XYZ RBG offers high resolution scanning services for film, television, video game, and other media companies. The company has worked on films in The Matrix series, Lord of the Rings, and King Kong. Through the company’s XYZ Imaging, it also offers holographic printing services. A hologram is defined as: “A three dimensional image; unlike regular images which are usually two dimensional, a three dimensional image, or hologram, appears to “pop out” of the media on which it is printed or illuminated from.”

The Ottawa Canada firm has created technology that allows eight seconds of video to be manufactured as a paper thin three dimensional hologram movie poster:

The film industry is the first target for what XYZ RGB bills as the next-generation movie poster. The company can place a short clip right in the poster, giving people a chance to view a scene without going into the theatre.

The technology is turning heads around the world. When he heard about it, Titanic director James Cameron couldn’t believe the 3-D posters were possible.

“He said to me, ‘if you have discovered imbedded video in plastic, you have discovered the holy grail of advertising,’” said Jan-Erik Nyhuus, vice-president of business development for XYZ RGB Inc.

The company demonstrated this printing technology by producing a custom made three dimensional Terminator 2 movie poster and presenting it to director Cameron. The claim is that this hologram movie poster is more advanced than past lenticular movie posters (such as the recent Spider-Man 3 lenticular poster).