Audi: Sales, Marketing, and Financial News
04-10-2010, 09:10 AM
#161
AZ Community Team
Well the R8 doesn't have competition right now from BMW because they've yet to make a halo car, i.e. build a platform from the ground up that's dedicated to maximizing performance. The M3, M5 and M6 are very good cars, but they're mostly based off their respective platforms, with a different engine, transmission and styling. On the other hand, Audi has never made a rear-mid engined car until now.
ummm, ever heard of the M1? Also raced with the same M88 motor. Yes, it was made 30 years ago but none the less BMW have already made a halo car. Still waiting for another.
04-10-2010, 02:30 PM
#163
Burning Brakes
04-10-2010, 02:48 PM
#164
My only car is a Bus
Join Date: Sep 2005
Location: Republik of Kalifornia
Posts: 3,254
Likes: 0
Received 1 Like
on
1 Post
A4s are pieces of crap. We have an 06 with the 2.0 Turbo and, at 52,000 miles the turbo is going out. Interior is nice but this isn't the first one I've seen like this. Resale is crap (wholesale book 16k we sold it for 14,9 retail) and I'd never own one.
But there's an ass for every seat, isn't there?
But there's an ass for every seat, isn't there?
04-10-2010, 03:10 PM
#165
Team Owner
iTrader: (1)
Join Date: Sep 2002
Location: Fontana, California
Age: 47
Posts: 30,991
Received 582 Likes
on
346 Posts
A4s are pieces of crap. We have an 06 with the 2.0 Turbo and, at 52,000 miles the turbo is going out. Interior is nice but this isn't the first one I've seen like this. Resale is crap (wholesale book 16k we sold it for 14,9 retail) and I'd never own one.
But there's an ass for every seat, isn't there?
But there's an ass for every seat, isn't there?
Honestly this is one reason why I installed a boost gauge in my Avant. I can monitor what my boost level is and quickly learn when it is starting to fail. It's too bad more cars with Turbo's don't come stock with a gauge. They aren't that expensive. I only paid $125 for mine installed.
Last edited by Sly Raskal; 04-10-2010 at 03:12 PM.
04-10-2010, 03:13 PM
#166
AZ Community Team
04-10-2010, 03:14 PM
#167
AZ Community Team
04-10-2010, 03:31 PM
#168
Senior Moderator
Your turbo failing surprises me because it's a liquid cooled system. How aggressive do you drive it? Warranty expires at 50K, was it that you only noticed it failing after 50K miles? Did you ever notice if you heatsoaked it prior to that?
Honestly this is one reason why I installed a boost gauge in my Avant. I can monitor what my boost level is and quickly learn when it is starting to fail. It's too bad more cars with Turbo's don't come stock with a gauge. They aren't that expensive. I only paid $125 for mine installed.
Honestly this is one reason why I installed a boost gauge in my Avant. I can monitor what my boost level is and quickly learn when it is starting to fail. It's too bad more cars with Turbo's don't come stock with a gauge. They aren't that expensive. I only paid $125 for mine installed.
Dont bother with him. He never even had an A4, hes just commenting on some trade-in he saw come through the dealer he works at.
04-10-2010, 03:33 PM
#169
My only car is a Bus
Join Date: Sep 2005
Location: Republik of Kalifornia
Posts: 3,254
Likes: 0
Received 1 Like
on
1 Post
It's not my car... someone traded it in. From the sound I think the bearings are going out. Tech pulled some other error codes relating to fuel pressure regulator and something else.
There's no replacement for displacement.
Every A4 we get in here is impossible to sell. I'd rather get an Exploder in on trade than an A4.
And yeah... I have no opinion of A4s... we only take in a few dozen per year and I only try to sell them so I don't know much about those cars...
There's no replacement for displacement.
Every A4 we get in here is impossible to sell. I'd rather get an Exploder in on trade than an A4.
And yeah... I have no opinion of A4s... we only take in a few dozen per year and I only try to sell them so I don't know much about those cars...
A4s are pieces of crap. We have an 06 with the 2.0 Turbo and, at 52,000 miles the turbo is going out. Interior is nice but this isn't the first one I've seen like this. Resale is crap (wholesale book 16k we sold it for 14,9 retail) and I'd never own one.
But there's an ass for every seat, isn't there?
But there's an ass for every seat, isn't there?
04-10-2010, 05:53 PM
#170
A4s are pieces of crap. We have an 06 with the 2.0 Turbo and, at 52,000 miles the turbo is going out. Interior is nice but this isn't the first one I've seen like this. Resale is crap (wholesale book 16k we sold it for 14,9 retail) and I'd never own one.
But there's an ass for every seat, isn't there?
But there's an ass for every seat, isn't there?
You should look at some of the crap MB and BMW push up here in Canada. MB blesses us with their C250 and BMW with the 323. The people buying those HAVE to be buying them for the badge as there are so many other better vehicles out there for that price. While the Higher end C-Class and BMW 3 Series are very nice, an Audi A4 is a much better choice than either of those entry models from MB or BMW. IMO I would even take a A4 over a C-300 or a BMW 328.
04-10-2010, 07:58 PM
#171
My only car is a Bus
Join Date: Sep 2005
Location: Republik of Kalifornia
Posts: 3,254
Likes: 0
Received 1 Like
on
1 Post
I never said I'd take a C or a 3. Audi does fantastic interiors and, when they're new, the cars are fun to drive. We recently had a 2008 TT roadster here and it was a fun car, even though it was FWD. The 2008 A3 we had here wasn't as impressive though the 3.2 motor was peppy. As they hit the 40-60k mark they quickly go downhill and resale sucks.
And a cheap A4 is a FWD 2.0T with no features and poor resale. No thanks!
MB isn't trying to beat BMW or Audi in sales... they're trying to make more profit per vehicle.
And a cheap A4 is a FWD 2.0T with no features and poor resale. No thanks!
MB isn't trying to beat BMW or Audi in sales... they're trying to make more profit per vehicle.
04-10-2010, 08:27 PM
#172
04-11-2010, 12:05 AM
#173
I never said I'd take a C or a 3. Audi does fantastic interiors and, when they're new, the cars are fun to drive. We recently had a 2008 TT roadster here and it was a fun car, even though it was FWD. The 2008 A3 we had here wasn't as impressive though the 3.2 motor was peppy. As they hit the 40-60k mark they quickly go downhill and resale sucks.
And a cheap A4 is a FWD 2.0T with no features and poor resale. No thanks!
MB isn't trying to beat BMW or Audi in sales... they're trying to make more profit per vehicle.
And a cheap A4 is a FWD 2.0T with no features and poor resale. No thanks!
MB isn't trying to beat BMW or Audi in sales... they're trying to make more profit per vehicle.
Audis from 2009-10 MY has better resale value than anything from MB.
Edmunds reported that even if A4 is $10k more expensive than MB C. it is still worth it.
04-11-2010, 12:24 PM
#174
My only car is a Bus
Join Date: Sep 2005
Location: Republik of Kalifornia
Posts: 3,254
Likes: 0
Received 1 Like
on
1 Post
I'm sure your knowledge of Edmunds is superior. I'm talking real world. Were you sitting across from me I'd tell you to sell your A4 to Edmunds.
I just built an A4 online. With a 2.0 liter 4 cylinder, leather, and a CVT transmission it is $34,900. It has leather. A base C with the same options, RWD, a 7 speed AT, and a 3.0 liter V6 is about the same price, but no leather. I'd rather go with RWD, a V6, and a 7 speed Auto. Choose the M/T and it's about $1,400 less.
I just built an A4 online. With a 2.0 liter 4 cylinder, leather, and a CVT transmission it is $34,900. It has leather. A base C with the same options, RWD, a 7 speed AT, and a 3.0 liter V6 is about the same price, but no leather. I'd rather go with RWD, a V6, and a 7 speed Auto. Choose the M/T and it's about $1,400 less.
FWD A4 has leather trimmed seats as standard. Independent multilink suspension. 5 star safety rating. Excellent fuel economy, better performance. timing chain. more leg space and starts $2k cheaper than MB C300.
Audis from 2009-10 MY has better resale value than anything from MB.
Edmunds reported that even if A4 is $10k more expensive than MB C. it is still worth it.
Audis from 2009-10 MY has better resale value than anything from MB.
Edmunds reported that even if A4 is $10k more expensive than MB C. it is still worth it.
Last edited by CL6; 04-11-2010 at 12:28 PM.
04-11-2010, 02:12 PM
#175
https://www.alg.com/ResidualValueAwards
Luxury Brand Residual Value Rankings
1.ACURA
2.LEXUS
3.AUDI
4.INFINITI
5.LAND ROVER
6.BMW
7.MERCEDES BENZ
8.PORSCHE
Only brands above the luxury average were ranked.
Luxury Brand Residual Value Rankings
1.ACURA
2.LEXUS
3.AUDI
4.INFINITI
5.LAND ROVER
6.BMW
7.MERCEDES BENZ
8.PORSCHE
Only brands above the luxury average were ranked.
04-11-2010, 02:48 PM
#176
My only car is a Bus
Join Date: Sep 2005
Location: Republik of Kalifornia
Posts: 3,254
Likes: 0
Received 1 Like
on
1 Post
Your knowledge of theory is superior. I'm telling you reality is very different. Even your link says the same thing:
Thanks for proving my point!
ALG has announced its annual Residual Value Awards, which honor those vehicles in each automotive segment predicted to retain the highest percentage of their original price after a conventional three-year period.
In this economy... who knows what a car will be worth in 3 years. Audis are worth garbage now and when you're trading in or selling your car, now is what counts, not three years from now.Thanks for proving my point!
https://www.alg.com/ResidualValueAwards
Luxury Brand Residual Value Rankings
1.ACURA
2.LEXUS
3.AUDI
4.INFINITI
5.LAND ROVER
6.BMW
7.MERCEDES BENZ
8.PORSCHE
Only brands above the luxury average were ranked.
Luxury Brand Residual Value Rankings
1.ACURA
2.LEXUS
3.AUDI
4.INFINITI
5.LAND ROVER
6.BMW
7.MERCEDES BENZ
8.PORSCHE
Only brands above the luxury average were ranked.
04-11-2010, 02:56 PM
#177
I'm sure your knowledge of Edmunds is superior. I'm talking real world. Were you sitting across from me I'd tell you to sell your A4 to Edmunds.
I just built an A4 online. With a 2.0 liter 4 cylinder, leather, and a CVT transmission it is $34,900. It has leather. A base C with the same options, RWD, a 7 speed AT, and a 3.0 liter V6 is about the same price, but no leather. I'd rather go with RWD, a V6, and a 7 speed Auto. Choose the M/T and it's about $1,400 less.
I just built an A4 online. With a 2.0 liter 4 cylinder, leather, and a CVT transmission it is $34,900. It has leather. A base C with the same options, RWD, a 7 speed AT, and a 3.0 liter V6 is about the same price, but no leather. I'd rather go with RWD, a V6, and a 7 speed Auto. Choose the M/T and it's about $1,400 less.
MB C300 sport without leather and auto is $33600.
There is clear $2K difference. Those people buying at bare minim level are more concerned with just getting into the brand with mimim expense. So better fuel economic will win.
I highly doubt anyone trading B8 A4 for C Class. practically zero percent chance of it. It is even diffcult to find B8 A4 used outside Audi dealerships.
04-11-2010, 03:01 PM
#178
My only car is a Bus
Join Date: Sep 2005
Location: Republik of Kalifornia
Posts: 3,254
Likes: 0
Received 1 Like
on
1 Post
The cars are not equal anyway as the Audi lacks a V6 and a 7 speed auto and is FWD. There are mooch models out there for everybody but experience says they are tough to find.
Starting price of A4 FWD CVT Leather is $31450 with CVT.
MB C300 sport without leather and auto is $33600.
There is clear $2K difference. Those people buying at bare minim level are more concerned with just getting into the brand with mimim expense. So better fuel economic will win.
I highly doubt anyone trading B8 A4 for C Class. practically zero percent chance of it. It is even diffcult to find B8 A4 used outside Audi dealerships.
[img]https://images.autotrader.com/scaler/565/421/images/2009/9/1/266/949/12906779128.266949934.IM1.MAIN.565x421_A.562x421.j pg
[/img]
MB C300 sport without leather and auto is $33600.
There is clear $2K difference. Those people buying at bare minim level are more concerned with just getting into the brand with mimim expense. So better fuel economic will win.
I highly doubt anyone trading B8 A4 for C Class. practically zero percent chance of it. It is even diffcult to find B8 A4 used outside Audi dealerships.
[img]https://images.autotrader.com/scaler/565/421/images/2009/9/1/266/949/12906779128.266949934.IM1.MAIN.565x421_A.562x421.j pg
[/img]
04-11-2010, 03:10 PM
#179
Your knowledge of theory is superior. I'm telling you reality is very different. Even your link says the same thing:
Thanks for proving my point!
ALG has announced its annual Residual Value Awards, which honor those vehicles in each automotive segment predicted to retain the highest percentage of their original price after a conventional three-year period.
In this economy... who knows what a car will be worth in 3 years. Audis are worth garbage now and when you're trading in or selling your car, now is what counts, not three years from now.Thanks for proving my point!
so u think anyone trading C class has better value. just quick search on Autotrader will show the reality. B8 A4 is far above current C class. how many B8 A4 has been traded at ur dealership or that matter any dealeship.
Current used C class is a disaster on Autotrader. Ratio is some thing like 10 to 1.
over sized turn signals with drab interior with less legroom in the back. Styling belongs to 1980s. The car just dont have the road presence.
04-11-2010, 03:13 PM
#180
ur more concern with looks of the car, functionality, low maintiance timing chain DI engine, and fuel economy.
04-11-2010, 03:31 PM
#181
Team Owner
iTrader: (1)
Join Date: Sep 2002
Location: Fontana, California
Age: 47
Posts: 30,991
Received 582 Likes
on
346 Posts
He's trying to use resale values of older Audi's for new ones and passing them off as one in the same when that's not how it works. If you look at the demand of the B8, it's one indicator that shows that Audi's resale value will increase, they just need time. And his whole argument...
Originally Posted by CL6
Audis are worth garbage now and when you're trading in or selling your car, now is what counts, not three years from now.
too because who's gonna buy a b8 only to immediately trade it in and eat the depreciation. 
04-11-2010, 03:35 PM
#182
Team Owner
iTrader: (1)
Join Date: Sep 2002
Location: Fontana, California
Age: 47
Posts: 30,991
Received 582 Likes
on
346 Posts
04-11-2010, 04:11 PM
#183
My only car is a Bus
Join Date: Sep 2005
Location: Republik of Kalifornia
Posts: 3,254
Likes: 0
Received 1 Like
on
1 Post
Appreciate it!
You cannot know what the resale value of a new car is because nobody knows. Since I am not ignorant enough to presume to know an answer which cannot be known I simply used an example of an A4 from a few years ago.
The link posted above was estimated resale value in three years. Only a fool would think those "values" will be accurate, especially with the economy being what it is an interest rates set to rise.
So maybe if you buy a 2010 A4 and in 2013 you sell it the resale will be so good you'll get more than you paid for it when it was new. Maybe you're an idiot if you believe that.
You can point to Autotrader ads, Kelly Blue Book, etc.. It's all theory. I can list my A4 for XX amount and nobody will buy it but yet you can point to an ad on the internet and say: "It's worth XX!" Sorry.
If you want to see the crappy resale look at Manheim or sell cars for a few years and find out for yourself as you tell someone wholesale value is $3,000.00 higher than your asking price and they laugh and say there are 10 other cars for less. Maybe a dose of reality will change your tune.
All this "I saw the car listed for X price" or "Bob's Leasing says this car has the highest residual value 10 years from now" is a bunch of BS because it's... theory.
You cannot know what the resale value of a new car is because nobody knows. Since I am not ignorant enough to presume to know an answer which cannot be known I simply used an example of an A4 from a few years ago.
The link posted above was estimated resale value in three years. Only a fool would think those "values" will be accurate, especially with the economy being what it is an interest rates set to rise.
So maybe if you buy a 2010 A4 and in 2013 you sell it the resale will be so good you'll get more than you paid for it when it was new. Maybe you're an idiot if you believe that.
You can point to Autotrader ads, Kelly Blue Book, etc.. It's all theory. I can list my A4 for XX amount and nobody will buy it but yet you can point to an ad on the internet and say: "It's worth XX!" Sorry.
If you want to see the crappy resale look at Manheim or sell cars for a few years and find out for yourself as you tell someone wholesale value is $3,000.00 higher than your asking price and they laugh and say there are 10 other cars for less. Maybe a dose of reality will change your tune.
All this "I saw the car listed for X price" or "Bob's Leasing says this car has the highest residual value 10 years from now" is a bunch of BS because it's... theory.
Leave him be dude, there's no sense having a discussion with
He's trying to use resale values of older Audi's for new ones and passing them off as one in the same when that's not how it works. If you look at the demand of the B8, it's one indicator that shows that Audi's resale value will increase, they just need time. And his whole argument...
is too because who's gonna buy a b8 only to immediately trade it in and eat the depreciation.
He's trying to use resale values of older Audi's for new ones and passing them off as one in the same when that's not how it works. If you look at the demand of the B8, it's one indicator that shows that Audi's resale value will increase, they just need time. And his whole argument...
is
too because who's gonna buy a b8 only to immediately trade it in and eat the depreciation. 
04-11-2010, 04:43 PM
#187
Appreciate it!
You cannot know what the resale value of a new car is because nobody knows. Since I am not ignorant enough to presume to know an answer which cannot be known I simply used an example of an A4 from a few years ago.
The link posted above was estimated resale value in three years. Only a fool would think those "values" will be accurate, especially with the economy being what it is an interest rates set to rise.
So maybe if you buy a 2010 A4 and in 2013 you sell it the resale will be so good you'll get more than you paid for it when it was new. Maybe you're an idiot if you believe that.
You can point to Autotrader ads, Kelly Blue Book, etc.. It's all theory. I can list my A4 for XX amount and nobody will buy it but yet you can point to an ad on the internet and say: "It's worth XX!" Sorry.
If you want to see the crappy resale look at Manheim or sell cars for a few years and find out for yourself as you tell someone wholesale value is $3,000.00 higher than your asking price and they laugh and say there are 10 other cars for less. Maybe a dose of reality will change your tune.
All this "I saw the car listed for X price" or "Bob's Leasing says this car has the highest residual value 10 years from now" is a bunch of BS because it's... theory.
You cannot know what the resale value of a new car is because nobody knows. Since I am not ignorant enough to presume to know an answer which cannot be known I simply used an example of an A4 from a few years ago.
The link posted above was estimated resale value in three years. Only a fool would think those "values" will be accurate, especially with the economy being what it is an interest rates set to rise.
So maybe if you buy a 2010 A4 and in 2013 you sell it the resale will be so good you'll get more than you paid for it when it was new. Maybe you're an idiot if you believe that.
You can point to Autotrader ads, Kelly Blue Book, etc.. It's all theory. I can list my A4 for XX amount and nobody will buy it but yet you can point to an ad on the internet and say: "It's worth XX!" Sorry.
If you want to see the crappy resale look at Manheim or sell cars for a few years and find out for yourself as you tell someone wholesale value is $3,000.00 higher than your asking price and they laugh and say there are 10 other cars for less. Maybe a dose of reality will change your tune.
All this "I saw the car listed for X price" or "Bob's Leasing says this car has the highest residual value 10 years from now" is a bunch of BS because it's... theory.
But search on wide area in Autotrader show up more than 10 times C Class on used car search.. It just show which car is traded more. and Most of B8 are dealer serivce loaner to me as you cannot find B8 A4 outside Audi dealerships.
No one in right mind is going to trade B8 for new C class.
04-11-2010, 06:14 PM
#189
you all must really enjoy this cause there really is no other reason why he's not on your ignore list
04-12-2010, 02:08 AM
#190
it was'nt intended as a thread about used merz or audis 
... right?
I don't know and don't mind if Audi is better or worse than Merz,
you 'll find 1000000 people that will cry and demonstrate that Merz is 10 times better than Audi and 1000000 people that will try to demonstrate that Audi is 10 times better that Merz...
But simply facts say that for the first time in its history Audi outsold Mercedes.
... right?I don't know and don't mind if Audi is better or worse than Merz,
you 'll find 1000000 people that will cry and demonstrate that Merz is 10 times better than Audi and 1000000 people that will try to demonstrate that Audi is 10 times better that Merz...
But simply facts say that for the first time in its history Audi outsold Mercedes.
04-12-2010, 09:19 PM
#191
Safety Car
Bmw
MUNICH -- BMW outsold German rival Audi in the first quarter to hang on to its ranking as the world's top-selling premium brand.
Audi, a luxury unit of Volkswagen AG, was aided by a 35 percent advance in U.S. sales as it overtook Mercedes-Benz to finish second, just 1,709 units behind BMW.
Global sales for the BMW brand increased 14 percent to 265,809 in the quarter, compared with 264,100 for Audi. BMW was helped by strong demand for the recently launched X1 small crossover and a 54 percent increase in sales for the 7-series sedan. Its U.S. sales rose 8 percent in a market that advanced 16 percent.
"We are back on our growth track in nearly all the automobile markets,” BMW sales boss Ian Robertson said in a statement. “We intend to continue improving on last year's figures throughout the second quarter.”
Robertson is counting on the new 5-series sedan and revised versions of the 3-series coupe and convertible to lead the way. The 5 series was launched last month in Europe and goes on sales in the United States in June. The 5 series accounts for just over half of BMW's profits.
Updated versions of the BMW 3-series models have been available to customers since late March. That and other new models are expected to help BMW Group, which includes the BMW, Mini and Rolls-Royce brands, achieve “healthy growth in the single-digit percent range to reach more than 1.3 million vehicles" for the full year, Robertson said.
Audi milestone
Last week, Audi for the first time passed Mercedes-Benz brand in global quarterly new-car sales.
Audi's stated goal is to become the "most successful luxury automaker in the world by 2015," at which point it aims to sell 1.5 million cars a year.
Audi finished 2009 in third place in global premium-brand new-car sales. BMW was No. 1 and Mercedes ranked second.
Mercedes posted a 26 percent gain in first-quarter U.S. sales to become the leading luxury brand in the United States, ahead of Toyota Motor Corp.'s Lexus.
01-04-2011, 10:52 PM
#192
Team Owner
iTrader: (1)
Join Date: Sep 2002
Location: Fontana, California
Age: 47
Posts: 30,991
Received 582 Likes
on
346 Posts
Audi shatters all-time U.S. sales record in 2010; brand expects momentum to continue
http://audiusanews.com/newsrelease.d...Image=1&mid=93
Audi shatters all-time U.S. sales record in 2010; brand expects momentum to continue into 2011
- December 2010 marks the best fourth quarter in Audi of America history, leading to all-time U.S. sales record topping 100,000 vehicles for the first time
- Historic 2010 sales propelled by demand for TDI clean diesel vehicles, as the Audi Q7 TDI and Audi A3 TDI account for over 43% and 53% of sales mix, respectively
- Company sustains forward-looking product and technology investment strategies
Audi today announced all-time record U.S. sales of 101,629 vehicles sold in 2010, surpassing the prior record of 93,506 vehicles sold in 2007. Due to strong and continued consumer demand for Audi premium vehicles, 2010 marked the best year Audi has ever enjoyed in the U.S. market. The new Audi record resulted from record performances in all three U.S. regions.
In December 2010, Audi reported sales of 10,546 vehicles, a 16.8% increase over the 9,030 vehicles sold in December 2009. For the full year of 2010, Audi new sales rose nearly 23% versus its prior full-year total of 82,716 vehicles sold in 2009.
Last year marked the expansion of the Audi lineup to more than 10 models and nearly 20 variants. It was also distinguished by the strong sales debut of the redesigned 2011 Audi A8 flagship model – the most technologically advanced vehicle Audi has ever produced. Audi A8 sales (since the vehicle’s release in November 2010) totaled 812 units in 2010, comprising over 53% of CY 2010 A8 sales.
One of Audi’s hottest selling models included the Audi Q5 crossover, with sales jumping 44% in December 2010 when compared to December 2009, and 70.5% for the full year of 2010 when compared to 2009. Additionally, clean diesel sales continued to reflect the surging demand for fuel-efficient models as the Audi A3 TDI accounted for nearly 53% of vehicles sold in the Audi A3 line.
“For Audi, 2010 was a groundbreaking year,” said Audi of America President Johan de Nysschen. “Audi is one of the best performing franchises in the business today. Consumers respond favorably to superior engineering, efficient performance, and differentiated styling, and that’s what they see in Audi.”
The setting of an all-time U.S. sales record in 2010 clearly signals that Audi’s powerful brand momentum will build throughout 2011. The strength of the Audi portfolio will continue to be on display with its fourth consecutive commercial appearance in next month’s Super Bowl XLV game.
Over the next few years, Audi will sustain its long-term investment strategy. AUDI AG plans to invest more than $15 billion by 2015 in fixed assets for sustained and profitable growth. With the recent launch of the new Audi A8 in November 2010 and the expected unveiling of the all-new Audi A7 in Spring 2011, Audi is poised to have the newest, most technologically advanced offerings at the top of the luxury car market.
Audi 2010 sales highlights
- Sales of 101,629 best in AoA history, beating previous record by nearly 10% and creating YoY growth of 23%.
- Four consecutive months of record-setting achievements; eight total months of record-breaking news.
- Audi reports a string of bests: best first-quarter sales, best first-half results, and best-ever third and fourth quarters since Audi began marketing cars in the U.S.
- Sales of the 2010 Green Car of the Year Audi A3 TDI added incremental mix volume to the A3 results in 2010: A3 sales increased 69% YoY; A3 TDI sales accounted for 53% of sales mix.
- Top five Audi U.S. markets gaining sales in 2010, each with more than 35% YoY growth: Washington, Orange County, Miami, Dallas and Seattle.
Audi sales highlights – December 2010
- Second-best December on record for Audi of America with 10,546 vehicles sold, behind December 2006 with 11,897 Audi vehicles sold.
- All three AoA regions set annual records, contributing to AoA’s best year ever with 22.9% YOY growth.
- Continued high demand for Audi cars and SUVs results in only 34 days supply of in-stock vehicles.
Audi Q5, Audi Q7 and A3 December sales and news notes
- Audi Q5 crossover sales in December second only to A4; up 44% YoY for December.
- Audi Q7 sales up 50% YoY for December.
- Audi A3 TDI is over 45% of the mix.
Audi Certified Pre-Owned sales and news notes
- December 2010 CPO sales of 2,877 units represents best month since May 2008; achieving 49% YoY growth, second-best December.
- 2010 total year CPO sales of 28,519 units represented Audi’s second-best CPO year ever despite smaller volumes of lease maturities. 2010 slightly eclipsed 2009 by 1%.
ABOUT AUDI
Audi of America, Inc. and its 276 U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. During 2009 Audi outsold all other luxury brands in Europe, while in the U.S. market Audi posted the largest market share gain of any luxury automotive brand. Over the next few years, AUDI AG expects to spend nearly $2 billion annually on new products and technology. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.
<table width="379" border="1"> <tbody> <tr> <td style="font-weight: bold;">AUDI US SNAPSHOT</td> <td style="font-weight: bold;"> </td> <td style="font-weight: bold;"> </td> <td style="font-weight: bold;"> </td> <td style="font-weight: bold;" colspan="3">--YTD--</td> </tr> <tr> <td style="font-weight: bold;">Model Line</td> <td style="font-weight: bold;">Dec '10 Actual</td> <td style="font-weight: bold;">Dec '09 Actual</td> <td style="font-weight: bold;">Yr/Yr % change</td> <td style="font-weight: bold;">Dec '10 YTD Actual</td> <td style="font-weight: bold;">Dec '09 YTD Actual</td> <td style="font-weight: bold;">Yr/Yr % change</td> </tr> <tr> <td style="font-weight: bold;">A3</td> <td>578</td> <td>572</td> <td>1.0%</td> <td>6,558</td> <td>3,874</td> <td>69.3%</td> </tr> <tr> <td style="font-weight: bold;">A4</td> <td>3,513</td> <td>3,555</td> <td>-1.2%</td> <td>34,672</td> <td>37,070</td> <td>-6.5%</td> </tr> <tr> <td style="font-weight: bold;">A5</td> <td>1,455</td> <td>1,382</td> <td>5.3%</td> <td>16,379</td> <td>9,800</td> <td>67.1%</td> </tr> <tr> <td style="font-weight: bold;">A6</td> <td>828</td> <td>796</td> <td>4.0%</td> <td>8,675</td> <td>6,786</td> <td>27.8%</td> </tr> <tr> <td style="font-weight: bold;">A8</td> <td>502</td> <td>105</td> <td>378.1%</td> <td>1,521</td> <td>1,463</td> <td>4.0%</td> </tr> <tr> <td style="font-weight: bold;">Audi Q5</td> <td>2,473</td> <td>1,717</td> <td>44.0%</td> <td>23,518</td> <td>13,790</td> <td>70.5%</td> </tr> <tr> <td style="font-weight: bold;">Audi Q7</td> <td>1,014</td> <td>676</td> <td>50.0%</td> <td>7,976</td> <td>7,299</td> <td>9.3%</td> </tr> <tr> <td style="font-weight: bold;">R8</td> <td>119</td> <td>52</td> <td>128.8%</td> <td>799</td> <td>699</td> <td>14.3%</td> </tr> <tr> <td style="font-weight: bold;">TT</td> <td>64</td> <td>175</td> <td>-63.4%</td> <td>1,531</td> <td>1,935</td> <td>-20.9%</td> </tr> <tr> <td style="font-weight: bold;">Total Audi Sales</td> <td style="font-weight: bold;">10,546</td> <td style="font-weight: bold;">9,030</td> <td style="font-weight: bold;">16.8%</td> <td style="font-weight: bold;">101,629</td> <td style="font-weight: bold;">82,717</td> <td style="font-weight: bold;">22.9%</td> </tr> </tbody> </table>
NOTES:
- 2010 A4 numbers include Audi A4 sedan, Avant, and S4 models. 2009 A4 numbers include A4 cabriolet, which has been discontinued.
- 2010 A5 numbers include Audi A5 cabriolet and coupe’ and S5 cabriolet and coupe’
models. 2009 A5 numbers do not include the cabriolet models.
- A6 includes Audi A6 sedan, S6 sedan and A6 Avant models.
- A8 includes Audi A8 sedan, A8L sedan, and S8 sedan models.
- TT includes Audi TT coupe’ and TT roadster models.
- December 2010 marks the best fourth quarter in Audi of America history, leading to all-time U.S. sales record topping 100,000 vehicles for the first time
- Historic 2010 sales propelled by demand for TDI clean diesel vehicles, as the Audi Q7 TDI and Audi A3 TDI account for over 43% and 53% of sales mix, respectively
- Company sustains forward-looking product and technology investment strategies
Audi today announced all-time record U.S. sales of 101,629 vehicles sold in 2010, surpassing the prior record of 93,506 vehicles sold in 2007. Due to strong and continued consumer demand for Audi premium vehicles, 2010 marked the best year Audi has ever enjoyed in the U.S. market. The new Audi record resulted from record performances in all three U.S. regions.
In December 2010, Audi reported sales of 10,546 vehicles, a 16.8% increase over the 9,030 vehicles sold in December 2009. For the full year of 2010, Audi new sales rose nearly 23% versus its prior full-year total of 82,716 vehicles sold in 2009.
Last year marked the expansion of the Audi lineup to more than 10 models and nearly 20 variants. It was also distinguished by the strong sales debut of the redesigned 2011 Audi A8 flagship model – the most technologically advanced vehicle Audi has ever produced. Audi A8 sales (since the vehicle’s release in November 2010) totaled 812 units in 2010, comprising over 53% of CY 2010 A8 sales.
One of Audi’s hottest selling models included the Audi Q5 crossover, with sales jumping 44% in December 2010 when compared to December 2009, and 70.5% for the full year of 2010 when compared to 2009. Additionally, clean diesel sales continued to reflect the surging demand for fuel-efficient models as the Audi A3 TDI accounted for nearly 53% of vehicles sold in the Audi A3 line.
“For Audi, 2010 was a groundbreaking year,” said Audi of America President Johan de Nysschen. “Audi is one of the best performing franchises in the business today. Consumers respond favorably to superior engineering, efficient performance, and differentiated styling, and that’s what they see in Audi.”
The setting of an all-time U.S. sales record in 2010 clearly signals that Audi’s powerful brand momentum will build throughout 2011. The strength of the Audi portfolio will continue to be on display with its fourth consecutive commercial appearance in next month’s Super Bowl XLV game.
Over the next few years, Audi will sustain its long-term investment strategy. AUDI AG plans to invest more than $15 billion by 2015 in fixed assets for sustained and profitable growth. With the recent launch of the new Audi A8 in November 2010 and the expected unveiling of the all-new Audi A7 in Spring 2011, Audi is poised to have the newest, most technologically advanced offerings at the top of the luxury car market.
Audi 2010 sales highlights
- Sales of 101,629 best in AoA history, beating previous record by nearly 10% and creating YoY growth of 23%.
- Four consecutive months of record-setting achievements; eight total months of record-breaking news.
- Audi reports a string of bests: best first-quarter sales, best first-half results, and best-ever third and fourth quarters since Audi began marketing cars in the U.S.
- Sales of the 2010 Green Car of the Year Audi A3 TDI added incremental mix volume to the A3 results in 2010: A3 sales increased 69% YoY; A3 TDI sales accounted for 53% of sales mix.
- Top five Audi U.S. markets gaining sales in 2010, each with more than 35% YoY growth: Washington, Orange County, Miami, Dallas and Seattle.
Audi sales highlights – December 2010
- Second-best December on record for Audi of America with 10,546 vehicles sold, behind December 2006 with 11,897 Audi vehicles sold.
- All three AoA regions set annual records, contributing to AoA’s best year ever with 22.9% YOY growth.
- Continued high demand for Audi cars and SUVs results in only 34 days supply of in-stock vehicles.
Audi Q5, Audi Q7 and A3 December sales and news notes
- Audi Q5 crossover sales in December second only to A4; up 44% YoY for December.
- Audi Q7 sales up 50% YoY for December.
- Audi A3 TDI is over 45% of the mix.
Audi Certified Pre-Owned sales and news notes
- December 2010 CPO sales of 2,877 units represents best month since May 2008; achieving 49% YoY growth, second-best December.
- 2010 total year CPO sales of 28,519 units represented Audi’s second-best CPO year ever despite smaller volumes of lease maturities. 2010 slightly eclipsed 2009 by 1%.
ABOUT AUDI
Audi of America, Inc. and its 276 U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. During 2009 Audi outsold all other luxury brands in Europe, while in the U.S. market Audi posted the largest market share gain of any luxury automotive brand. Over the next few years, AUDI AG expects to spend nearly $2 billion annually on new products and technology. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.
<table width="379" border="1"> <tbody> <tr> <td style="font-weight: bold;">AUDI US SNAPSHOT</td> <td style="font-weight: bold;"> </td> <td style="font-weight: bold;"> </td> <td style="font-weight: bold;"> </td> <td style="font-weight: bold;" colspan="3">--YTD--</td> </tr> <tr> <td style="font-weight: bold;">Model Line</td> <td style="font-weight: bold;">Dec '10 Actual</td> <td style="font-weight: bold;">Dec '09 Actual</td> <td style="font-weight: bold;">Yr/Yr % change</td> <td style="font-weight: bold;">Dec '10 YTD Actual</td> <td style="font-weight: bold;">Dec '09 YTD Actual</td> <td style="font-weight: bold;">Yr/Yr % change</td> </tr> <tr> <td style="font-weight: bold;">A3</td> <td>578</td> <td>572</td> <td>1.0%</td> <td>6,558</td> <td>3,874</td> <td>69.3%</td> </tr> <tr> <td style="font-weight: bold;">A4</td> <td>3,513</td> <td>3,555</td> <td>-1.2%</td> <td>34,672</td> <td>37,070</td> <td>-6.5%</td> </tr> <tr> <td style="font-weight: bold;">A5</td> <td>1,455</td> <td>1,382</td> <td>5.3%</td> <td>16,379</td> <td>9,800</td> <td>67.1%</td> </tr> <tr> <td style="font-weight: bold;">A6</td> <td>828</td> <td>796</td> <td>4.0%</td> <td>8,675</td> <td>6,786</td> <td>27.8%</td> </tr> <tr> <td style="font-weight: bold;">A8</td> <td>502</td> <td>105</td> <td>378.1%</td> <td>1,521</td> <td>1,463</td> <td>4.0%</td> </tr> <tr> <td style="font-weight: bold;">Audi Q5</td> <td>2,473</td> <td>1,717</td> <td>44.0%</td> <td>23,518</td> <td>13,790</td> <td>70.5%</td> </tr> <tr> <td style="font-weight: bold;">Audi Q7</td> <td>1,014</td> <td>676</td> <td>50.0%</td> <td>7,976</td> <td>7,299</td> <td>9.3%</td> </tr> <tr> <td style="font-weight: bold;">R8</td> <td>119</td> <td>52</td> <td>128.8%</td> <td>799</td> <td>699</td> <td>14.3%</td> </tr> <tr> <td style="font-weight: bold;">TT</td> <td>64</td> <td>175</td> <td>-63.4%</td> <td>1,531</td> <td>1,935</td> <td>-20.9%</td> </tr> <tr> <td style="font-weight: bold;">Total Audi Sales</td> <td style="font-weight: bold;">10,546</td> <td style="font-weight: bold;">9,030</td> <td style="font-weight: bold;">16.8%</td> <td style="font-weight: bold;">101,629</td> <td style="font-weight: bold;">82,717</td> <td style="font-weight: bold;">22.9%</td> </tr> </tbody> </table>
NOTES:
- 2010 A4 numbers include Audi A4 sedan, Avant, and S4 models. 2009 A4 numbers include A4 cabriolet, which has been discontinued.
- 2010 A5 numbers include Audi A5 cabriolet and coupe’ and S5 cabriolet and coupe’
models. 2009 A5 numbers do not include the cabriolet models.
- A6 includes Audi A6 sedan, S6 sedan and A6 Avant models.
- A8 includes Audi A8 sedan, A8L sedan, and S8 sedan models.
- TT includes Audi TT coupe’ and TT roadster models.
07-13-2011, 07:27 AM
#193
Race Director
http://content.usatoday.com/communit...thern-state-/1
German luxury-auto maker Audi is the latest foreign carmaker to announce it will build a factory in the U.S., thus bringing valuable blue-collar manufacturing jobs to some lucky state.
Audi chief Rupert Stadler told trade weekly Automotive News that the company will finalize all decisions within the the next three years.
Despite the fact that Audi parent Volkswagen has just opened a new plant complex in Chattanooga, Tenn., capable of eventually building 250,000 to 500,000 vehicles a year, Audi is expected to open its own assembly facility.
Stadler also said the company would look at building an engine and transmission plant. That, however, could be a plant or plants shared with VW.
Audi has been growing worldwide and in the USA. Worldwide, Audi sold 1.1 million vehicles in 2010. Last year, the company sold 101,629 in the U.S. It has a plan to sell 150,000 by 2015 and 200,000 a year by 2018.
"It is totally clear that we need new production capacity in the U.S.," Stadler said in an interview with Automotive News. "The question only is when."
Audi chief Rupert Stadler told trade weekly Automotive News that the company will finalize all decisions within the the next three years.
Despite the fact that Audi parent Volkswagen has just opened a new plant complex in Chattanooga, Tenn., capable of eventually building 250,000 to 500,000 vehicles a year, Audi is expected to open its own assembly facility.
Stadler also said the company would look at building an engine and transmission plant. That, however, could be a plant or plants shared with VW.
Audi has been growing worldwide and in the USA. Worldwide, Audi sold 1.1 million vehicles in 2010. Last year, the company sold 101,629 in the U.S. It has a plan to sell 150,000 by 2015 and 200,000 a year by 2018.
"It is totally clear that we need new production capacity in the U.S.," Stadler said in an interview with Automotive News. "The question only is when."
03-01-2012, 05:19 AM
#195
Audi hits record profit for 2011
Autocar
German carmaker Audi hit record production and record profit levels according to figures released at its annual press conference this morning at its Ingolstadt HQ.
Audi delivered 1,512,014 million cars to customers in 2011, up from 1,293,453 in 2010, a rise of 16.9 percent. However, the operating profit of some 5.35bn Euros was up a massive 60 per cent on 2010. Overall revenues were up to just over 44bn Euros, a rise of 24 per cent on 2010.
Profits after tax were just over £4.4bn, up 68.8 per cent year-on-year, return on sales of 21.1 per cent, up from 9.4 per cent. Sales of Lamborghini sports cars – which is part of the Audi Group – were 1602 in 2011, up from 1302 in 2010.
UK was Audi's third biggest market (after China at 313,036 cars and Germany at 254,011) seeing 115,345 sales. Audi sales were up 35 per cent in Asia.
Audi boss Rupert Stadler said that even though 2011 was marked by ‘the earthquake in Japan, the Arab Spring uprisings and the ongoing sovereign debt crisis’ it was still the best year in Audi’s history.
German carmaker Audi hit record production and record profit levels according to figures released at its annual press conference this morning at its Ingolstadt HQ.
Audi delivered 1,512,014 million cars to customers in 2011, up from 1,293,453 in 2010, a rise of 16.9 percent. However, the operating profit of some 5.35bn Euros was up a massive 60 per cent on 2010. Overall revenues were up to just over 44bn Euros, a rise of 24 per cent on 2010.
Profits after tax were just over £4.4bn, up 68.8 per cent year-on-year, return on sales of 21.1 per cent, up from 9.4 per cent. Sales of Lamborghini sports cars – which is part of the Audi Group – were 1602 in 2011, up from 1302 in 2010.
UK was Audi's third biggest market (after China at 313,036 cars and Germany at 254,011) seeing 115,345 sales. Audi sales were up 35 per cent in Asia.
Audi boss Rupert Stadler said that even though 2011 was marked by ‘the earthquake in Japan, the Arab Spring uprisings and the ongoing sovereign debt crisis’ it was still the best year in Audi’s history.
03-01-2012, 08:08 PM
#196
I'm the Firestarter
What? They sell more in the UK than in the US?
03-02-2012, 12:54 AM
#197
09-04-2014, 01:42 PM
#198
Senior Moderator
Audi Opens Driving Experience Center In Germany
In the past, a driver buying a high-performance car would be handed the keys and then off on their merry way, to experience for themselves the performance of their vehicle... with occasionally destructive results. Now, it's not uncommon for companies like Porsche and BMW to offer driving experiences, letting customers get used to their vehicles in the safety of a track or skid pad.
Audi has become the latest to offer such a service, opening a high-tech complex in Neuburg an der Donau, near the automaker's headquarters in Ingolstadt, Germany. It's the work of what Audi calls a "high double-digit million" investment, but a mere two years of construction. The site will employ 460 people and covers 47 hectares—housing four major centers of Audi operations.
One will be where Audi develops its future Le Mans winners, DTM stars and other racers, known as the Competence Center Motorsport. Here, various offices and workshops are home to engineers developing the teams' racing engines, and coordinating racing activities. Another vital center will be for Technical Development. Here, staff will develop future Audi systems such as cameras and driving assistance technology, while Audi Sport customer racing will also move into the site to look after the R8 LMS ultra vehicles for international GT racing activities.
But for Audi's road-going customers, the 30,000 square meter driving experience center will be most useful, with a driving dynamics area, handling circuit and off-road grounds. All will allow customers to get used to their cars in a professional environment—while a restaurant keeps attendees well-fed in between driving sessions.
Audi has become the latest to offer such a service, opening a high-tech complex in Neuburg an der Donau, near the automaker's headquarters in Ingolstadt, Germany. It's the work of what Audi calls a "high double-digit million" investment, but a mere two years of construction. The site will employ 460 people and covers 47 hectares—housing four major centers of Audi operations.
One will be where Audi develops its future Le Mans winners, DTM stars and other racers, known as the Competence Center Motorsport. Here, various offices and workshops are home to engineers developing the teams' racing engines, and coordinating racing activities. Another vital center will be for Technical Development. Here, staff will develop future Audi systems such as cameras and driving assistance technology, while Audi Sport customer racing will also move into the site to look after the R8 LMS ultra vehicles for international GT racing activities.
But for Audi's road-going customers, the 30,000 square meter driving experience center will be most useful, with a driving dynamics area, handling circuit and off-road grounds. All will allow customers to get used to their cars in a professional environment—while a restaurant keeps attendees well-fed in between driving sessions.
10-26-2020, 07:18 AM
#199
Race Director
FRANKFURT — Volkswagen plans to make British luxury carmaker Bentley a subsidiary of its Audi division as it seeks economies of scale among its top-end brands, German trade publication Automobilwoche reported.
Bentley, for now overseen by the head of VW's Porsche business, Oliver Blume, will from next year be part of Audi, where VW group Chief Executive Herbert Diess believes it has more potential, Automobilwoche cited company sources as saying.
Synergies could include using Audi technology for a new Bentley SUV, it added.
Volkswagen, which declined to comment on the report, is reviewing the future of its high-performance brands Lamborghini, Bugatti and Ducati motorcycles as part of broader quest for more economies of scale as it shifts to mass producing electric cars.
Sources familiar with the matter told Reuters this month that Volkswagen was working on plans to prepare Lamborghini for a stock market listing.
Bentley, for now overseen by the head of VW's Porsche business, Oliver Blume, will from next year be part of Audi, where VW group Chief Executive Herbert Diess believes it has more potential, Automobilwoche cited company sources as saying.
Synergies could include using Audi technology for a new Bentley SUV, it added.
Volkswagen, which declined to comment on the report, is reviewing the future of its high-performance brands Lamborghini, Bugatti and Ducati motorcycles as part of broader quest for more economies of scale as it shifts to mass producing electric cars.
Sources familiar with the matter told Reuters this month that Volkswagen was working on plans to prepare Lamborghini for a stock market listing.
10-27-2020, 09:50 PM
#200
Azine Jabroni
I’ve watched some recent Bentley reviews and they obviously source so many Audi parts so I guess it makes sense. That puts Bentley and Ducati under Audi.