PortlandRL

We all know it's an 'A' but what's the meaning behind it? I've done some research and have yet to come up with anything but this is my take on it. The stylized 'A' looks very similar to a protractor which is well-known for its ability to make perfect circles. Hence, I believe it symbolizes precision.

Anybody else want to take a shot at it?

Ken1997TL

Calipers

jupitersolo

It's a takeoff of the "H" that Honda uses.

PortlandRL

Bingo....I just found this:

The Acura logo dates back to 1986, when Honda introduced the Acura sales channel for it's more expensive models in the US and Canada, in order to exploit a US loophole on the importation limit of foreign-built cars per company. Contrary to popular belief, the Acura logo is not a stylized "A" (in the manner the Honda logo is a stylized "H"). The Acura logo is actually an upright stylized caliper. It is meant to represent the commitment to excellence and the accuracy with which Acura's are built and engineered. Of course it's no mistake that the caliper also resembles a capital letter A.

mltk53

TL CHROMETIDE

Acura - Made with accuracy... That's what the caliper/protractor's for.

srika

nice, I did not know that. I've always thought it was a nice logo.

iforyou

iTrader: (1)

thats very interesting, I've always thought it's a weird looking "H" but I guess I was wrong...

davidspalding

I was going to say "micrometer." The fact that it looks vaguely like the Honda logo, inverted, has multiple connotations.

stright-(paint)balling

a little FYI: about other makers logos
Chevrolet: The dude that started Chevy was in Paris the "bow tie" design was on a wallpaper cut it off the wall a small section took it back to Motown and thanks to that wallpaper now you got the Chevy "bow tie"

BMW: BMW as you know was orginally a plane engine builder.(pre-WW2) if you look at their logo it's a got about 1/2 blue and 1/2 white. It's to represent a propeller spinning. the blue the sky. The thing i give BMW is even though now they focus on cars and cycles they've got out of the plane business they don't forget where they came from.

PortlandRL

I still think it looks more like a protractor:

stright-(paint)balling

i 2nd that

srika

That kind of protactor is pretty much the same as calipers, except it has a needle and a pencil... I mean, it uses the same exact principle as calipers and thusly can look the same.

Here are some calipers:

aackshun

nice info, the more you know.

mrdeeno

Calipers:



Protractor:



Micrometer:


The letter 'A':



It looks most like the last one.

trancemission

Looks even better black chromed hehe

Osamu

I'm confused, here's how I thought stuff was labeled. And yes I've heard the acura symbol is supposed to be a caliper too.

PROTRACTOR:


Compass:


CALIPER:

mltk53

LOL everyone had it all mixed up! i WAS a lil iffy about the contractor/compass but i didnt want to make a mistake and sound stupid

alex2364

I think Osamu is right.

http://en.wikipedia.org/wiki/Caliper

Osamu

I'm thinking in So. Cal, they just taught us different names for the compass/protractor thing. So for everyone else, what is the plastic half circle thing called?

I think the since acura is relatively new, they could've designed the logo after the "new" vernier style caliper, since i think that's the most common for most engineers now.

phile

And I learned this in my marketing class...a London-based branding strategy company came up with the Acura name. Didn't come from Japan. I forget the name though.

TommySalami

I always just figured it was an A

afici0nad0

nice find.

but this actually caught my eye too. the US loophole referred to may have been the reason why we see the rebadged vs jdm discussion.

mrdeeno

caliper:

TL CHROMETIDE

^Exactly what I thought.^

Moog-Type-S

I thought this was common knowledge

...are we going to have a thread about "Hey, did you know that the BMW logo is a representation of an aircraft propeller?!?!?!"

mltk53

^^ haha

mcflyguy24

It's this style of claliper called the divider caliper if you ask me:
http://en.wikipedia.org/wiki/Image:b...erCalipers.jpg

black label

History time...
Originally the "stylized A" (as the factory calls it) did not have it's cross bar. They had even printed press releases with the original logo /\.

The story as the factory tells it is that Mr. Soichiro Honda himself turned the /\ into an A with the top not quite coming to a point therefore it looked like an "A" but if you looked closely, it was still an "H".

laidback93

I always thought it was a take off from the "H" logo for Honda. I think that would be more clever IMO.

Even my 86 year old grandpa told me he thought the "A" logo was a great take off of the "H" logo.

Black Tire

http://www.urbandictionary.com/define.php?term=Acura

Moog-Type-S

Well, there is alot of truth to that statement.

laidback93

some of those entries were hilarious!

Mokos23

srika

ha

stangg172004

thats a compass

stangg172004

i love how we need pictures