afax226

Found this survey in the Toronto Star newspapers on Saturday. The survey respondents were all immigrants in Canada. Since there are a lot of visible minorities, including myself, in these three cities, this survey was done to understand the market better.

A recent survey in Toronto, Montreal, and Vancouver asked, "If you were buying a new car today, what brand of vehicle would you be most likely to buy based on what you know now about their quality and features?"

Chinese:
Toyota45% Honda32% BMW7% Acura5% Mercedes5%

South Asian:
Toyota37% Honda36% Nissan9% Mercedes8% GM6%

West Asian/Arab:
Honda25% Toyota21% BMW9% Mercedes8% GM6%

Black:
Honda29% Toyota22% Ford7% GM6% Acura5%

Hispanic:
Honda31% Toyota30% Ford11% Nissan9% Saab8%

Italian:
Honda21% Toyota15% Ford13% 11% Volkswagen10%

All respondents:
Toyota22% Honda19% Ford10% GM8% Mazda6%

afici0nad0

is this also online? link?

afax226

Sorry, couldn't find the link but you should be able to get more info from the Toronto Star website.

www.thestar.com

CSI

unreliable Info....

M TYPE X

Newspaper surveys aren't terribly reliable in terms of statistical significance, but I have no doubts that Toyota is tops for these people.