First Act Rocks New V-Dubs
#1
_____ like a rabbit
Thread Starter
First Act Rocks New V-Dubs
In a groundbreaking new collaboration, First Act has teamed up with Volkswagen of America, Inc. to present the First Act GarageMaster guitar, an innovative guitar that plays through the audio system of select VW models. As of October 3, each new Jetta, GLI, GTI, Rabbit, New Beetle, and New Beetle Convertible will come with the custom-designed First Act GarageMaster guitar.
Owners of new VW models can transform their cars into mobile amps, with a newfound freedom to rock in the driveway, play at outdoor parties, or shred in the beach parking lot. New rockers will hit the road with a First Act GarageMaster guitar in the trunk, ready to stop and dispense riffs wherever the mood strikes.
The Guitar and The Car
The key to the guitar's unique design is a special built-in pre-amp that allows the guitar to plug directly into the VW model's auxiliary jack. The pre-amp was developed with First Act's proprietary V-Stack Technology, a revolutionary analog modeling technique that emulates the tone of sought-after vintage guitar amps.
The guitar comes in four VW-complementary colors. An engraved plate on the back of the headstock features the same Vehicle Identification Number (VIN) as the newly purchased car.
The Partnership
"The partnership with First Act is the next iteration of Volkswagen's longstanding history with music," said Volkswagen's Director of Brand Innovation, Kerri Martin, "The Volkswagen brand is culturally known for its celebration of music and all things creative, this exciting collaboration makes a statement that Volkswagen is much more than just a car but a brand with innovative ideas and an unparalleled ability to create unique and appealing connections with its consumers." "We are excited to be working with Volkswagen because of what our two brands can generate together. Like Volkswagen, we value technological innovation and inspired design," said Bernard Chiu, First Act's Chairman of the Board.
"Through this partnership, we have created a revolutionary way for players to perform," added Jeff Walker, First Act's Vice President of Marketing.
The Promotion
Volkswagen's supporting ad campaign, includes TV spots featuring John Mayer, Slash of Guns N' Roses, and Christopher Guest (as Nigel Tufnell of Spinal Tap), with original music produced by Josh Abraham and CJ Vanston. The First Act/Volkswagen promotion runs through December 31, 2006. For more information, visit vdubsrock.com and firstact.com.
Owners of new VW models can transform their cars into mobile amps, with a newfound freedom to rock in the driveway, play at outdoor parties, or shred in the beach parking lot. New rockers will hit the road with a First Act GarageMaster guitar in the trunk, ready to stop and dispense riffs wherever the mood strikes.
The Guitar and The Car
The key to the guitar's unique design is a special built-in pre-amp that allows the guitar to plug directly into the VW model's auxiliary jack. The pre-amp was developed with First Act's proprietary V-Stack Technology, a revolutionary analog modeling technique that emulates the tone of sought-after vintage guitar amps.
The guitar comes in four VW-complementary colors. An engraved plate on the back of the headstock features the same Vehicle Identification Number (VIN) as the newly purchased car.
The Partnership
"The partnership with First Act is the next iteration of Volkswagen's longstanding history with music," said Volkswagen's Director of Brand Innovation, Kerri Martin, "The Volkswagen brand is culturally known for its celebration of music and all things creative, this exciting collaboration makes a statement that Volkswagen is much more than just a car but a brand with innovative ideas and an unparalleled ability to create unique and appealing connections with its consumers." "We are excited to be working with Volkswagen because of what our two brands can generate together. Like Volkswagen, we value technological innovation and inspired design," said Bernard Chiu, First Act's Chairman of the Board.
"Through this partnership, we have created a revolutionary way for players to perform," added Jeff Walker, First Act's Vice President of Marketing.
The Promotion
Volkswagen's supporting ad campaign, includes TV spots featuring John Mayer, Slash of Guns N' Roses, and Christopher Guest (as Nigel Tufnell of Spinal Tap), with original music produced by Josh Abraham and CJ Vanston. The First Act/Volkswagen promotion runs through December 31, 2006. For more information, visit vdubsrock.com and firstact.com.
#3
Senior Moderator
But I don't know how to shred
It did get me over to check out their other guitars... VW is great for marketing crap that actually has nothing to do with the cars (i.e. trek bikes, the fast, this guitar thing)...
Here's a novel idea... how about VW skips the marketing crap and start making some decent cars (that aren't made for chicks)....
It did get me over to check out their other guitars... VW is great for marketing crap that actually has nothing to do with the cars (i.e. trek bikes, the fast, this guitar thing)...
Here's a novel idea... how about VW skips the marketing crap and start making some decent cars (that aren't made for chicks)....
#5
on to the next one...
I would consider myself their target market, and this doesn't interest me in the least...
But obviously a promo like this is not for everyone, and perhaps I'm in the minority that isn't interested.
But obviously a promo like this is not for everyone, and perhaps I'm in the minority that isn't interested.
#6
on to the next one...
Originally Posted by GreenMonster
Here's a novel idea... how about VW skips the marketing crap and start making some decent cars (that aren't made for chicks)....
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#8
Yes it is!
Join Date: Jun 2005
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Originally Posted by Ashburner
Isn't that the same guitar that Walmart sells for $79? Whoopee
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