Acura: Sales, Marketing, and Financial News
Senior Moderator
Joined: Sep 2002
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They’re not gonna shut it down if their cars are still selling well for how little money they need to invest. Their crossovers are selling well, and if anything what we’re seeing is that even with minimal investment, they still sell. The R&D for the ADX was peanuts since much of the cost was already baked into the HRV development. The RDX fixed costs have long been amortized and I’m sure at this point the profit margin is massive. The MDX also had a good chunk of its dev costs mixed in with the Pilot. So long as Honda continues to create a strong baseline for Acura to start with, I don’t think it’s going anywhere.
The thing that would create a step function change for the brand would be hybrid offerings, but sadly Honda is still working on large platform hybridization. I have high hopes because their small platform hybrid solution is very very good. I just hope it’s not too late by the time they finally get it out the door.
The thing that would create a step function change for the brand would be hybrid offerings, but sadly Honda is still working on large platform hybridization. I have high hopes because their small platform hybrid solution is very very good. I just hope it’s not too late by the time they finally get it out the door.
Sidenote on the RDX: I wonder if Acura will do an ILX and have a second MMC prior to any new generation.
Safety Car
Joined: Dec 2004
Posts: 4,841
Likes: 1,429
From: NC
January 2026
https://acuranews.com/en-US/releases...-to-start-2026
American Honda Weathers Winter Storms to Post Strong Sales to Start 2026
February 3, 2026- American Honda sales totaled 98,594 units in the 1st month of the year, up 1.9% YoY, despite the severe winter weather in the latter half of the month impacting strong Honda and Acura markets in the Northeast and Southeast United States. The Honda and Acura brands continue to benefit from strong sales across light truck and passenger car models, along with Honda hybrid-electric vehicles.
- Honda brand January sales totaled 89,575 units, driven by strong sales of light trucks and passenger cars.
- Honda SUV sales were led by CR-V (27,019), with hybrid sales topping 55% of the mix. Strong performances from Pilot (9,607) and HR-V (9,488) as well as the Odyssey with sales of 5,334 units, pushing total monthly light truck sales to 60,057 units.
- The Passport posted record January sales, with 63.5% YoY growth on 4,320 units, and TrailSport models continuing to account for over 80% of the mix.
- Honda passenger car sales totaled 29,518 units, up over 14%, led by Civic with 16,563 units. Civic hybrid set a new January sales record and the all-new Prelude, which continues its nationwide rollout, logged 216 units for the month. Accord sales reached 12,739 units, marked by a 31.8% YoY increase in sales of more affordable gas-powered trims. As consumers seek more affordable options, Honda’s award-winning sedans and hatchbacks are proving very popular.
- Acura brand sales totaled 9,019 units in January, up 3.8% from January 2025, driven by strong SUV sales, up 5% year over year.
- Acura gateway products continued to lead their segments in retail sales, with ADX posting January sales of 2,387, and Integra reaching 1,362 units.
- Solid sales of Acura SUVs topped 7,000 units led by MDX with monthly sales of 2,986 units, up 0.7% YoY.
American Honda
January
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Safety Car
Joined: Dec 2004
Posts: 4,841
Likes: 1,429
From: NC
Feb 2026
https://acuranews.com/en-US/releases...trified-models
American Honda YTD
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American Honda Posts Strong February with Balanced Sales of SUVs, Passenger Cars and Electrified Models
March 3, 2026- American Honda sales totaled 108,162 units in February up 1.1%, overcoming the impact of additional major winter storms in the Northeast with strong, balanced sales of SUVs, passenger cars and electrified models.
- Sales of affordable passenger cars, up 11.3% in 2026, bolster overall sales increase.
- Honda brand February sales totaled 97,226 units, up 0.6% YTD, driven by record sales of hybrid-electric models and strong demand for SUVs and passenger cars.
- Honda set an all-time February sales record of 30,671 hybrid-electric vehicles, based on sales of the CR-V, Accord and Civic hybrid models along with the all-new Prelude hybrid sports coupe.
- Passenger car sales totaled 29,490 units for an increase of 8.9% in February, led by the Civic with over 18,000 units and Accord at nearly 11,000 units.
- SUV sales were led by CR-V, reaching 31,625 units. Passport posted its best February ever on sales of 4,746 units with TrailSport models accounting for over 80% of model mix. The recently updated Pilot logged a strong month with sales of 10,460 units and the HR-V contributed just under 10,000 units.
- The Honda Odyssey minivan (5,879) and Ridgeline (3,976) also enjoyed strong February sales.
- Acura brand posted its best February sales in 5 years, totaling 10,936 units, up over 17% YoY and up 10.8% in 2026.
- Acura SUVs sales topped 8,800, up 17.5% YoY, their best total since 2021.
- MDX continued to lead Acura brand sales in February (3,670 units), up 6.0% YoY.
- Acura gateway products continued to bring in new buyers to the brand, with ADX posting February sales of 2,830, and Integra reaching 1,785 units, with each model leading its respective segment in retail sales.
American Honda
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Burning Brakes
Joined: Apr 2012
Posts: 849
Likes: 341
Honda has officially cancelled the RSX EV and 0-Series EVs ...
https://www.caranddriver.com/news/a7...-rsx-canceled/
Honda is making a monumental shift in its business plans. The automaker is canceling the development and launch of the 0 Series SUV, the 0 Series saloon, and the Acura RSX, and as a result, expects to take a significant financial hit in 2026.
The automaker was blunt in its announcement of the changing plans, citing American tariff policies and the unpredictable nature surrounding American EV incentives and fossil fuel regulations. In its release marking the announcement, Honda made it clear that it expected to incur further financial losses over the long term if it went through with launching the cars.
Honda also called out changing customer values in China, with buyers focusing more on software features and less on things like fuel efficiency and cabin space. In its release regarding the changing product plans, Honda was shockingly blunt about its situation, saying that it was simply unable to deliver products that offer a better value than that of newer Chinese manufacturers.
Both Hondas and the Acura were planned to be built at Honda's manufacturing facility in Ohio, which has been retooling for much of the past two years. Rather than launch the three new models, Honda provided vague plans to establish a "fixed-cost structure appropriate for the scale," regarding the future implementation of electric models.
In light of the canceled models, Honda is preparing to record sizeable financial losses that could amount to up to $15.8 billion. Due to the economic situation, several top executives are returning or reducing their salary by up to 30 percent of their monthly compensation for three months. The automaker is planning to announce a revised mid- to long-term strategy at a press conference scheduled for May of this year.
https://www.caranddriver.com/news/a7...-rsx-canceled/
Honda is making a monumental shift in its business plans. The automaker is canceling the development and launch of the 0 Series SUV, the 0 Series saloon, and the Acura RSX, and as a result, expects to take a significant financial hit in 2026.
The automaker was blunt in its announcement of the changing plans, citing American tariff policies and the unpredictable nature surrounding American EV incentives and fossil fuel regulations. In its release marking the announcement, Honda made it clear that it expected to incur further financial losses over the long term if it went through with launching the cars.
Honda also called out changing customer values in China, with buyers focusing more on software features and less on things like fuel efficiency and cabin space. In its release regarding the changing product plans, Honda was shockingly blunt about its situation, saying that it was simply unable to deliver products that offer a better value than that of newer Chinese manufacturers.
Both Hondas and the Acura were planned to be built at Honda's manufacturing facility in Ohio, which has been retooling for much of the past two years. Rather than launch the three new models, Honda provided vague plans to establish a "fixed-cost structure appropriate for the scale," regarding the future implementation of electric models.
In light of the canceled models, Honda is preparing to record sizeable financial losses that could amount to up to $15.8 billion. Due to the economic situation, several top executives are returning or reducing their salary by up to 30 percent of their monthly compensation for three months. The automaker is planning to announce a revised mid- to long-term strategy at a press conference scheduled for May of this year.
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