen...?
Oh PS, I'm a fanboy of ONLY 3 (count 'em!!! THREE! SAN! TROIS!) makers: Aston Martin, Bandai, and Hugo Boss...So, if you really want to be accurate about any fanboyism in me, please accuse me of the right products going forward, mkay? Thanks.
I don't mind being the butt-end of your jokes (i.e. Michael Bay-ism which is absolutely getting stupid esp. when all I said was give the movie a chance), but repeatedly saying something that is not true needs to end at some point, yes?
And no, I'm not going to say again how I don't give a flying fawk which system manufacturer is better. Then again, perhaps it's the American in you that doesn't read or listen...?
Oh PS, I'm a fanboy of ONLY 3 (count 'em!!! THREE! SAN! TROIS!) makers: Aston Martin, Bandai, and Hugo Boss...So, if you really want to be accurate about any fanboyism in me, please accuse me of the right products going forward, mkay? Thanks.
You know us Americans...we can't hear you Canadians. :wink:
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Originally Posted by Moog-Type-S
So easy to get your panies in a bunch. :gheylaugh:
You know us Americans...we can't hear you Canadians. :wink:
You know us Americans...we can't hear you Canadians. :wink:
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Originally Posted by Moog-Type-S
Isn't that business as usual?
Howabout change the tune of Sony and Bay to Gundam and Hugo Boss for the next while? I promise, when you return to the Sony-Bay combo in half a year, I'll take it way better. Honest.
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The sizzle in the Steak
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Originally Posted by Yumchah
What? Baiting a person repeatedly and using the same insults?
Howabout change the tune of Sony and Bay to Gundam and Hugo Boss for the next while? I promise, when you return to the Sony-Bay combo in half a year, I'll take it way better. Honest.
Howabout change the tune of Sony and Bay to Gundam and Hugo Boss for the next while? I promise, when you return to the Sony-Bay combo in half a year, I'll take it way better. Honest.
No bait...the "trap" was a joke....you just thought again that it was "my" bias.I'll stick to Kings>Hawks
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Originally Posted by Moog-Type-S
No bait...the "trap" was a joke....you just thought again that it was "my" bias.I'll stick to Kings>Hawks
But, at the present course, I think I like the Hawks chances to be > Kings.
But, I'm not going to talk much about your Kings for now...I'm getting ready to ask CleanCL HOW'RE THOSE RANGERS!??!?
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The sizzle in the Steak
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Originally Posted by Yumchah
Thanks.
But, at the present course, I think I like the Hawks chances to be > Kings.
But, I'm not going to talk much about your Kings for now...I'm getting ready to ask CleanCL HOW'RE THOSE RANGERS!??!?
But, at the present course, I think I like the Hawks chances to be > Kings.
But, I'm not going to talk much about your Kings for now...I'm getting ready to ask CleanCL HOW'RE THOSE RANGERS!??!?
@ CleanCL and the Rangers
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