Hyundai: Sales, Marketing, and Financial News
Originally Posted by Pure Adrenaline
There are old folks who, to this day, still talk badly about Japanese brands...
Originally Posted by SpeedyV6
There are also a lot of Euro snobs who still believe that German and Swedish cars are the best built, most reliable cars on the road.
Originally Posted by unlemming
On paper the Sonata looks really good. But in reality I would never choose one over the Honda/Toyota (and probably not Nissan but I haven't driven the Altima). I do want to drive the new Santa Fe though, see if they fixed the poor ride the Sonata had.
Can't go wrong with real 5 year/60,000 miles bumper-to-bumper warranty on top of the 10/100 powertrain warranty.
So you can basically drive it for 60k miles with absolutely no worries.
So you can basically drive it for 60k miles with absolutely no worries.
Originally Posted by zamo
In some cases. I see a lot of Corollas and Altimas in Rental Fleets, and their resale value is still high.
The problem with Hyundai is just Brand Image. Once the old folks stop giving negative PR to Hyundai, they are all good.
My prediction is that Hyundai would be second after Toyota, in the next 10 years.
The problem with Hyundai is just Brand Image. Once the old folks stop giving negative PR to Hyundai, they are all good.
My prediction is that Hyundai would be second after Toyota, in the next 10 years.
Toyota Corolla MY 2006 Fleet Sales: 12.8%
Nissan Altima MY 2006 Fleet Sales: 14.3%
Hyundai Sonata MY 2006 Fleet Sales: 50.2%
http://www.fleet-central.com/af/stats2006/cars_web.pdf
Originally Posted by corey415
Toyota Corolla MY 2006 Fleet Sales: 12.8%
Nissan Altima MY 2006 Fleet Sales: 14.3%
Hyundai Sonata MY 2006 Fleet Sales: 50.2%
http://www.fleet-central.com/af/stats2006/cars_web.pdf
Nissan Altima MY 2006 Fleet Sales: 14.3%
Hyundai Sonata MY 2006 Fleet Sales: 50.2%
http://www.fleet-central.com/af/stats2006/cars_web.pdf
high fleet sales will help hyundai in a long run. hyundai doesn't care about the resale right now. all they want is an exposure for next 5-10 years.
and i think it's working. many people bought sonata after they rented them. i've rented sonata more than 7 times, and i find myself "this is so much better than my GF's civic, and it's cheaper". it's big, good looking and pretty fast. i know interior is pretty boring, but it's only 18.5k with a leather so can't complain.
i still can't believe sonata lx v6(leather without roof) is actually a grand cheaper than civic lx.
also, i rented azera from hertz a month ago and it was a very nice ride. there were like 30 azeras!(metro airport) 3 middle aged man behind me were lined up for azeras.
and go test drive santa fe. it's awesome. my mom is buying one next year. i would love to trade my CL for it.
and i think it's working. many people bought sonata after they rented them. i've rented sonata more than 7 times, and i find myself "this is so much better than my GF's civic, and it's cheaper". it's big, good looking and pretty fast. i know interior is pretty boring, but it's only 18.5k with a leather so can't complain.
i still can't believe sonata lx v6(leather without roof) is actually a grand cheaper than civic lx.
also, i rented azera from hertz a month ago and it was a very nice ride. there were like 30 azeras!(metro airport) 3 middle aged man behind me were lined up for azeras.
and go test drive santa fe. it's awesome. my mom is buying one next year. i would love to trade my CL for it.
Originally Posted by 04EuroAccordTsx
You guys think that Hyundai and Kia are at the same level in terms of quality like Honda was in 1991-1995?
my only beef is that hyundai is still playing too safe on design department and their interior design is not there yet. but quality is a sure thing.
also, i live in ann arbor, and i have at least 15+ korean buddies who drives sonatas and elantras. they buy it because it's cheap and hyundai gives a good deal on korean international students. also couple of my friend just bought a santa fe, and it's a great vehicle.
anyway none of their cars have any kinds of problem and it's an excellent ride. it's as reliable as any cars out there, and i find the build quality A+.
I just drove a company Santa Fe on a 250-mile trip today and I liked it. The interior is very good. It was the first time I've driven the new Santa Fe and I liked it a lot. And it wasn't even the top of the line model.
Originally Posted by 04EuroAccordTsx
You guys think that Hyundai and Kia are at the same level in terms of quality like Honda was in 1991-1995?

Even though Hyundai is a bit behind Honda, you have to realize that Honda has been in the U.S. for 50 years now, and Hyundai is only now celebrating its 20th anniversary in the U.S. Hyundai sold its first car in the U.S. in 1986. Honda sold their first car 30+ years before that, which is the gap Hyundai has made up in the process.
So when you look at their current status, you would say Hyundai is behind Honda. But in the big picture, there's more to it than that.
Hyundai has already surpassed the domestic companies, so they are not exactly behind.
This is just how it's done over there. Just a different process of getting political lobby funds.
He did it for the good of the empire. It does not bother me that he did this.
He will be pardoned soon and things will carry on as normal. Many people believe that Samsung may be next.
It's a political thing, and Hyundai just happened to be the target. Do you think that when you get that close to a global corporation on a micro level, you wouldn't find any dirt?
Besides, what's tens of millions of dollars? My department alone requested close to 5 million dollars of budget for 2007.
This is also a good indicator of how quickly and big Hyundai Motor Company has risen in the last several years. If this had happened before MK Chung took over in '99, it would've maybe gotten a short article on page 9. Now it's all over the front page of major newspapers because it is big news, big company.
He did it for the good of the empire. It does not bother me that he did this.
He will be pardoned soon and things will carry on as normal. Many people believe that Samsung may be next.
It's a political thing, and Hyundai just happened to be the target. Do you think that when you get that close to a global corporation on a micro level, you wouldn't find any dirt?
Besides, what's tens of millions of dollars? My department alone requested close to 5 million dollars of budget for 2007.
This is also a good indicator of how quickly and big Hyundai Motor Company has risen in the last several years. If this had happened before MK Chung took over in '99, it would've maybe gotten a short article on page 9. Now it's all over the front page of major newspapers because it is big news, big company.
I wouldn't be so quick to call MK Chung a loser. He's the one responsible for the vast quality improvement that has taken place in the last few short years. I cannot recall any other companies being able to improve quality so much in such a short period of time.
Hyundai builds a new engine plant in Montgomery, AL
Hyundai Motor Manufacturing Alabama is expanding, even though it has not even been two years since the plant went into full production.
From the Channel 8 News :
BREAKING NEWS FROM CBS 8 NEWS:
HYUNDAI TO ADD 522 JOBS TO MONTGOMERY PLANT
This is Breaking News from CBS 8 News -- Hyundai Motor Company has announced plans to build a second engine plant at its auto assembly plant in Montgomery, which will add 522 jobs to the Montgomery economy. CBS 8 News was the only station to carry this announcement Live Monday afternoon.
The new engine plant will provide motors for Montgomery's Hyundai plant and the Kia plant that is being built just across the state line in West Point, Georgia. Gov. Bob Riley says that the Kia plant has already created 1,600 new jobs in Alabama.
The engine plant represents a $270 million investment by Hyundai. The engine plant will be 349,000 square feet.
Montgomery's Hyundai plant opened in May 2005 and produces Sonata and Santa Fe models.
From the Channel 8 News :
BREAKING NEWS FROM CBS 8 NEWS:
HYUNDAI TO ADD 522 JOBS TO MONTGOMERY PLANT
This is Breaking News from CBS 8 News -- Hyundai Motor Company has announced plans to build a second engine plant at its auto assembly plant in Montgomery, which will add 522 jobs to the Montgomery economy. CBS 8 News was the only station to carry this announcement Live Monday afternoon.
The new engine plant will provide motors for Montgomery's Hyundai plant and the Kia plant that is being built just across the state line in West Point, Georgia. Gov. Bob Riley says that the Kia plant has already created 1,600 new jobs in Alabama.
The engine plant represents a $270 million investment by Hyundai. The engine plant will be 349,000 square feet.
Montgomery's Hyundai plant opened in May 2005 and produces Sonata and Santa Fe models.
Hyundai to Launch Luxury Brand in 2010
Posted on: March 17th, 2008
Filed under: Industry News, Hyundai
Hyundai to launch luxury brand in 2010 'along the lines of Toyota's Lexus'
Hyundai is enjoying booming success in China. The Korean automaker sold 24,000 vehicles in China so far in 2007, an increase of 11 percent over 2006. Hyundai was also the number 2 auto brand in the first half of 2008, falling behind its Japanese rival Toyota.
Currently Hyundai imports five models to China including the Elantra and Sonata. Later this year Hyundai will add two more model to its China lineup with the new Santa Fe and the Azera. That will be followed by a new sports car in October called the BK which will be based on the Hyundai Genesis Coupe. In the first half of 2009, Hyundai will bring its most expensive luxury sedan, the Genesis, with a 4.8 liter engine. A crossover is also in the works.
“Then we will keep the pace of introducing one or two new luxury models every year to reinforce our premium brand image. We have the same strategy as our Japanese rivals,” Young-Key Koo, chief representative of Hyundai Motor China for sales and marketing, told Gasgoo.
“In 2010, we will officially launch our luxury brand name and logo along the lines of Toyota’s Lexus, Nissan’s Infiniti and Honda’s Acura. All of our luxury models will have the new badge.”
That’s right baby. Go Hyundai! The same move is likely to follow in other markets including the U.S. after Hyundai studies the impact of the Genesis brand in China.
Posted on: March 17th, 2008
Filed under: Industry News, Hyundai
Hyundai to launch luxury brand in 2010 'along the lines of Toyota's Lexus'
Hyundai is enjoying booming success in China. The Korean automaker sold 24,000 vehicles in China so far in 2007, an increase of 11 percent over 2006. Hyundai was also the number 2 auto brand in the first half of 2008, falling behind its Japanese rival Toyota.
Currently Hyundai imports five models to China including the Elantra and Sonata. Later this year Hyundai will add two more model to its China lineup with the new Santa Fe and the Azera. That will be followed by a new sports car in October called the BK which will be based on the Hyundai Genesis Coupe. In the first half of 2009, Hyundai will bring its most expensive luxury sedan, the Genesis, with a 4.8 liter engine. A crossover is also in the works.
“Then we will keep the pace of introducing one or two new luxury models every year to reinforce our premium brand image. We have the same strategy as our Japanese rivals,” Young-Key Koo, chief representative of Hyundai Motor China for sales and marketing, told Gasgoo.
“In 2010, we will officially launch our luxury brand name and logo along the lines of Toyota’s Lexus, Nissan’s Infiniti and Honda’s Acura. All of our luxury models will have the new badge.”
That’s right baby. Go Hyundai! The same move is likely to follow in other markets including the U.S. after Hyundai studies the impact of the Genesis brand in China.
Has anyone actually looked at a Hyundai Accent lately? It's actually a pretty nice looking car on the outside for the segment it's in.
I think we have misconceptions about the current quality of their cars. I'm not saying they're Lexuses but are they as good as any American car? Definitely. As any Japanese? In some ways but overall not quite yet.
I think we have misconceptions about the current quality of their cars. I'm not saying they're Lexuses but are they as good as any American car? Definitely. As any Japanese? In some ways but overall not quite yet.










I'm thinking about buying some Hyundai stock before it shoots to the moon.