Sony A850
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Sony A850
I thought this feature was neat - anyone thinking about this cam?
Sony A850 Full Frame DSLR
Posted: 30 Aug 2009 08:19 PM PDT
Sony today have announced their newest DSLR camera - the Sony A850 DSLR - a full frame DSLR that is set to put the pressure on Sony’s competitors when it comes to price.
The Sony A850 has a recommended retail price of around $2000 USD - around $500 cheaper than Nikon’s D700, Canon’s 5D Mark II and Sony’s own A900.
The A850’s features include a 24.6 megapixel sensor, 3.0 inch LCD, 9 point Auto focusing (with 10 supplemental assist auto focus points), shutter speed of up to 1/8000 second, 3 frames per second shooting in continuous shooting mode and ISO up to 6400.
To go with the Sony A850 Sony today also released a new lens - the 28-75mm f/2.8 at around $800 (model number SAL2875).
The Sony A850 will be available in September and the new 28-75mm lens will be available from November 2009. The A850 is already available for pre-order on Amazon for $1999.99 USD.
Sony A850 DSLR News Release
Sony Brings Full-Frame Quality To A New Class Of DSLR Photo Enthusiasts
Aimed at experienced shooters looking for value and sophisticated SLR performance, Sony today introduced the full-frame ?850 camera and a new 28-75mm F2.8 lens.
The A850 model shares the same 24.6 megapixel sensor and most features of the flagship A900 camera, introduced last year, but will be available for just under $2000 (body only).
“Sony is bringing the benefits of a full-frame digital SLR camera to a broader group of consumers,” said Kristen Elder, director of AMC business unit in the Digital Imaging Division at Sony Electronics. “The ?850 strengthens Sony’s alpha DSLR line, which now offers models in each step from high-end professional down to the amateur enthusiast.”
The A850 camera is designed to deliver ultra-fine picture quality with a high resolution, 24.6-megapixel, 35-mm full-frame Exmor™ CMOS sensor and fast image processing with dual BIONZ™ processing engines. It also offers high-speed continuous shooting of 24.6 megapixel images at up to three frames per second.
Ultra-Fine Images
The camera’s Exmor CMOS sensor delivers the photographic expressive power of wide angles and perspective that only a 35 mm full-frame sensor can offer, and is designed to take advantage of the resolving power of high-precision alpha lenses. Its high pixel count and large size provide enhanced image detail and a wider dynamic range for natural color reproduction and subtle tonal gradations.
Image processing gets a boost in speed and power from two BIONZ processing engines. Large amounts of data captured by the 24.6-megapixel sensor can be quickly processed to achieve a fast shooting response. Additionally, this dual BIONZ system applies advanced noise reduction algorithms producing images of exceptional quality and detail, especially at high ISO sensitivities.
Capture the Right Shot the First Time
The camera’s innovative intelligent preview function takes the guesswork out of setting up a shot and the hassle of taking multiple shots to achieve a desired effect.
After pressing the depth of field preview button, the camera “grabs” a RAW preview image which is processed and displayed on the LCD screen. You can then fine tune white balance, determine the best level and effect of dynamic range optimization, adjust exposure compensation and check histogram data, all before you actually take the picture. Preview images are not recorded on the camera’s memory card, thus saving capacity.
The camera’s autofocus system features nine sensors with 10 assist points for improved tracking of moving subjects. A center dual cross sensor comprised of two horizontal and two vertical line sensors as well as a dedicated f/2.8 sensor are included to achieve greater precision, especially when using fast-aperture lenses.
Ultra-Bright Viewfinder with 98 Percent Coverage
The ultra-bright viewfinder with 98 percent field of view coverage and 0.74x magnification enables accurate framing and preview. It features a high-power condenser lens, an eyepiece with high reflective-index glass, and a multi-layer, anti-reflective coating on optical surfaces to deliver its extraordinarily bright view.
A mirror box features a parallel-link mirror mechanism that moves on two horizontal axes to accommodate both the large full frame mirror and the body-integrated image stabilization system without increasing the camera’s size.
Anti-Shake System for a Full-Frame Sensor
With its body-integrated SteadyShot INSIDE™ image stabilization, the camera achieves an anti-shake effect equivalent to shutter speeds faster by 2.5 to 4 stops. The anti-shake system stabilizes all Sony, Minolta and Konica-Minolta compatible lenses even wide angle or large aperture lenses.
Versatility to Unleash Creative Possibilities
Other key features aimed to expand creative options include the Dynamic Range Optimizer (DRO) with five levels of user-selectable correction as well as DRO bracketing for enhanced scene analysis and graduation optimization. EV bracketing with ±2EV range makes it easy to create high dynamic range composite images.
With the camera’s HDMI™ output and Photo TV HD mode, your creative output can be enjoyed on a compatible HD television. This mode brings the look of actual printed photography to the television, by fine-tuning such image parameters as sharpness, gradation, and color reproduction.
The A850 model features a 3-inch (diagonally), Xtra Fine LCD™ screen (921K) making it possible to check focus and image quality with accuracy. It incorporates an easy-to-see display with a quick navigation menu to easily access common functions without interrupting your creative flow. A backlit LCD panel sits on top of the camera and displays key settings.
The camera includes dedicated slots for high-capacity Memory Stick PRO Duo™, Memory Stick PRO-HG Duo™, HX series and CompactFlash® media.
Bright Lens
The choice of full-frame lenses to complement the ?850 model is enhanced with the new SAL2875 28-75mm F2.8 SAM lens. This compact, easy-to-carry lens is ideal for photo enthusiasts looking to add a bright, general purpose zoom to their collection of full-frame optics.
Delivering excellent imaging quality at an accessible price, it offers a wide F2.8 aperture over its entire zoom range. Ideal for day-to-day shooting tasks, its bright constant aperture makes the 28-75mm F2.8 SAM particularly valuable for depth-of-field control and available-light portraits.
Pricing and Availability
The A850 (model DSLR-A850) will be available in September for about $2,000 (body only) along with related accessories. All A900 accessories are compatible with the A850 camera, including the dedicated vertical grip (model VG-C90AM). The SAL2875 lens will be available in November for about $800.
After pressing the depth of field preview button, the camera “grabs” a RAW preview image which is processed and displayed on the LCD screen. You can then fine tune white balance, determine the best level and effect of dynamic range optimization, adjust exposure compensation and check histogram data, all before you actually take the picture. Preview images are not recorded on the camera’s memory card, thus saving capacity.
Sony A850 Full Frame DSLR
Posted: 30 Aug 2009 08:19 PM PDT
Sony today have announced their newest DSLR camera - the Sony A850 DSLR - a full frame DSLR that is set to put the pressure on Sony’s competitors when it comes to price.
The Sony A850 has a recommended retail price of around $2000 USD - around $500 cheaper than Nikon’s D700, Canon’s 5D Mark II and Sony’s own A900.
The A850’s features include a 24.6 megapixel sensor, 3.0 inch LCD, 9 point Auto focusing (with 10 supplemental assist auto focus points), shutter speed of up to 1/8000 second, 3 frames per second shooting in continuous shooting mode and ISO up to 6400.
To go with the Sony A850 Sony today also released a new lens - the 28-75mm f/2.8 at around $800 (model number SAL2875).
The Sony A850 will be available in September and the new 28-75mm lens will be available from November 2009. The A850 is already available for pre-order on Amazon for $1999.99 USD.
Sony A850 DSLR News Release
Sony Brings Full-Frame Quality To A New Class Of DSLR Photo Enthusiasts
Aimed at experienced shooters looking for value and sophisticated SLR performance, Sony today introduced the full-frame ?850 camera and a new 28-75mm F2.8 lens.
The A850 model shares the same 24.6 megapixel sensor and most features of the flagship A900 camera, introduced last year, but will be available for just under $2000 (body only).
“Sony is bringing the benefits of a full-frame digital SLR camera to a broader group of consumers,” said Kristen Elder, director of AMC business unit in the Digital Imaging Division at Sony Electronics. “The ?850 strengthens Sony’s alpha DSLR line, which now offers models in each step from high-end professional down to the amateur enthusiast.”
The A850 camera is designed to deliver ultra-fine picture quality with a high resolution, 24.6-megapixel, 35-mm full-frame Exmor™ CMOS sensor and fast image processing with dual BIONZ™ processing engines. It also offers high-speed continuous shooting of 24.6 megapixel images at up to three frames per second.
Ultra-Fine Images
The camera’s Exmor CMOS sensor delivers the photographic expressive power of wide angles and perspective that only a 35 mm full-frame sensor can offer, and is designed to take advantage of the resolving power of high-precision alpha lenses. Its high pixel count and large size provide enhanced image detail and a wider dynamic range for natural color reproduction and subtle tonal gradations.
Image processing gets a boost in speed and power from two BIONZ processing engines. Large amounts of data captured by the 24.6-megapixel sensor can be quickly processed to achieve a fast shooting response. Additionally, this dual BIONZ system applies advanced noise reduction algorithms producing images of exceptional quality and detail, especially at high ISO sensitivities.
Capture the Right Shot the First Time
The camera’s innovative intelligent preview function takes the guesswork out of setting up a shot and the hassle of taking multiple shots to achieve a desired effect.
After pressing the depth of field preview button, the camera “grabs” a RAW preview image which is processed and displayed on the LCD screen. You can then fine tune white balance, determine the best level and effect of dynamic range optimization, adjust exposure compensation and check histogram data, all before you actually take the picture. Preview images are not recorded on the camera’s memory card, thus saving capacity.
The camera’s autofocus system features nine sensors with 10 assist points for improved tracking of moving subjects. A center dual cross sensor comprised of two horizontal and two vertical line sensors as well as a dedicated f/2.8 sensor are included to achieve greater precision, especially when using fast-aperture lenses.
Ultra-Bright Viewfinder with 98 Percent Coverage
The ultra-bright viewfinder with 98 percent field of view coverage and 0.74x magnification enables accurate framing and preview. It features a high-power condenser lens, an eyepiece with high reflective-index glass, and a multi-layer, anti-reflective coating on optical surfaces to deliver its extraordinarily bright view.
A mirror box features a parallel-link mirror mechanism that moves on two horizontal axes to accommodate both the large full frame mirror and the body-integrated image stabilization system without increasing the camera’s size.
Anti-Shake System for a Full-Frame Sensor
With its body-integrated SteadyShot INSIDE™ image stabilization, the camera achieves an anti-shake effect equivalent to shutter speeds faster by 2.5 to 4 stops. The anti-shake system stabilizes all Sony, Minolta and Konica-Minolta compatible lenses even wide angle or large aperture lenses.
Versatility to Unleash Creative Possibilities
Other key features aimed to expand creative options include the Dynamic Range Optimizer (DRO) with five levels of user-selectable correction as well as DRO bracketing for enhanced scene analysis and graduation optimization. EV bracketing with ±2EV range makes it easy to create high dynamic range composite images.
With the camera’s HDMI™ output and Photo TV HD mode, your creative output can be enjoyed on a compatible HD television. This mode brings the look of actual printed photography to the television, by fine-tuning such image parameters as sharpness, gradation, and color reproduction.
The A850 model features a 3-inch (diagonally), Xtra Fine LCD™ screen (921K) making it possible to check focus and image quality with accuracy. It incorporates an easy-to-see display with a quick navigation menu to easily access common functions without interrupting your creative flow. A backlit LCD panel sits on top of the camera and displays key settings.
The camera includes dedicated slots for high-capacity Memory Stick PRO Duo™, Memory Stick PRO-HG Duo™, HX series and CompactFlash® media.
Bright Lens
The choice of full-frame lenses to complement the ?850 model is enhanced with the new SAL2875 28-75mm F2.8 SAM lens. This compact, easy-to-carry lens is ideal for photo enthusiasts looking to add a bright, general purpose zoom to their collection of full-frame optics.
Delivering excellent imaging quality at an accessible price, it offers a wide F2.8 aperture over its entire zoom range. Ideal for day-to-day shooting tasks, its bright constant aperture makes the 28-75mm F2.8 SAM particularly valuable for depth-of-field control and available-light portraits.
Pricing and Availability
The A850 (model DSLR-A850) will be available in September for about $2,000 (body only) along with related accessories. All A900 accessories are compatible with the A850 camera, including the dedicated vertical grip (model VG-C90AM). The SAL2875 lens will be available in November for about $800.
Photography Nerd
Joined: Sep 2003
Posts: 21,489
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From: Toronto
A $2000 FF camera is a good deal, but it is a little rough around the edges. It's still going to be years before I take Sony seriously in this market though. They need to prove they're not going anywhere and keep releasing new lenses & accessories to build a better overall package.
Their lenses are very expensive right now, so anything you save on the body will quickly get eaten up by the rest of the kit.
Their lenses are very expensive right now, so anything you save on the body will quickly get eaten up by the rest of the kit.
Photography Nerd
Joined: Sep 2003
Posts: 21,489
Likes: 11
From: Toronto
no kidding!I just looked up the latest prices on B&H: If you compare a A850 with a 16-35mm and 24-70mm, with a Canon 5D2 and the equivalent L glass, the Canon kit is only $37 more. That means that the two Sony lenses are $663 more than the Canon equivalents because the body is $700 more. Start adding in a couple more lenses and flashes and the Sony kit would be insanely expensive.
It's not really the value Sony would like everyone to believe it is.
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Moderator Alumnus
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not sure you know what I was saying.. I was saying the weight of your words was more like 2 dollars, not 2 cents. 
damn well ok I just lost all (brief) interest in the 850. thanks.
I just looked up the latest prices on B&H: If you compare a A850 with a 16-35mm and 24-70mm, with a Canon 5D2 and the equivalent L glass, the Canon kit is only $37 more. That means that the two Sony lenses are $663 more than the Canon equivalents because the body is $700 more. Start adding in a couple more lenses and flashes and the Sony kit would be insanely expensive.
It's not really the value Sony would like everyone to believe it is.
It's not really the value Sony would like everyone to believe it is.
nnInn
Joined: Mar 2006
Posts: 37,670
Likes: 1,084
no kidding!I just looked up the latest prices on B&H: If you compare a A850 with a 16-35mm and 24-70mm, with a Canon 5D2 and the equivalent L glass, the Canon kit is only $37 more. That means that the two Sony lenses are $663 more than the Canon equivalents because the body is $700 more. Start adding in a couple more lenses and flashes and the Sony kit would be insanely expensive.
It's not really the value Sony would like everyone to believe it is.
Their lenses for not being IS/VR cost just as much or more than Nikon and Canon.
Photography Nerd
Joined: Sep 2003
Posts: 21,489
Likes: 11
From: Toronto
Very true.
I'm sure a lot of it has to do with volume. Sony just doesn't produce nearly as many lenses as Nikon or Canon does, so even with the reduced complexity of their non-stabilized lenses, they don't have the volume to bring the production costs down.
Not to mention sensor-shift stabilization sucks to begin with.
I'm sure a lot of it has to do with volume. Sony just doesn't produce nearly as many lenses as Nikon or Canon does, so even with the reduced complexity of their non-stabilized lenses, they don't have the volume to bring the production costs down.
Not to mention sensor-shift stabilization sucks to begin with.
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hmm supposedly Sony's 70-400mm rates better quality-wise than the 100-400L. This thing is a beast!
http://www.photozone.de/sony-alpha-a...sony_70400_456
http://www.photozone.de/sony-alpha-a...sony_70400_456
Photography Nerd
Joined: Sep 2003
Posts: 21,489
Likes: 11
From: Toronto
hmm supposedly Sony's 70-400mm rates better quality-wise than the 100-400L. This thing is a beast!
http://www.photozone.de/sony-alpha-a...sony_70400_456
http://www.photozone.de/sony-alpha-a...sony_70400_456
The Photozone tests are really a whole-system test because they rely on the camera to capture a test image, then they perform their analysis on it. If they change their default body, the lens results will change. The only way you'd be able to compare a Sony lens to a Canon is by changing the mount over so you can use the same body. That, or they could buy a multi-million dollar light bench to do their testing.
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