Honda: Sales, Marketing and Financial News
Honda Recalls 1.2M Vehicles For Faulty Cable That Could Cut Rear Camera Feed
Honda and Acura Recall 249,000 Cars for Bad Crankshafts That Could Ruin Engines
TOKYO — Honda Motor Co said on Friday it would increase R&D spending this financial year by nearly a quarter to boost its competitive edge in hybrid and other electrified vehicles, as it forecast a 2.8% rise in operating profit for 2024/25.
Japan's second-largest automaker by volume announced a share buyback worth up to 300 billion yen ($1.93 billion) after beating analysts' fourth quarter earnings estimates, helped by strong sales growth in the United States, which offset a decline in China.
A weaker Japanese yen and robust hybrid model sales also contributed to Honda's profit.
The company forecast full-year operating profit would rise to 1.42 trillion yen compared with an average profit estimate of 1.39 trillion yen in a poll of 22 analysts by LSEG.
Honda, which is a latecomer to purely electric vehicles that only run on a battery, plans to spend 1.19 trillion yen for research and development this year, up 23% from the previous year, it said.
"Our current plan is to create an environment that allows us to produce 2 million hybrid models in a year by 2030, and we have been planning our business strategy taking into account necessary investment," CEO Toshihiro Mibe told reporters.
Operating profit for the three months to March 31 grew more than six-fold from a year earlier to 305.6 billion yen, well ahead of the 248.3 billion yen average expected by nine analysts.
Car makers are focusing more on hybrid vehicles as sales of fully electric vehicles disappoint. South Korea's Hyundai Motor Co said on Wednesday that it plans to use investment already lined up for the United States to produce hybrid vehicles at its electric vehicle plant there.
Honda's Mibe said he is seeing "good progress" in ongoing talks with rival Nissan Motor over a possible partnership to collaborate on producing EV components, and that he hopes to update the market in the near future.
For the January-March period, Honda posted a 17% sales rise in its biggest overseas market, the U.S., to about 378,000 vehicles. However, its sales in China fell by more than 6% to about 207,000 vehicles. In China, the world's biggest auto market, Honda is amongJapanese car brands that have struggled against more nimble andfaster-moving local rivals that have attracted Chinese driverswith low-cost, technology-loaded electric vehicles.
The company said last month it plans to build an EV production base in Ontario, Canada and launch six EV models branded Ye in China by 2027.
Japan's second-largest automaker by volume announced a share buyback worth up to 300 billion yen ($1.93 billion) after beating analysts' fourth quarter earnings estimates, helped by strong sales growth in the United States, which offset a decline in China.
A weaker Japanese yen and robust hybrid model sales also contributed to Honda's profit.
The company forecast full-year operating profit would rise to 1.42 trillion yen compared with an average profit estimate of 1.39 trillion yen in a poll of 22 analysts by LSEG.
Honda, which is a latecomer to purely electric vehicles that only run on a battery, plans to spend 1.19 trillion yen for research and development this year, up 23% from the previous year, it said.
"Our current plan is to create an environment that allows us to produce 2 million hybrid models in a year by 2030, and we have been planning our business strategy taking into account necessary investment," CEO Toshihiro Mibe told reporters.
Operating profit for the three months to March 31 grew more than six-fold from a year earlier to 305.6 billion yen, well ahead of the 248.3 billion yen average expected by nine analysts.
Car makers are focusing more on hybrid vehicles as sales of fully electric vehicles disappoint. South Korea's Hyundai Motor Co said on Wednesday that it plans to use investment already lined up for the United States to produce hybrid vehicles at its electric vehicle plant there.
Honda's Mibe said he is seeing "good progress" in ongoing talks with rival Nissan Motor over a possible partnership to collaborate on producing EV components, and that he hopes to update the market in the near future.
For the January-March period, Honda posted a 17% sales rise in its biggest overseas market, the U.S., to about 378,000 vehicles. However, its sales in China fell by more than 6% to about 207,000 vehicles. In China, the world's biggest auto market, Honda is amongJapanese car brands that have struggled against more nimble andfaster-moving local rivals that have attracted Chinese driverswith low-cost, technology-loaded electric vehicles.
The company said last month it plans to build an EV production base in Ontario, Canada and launch six EV models branded Ye in China by 2027.

https://finance.yahoo.com/news/honda...142035797.html
Honda Stock Sinks as Japanese Automaker Sees Big Financial Hit From US Tariffs
Tue, May 13, 2025
U.S.-listed shares of Honda Motor (HMC) fell 6% Tuesday when the Japanese automaker warned it will have a significant drop in profit because of uncertainty over new U.S. tariffs. It will also postpone plans for a new Canadian electric vehicle supply chain as demand for EVs slides.
For the fiscal year ending March 31, 2026, Honda sees net profit slumping 70% year-over-year to 250.0 billion yen ($1.69 billion). It expects operating profit declining 59% to 500.0 billion yen ($3.38 billion), and sales to fall 6.4% to 20.30 trillion yen ($137.27 billion).
Honda Director, President, and Representative Executive Officer Toshihiro Mibe explained in the call with analysts that the tariffs would have a negative impact of JPY650 billion ($4.40 billion) in the current fiscal year. "I think the tariff impact will continue to change as time goes by, and we have to think about these major changes taking place," Mibe said, according to a transcript provided by AlphaSense.
Mibe noted that Honda was already looking at ways to respond, saying that "if the tariff measures are to be in place for a long time, then we will have to increase our production capacity in the United States."
Honda Postponing EV Operation in Canada
Mibe also pointed out that its plan announced in April 2024 of an EV operation in Canada would be put on hold for at least two years since "in North America, the EV market growth is slowing down."
Tue, May 13, 2025
U.S.-listed shares of Honda Motor (HMC) fell 6% Tuesday when the Japanese automaker warned it will have a significant drop in profit because of uncertainty over new U.S. tariffs. It will also postpone plans for a new Canadian electric vehicle supply chain as demand for EVs slides.
For the fiscal year ending March 31, 2026, Honda sees net profit slumping 70% year-over-year to 250.0 billion yen ($1.69 billion). It expects operating profit declining 59% to 500.0 billion yen ($3.38 billion), and sales to fall 6.4% to 20.30 trillion yen ($137.27 billion).
Honda Director, President, and Representative Executive Officer Toshihiro Mibe explained in the call with analysts that the tariffs would have a negative impact of JPY650 billion ($4.40 billion) in the current fiscal year. "I think the tariff impact will continue to change as time goes by, and we have to think about these major changes taking place," Mibe said, according to a transcript provided by AlphaSense.
Mibe noted that Honda was already looking at ways to respond, saying that "if the tariff measures are to be in place for a long time, then we will have to increase our production capacity in the United States."
Honda Postponing EV Operation in Canada
Mibe also pointed out that its plan announced in April 2024 of an EV operation in Canada would be put on hold for at least two years since "in North America, the EV market growth is slowing down."
https://www.cnbc.com/2025/05/13/hond...gs-plunge.html
Honda Motor reports 76% plunge in operating profit in huge earnings miss
Tue, May 13 2025
Japanese auto giant Honda missed fiscal fourth-quarter earnings estimates as operating profit plunged 76%, with the company bracing for the full impact of U.S. tariffs.
Here are Honda’s results compared with mean estimates from LSEG:
.
For its financial year ended in March 2025, revenue came in at 21.69 trillion yen, compared with the average estimate of 21.63 trillion yen from LSEG and marking a 6.2% rise year on year.
Operating profit fell 12.2% to 1.21 trillion yen, against the average LSEG estimate of 1.41 trillion yen.
Net profit for its full year declined 24.5% to 835.84 billion.
While its motorcycle business achieved record high sales volume and operating profit, Honda’s automobile business saw a drop in sales, mainly in China and Southeast Asia.
Hybrid electric vehicle sales in North America, however, expanded due to higher EV incentives in the region.
Honda’s results come amid trade tensions with the U.S., which has slapped a 25% tariff on foreign automobile imports.
In March, Honda had reportedly decided to produce its next-generation Civic hybrid in the U.S. state of Indiana, instead of Mexico, to avoid potential tariffs on one of its top-selling car models, Reuters reported.
According to U.S. car marketplace CarPro, Asian automakers made up six of the top eight automakers in the U.S. by sales volume in 2024, with Honda in fourth place.
In its earnings release, Honda had downgraded almost every financial metric for its current fiscal year ending in March 2026, compared with its latest full-year results. Its full-year operating profit is projected to fall almost 59% to 500 billion yen.
Honda’s projected net profit saw an even deeper cut at 70.1% lower, plunging to 250 billion yen, while revenue is expected to slip 6.4% to 20.3 trillion yen.
Japan’s second-biggest automaker explained that the impact of tariff policies worldwide would be very significant on its business, with the frequent revisions making it difficult to formulate an outlook.
“Moving forward, we will carefully assess the impact of tariff policies and expand recovery measures while aiming for further growth in operating profit,” the company said in its presentation.
Honda also changed its dividend policy from a dividend payout ratio to a “dividend on equity,” forecasting an increase of 2 yen per share to 70 yen per share for its current fiscal year.
Back in February, Honda and rival Nissan terminated talks over a $60 billion merger, which would have created the world’s third-largest automaker by sales volume.
Tue, May 13 2025
Japanese auto giant Honda missed fiscal fourth-quarter earnings estimates as operating profit plunged 76%, with the company bracing for the full impact of U.S. tariffs.
Here are Honda’s results compared with mean estimates from LSEG:
.
- Revenue: 5.36 trillion yen ($47.26 billion) vs. 5.36 trillion yen
- Operating profit: 73.5 billion yen vs. 275.52 billion yen
For its financial year ended in March 2025, revenue came in at 21.69 trillion yen, compared with the average estimate of 21.63 trillion yen from LSEG and marking a 6.2% rise year on year.
Operating profit fell 12.2% to 1.21 trillion yen, against the average LSEG estimate of 1.41 trillion yen.
Net profit for its full year declined 24.5% to 835.84 billion.
While its motorcycle business achieved record high sales volume and operating profit, Honda’s automobile business saw a drop in sales, mainly in China and Southeast Asia.
Hybrid electric vehicle sales in North America, however, expanded due to higher EV incentives in the region.
Honda’s results come amid trade tensions with the U.S., which has slapped a 25% tariff on foreign automobile imports.
In March, Honda had reportedly decided to produce its next-generation Civic hybrid in the U.S. state of Indiana, instead of Mexico, to avoid potential tariffs on one of its top-selling car models, Reuters reported.
According to U.S. car marketplace CarPro, Asian automakers made up six of the top eight automakers in the U.S. by sales volume in 2024, with Honda in fourth place.
In its earnings release, Honda had downgraded almost every financial metric for its current fiscal year ending in March 2026, compared with its latest full-year results. Its full-year operating profit is projected to fall almost 59% to 500 billion yen.
Honda’s projected net profit saw an even deeper cut at 70.1% lower, plunging to 250 billion yen, while revenue is expected to slip 6.4% to 20.3 trillion yen.
Japan’s second-biggest automaker explained that the impact of tariff policies worldwide would be very significant on its business, with the frequent revisions making it difficult to formulate an outlook.
“Moving forward, we will carefully assess the impact of tariff policies and expand recovery measures while aiming for further growth in operating profit,” the company said in its presentation.
Honda also changed its dividend policy from a dividend payout ratio to a “dividend on equity,” forecasting an increase of 2 yen per share to 70 yen per share for its current fiscal year.
Back in February, Honda and rival Nissan terminated talks over a $60 billion merger, which would have created the world’s third-largest automaker by sales volume.
Honda commits to going out of business by pulling back on EVs as sales rise
https://electrek.co/2025/05/20/honda...as-sales-rise/
Honda either got incredibly lucky or was wisely intelligent on their EV approach, similar to Toyota. Honda partnering with GM let forgo the expensive cost infrastructure, engineering and development of their first two US BEV's from GM. Honda also finally got their hybrid drivetrains perfected after wallowing for awhile, Honda's hybrid's rival Toyota for efficiency now.
Honda either got incredibly lucky or was wisely intelligent on their EV approach, similar to Toyota. Honda partnering with GM let forgo the expensive cost infrastructure, engineering and development of their first two US BEV's from GM. Honda also finally got their hybrid drivetrains perfected after wallowing for awhile, Honda's hybrid's rival Toyota for efficiency now.
Honda said it will reduce its planned EV investments by $21 billion, claiming that it’s doing so due to a slowdown in EV sales which isn’t actually happening.
Instead, it will focus on hybrids, which get 100% of their energy from fossil fuels, and which cause climate change and poison the air you breathe.
Honda’s announcement came earlier today in Japan, stating that it will scrap its plan for EVs to be 30% of its global vehicle sales by 2030, citing a “slowdown in the expansion of the EV market due to several factors, including changes in environmental regulations.” It will reduce planned investment from 10 trillion yen ($69 billion) to 7 trillion ($48 billion).
Instead, it will focus on hybrids, which get 100% of their energy from fossil fuels, and which cause climate change and poison the air you breathe.
Honda’s announcement came earlier today in Japan, stating that it will scrap its plan for EVs to be 30% of its global vehicle sales by 2030, citing a “slowdown in the expansion of the EV market due to several factors, including changes in environmental regulations.” It will reduce planned investment from 10 trillion yen ($69 billion) to 7 trillion ($48 billion).
https://electrek.co/2025/05/20/honda...as-sales-rise/
Honda either got incredibly lucky or was wisely intelligent on their EV approach, similar to Toyota. Honda partnering with GM let forgo the expensive cost infrastructure, engineering and development of their first two US BEV's from GM. Honda also finally got their hybrid drivetrains perfected after wallowing for awhile, Honda's hybrid's rival Toyota for efficiency now.
Honda either got incredibly lucky or was wisely intelligent on their EV approach, similar to Toyota. Honda partnering with GM let forgo the expensive cost infrastructure, engineering and development of their first two US BEV's from GM. Honda also finally got their hybrid drivetrains perfected after wallowing for awhile, Honda's hybrid's rival Toyota for efficiency now.
I could forgive them for being conservative on EV, but completely missing the hybrid train shows they were very short-sighted. They managed to scramble and put together something for Honda, but nothing at all on the Acura front for hybrid.
They got lucky. They have pretty much lost in the Chinese market. And probably a good chunk of the rest of the world too.
I could forgive them for being conservative on EV, but completely missing the hybrid train shows they were very short-sighted. They managed to scramble and put together something for Honda, but nothing at all on the Acura front for hybrid.
I could forgive them for being conservative on EV, but completely missing the hybrid train shows they were very short-sighted. They managed to scramble and put together something for Honda, but nothing at all on the Acura front for hybrid.
2) Honda has had hybrids since 1999 so they've always had hybrid solutions for Honda's since then. The right solution? That's debatable as the IMA planar motor was definitely not an ideal solution compared to what Toyota came up but definitely Honda did not miss the hybrid train. IMO, it took Honda about two decades to revise their motor and battery solutions but after many variants/generations the latest hybrids (Honda's superb two MG with the planetary gearbox https://hondanews.com/en-US/honda-au...lectric-system) are on the mark and quite a success for them.
3) Acura? They had hybrid cars since 2013 with the MDX, RLX, ILX, and NSX, unfortunately they did not sell well so eventually all were dropped with no models today so again to say they had nothing is not reality.
1) We'll never know as neither of us are privy to what was happening internal to Honda between the R&D group and Honda Motors. The Chinese market, no one appears to be winning with the China policy to not allow majority ownership of foreign motor companies inside China, so give awy all the manufacuring supply chain and IP knowledge to watch the China 51% owners reap the benefits.
2) Honda has had hybrids since 1999 so they've always had hybrid solutions for Honda's since then. The right solution? That's debatable as the IMA planar motor was definitely not an ideal solution compared to what Toyota came up but definitely Honda did not miss the hybrid train. IMO, it took Honda about two decades to revise their motor and battery solutions but after many variants/generations the latest hybrids (Honda's superb two MG with the planetary gearbox https://hondanews.com/en-US/honda-au...lectric-system) are on the mark and quite a success for them.
3) Acura? They had hybrid cars since 2013 with the MDX, RLX, ILX, and NSX, unfortunately they did not sell well so eventually all were dropped with no models today so again to say they had nothing is not reality.
2) Honda has had hybrids since 1999 so they've always had hybrid solutions for Honda's since then. The right solution? That's debatable as the IMA planar motor was definitely not an ideal solution compared to what Toyota came up but definitely Honda did not miss the hybrid train. IMO, it took Honda about two decades to revise their motor and battery solutions but after many variants/generations the latest hybrids (Honda's superb two MG with the planetary gearbox https://hondanews.com/en-US/honda-au...lectric-system) are on the mark and quite a success for them.
3) Acura? They had hybrid cars since 2013 with the MDX, RLX, ILX, and NSX, unfortunately they did not sell well so eventually all were dropped with no models today so again to say they had nothing is not reality.
Yes they had the tech & product for hybrid but instead of understanding it's the future and evolving it, they dropped the ball on it completely and are now scrambling to get back in the game. IMO, dropping EV now is again the wrong decision. EV is the future, especially for performance cars. Nobody will be buying farting, hissing, belching ICE cars when they can be easily outgunned by a silent EV.
The tipping point was in 2014 when Honda's first two motor hybrid solution came along with the Accord, that generation is now on it's 4th evolution which is significant. Today more CR-V's are hybrid over ICE which is telling how far Honda has
They never "dropped the ball", Honda has been consistently in hybrid solutions since 2000. IMO, their mistakes was relying too much on the IMA planar motor approach which had significant limitations on application and growth potential. Another mistake was the first Accord was a V6 which was a mistake, shoulda been a straight four. They were never scrambling to get back in the game, they were always in the game losing to Toyota but in the game.
The tipping point was in 2014 when Honda's first two motor hybrid solution came along with the Accord, that generation is now on it's 4th evolution which is significant. Today more CR-V's are hybrid over ICE which is telling how far Honda has
The tipping point was in 2014 when Honda's first two motor hybrid solution came along with the Accord, that generation is now on it's 4th evolution which is significant. Today more CR-V's are hybrid over ICE which is telling how far Honda has
The most flexible approach is like what the Europeans are doing which is "everything". Honda is smaller so I get they need to focus and I think they picked incorrectly. Had they picked correctly, there would be at least one hybrid for every model in the Acura line up.
It took them so long to get a CR-V hybrid as well. It became clear they were losing like crazy to the RAV4.
I disagree. Not one hybrid in the Acura lineup. They dropped the ball on hybrid and focused on performance variants instead. That was the wrong call.
The most flexible approach is like what the Europeans are doing which is "everything". Honda is smaller so I get they need to focus and I think they picked incorrectly. Had they picked correctly, there would be at least one hybrid for every model in the Acura line up.
It took them so long to get a CR-V hybrid as well. It became clear they were losing like crazy to the RAV4.
The most flexible approach is like what the Europeans are doing which is "everything". Honda is smaller so I get they need to focus and I think they picked incorrectly. Had they picked correctly, there would be at least one hybrid for every model in the Acura line up.
It took them so long to get a CR-V hybrid as well. It became clear they were losing like crazy to the RAV4.
They lose on RAV4 vs CRV hybrids. They lose on highlander vs pilot because pliot doesn't even have a hybrid. They lose on grand highlander becasue they don't even have a competitor to that. Civic and Accord are both worse hybrids than the Corolla and Camry. etc.
Disagree. They dropped the ball on both. They haven't done much in performance since the 3G TL-S and the 7G Accord V6 and, while they have added more conventional hybrids to their lineup, they are consistently behind Toyota in nearly ever metric specific to a hybrid.
They lose on RAV4 vs CRV hybrids. They lose on highlander vs pilot because pliot doesn't even have a hybrid. They lose on grand highlander becasue they don't even have a competitor to that. Civic and Accord are both worse hybrids than the Corolla and Camry. etc.
They lose on RAV4 vs CRV hybrids. They lose on highlander vs pilot because pliot doesn't even have a hybrid. They lose on grand highlander becasue they don't even have a competitor to that. Civic and Accord are both worse hybrids than the Corolla and Camry. etc.
But I agree that their electrified offerings over the past two decades have been nothing but an abject failure. And to think, they still don't have a viable PHEV option, and their large-platform hybrid system won't even be available until 2027. All this while Toyota has even been offering hybrids for their high-output trucks and SUVs, which I doubt we'd ever see Honda ever do.
Disagree. They dropped the ball on both. They haven't done much in performance since the 3G TL-S and the 7G Accord V6 and, while they have added more conventional hybrids to their lineup, they are consistently behind Toyota in nearly ever metric specific to a hybrid.
They lose on RAV4 vs CRV hybrids. They lose on highlander vs pilot because pliot doesn't even have a hybrid. They lose on grand highlander becasue they don't even have a competitor to that. Civic and Accord are both worse hybrids than the Corolla and Camry. etc.
They lose on RAV4 vs CRV hybrids. They lose on highlander vs pilot because pliot doesn't even have a hybrid. They lose on grand highlander becasue they don't even have a competitor to that. Civic and Accord are both worse hybrids than the Corolla and Camry. etc.
Their previous hybrids were subpar, but the new e:HEV system for the Civic is killer. The Civic Hybrid is slightly less efficient than the Corolla, but just by a smidge. But it's also much faster (6.2s vs 9.0s), bigger (37.4" of rear legroom vs 34"), and the interior feels more premium. It's been outselling the Corolla Hybrid so far 3:2. And the CRV Hybrid has been outselling the RAV4 Hybrid so far this year as well. So it seems like (at least for their small-platform offerings) that they're turning a corner.
But I agree that their electrified offerings over the past two decades have been nothing but an abject failure. And to think, they still don't have a viable PHEV option, and their large-platform hybrid system won't even be available until 2027. All this while Toyota has even been offering hybrids for their high-output trucks and SUVs, which I doubt we'd ever see Honda ever do.
But I agree that their electrified offerings over the past two decades have been nothing but an abject failure. And to think, they still don't have a viable PHEV option, and their large-platform hybrid system won't even be available until 2027. All this while Toyota has even been offering hybrids for their high-output trucks and SUVs, which I doubt we'd ever see Honda ever do.
Yes they have those...and they are worse than their competition. Especially the TLX-S which is trash compared to its rivals at a similar price point. The ITS is kind of unique with the manual option but it's expensive for what you get and a niche product. Ultimately it still doesn't sell well. The MDX-S is expensive and not as good as the other options in the same range. Even the base model X5 has more power and torque lol.
Yes they have those...and they are worse than their competition. Especially the TLX-S which is trash compared to its rivals at a similar price point. The ITS is kind of unique with the manual option but it's expensive for what you get and a niche product. Ultimately it still doesn't sell well. The MDX-S is expensive and not as good as the other options in the same range. Even the base model X5 has more power and torque lol.
Sure and that's why I only see maybe 1 or 2 MDX-S on the road in a month but see 1000 X5's every day.
Power doesn't matter if you only weigh a hair over a ton...but for a 3-row crossover, power and performance goes hand in hand. A "good" handling 3-row crossover still doesn't handle all that well in the grand scheme of things, but throw in a big motor and it can still be quite fast.
Last edited by fiatlux; May 21, 2025 at 01:17 PM.
I doubt you are seeing a 1000 X5 daily, but I get your point. Acura is generally lower volume than BMW and lease deals aren't as sweet. Type S is even lower volume. When it first came out, local dealer was asking for markup.
I disagree. Not one hybrid in the Acura lineup. They dropped the ball on hybrid and focused on performance variants instead. That was the wrong call.
The most flexible approach is like what the Europeans are doing which is "everything". Honda is smaller so I get they need to focus and I think they picked incorrectly. Had they picked correctly, there would be at least one hybrid for every model in the Acura line up.
It took them so long to get a CR-V hybrid as well. It became clear they were losing like crazy to the RAV4.
The most flexible approach is like what the Europeans are doing which is "everything". Honda is smaller so I get they need to focus and I think they picked incorrectly. Had they picked correctly, there would be at least one hybrid for every model in the Acura line up.
It took them so long to get a CR-V hybrid as well. It became clear they were losing like crazy to the RAV4.
https://afdc.energy.gov/data/10301
Disagree. They dropped the ball on both. They haven't done much in performance since the 3G TL-S and the 7G Accord V6 and, while they have added more conventional hybrids to their lineup, they are consistently behind Toyota in nearly ever metric specific to a hybrid.
They lose on RAV4 vs CRV hybrids. They lose on highlander vs pilot because pliot doesn't even have a hybrid. They lose on grand highlander becasue they don't even have a competitor to that. Civic and Accord are both worse hybrids than the Corolla and Camry. etc.
They lose on RAV4 vs CRV hybrids. They lose on highlander vs pilot because pliot doesn't even have a hybrid. They lose on grand highlander becasue they don't even have a competitor to that. Civic and Accord are both worse hybrids than the Corolla and Camry. etc.
https://www.caranddriver.com/feature...-awd-compared/
https://www.caranddriver.com/news/a6...pecs-compared/
https://driving.ca/reviews/compariso...la-hybrid-cars
I think a lot of the issue with Toyota hybrid sales has been availability of inventory. You still can't easily get a RAV4, Sienna, Highlander, Grand Highlander, etc in hybrid form and many dealers are still charging markups on what's out there so it's unsurprising that Honda is capitalizing on that. If you think those are hard to get, the RAV4 Prime is WAY harder than any of those even.
.
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Last edited by Legend2TL; May 21, 2025 at 02:32 PM.
Might be location based then because I know it's still hard to get one around here. Friend of mine waited 90 days for a Sienna a few months ago and even had to go with a lower trim level to avoid another 60 days on top of that.
https://electrek.co/2025/05/20/honda...as-sales-rise/
Honda either got incredibly lucky or was wisely intelligent on their EV approach, similar to Toyota. Honda partnering with GM let forgo the expensive cost infrastructure, engineering and development of their first two US BEV's from GM. Honda also finally got their hybrid drivetrains perfected after wallowing for awhile, Honda's hybrid's rival Toyota for efficiency now.
Honda either got incredibly lucky or was wisely intelligent on their EV approach, similar to Toyota. Honda partnering with GM let forgo the expensive cost infrastructure, engineering and development of their first two US BEV's from GM. Honda also finally got their hybrid drivetrains perfected after wallowing for awhile, Honda's hybrid's rival Toyota for efficiency now.
They need to fire their CEO.
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