Genesis officially introduced the Genesis X Concept, an EV-based GT (Gran Turismo) concept car. The debut took place on a private rooftop in Los Angeles, showcasing the latest expression of Genesis design before a stunning backdrop.

"The car that we are unveiling today is a concept car that embodies the essential elements that Genesis pursues in its designs. Please take a moment to meet the future of Genesis design through this concept car, which embodies our brand's progressive and audacious spirit" said Jay Chang, Global Head of the Genesis Brand.

The Genesis X Concept is the brand's fifth concept car, following the New York, GV80, Essentia, and Mint concepts, and epitomizes its new take on sustainable luxury car design.

In particular, the new concept car is a high-performance GT that maximizes use of the Two Lines design element that Genesis is known for.

The Two Lines theme, which is applied throughout the interior and exterior, including electric charging devices, embodies the design language of future Genesis EV models.

The name 'Genesis X' is a combination of Genesis and the letter X, which symbolizes a "hidden hero."

"The Genesis X Concept can be described as the ultimate vision of Athletic Elegance, the inherent design language of Genesis," said SangYup Lee, Head of Genesis' Global Design. "The signature Two Lines theme and sustainable luxury will be blueprints for the futuristic designs and state-of-the-art technologies that Genesis seeks to adopt in its future models."

The front of the Genesis X features a low, yet broad silhouette thanks to the combination of the shield-shaped Crest Grille, which represents the brand's inherent dignity and pride, and the two-lined headlamps, which cut through the wheel arch. The double-layered bumpers also create a strong impression.

In particular, the two-lined Quad Lamps symbolize Genesis' unparalleled technology and design.

Moreover, a three-dimensional G-Matrix pattern was applied to the sharp and intricate metal structure of the Crest Grille, the symbol of Genesis, to accentuate the imagery of a futuristic electric car. The internal pattern of the grille has been painted in the same color as the exterior in order to create a sense of unity.

Furthermore, the Genesis X presents a simple, yet sophisticated image by integrating the hood and the fender to create a single panel-based Clamshell hood, resulting in one clean, sensual and uninterrupted surface.

The bottom front air vent intake features a thin and sophisticated mesh form that not only creates a sturdy impression, but also helps cool down the vehicle, facilitates airflow, reduces air resistance, and helps extend mileage.

The side follows the traditional GT model design with a long hood and a short rear, and the two-lined lamps leading to the headlamps and taillights are impressive. In addition, the arching Parabolic Line that runs along the side, and the fender's maximized volume, create a dynamic and elegant impression.

The Two Lines' design in the Digital Side Mirrors and the side window molding accentuate the sophisticated aspects of Genesis design.

Furthermore, while the slick, slide-to-open charging door, which features no parting lines, creates a progressive and high-tech image, the Two Lines design element is emphasized through the two-lined lights around the charging port.

Genesis maximized the concept car's sporty sensibility by incorporating two-layered, turbine-type alloy wheels with five spokes. The brake calipers' lime accenting hints at the high-performance character of the Genesis X Concept.

The rear design, incorporating the shape of a horseshoe, exudes a simple and sleek image, while the voluminous fender creates a sophisticated, yet strong impression.

In addition, the taillights, which feature a two-lined design like the headlamps, evoke a sense of unity with the front, and create a sophisticated and sensual image with diffusers that accentuate the Two Lines aesthetic.

The Genesis X Concept's Lençóis Blue color was developed to express the level of sustainable luxury that Genesis pursues. It is inspired by the lagoons of Maranhenses National Park in Brazil, where a lake forms only during the rainy season.

Inspired by the Beauty of White Space, the Genesis X Concept's interior features a driver-oriented design with a cockpit that surrounds the driver with all operating systems and displays.

Differentiation of space by coloring the driver's seat scotch brown and the passenger seat an ocean wave green blue helps emphasize the concept car's unique design.

The Genesis X Concept also features a dashboard that creates the sense that it is enveloping passengers and is connected to a floating center console.

Furthermore, the application of the Two Lines design element to the slim and indirect air vents that surround passengers, as well as the side window molding, emphasizes the model's Two Lines concept while providing a sense of unity with the exterior design.

In addition, the Free-Form display, which manages various functions such as clusters, navigation and HVAC (heating, ventilation, and air conditioning) systems, and the Crystal Sphere Electronic Shift Lever, which integrates driving mode settings, add a high-tech atmosphere to the interior.

The Genesis X Concept features bucket seats and four-point seat belts, which are optimized for driving, and its exposed metal seat frames create an athletic impression.

The Genesis X Concept's interior materials showcase the type of sustainable luxury that the Genesis brand pursues.

The use of upcycled materials adds unique character to the Genesis X's interior. A weave-patterned fabric made out of leftover pieces of leather from previous manufacturing processes was used for the safety belts, parts of the steering wheel, and the airbag cover, highlighting the concept car's eco-friendliness.

Genesis premiered the Genesis X Speedium Coupe at Genesis House New York, a cultural space in Manhattan's Meatpacking District. The concept car incorporates Genesis' DNA, while looking ahead to the next wave of EVs and highlighting Genesis' future as a luxury electric vehicle brand.

Envisioning a new styling convention for the future

The Genesis X Speedium Coupe was born out of a "freestyle" design exercise based on the Genesis X Concept. Luc Donckerwolke, Genesis Chief Creative Officer and 2022 World Car Person of the Year led the initiative. It embodies the timeless Genesis' design philosophy, Athletic Elegance, in an even more progressive way.

The name Speedium was inspired by the Korean racetrack in the city of Inje and the passion for motorsport it inspired in Genesis designers. The name also encapsulates Genesis' belief that the emotional value of driving will remain strong in the era of electrification. The addition of the word "coupe" further accentuates the enjoyment of driving through aesthetic designs.

Genesis followed the principle of reductive design, or "less is more," for the concept car. The Genesis X Speedium Coupe stands out for its restrained elegance, clean lines, and subtle curves.

The model challenges the status quo of a defined car type. It is not a conventional concept car that previews plans for the production lineup.

"This car is an open-door moment in Genesis' journey towards our future EV design," said Luc Donckerwolke, chief creative officer of Genesis. "This isn't a show car - it's a look into our design processes as we explore ideas for the next wave of EVs, one that incorporates Genesis' DNA."

On the front of the vehicle, Genesis' signature Two Lines lamps have evolved into a full-width element that encompasses the shape of the crest resembling the Genesis Crest Grille. It was designed to carry the brand signature of the wing face for the electrification era by integrating the daytime running lamps with the low beam and high beam together. It carries an EV face that symbolizes Genesis' transformation towards becoming an all-electric car brand with a six-model lineup by 2030.

From an overhead perspective, the hourglass silhouette highlights the car's passion and character. The curvaceous and sensuous form accentuates the wheel arches creating muscular presence.

Viewed from the side, the Parabolic Line extending from the front to the rear of the car maintains a certain tension in the design as a classic car would. The deliberate "anti-wedge" design culminates in a streamlined look that exudes understated elegance.

Meanwhile, an elliptical tail balances out the look for a visually engaging tension between convex and concave surfaces in the rear. The V-shaped brake lights interrupt the circular shape by producing the striking contrast that is one of the hallmarks of a Genesis vehicle.

"We are giving each design element space to breathe," said Donckerwolke. "It's not about making the design elements compete with each other, but about orchestrating the elements so that they complement and respect one another."

The concept's metallic emerald green shade is referred to as "Inje Green." As expected of a car that was inspired by a Korean racetrack, the color encompasses the mountainous landscape where the track is located, completing the image of a classic car that embodies dynamism, speed, and timeless elegance.

Genesis demonstrated its design versatility with the unveiling of the Genesis X Convertible concept in California.

The brand hosted an intimate viewing where guests were delighted with a surprise unveiling of a four-passenger open-roof concept. The venue was a natural choice as California leads the U.S. in adoption of electric vehicles and its temperate climate allows year-round enjoyment of the convertible vehicle format.

"Genesis started life by producing sedans mainly targeting business users. While creating a new, differentiated design DNA, we gradually increased the emotional appeal by applying this DNA to the SUV typology. Now, electric powertrains have given us the perfect scenario in which to enjoy nature, and propelled the brand to create vehicles with even greater emotional resonance," said Chief Creative Officer, Luc Donckerwolke.

The EV Concept Trilogy: An Outlook on Genesis' Future

The X Convertible concept lineage can be traced back to the X Concept, a two-door grand tourer that showcased Genesis' Athletic Elegance design language. The X Speedium Coupe concept, the second car in the trilogy, displayed the brand's signature Athletic Elegance in an even more progressive way. It also showcased an evolution of the Genesis Crest Grille, which evolved into a lighting signature to signify its electric powertrain. The X Convertible concept takes the X Speedium Coupe concept further up the emotional scale.

Beyond the Common Denominator of Athletic Elegance

The concept car trilogy is crowned by the Genesis X Convertible concept, which materializes the brand's Athletic Elegance design language in its purest form. The X Convertible concept's ideal proportions are complemented by design purity and exemplify the continued refinement in orchestrating design elements that make up Athletic Elegance. It is a beacon for the Genesis brand.

The Genesis X Convertible concept shares its architecture and electric powertrain with the X Concept in 2021 and X Speedium Coupe concept in 2022. Combined with its folding hardtop roof-that integrates transparent moon roofs above the front occupants to provide an open feel even when closed-the architecture and powertrain sets the perfect stage to communicate with nature, allowing users to enjoy the environment in a new way, free from mechanical disturbance.

The Genesis X Convertible concept's long bonnet, generous dash-to-axle, short front overhang, and long wheelbase are drawn rearwards towards the long deck, accentuating its stately yet relaxed poise. The anti-wedge Parabolic Line emphasizes the regal character of the profile, creating tension between the full surfaces through a gently rearward-sloping horizontal belt line, while muscular blisters around the wheels form an athletic 'Coke bottle' plan view and integrate into an elegant silhouette when viewed from the side.

The characteristic quad lights-from which Genesis' Two-Line graphic identity originates-are also present on the X Convertible concept. As in the X Speedium Coupe concept, this graphic identity integrates the new EV face and forms an abstract of the Crest Grille. The cooling function for the powertrain and batteries has been relocated to lower openings in the front bumper.

The rear end of the X Convertible concept features a concave elliptical duck tail intersected by horizontal quad rear lights, as seen on the X Concept and X Speedium Coupe concepts. The continuity of the elliptical shape is interrupted and crowned by a V-shape indentation that hints at the crest and wings of the Genesis logo.

The wheels are a combination of Genesis' G-Matrix pattern orchestrated by an aero dish concave section. The spacers of this aero dish serve to extract heat from the brakes.

An Interior and Exterior that Capture Korean Aesthetic Nuances

The interior of the X Convertible concept features a driver-centric four-seat asymmetric layout-a consistent theme throughout all recent Genesis concept cars. Its wraparound instrument panel seamlessly integrates with the center console and cocoons the driver cockpit, emphasizing not only its performance-oriented attributes but its connection with the driver.

Inspired in part by traditional Korean roof architecture-a nod to both the brand's origins as well as the most important aspect of convertibles-the interior design features Giwa Navy and Dancheong Orange colors, which lend the cabin a modern look and feel, befitting the car's vibrant character.

The primary interior color is Giwa Navy-named after "Giwa", the roof tiles on Korean houses. Made from recyclable wool fabric, the textured, woven pad graphic wraps around the cabin, contrasting with the smooth and sleek leather surfaces of the seats. Meanwhile, Dancheong Orange-named after the traditional decorative colorings on traditional Korean wooden buildings- serves as a bold accent color, encircling the cabin in a two-line motif and featuring on the stitching of the seats and fabric.

The Genesis X Convertible concept's exterior is painted in Crane White. White cranes represent nobility and sanctity in Korea, and Genesis wanted to weave these cultural elements into its colorways. The result is an exterior surface coated in white with pearl particles, achieving a luxurious sheen that dynamically frames the contrasting interior.

Genesis' Unparalleled Sensory Experience

The X Convertible concept is an open-air theater, providing an unparalleled sensory experience for all occupants. Convertibles offer freedom of expression and a heightened sensory experience thanks to the open roof, which allows a direct connection with the surrounding environment. The Genesis X Convertible concept takes the sensory experience a step further with its electric powertrain and high-performance sound system developed by sound master Guk-il Yu. First seen in the X Speedium Coupe concept interior, the immersive audio system was specially conceived to optimize acoustic performance.

"It is the normal development of Genesis to increase the athletic and emotional facet of our design philosophy by creating an emotional trilogy: the X family," said Luc Donckerwolke. "Innovation is the catalyst to becoming more engaged with the environment around us. We are in the process of transitioning Genesis into a company that will deliver products for customers to enjoy."

Genesis is pleased to tune in to what customers seek in their driving experiences and aspirations, and will continue to explore new ways to create immersive driving experiences and spaces in which they can connect with their vehicle and surroundings.