2014 Lexus IS selling like crazy. Stealing buyers from BMW.
03-02-2014, 01:20 PM
#1
Banned
Thread Starter
Join Date: Mar 2014
Posts: 1
Likes: 0
Received 0 Likes
on
0 Posts
2014 Lexus IS selling like crazy. Stealing buyers from BMW.
http://www.torquenews.com/1083/surge...defies-critics
What's really impressive about all this is that the Lexus IS line up has never been their volume seller. Lexus never depended on the IS the way BMW did and still do on the 3 Series. Basically Lexus have created a third volume seller in their line up(IS/ES/RX).In recent years, the Lexus GS and IS have also out performed their BMW Mirrors in driver comparison tests.
I can't say that I'm surprised at the new IS'S success. Young people with some extra money to spend, always want to stand out. They always want something flashy and different. I knew that the IS was going to be an instant hit the moment it came out. This is a huge home run for Lexus. Well done.
What's really impressive about all this is that the Lexus IS line up has never been their volume seller. Lexus never depended on the IS the way BMW did and still do on the 3 Series. Basically Lexus have created a third volume seller in their line up(IS/ES/RX).In recent years, the Lexus GS and IS have also out performed their BMW Mirrors in driver comparison tests.
I can't say that I'm surprised at the new IS'S success. Young people with some extra money to spend, always want to stand out. They always want something flashy and different. I knew that the IS was going to be an instant hit the moment it came out. This is a huge home run for Lexus. Well done.
03-02-2014, 01:57 PM
#6
Senior Moderator
I'm not even doing an IP check. Yer out!
Thread
Thread Starter
Forum
Replies
Last Post
Iakonafuji
Car Parts for Sale
4
09-21-2015 02:39 PM
Abe_Froman
Car Parts for Sale
1
09-16-2015 01:27 PM
oyayjoe
Member Cars for Sale
1
09-12-2015 04:40 PM