Why did Mazda miss the luxury brand boat?
#45
Other than the fact that Mazda was late to the Japanese North American luxury market they also had Ford as their largest shareholder (33% at one point) which also provider stern direction, control and oversight.
Supposedly Ford exec's were never into the idea of a separate luxury Mazda line, since they saw how hard it was already having Lincoln and Mercury lines for Ford.
Friend's parents had a Millenia, pale comparison to a Legend. Handled like a understeering pig, ride was too soft, reliable, but nothing special driving wise.
Supposedly Ford exec's were never into the idea of a separate luxury Mazda line, since they saw how hard it was already having Lincoln and Mercury lines for Ford.
Friend's parents had a Millenia, pale comparison to a Legend. Handled like a understeering pig, ride was too soft, reliable, but nothing special driving wise.
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12-08-2010 09:39 PM