Lotus: Sales, Marketing, and Financial News

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Old 06-07-2011, 03:45 PM
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Lotus: Sales, Marketing, and Financial News

Lotus tells Autoblog that production of its North American-spec Elise and Exige models will cease in August.

The lightweight track terror put the English automaker back on the map in the States in 2004, but a federal exemption for a lack of "smart" airbags on the sports cars is about to run out. The waiver ends this year, and combined with Toyota ceasing production of its 2ZZ four-cylinder, NA-bound Lotuses have been a dealt a one-two death blow.

Company officials tell us that production for the UK and the rest of Europe will continue with the new 1.6-liter four pot until the next Elise arrives in 2015. Considering the automaker's penchant for limited edition models, we'd expect at least one or two more market-specific versions to roll out of Hethel before the taps are officially turned off.



http://www.autoblog.com/2011/06/07/l...ige-in-august/

Old 06-07-2011, 03:50 PM
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that sucks!!!
Old 06-07-2011, 03:51 PM
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You'll have a collectors car.
Old 06-07-2011, 04:04 PM
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bummer......


move to automotive news
Old 06-07-2011, 04:09 PM
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They were slowly ruining it anyway by adding comforts and decreasing power/adding hybrid stuff.

When I think Elise, I think hardcore badassness, not 45mpg designer car.

Im glad you got one before all of this, E.
Old 06-07-2011, 04:15 PM
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Originally Posted by Moog-Type-S
move to automotive news
good point
Old 06-07-2011, 04:17 PM
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Originally Posted by o2cls
They were slowly ruining it anyway by adding comforts and decreasing power/adding hybrid stuff.

When I think Elise, I think hardcore badassness, not 45mpg designer car.

Im glad you got one before all of this, E.
agreed...just took me by surprise....had no idea
Old 06-07-2011, 04:32 PM
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Originally Posted by trancemission
agreed...just took me by surprise....had no idea
Big surprise. That car put them back on the map.
Old 06-07-2011, 04:59 PM
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I thought this was announced some time ago.
Old 06-07-2011, 05:23 PM
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so sad..
Old 06-07-2011, 06:35 PM
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man! so much for my future weekend warrior!
Old 06-07-2011, 06:37 PM
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No smart air bags is not so smart.

Does this effect Tesla ???
Old 06-08-2011, 08:46 AM
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But they have a whole new fleet of cars coming out. Can't wait to see the new Esprit!
Old 06-08-2011, 10:42 AM
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It's sad, but I'm looking forward to see their new models soon.




.
Old 06-09-2011, 02:28 PM
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I never really understood why toyota stopped using the 2ZZ in the celica and corolla xrs.
Old 06-11-2011, 12:27 PM
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Elise sales were dying anyway. They saturated the niche by 2008. Lotus itself has been bleeding for some time. I wonder if their new game face will help or hurt.
Old 06-11-2011, 02:37 PM
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i dont think tesla still sources bodies from lotus, do they?
Old 06-23-2011, 08:25 AM
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that the prices go down so it will be more economical when I drop a turbo'd K20/K24 frank motor in one.
Old 06-23-2011, 08:52 AM
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i guess they'll b focusing more on the upcoming espirit!
Old 03-14-2012, 12:25 PM
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Lotus: Sales, Marketing, and Financial news

Lotus temporarily halts new model development, future ownership uncertain
For such a tiny automaker, Lotus has big plans for the future – no less than five new or completely revised model lines are on the British company’s to-do list, not to mention short term projects like the Exige S and Evora GTE.

Unfortunately, the development of all those cars will be put on hold for a temporary “lockdown” period, EVO reports. It seems that following the Malaysian government’s sale of its controlling stake in Lotus’ parent company, Proton, to Malaysian industrial
 conglomerate DRB-Hicom, government regulations necessitate a 60-day “lockdown” in which anything outside of normal business activities must cease.

Even at the end of the development halt, there’s no guarantee that DRB-Hicom will sign off on Lotus’ future product plans – or even retain ownership of the automaker. Lotus CEO Danny Bahar is reportedly engaged in extensive talks with DRB-Hicom to safeguard the automaker’s future.

“This difficult period for Lotus finishes at the end of March and that’s 
when we will know then whether DRB-Hicom will want to continue with our 
business plan,” Bahar said. “I really hope they will but I cannot call it at the moment, it’s still 50:50.”
http://www.leftlanenews.com/lotus-te...uncertain.html
Old 03-14-2012, 12:35 PM
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As someone who hates the direction Danny Bahar is trying to take Lotus I'm not too saddened by the news. A fat Lotus defeats the purpose of calling it a Lotus.
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Old 03-25-2012, 08:54 AM
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Originally Posted by mikeschicagoRL
As someone who hates the direction Danny Bahar is trying to take Lotus I'm not too saddened by the news. A fat Lotus defeats the purpose of calling it a Lotus.
I can understand where you're going with this, and can even agree with you, but the bottom line is, as long as the strict safety mandates keep forcing the car manufacturers to make the cars as safe as possible to protect it's occupants, it's inevitable to happen that it will result in a weight gain. The more technology they will try to put into the next gen to keep it as close to the current weight, the further out of financial reach it will be to the average Lotus buyer/club racer, IMHO. Look at every performance vehicle that's still around for the last 20 years, I bet every one of them is at least 500-1000 lbs heavier than it was back then.
Old 05-24-2017, 10:03 AM
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Geely to the rescue ... once again (see Volvo). Now all they need to do is put a Polestar engine in a Lotus-designed chassis.

DRB-Hicom to sell Lotus in its entirety for £100 million – Geely to acquire 51%, Etika Automotive to buy 49%


Chinese Automaker Geely Buys Lotus And Malaysia's Proton

Last edited by nanxun; 05-24-2017 at 10:08 AM.
Old 05-24-2017, 10:48 AM
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More on the breaking story....China’s Geely Purchases Lotus, Plans to Restore the Brand’s Lost Luster

“Reflecting our experience accumulated through Volvo Car’s revitalization, we also aim to unleash the full potential of Lotus Cars and bring it into a new phase of development by expanding and accelerating the rolling out of new products and technologies,” stated the company in its official announcement.

[...]

“Geely has almost finished the puzzle for the global market: It has presence in Europe through Volvo, which can also go to the U.S. It must fill in the blank by breaking into Southeast Asia, which is dominated by Japanese small cars,” Tian said. “It’s hard for Geely to break into this market on its own. But with Proton’s factory and massive network, it can be a short cut.”

Last edited by nanxun; 05-24-2017 at 10:59 AM.
Old 08-10-2018, 12:56 PM
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https://www.motorauthority.com/news/...-porsche-rival

China's Zhejiang Geely Holding Group is prepared to invest the necessary funds to make Lotus into a world-beating luxury and sports car brand. If Geely has its way, Lotus will be England's Porsche. And the Chinese automaker could dump as much as $2 billion into the brand to begin the process.

According to a Bloomberg report published Thursday, Geely is considering the massive investment amount to add new Lotus facilities in the United Kingdom. Sources close to the plans said Geely is in talks with its Malaysian partner Etika Automotive Sdn Bhd. to purchase more than the 51-percent stake in Lotus it currently holds as well.

In phase one of the investment, the Lotus plant in Hethel would expand and hire 200 more engineers. Then Geely would construct a second plant in U.K, most likely in the West Midlands region. A new design and innovation center would join the plant, perhaps in Coventry. Bloomberg's did not provide information on product investment, but Lotus' lineup is in for an overhaul.

We know two new sports cars are in the pipeline for 2020, per former Lotus CEO Jean-Marc Gales, and the brand will then launch an SUV one or two years later. After the first SUV, Lotus won't stop there; the brand has plans for more than one SUV. And one of the sports cars planned may just end up being a supercar akin to the Esprit. It would serve as the brand's flagship.

Geely purchased a major stake in Lotus' former owner Proton last September, a deal in which it also agreed to buy the British sports car brand in the process.
Old 08-10-2018, 02:12 PM
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Very encouraging if you look at what a cash infusion from Geely has done for Volvo.
Old 08-10-2018, 04:47 PM
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I suppose. If they're basically just VC money, then sure. But I really don't want Lotus to become diluted. As long as the Elise and Exige continue to exist with their one long standing design principle. Lightweight.

I'm one of the few that never faulted Porsche for building SUVs, partly because they always maintained the sports car line up. Expanded it, even.
Old 05-10-2021, 09:23 AM
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https://carbuzz.com/news/lotus-elise...ome-a-caterham


The Lotus Elise will soon be no more. After an impressive 25-year production run, the purist sports car is heading off into the sunset. Known for its lightweight, razor-sharp handling, and unique appearance inside and out, the Elise and its hardtop-only sibling, the Exige, will soon be replaced by the just-announced Lotus Emira, the firm's final gasoline-engined model. The Evora is also on its way out the door. Despite its age, Lotus detects there could still be potential interest from certain parts of the industry to gain access to the Elise's tooling. This wouldn't be without precedent. The first-generation Tesla Roadster was really a heavily modified Elise.

Automotive News Europe was told by Lotus managing director, Matt Windle, the firm would be open to the idea of selling the car's tooling yet again.

"If the right project and the right partner came along, I do not see why not. It's a wonderful car," Windle said. One possible customer is Caterham who just happens to be Windle's former employer. He served as the company's body engineer for two years before joining Lotus in 2017. Since 1973, Caterham, which was recently bought by a Japanese import and distribution firm, has built a version of the old Lotus Seven track car which it regularly updates.

The Seven definitely isn't for everyone but still finds a sufficient number of buyers as a Caterham. But Caterham is supposedly working on its future plans under new ownership. Moving on, or, at the very least, expanding its lineup, should happen sometime, and a re-tooled Elise could be the perfect fit.

Windle refused to say whether his current and former employer are holding talks about the subject. Another potential Elise customer is the newly revived British coachbuilder Radford, famous back in the day for modifying original Minis. One of its new co-founders is former Formula 1 driver and world champion Jenson Button. The decision to discontinue the Elise wasn't an easy one for Lotus.

"The truth is that the whole of the manufacturing facility at Hethel is being transformed into an automated process," Windle said. "We just did not have the room to produce the Elise." The fact Lotus is keeping the door open to sell the Elise's core elements to another firm gives us hope the little sports car still has a future.
Old 12-15-2021, 02:37 PM
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https://www.motorsport.com/f1/news/l...-dies/6885071/


Born Hazel Williams, she met Chapman at a dance in 1944, and Chapman's first car – what became known as the Lotus Mark 1 – was built around an Austin 7 chassis in a lock-up garage at the rear of her parents' house in Hornsey, North London, in 1948.

She took over the development of the trials car and its Ford-powered successor, the Mark 2, after Colin was briefly commissioned into the Royal Air Force. Their successes as drivers with these cars and the Mk3 Formula 750 car, the first true Lotus, that followed resulted commissions for further cars.

The first Lotus business was formed on 1 January, 1952 and a limited company set up the following year with a payment of £25 from Hazel.

She married Chapman in 1954 and as the Lotus organization grew she took a seat on the boards of a number of its companies, including the Team Lotus Formula 1 squad, the Lotus Cars sportscar marque and Lotus Components, which manufactured cars for the junior racing categories.

Hazel played a matriarchal role in the success of the F1 team, which claimed six world drivers' championships and seven constructors' crowns through the 1960s and '70s.

She prided herself on working with almost every Lotus grand prix driver throughout the team's history. They included its world champions – Jim Clark, Graham Hill, Jochen Rindt, Emerson Fittipaldi and Mario Andretti – as well as Nigel Mansell and Ayrton Senna.

When Colin Chapman died in 1982, Hazel recognized that Lotus Cars needed new investment to secure its future and played a key role in the sale of equity to a group lead by British Car Auctions.

The F1 team remained in family ownership until the end of the 1990 season, and after its demise in 1994, Hazel became a director of Classic Team Lotus, the family business that preserves the cars and the legacy of the brand's racing successes to this day under the management of son Clive.

Hazel maintained a key interest in all things Lotus and as recently as 2018 signed off the 100,000th road car produced by the marque. Tradition dictated that she was shown every new road car prior to it being unveiled to the public.

Matt Windle, managing director of Lotus Cars, said: “This is a very sad day for everyone around the world associated with Lotus. Without Hazel Chapman there would be no Lotus."

Hazel was also one of the founders of the Dog House women's motor racing charity along with Bette Hill, wife of Graham.
​​​​​​​


Old 12-23-2021, 05:11 AM
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Lotus rolled out the final three examples of a trio of cars that represent almost half of the company’s total production ever: the Elise, Exige, and Evora. Together they made up 51,738 sales and kept the company going through good times and bad. But the three will be no more, Lotus says, as the company plunges ahead into an electric future.

Well, electric except for the mid-engine Emira, which is based on a modified version of the same platform and will be powered by a familiar Toyota-based 3.5-liter gasoline engine or an AMG 2.0-liter four. That comes out next spring, followed by the all-electric Evija hypercar. More on those at a later date. Right now we come not to bury the Es, but to praise them.

Elise, Exige, and Evora were built over the course of 26 years in Hethel, UK. The Elise and Exige shared the same “small car platform” that carried the Opel Speedster/Vauxhall VX220 and those very first Tesla Roadsters, of which 2005 were built between 2007 and 2012. So it was a big day in Hethel. The Evora was on the Big Car Platform.
Lotus Ends Production of the Three Es: Elise, Exige, and Evora (autoweek.com)
Old 12-23-2021, 09:27 AM
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Have ridden in a few early Elises at Auto-X events & got a chance to drive one on the street years ago.
Takes the Miata's 'go kart with license plates' & turns it to 11.

Would love a mid to late 00s Elise as a toy, if I didn't have the Rotus in the works.
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