Kia plans luxury Opirus launch for next month
02-20-2003, 01:42 AM
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Kia plans luxury Opirus launch for next month
Kia Motors will launch its new luxury model range, Opirus, in the domestic market in March and plans to export to Europe and the US later this year, the company in a disclosure to the Korea Stock Exchange Wednesday.
European launch for the model is planned for June, with the US in October. It is also reported that Kia aims to sell 35,000 Opirus units in South Korea this year. The 2003 export target for the new model is set at 25,000 units, Kia said.
The new car will have engine displacements from 2.7 to 3.5 litres and a number of safety features including 'active headrests' and VDC (Vehicle Dynamic Control).
European launch for the model is planned for June, with the US in October. It is also reported that Kia aims to sell 35,000 Opirus units in South Korea this year. The 2003 export target for the new model is set at 25,000 units, Kia said.
The new car will have engine displacements from 2.7 to 3.5 litres and a number of safety features including 'active headrests' and VDC (Vehicle Dynamic Control).
02-20-2003, 01:44 AM
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Kia Motors Corp. said yesterday that it will launch its new luxury sedan, Opirus, in European markets this June and in U.S. markets in October. The domestic launching is slated for next month.
"Kia aims to sell 60,000 units of the Opirus, including exports of 25,000 units, in 2003, while securing 30 percent of the domestic large car market," company president & CEO Kim Noi-myong said in a press launching ceremony.
"The luxury sedan's interiors are modeled after Benz, BMW and Porsche Boxster, while its exteriors have refined and elegant European styles."
The Opirus features a variety of safety devices, like vehicle dynamic control system, gas-activated shock absorbers, active headrest and electronic brake systems, will be available in two models - 3 liter and 3.5 liter, with local prices ranging from 38 million won ($31,670) to 49 million won.
"Developed at a cost of 300 billion won over a period of three years, the Opirus represents Kia's ambition to spread its strong competitiveness in recreational vehicles to the luxury segment," Kim explained, adding that the car was built on a chasis specifically designed for it.
"Like Toyota Motor's Lexus brand, the Opirus is the first independent auto brand by Kia. Instead of Kia logo and brand, the new luxury sedan will only carry its own car name, Opirus.
It will be the first luxury Korean sedan to be shipped to the U.S. market."
Targeting high-income professionals in the 30-50 age range in the Korean market, Kia plans to set up Opirus call centers and Web sites. Opirus is an amalgamation of two words: "Ophir" from Hebrew, and "rus" from Latin. Ophir is the Biblical "El Dorado," or location of King Solomon's gold mines referred to fleetingly in Job 22:24 and in other parts of the Old Testament as a metaphor for a land rich in gold.
Rus is an inflected form of the Latin noun "ruris" which means country or land. "Ophir Rus" loosely translates to "Land of Gold." Kia also says that Opirus can be an acronym for "Opinion Leader of Us."
"Kia aims to sell 60,000 units of the Opirus, including exports of 25,000 units, in 2003, while securing 30 percent of the domestic large car market," company president & CEO Kim Noi-myong said in a press launching ceremony.
"The luxury sedan's interiors are modeled after Benz, BMW and Porsche Boxster, while its exteriors have refined and elegant European styles."
The Opirus features a variety of safety devices, like vehicle dynamic control system, gas-activated shock absorbers, active headrest and electronic brake systems, will be available in two models - 3 liter and 3.5 liter, with local prices ranging from 38 million won ($31,670) to 49 million won.
"Developed at a cost of 300 billion won over a period of three years, the Opirus represents Kia's ambition to spread its strong competitiveness in recreational vehicles to the luxury segment," Kim explained, adding that the car was built on a chasis specifically designed for it.
"Like Toyota Motor's Lexus brand, the Opirus is the first independent auto brand by Kia. Instead of Kia logo and brand, the new luxury sedan will only carry its own car name, Opirus.
It will be the first luxury Korean sedan to be shipped to the U.S. market."
Targeting high-income professionals in the 30-50 age range in the Korean market, Kia plans to set up Opirus call centers and Web sites. Opirus is an amalgamation of two words: "Ophir" from Hebrew, and "rus" from Latin. Ophir is the Biblical "El Dorado," or location of King Solomon's gold mines referred to fleetingly in Job 22:24 and in other parts of the Old Testament as a metaphor for a land rich in gold.
Rus is an inflected form of the Latin noun "ruris" which means country or land. "Ophir Rus" loosely translates to "Land of Gold." Kia also says that Opirus can be an acronym for "Opinion Leader of Us."
02-20-2003, 04:01 PM
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second pic.....rims look too small, theyll need to be atleast 17's
fourth pic.......grill is akwardly large
overall, not a bad effort by kia. looks like it should sell, it wont be any E-class benz but it should suffice. they were smart to disassociate from KIA
fourth pic.......grill is akwardly large
overall, not a bad effort by kia. looks like it should sell, it wont be any E-class benz but it should suffice. they were smart to disassociate from KIA
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02-22-2003, 03:04 PM
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SickLex, is that your rankings? if so, i'd argue Infiniti/Audi/Jaguar/Cadillac to be higher.
theres always room for one more brand, people buy kias (why? i dont know) just like people buy ass-teks, so im sure theres someone who will buy these, and there should be a nice large warrenty and good gas mileage. not a real lux car but i think it'll suffice for entry level.
theres always room for one more brand, people buy kias (why? i dont know) just like people buy ass-teks, so im sure theres someone who will buy these, and there should be a nice large warrenty and good gas mileage. not a real lux car but i think it'll suffice for entry level.
02-25-2003, 04:55 PM
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what a rip-off!
the front is a mix of a E-class, S-type and London Taxi.... The side looks buick and the C-pillar looks Town Car....The rear actually looks korean! And that interior is a blatant copy of the LS430. Real original guys.....but i guess wealthy koreans will buy it....
the front is a mix of a E-class, S-type and London Taxi.... The side looks buick and the C-pillar looks Town Car....The rear actually looks korean! And that interior is a blatant copy of the LS430. Real original guys.....but i guess wealthy koreans will buy it....
02-25-2003, 06:05 PM
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Looks like a mercedes had sex with a ford grand marquis or lincoln town(same) and slipped a little jaguar sperm in there on the side and this is the steaming dump they took when they were done.
its ugly its cheap its a kia its korean its crap!!!!!!!!!!!!!
its ugly its cheap its a kia its korean its crap!!!!!!!!!!!!!
02-25-2003, 07:41 PM
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GEEZER
Looks like a cluster fuck of a bunch of different cars.
02-25-2003, 10:32 PM
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fRONT of a fake S-type
rear profile of a Linclon Town Car
Lexus electroluminicent gauges
Mercedes Benz seat controls
Fake 2-tone look
Kia as a car is a joke, they need to fix those cars first than move up.
rear profile of a Linclon Town Car
Lexus electroluminicent gauges
Mercedes Benz seat controls
Fake 2-tone look
Kia as a car is a joke, they need to fix those cars first than move up.
03-01-2003, 08:58 AM
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Originally posted by Zoot
what a rip-off!
the front is a mix of a E-class, S-type and London Taxi.... The side looks buick and the C-pillar looks Town Car....The rear actually looks korean! And that interior is a blatant copy of the LS430. Real original guys.....but i guess wealthy koreans will buy it....
what a rip-off!
the front is a mix of a E-class, S-type and London Taxi.... The side looks buick and the C-pillar looks Town Car....The rear actually looks korean! And that interior is a blatant copy of the LS430. Real original guys.....but i guess wealthy koreans will buy it....
not feelin it. It looks like bastard car. Like some of the early toyotas and stuff that run around in japan. No no no. That won't luxury division here. I think they will incorporate that into their existing line here. It won't survive as a luxury brand here.
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