Nissan: Sales, Marketing, and Financial News
Meh, the QX80 and Armada always get good reviews but sell literally nothing. Lmfao just checked out the QX80, they start at 110k and go up to 135k pretax 🤣🤣🤣🤣. I wish them the best of luck with that.
The ICE is going NOWHERE for a very long time to come. Maybe by 2050 we can start thinking of EV's and by then Nissan would still be using the same EV tech they are using today.
Again, IMO Honda is winning NOTHING here.
Absolutely! Even if Honda doesn't use any Nissan/Mitsu stuff, I would start to wonder what kind of cost cutting Honda was doing with future products. This is bad for image IMO.
If I had to dig very deep, Mitsu does have a very good AWD system for transverse engine layouts but I'm not sure S-AWC is better than SH-AWD with the exception of torque vectoring between the front wheels.
The ICE is going NOWHERE for a very long time to come. Maybe by 2050 we can start thinking of EV's and by then Nissan would still be using the same EV tech they are using today.
Again, IMO Honda is winning NOTHING here.
Absolutely! Even if Honda doesn't use any Nissan/Mitsu stuff, I would start to wonder what kind of cost cutting Honda was doing with future products. This is bad for image IMO.
If I had to dig very deep, Mitsu does have a very good AWD system for transverse engine layouts but I'm not sure S-AWC is better than SH-AWD with the exception of torque vectoring between the front wheels.
Last edited by fiatlux; Dec 24, 2024 at 10:35 AM.
Okay, since this is apparently real despite most of us here thinking it's a really bad idea, let's see if we can figure out a way for it to work for Honda.
First, eliminate Infiniti as a brand completely. Second, re-vector Nissan as a completely entry-level brand (think Chevy), letting Honda focus on mainstream vehicles (so no more Fit or Element kinds of products). Turn Mitsubishi into a pick-up and SUV brand (think GMC), and leave Acura as the upscale division.
I think if they try to focus each brand on a particular market niche, they COULD be successful, only sharing things like lean manufacturing philosophies, not engineering or technology. Recovering Mitsubishi's brand will take a lot of effort, but not as much as Infiniti's which is why I say to let it go completely.
I know I'm leaving out lots of details, but this is just armchair strategizing. What do others think?
First, eliminate Infiniti as a brand completely. Second, re-vector Nissan as a completely entry-level brand (think Chevy), letting Honda focus on mainstream vehicles (so no more Fit or Element kinds of products). Turn Mitsubishi into a pick-up and SUV brand (think GMC), and leave Acura as the upscale division.
I think if they try to focus each brand on a particular market niche, they COULD be successful, only sharing things like lean manufacturing philosophies, not engineering or technology. Recovering Mitsubishi's brand will take a lot of effort, but not as much as Infiniti's which is why I say to let it go completely.
I know I'm leaving out lots of details, but this is just armchair strategizing. What do others think?
Now THAT's a relatively viable plan! Like it, esp since the world needs more entry-level options right now.
Only question: where would the R&D for EV application(s) fit in? Separate division for that (a la Polestar)? I mean, isn't (the threat posed by) the energy-transition one of the main rationales for the merger? Thoughts?
Only question: where would the R&D for EV application(s) fit in? Separate division for that (a la Polestar)? I mean, isn't (the threat posed by) the energy-transition one of the main rationales for the merger? Thoughts?
Okay, since this is apparently real despite most of us here thinking it's a really bad idea, let's see if we can figure out a way for it to work for Honda.
First, eliminate Infiniti as a brand completely. Second, re-vector Nissan as a completely entry-level brand (think Chevy), letting Honda focus on mainstream vehicles (so no more Fit or Element kinds of products). Turn Mitsubishi into a pick-up and SUV brand (think GMC), and leave Acura as the upscale division.
I think if they try to focus each brand on a particular market niche, they COULD be successful, only sharing things like lean manufacturing philosophies, not engineering or technology. Recovering Mitsubishi's brand will take a lot of effort, but not as much as Infiniti's which is why I say to let it go completely.
I know I'm leaving out lots of details, but this is just armchair strategizing. What do others think?
First, eliminate Infiniti as a brand completely. Second, re-vector Nissan as a completely entry-level brand (think Chevy), letting Honda focus on mainstream vehicles (so no more Fit or Element kinds of products). Turn Mitsubishi into a pick-up and SUV brand (think GMC), and leave Acura as the upscale division.
I think if they try to focus each brand on a particular market niche, they COULD be successful, only sharing things like lean manufacturing philosophies, not engineering or technology. Recovering Mitsubishi's brand will take a lot of effort, but not as much as Infiniti's which is why I say to let it go completely.
I know I'm leaving out lots of details, but this is just armchair strategizing. What do others think?
Nissan could become like what Scion was for Toyota, a recent grad or young family brand with fun and funky models.
The problem is that Nissan and Mitsubishi currently competes in the same subprime customer bracket. There’s no room to pivot them away, but at the same time they can’t afford to stay in that segment because margins are atrocious and the brand damage of being primarily associated with that customer base is significant. Kia/Hyundai managed to claw their way out of that segment, though perhaps that was because Nissan squeezed their way in.
Okay, since this is apparently real despite most of us here thinking it's a really bad idea, let's see if we can figure out a way for it to work for Honda.
First, eliminate Infiniti as a brand completely. Second, re-vector Nissan as a completely entry-level brand (think Chevy), letting Honda focus on mainstream vehicles (so no more Fit or Element kinds of products). Turn Mitsubishi into a pick-up and SUV brand (think GMC), and leave Acura as the upscale division.
I think if they try to focus each brand on a particular market niche, they COULD be successful, only sharing things like lean manufacturing philosophies, not engineering or technology. Recovering Mitsubishi's brand will take a lot of effort, but not as much as Infiniti's which is why I say to let it go completely.
I know I'm leaving out lots of details, but this is just armchair strategizing. What do others think?
First, eliminate Infiniti as a brand completely. Second, re-vector Nissan as a completely entry-level brand (think Chevy), letting Honda focus on mainstream vehicles (so no more Fit or Element kinds of products). Turn Mitsubishi into a pick-up and SUV brand (think GMC), and leave Acura as the upscale division.
I think if they try to focus each brand on a particular market niche, they COULD be successful, only sharing things like lean manufacturing philosophies, not engineering or technology. Recovering Mitsubishi's brand will take a lot of effort, but not as much as Infiniti's which is why I say to let it go completely.
I know I'm leaving out lots of details, but this is just armchair strategizing. What do others think?
Because when I get my prestigious Odyssey serviced, in the waiting area, I am not sitting next to a pleb driving a Sentra, no sir…

With GM, I've rarely seen any of the other brands under the same roof as Chevrolet.
It was usually GMC/Buick [sometimes Pontiac] together & Cadillac typically have their own store as well.
At least, that's the case for just about every TX dealer I've been to/passed.
It was usually GMC/Buick [sometimes Pontiac] together & Cadillac typically have their own store as well.
At least, that's the case for just about every TX dealer I've been to/passed.
fair point, the one by me has Chevy and caddy and another one close by used to so I assumed it was more common.
Nissan Is Fighting To Survive But Its Future Looks Grim
Nissan/Honda and/or Mitsubishi makes absolutely no sense. Honda brings so much to the table whereas Nissan/Mitsubishi bring nothing. Poor product design, poor quality, and poor management.
https://www.cnbc.com/2025/05/13/hond...gs-plunge.html
https://fortune.com/asia/2025/05/13/...ss-us-tariffs/
https://www.reuters.com/business/aut...es-2025-05-13/
Nissan earnings
Nissan also reported its fourth-quarter results, with operating profit plunging by nearly 94% to 5.8 billion yen, while revenue remained flat.
The company swung to a net loss of 676 billion yen ($4.5 billion) in the fourth quarter, compared with a 101.3 billion profit in the same period the year before.
For the full year, operating profit plummeted by almost 88% year on year to 69.8 billion yen, with the company attributing it to a decrease in sales volume, an increase in sales incentives and inflation. Revenue for the full year came in nearly flat.
Nissan also announced a plan to save 500 billion yen over the next few years. Among the measures undertaken would be a headcount reduction of 20,000 workers and consolidating its production plants to 10 from 17 by March 2028.
Nissan also reported its fourth-quarter results, with operating profit plunging by nearly 94% to 5.8 billion yen, while revenue remained flat.
The company swung to a net loss of 676 billion yen ($4.5 billion) in the fourth quarter, compared with a 101.3 billion profit in the same period the year before.
For the full year, operating profit plummeted by almost 88% year on year to 69.8 billion yen, with the company attributing it to a decrease in sales volume, an increase in sales incentives and inflation. Revenue for the full year came in nearly flat.
Nissan also announced a plan to save 500 billion yen over the next few years. Among the measures undertaken would be a headcount reduction of 20,000 workers and consolidating its production plants to 10 from 17 by March 2028.
https://fortune.com/asia/2025/05/13/...ss-us-tariffs/
Nissan declines to give a profit forecast for the coming year, blames ‘uncertain nature’ of U.S. tariffs
May 13, 2025
Japan’s Nissan posted an annual net loss of $4.5 billion on Tuesday while saying it plans to cut 15% of its global workforce and warning about the possible impact of U.S. tariffs.
The heavily indebted carmaker, whose mooted merger with Honda collapsed this year, is slashing production as part of its expensive business turnaround plan.
“Nissan must prioritise self-improvement with greater urgency and speed,” CEO Ivan Espinosa told reporters.
“The reality is clear. We have a very high cost structure. To complicate matters further, the global market environment is volatile and unpredictable, making planning and investment increasingly challenging.”
Nissan reported a net loss of 671 billion yen ($4.5 billion) for the financial year to March 2025.
Its worst ever full-year net loss was 684 billion yen in 1999-2000, during a crisis that birthed its rocky partnership with French automaker Renault.
Renault, which has nearly a 36% stake in Nissan, said Tuesday it expects to take a 2.2-billion-euro ($2.4-billion) hit in the first quarter due to Nissan’s turnaround plan.
Nissan did not issue a net profit forecast for 2025-2026, only saying that it expects to see sales of 12.5 trillion yen.
“The uncertain nature of U.S. tariff measures makes it difficult for us to rationally estimate our full-year forecast for operating profit and net profit, and therefore we have left those figures unspecified,” Espinosa said.
Nissan’s shares closed 3% higher Tuesday after reports, later confirmed by the company, that it planned to slash a total of 20,000 jobs worldwide.
“We wouldn’t be doing this if it was not necessary to survive,” Espinosa said of the cuts.
Junk ratings
Nissan, as part of recovery efforts, also said it would “consolidate its vehicle production plants from 17 to 10 by fiscal year 2027”.
“In China, we will strengthen our market performance by unleashing multiple new-energy vehicles,” it added.
Like many peers, Nissan is finding it difficult to compete against Chinese electric vehicle brands.
A merger with Japanese rival Honda had been seen as a potential lifeline but talks collapsed in February when the latter proposed making Nissan a subsidiary.
Espinosa said Tuesday that Nissan remained “open to collaborating with multiple partners”, including Honda.
Nissan has faced numerous speed bumps in recent years—including the 2018 arrest of former boss Carlos Ghosn, who later fled Japan concealed in an audio equipment box.
The automaker, whose shares have tanked nearly 40% over the past year, appointed Espinosa CEO in March.
Ratings agencies have downgraded the firm to junk, with Moody’s citing its “weak profitability” and “ageing model portfolio”.
And this month Nissan shelved plans, only recently agreed, to build a $1 billion battery plant in southern Japan owing to the tough “business environment”.
Of Japan’s major automakers, Nissan is likely to be the most severely impacted by U.S. President Donald Trump’s 25% tariff on imported vehicles, Bloomberg Intelligence analyst Tatsuo Yoshida told AFP ahead of Tuesday’s earnings report.
Its clientele has historically been more price-sensitive than that of its rivals, he said.
So the company “can’t pass the costs on to consumers to the same extent as Toyota or Honda without suffering a significant loss in sales units”, he added.
May 13, 2025
Japan’s Nissan posted an annual net loss of $4.5 billion on Tuesday while saying it plans to cut 15% of its global workforce and warning about the possible impact of U.S. tariffs.
The heavily indebted carmaker, whose mooted merger with Honda collapsed this year, is slashing production as part of its expensive business turnaround plan.
“Nissan must prioritise self-improvement with greater urgency and speed,” CEO Ivan Espinosa told reporters.
“The reality is clear. We have a very high cost structure. To complicate matters further, the global market environment is volatile and unpredictable, making planning and investment increasingly challenging.”
Nissan reported a net loss of 671 billion yen ($4.5 billion) for the financial year to March 2025.
Its worst ever full-year net loss was 684 billion yen in 1999-2000, during a crisis that birthed its rocky partnership with French automaker Renault.
Renault, which has nearly a 36% stake in Nissan, said Tuesday it expects to take a 2.2-billion-euro ($2.4-billion) hit in the first quarter due to Nissan’s turnaround plan.
Nissan did not issue a net profit forecast for 2025-2026, only saying that it expects to see sales of 12.5 trillion yen.
“The uncertain nature of U.S. tariff measures makes it difficult for us to rationally estimate our full-year forecast for operating profit and net profit, and therefore we have left those figures unspecified,” Espinosa said.
Nissan’s shares closed 3% higher Tuesday after reports, later confirmed by the company, that it planned to slash a total of 20,000 jobs worldwide.
“We wouldn’t be doing this if it was not necessary to survive,” Espinosa said of the cuts.
Junk ratings
Nissan, as part of recovery efforts, also said it would “consolidate its vehicle production plants from 17 to 10 by fiscal year 2027”.
“In China, we will strengthen our market performance by unleashing multiple new-energy vehicles,” it added.
Like many peers, Nissan is finding it difficult to compete against Chinese electric vehicle brands.
A merger with Japanese rival Honda had been seen as a potential lifeline but talks collapsed in February when the latter proposed making Nissan a subsidiary.
Espinosa said Tuesday that Nissan remained “open to collaborating with multiple partners”, including Honda.
Nissan has faced numerous speed bumps in recent years—including the 2018 arrest of former boss Carlos Ghosn, who later fled Japan concealed in an audio equipment box.
The automaker, whose shares have tanked nearly 40% over the past year, appointed Espinosa CEO in March.
Ratings agencies have downgraded the firm to junk, with Moody’s citing its “weak profitability” and “ageing model portfolio”.
And this month Nissan shelved plans, only recently agreed, to build a $1 billion battery plant in southern Japan owing to the tough “business environment”.
Of Japan’s major automakers, Nissan is likely to be the most severely impacted by U.S. President Donald Trump’s 25% tariff on imported vehicles, Bloomberg Intelligence analyst Tatsuo Yoshida told AFP ahead of Tuesday’s earnings report.
Its clientele has historically been more price-sensitive than that of its rivals, he said.
So the company “can’t pass the costs on to consumers to the same extent as Toyota or Honda without suffering a significant loss in sales units”, he added.
https://www.reuters.com/business/aut...es-2025-05-13/
Nissan cut plants and workers as new CEO Espinosa takes axe to costs
May 13, 2025
YOKOHAMA, Japan, May 13 (Reuters) - Nissan Motor unveiled sweeping new cost cuts on Tuesday, saying it would eliminate 11,000 more jobs and close 7 plants, capping a tumultuous year that has left the Japanese automaker fighting to turn itself around.
Nissan, which held off on releasing estimates for the financial year just starting, saw its profit almost wiped out in the one just ended. Operating profit totalled 69.8 billion yen ($472 million) in the 12 months to March, a decline of 88% from the previous year.
The automaker has been badly damaged by weakening sales in the U.S. and China, and then saw merger talks with Honda collapse and was recently forced to replace its chief executive. Like rivals, it is also being squeezed by U.S. tariffs and threatened by fast-rising Chinese EV makers in markets in Southeast Asia and elsewhere.
New CEO Ivan Espinosa is aiming for total cost savings of some 500 billion yen. But he faces the difficult job of turning around an automaker that has seen its once-mighty brand value eroded.
"Our full-year financial results are a wake-up call. The reality is very clear. Our variable costs are rising. Our fixed costs are higher than our current revenue can support," Espinosa told a press conference.
The new job cuts will bring Nissan's total workforce reduction to around 20,000 jobs, after it previously announced plans to cut 9,000 positions. It will cut the number of its production plants to 10 from 17 and reduce the complexity of parts by 70%. It did not give specifics on which plants it expects to close.
Analysts have said Nissan, among its many missteps, is also paying the price for years under former Chairman Carlos Ghosn where it focused too heavily on sales volume, and used heavy discounts to keep cars moving off lots. That has left it with an ageing line-up that it is now scrambling to update.
Still, it seems unlikely to expect a sudden turnaround - the automaker sees a 200 billion yen operating loss in the first quarter, CFO Jeremie Papin said.
May 13, 2025
YOKOHAMA, Japan, May 13 (Reuters) - Nissan Motor unveiled sweeping new cost cuts on Tuesday, saying it would eliminate 11,000 more jobs and close 7 plants, capping a tumultuous year that has left the Japanese automaker fighting to turn itself around.
Nissan, which held off on releasing estimates for the financial year just starting, saw its profit almost wiped out in the one just ended. Operating profit totalled 69.8 billion yen ($472 million) in the 12 months to March, a decline of 88% from the previous year.
The automaker has been badly damaged by weakening sales in the U.S. and China, and then saw merger talks with Honda collapse and was recently forced to replace its chief executive. Like rivals, it is also being squeezed by U.S. tariffs and threatened by fast-rising Chinese EV makers in markets in Southeast Asia and elsewhere.
New CEO Ivan Espinosa is aiming for total cost savings of some 500 billion yen. But he faces the difficult job of turning around an automaker that has seen its once-mighty brand value eroded.
"Our full-year financial results are a wake-up call. The reality is very clear. Our variable costs are rising. Our fixed costs are higher than our current revenue can support," Espinosa told a press conference.
The new job cuts will bring Nissan's total workforce reduction to around 20,000 jobs, after it previously announced plans to cut 9,000 positions. It will cut the number of its production plants to 10 from 17 and reduce the complexity of parts by 70%. It did not give specifics on which plants it expects to close.
Analysts have said Nissan, among its many missteps, is also paying the price for years under former Chairman Carlos Ghosn where it focused too heavily on sales volume, and used heavy discounts to keep cars moving off lots. That has left it with an ageing line-up that it is now scrambling to update.
Still, it seems unlikely to expect a sudden turnaround - the automaker sees a 200 billion yen operating loss in the first quarter, CFO Jeremie Papin said.
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