Honda Acura Sales Going Through the Roof: Is This the Start of a Winning Streak?
#41
Chapter Leader (Southern Region)
...The 3G was released during a time when Acura was a technology leader and better competed with the likes of Lexus, Cadillac, Infiniti, and the Germans....
Fast forward to today when you have cars like the Accord, and Camry being cross shopped with the TLX (why because they're loaded with tech and offer alot of bang for your buck that wasn't offered years ago during the days of the 3G and consumers had to shop luxury brands just to have certain features). Hence why 3G sales were through the roof...
And while the 3G was nice, can we finally admit that there wasn't anything really spectacular about its exterior design. A design that has not stood the test of time and looks quite dated.
Fast forward to today when you have cars like the Accord, and Camry being cross shopped with the TLX (why because they're loaded with tech and offer alot of bang for your buck that wasn't offered years ago during the days of the 3G and consumers had to shop luxury brands just to have certain features). Hence why 3G sales were through the roof...
And while the 3G was nice, can we finally admit that there wasn't anything really spectacular about its exterior design. A design that has not stood the test of time and looks quite dated.
You own a ZDX and you're critiquing the 3G TL's exterior design. You can grab your credibility card when you exit.
The AWD & I4 TLX has been having supply issues, and can't keep up with demand, and the V6 had the stop sale order. The ILX was 2 mths away from a midcyle update that included major enhancements to the powertrain, content, and refinement, I'm actually surprised they sold any in December. If you want to ignore all those things, more power to you, but i don't think its reasonable to look at the numbers without acknowledging them.
Those things don't change anything I posted above either, and again, no one said that the TLX just hit a grand slam, just maybe a double or triple. It's still a source of optimism as it's a complete reversal of the sales of what they were fielding in the segment for the last 6 yrs, and a step in the right direction.
Those things don't change anything I posted above either, and again, no one said that the TLX just hit a grand slam, just maybe a double or triple. It's still a source of optimism as it's a complete reversal of the sales of what they were fielding in the segment for the last 6 yrs, and a step in the right direction.
Stop sale order you say.. #winning
Those are all excuses.. the 3G TL sold 6,000 december units their last production year. #shocking
Last edited by Majofo; 02-11-2015 at 01:24 PM.
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TacoBello (02-11-2015)
#42
Pro
Whoa, I don't find the 3G to look dated now at all. Outside of the type-2 legend, I think it's the best looking Acura 4 door by a mile. (Although, I do like the 2nd gen TSX)
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#43
Chapter Leader (Southern Region)
2nd gen TSX is one of my fav beak designs.. I'd love to have a V6 TSX.
#44
Team Owner
#45
Senior Moderator
and gas was $1.50, SUV's sold like water, and who knows what else. I think "winning" was stillborn around that time as well, but nice to see you're still carrying that flame too.
You loose customers due to poor offerings (product, service or otherwise), and if you are even able to recover, it will take some time. That's Business 101. if you don't understand that, there's not much to say.
Enjoy your 3G, and those stats from 6-10 yrs ago. #reminiscing #livinginthepast
Last edited by Mr Hyde; 02-11-2015 at 01:59 PM.
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a35tl (02-11-2015)
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fsttyms1 (02-12-2015)
#47
Team Owner
I wouldn't call the TLX a sales flop by any stretch of the imagination. I mean, moving 3000 unites per month isn't necessarily a bad thing. It's not as high as what Acura was capable in the past, but as pointed out earlier, there are definitely unquantifiable influences that likely had an effect on either today's sales or yesteryear's sales.
There's been way more advertisement out for the TLX than I have seen for any other Acura in the last many years. I'm hoping this starts translating into higher sales overall for any of Acura's sedans- it'll just make a Type S version, or even affordable sports car (aka not a 150+k NSX) all the more likely to happen.
As much as I rag on the company, I sincerely hope they're figuring things out internally with the brand as a whole and are moving forward to being a brand that people truly desire once again, like they did in the 90s, no matter where they come from. Sadly, these changes cant happen overnight, hence why many of us still have our panties in a bunch to this day.
There's been way more advertisement out for the TLX than I have seen for any other Acura in the last many years. I'm hoping this starts translating into higher sales overall for any of Acura's sedans- it'll just make a Type S version, or even affordable sports car (aka not a 150+k NSX) all the more likely to happen.
As much as I rag on the company, I sincerely hope they're figuring things out internally with the brand as a whole and are moving forward to being a brand that people truly desire once again, like they did in the 90s, no matter where they come from. Sadly, these changes cant happen overnight, hence why many of us still have our panties in a bunch to this day.
#49
Moderator
iTrader: (1)
and gas was $1.50, SUV's sold like water, and who knows what else. I think "winning" was stillborn around that time as well, but nice to see you're still carrying that flame too.
You loose customers due to poor offerings (product, service or otherwise), and if you are even able to recover, it will take some time. That's Business 101. if you don't understand that, there's not much to say.
Enjoy your 3G, and those stats from 6-10 yrs ago. #reminiscing #livinginthepast
gotcha.
New article out today that says Honda wants to go back to Honda of the past and include tuners to bring back that flair.
#50
Team Owner
and gas was $1.50, SUV's sold like water, and who knows what else. I think "winning" was stillborn around that time as well, but nice to see you're still carrying that flame too.
You loose customers due to poor offerings (product, service or otherwise), and if you are even able to recover, it will take some time. That's Business 101. if you don't understand that, there's not much to say.
Enjoy your 3G, and those stats from 6-10 yrs ago. #reminiscing #livinginthepast
We like to believe everyone at Acura walks around with a paper bag over their heads, ignoring the world around them, but I think both Honda (in terms of Acura) and Acura themselves have opened their eyes and have some likely attainable goals set in front of them. Even if it just takes them back to being where they were in 2004, hey, I can't complain.
#51
Chapter Leader (Southern Region)
and gas was $1.50, SUV's sold like water, and who knows what else. I think "winning" was stillborn around that time as well, but nice to see you're still carrying that flame too.
You loose customers due to poor offerings (product, service or otherwise), and if you are even able to recover, it will take some time. That's Business 101. if you don't understand that, there's not much to say.
Enjoy your 3G, and those stats from 6-10 yrs ago. #reminiscing #livinginthepast
$1.50.. at the start of 04.. yet at the end of 07 is was double that.. yet 07 sold more than 04..
Business 101..
I'm not a tranny whore.. wait.
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YeuEmMaiMai (03-04-2015)
#52
Chapter Leader (Southern Region)
#53
Team Owner
Well you can't really blame them. It was a really really really nice design, even by todays standards. The 3G and the 1G TSX were nicely executed cars from the start.
That would be like people complaining that Porsche relies on it's past designs over the last 50 years too much, or that the 3-series today still looks like one from 1992.
If you get it right, build on it!
That would be like people complaining that Porsche relies on it's past designs over the last 50 years too much, or that the 3-series today still looks like one from 1992.
If you get it right, build on it!
#54
Senior Moderator
iTrader: (1)
#55
Chapter Leader (Southern Region)
well heck.. if GG isn't going to stay, I'm out.
#56
Suzuka Master
Obviously there is still a lot of love for the 3G which is why we see the pushback here from the 3G crowd .. YMMV, as always.
#reminiscing #linvinginthepast
#57
Chapter Leader (Southern Region)
I will say that Acura corporate are a bunch of business rejects.. they probably got their MBAs from Haas or Wharton.. tasteless. They should put someone in corporate who actually cares about the cars they produce, not how they market them.
#58
3g is a great looking car with just a few mods. what i was disappointed with the 3g was the quality of the materials, poor ride quality, mediocre handling, road noise and average acceleration for its class. I tried two 3g's in a year and half to see what the fuss was all about. very disappointed. great thing is i bought a base for 07 base for 11,500 and sold it for 10,500 and bought a 07 type-s for 14,000 and then sold it for 14,500. resale value ftw.
#59
Moderator
iTrader: (1)
It just goes to show how tastes differ. I do find the look of the 3G to be quite outdated, which is why I jumped on the 4G MMC. I see 3G's a lot and that is my take on them.
Obviously there is still a lot of love for the 3G which is why we see the pushback here from the 3G crowd .. YMMV, as always.
Obviously there is still a lot of love for the 3G which is why we see the pushback here from the 3G crowd .. YMMV, as always.
its evident with change of product design.
they went from a polarizing and different to a smaller safer design
#60
Senior Moderator
Besides reading the title, I actually read, and understood the small words in the post below it, and the actual article referenced.
Re: Gas prices, they actually hit that in late 2008 right after the election, but you can look that up for yourself, same for info on basic business recovery after years of underwhelming products.
#61
Moderator
iTrader: (1)
3g is a great looking car with just a few mods. what i was disappointed with the 3g was the quality of the materials, poor ride quality, mediocre handling, road noise and average acceleration for its class. I tried two 3g's in a year and half to see what the fuss was all about. very disappointed. great thing is i bought a base for 07 base for 11,500 and sold it for 10,500 and bought a 07 type-s for 14,000 and then sold it for 14,500. resale value ftw.
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#62
i drive a 2010 rl now and still drive like new. ive driven very low mileage 3g's and they seemed no different from the two i owned. road noise doesnt change over time. the variance could be due to tires. my base had falkens and my types had new michellins. both were not quiet, lets put it that way. harshness, yes, worse the 4g and tlx, theyve improved that quite a bit since the 3g.
Last edited by Nexx; 02-11-2015 at 03:00 PM.
#64
So who does Acura compete with then? The 3G TL shared some of the same assembly line chains as the Accord. In fact, Hmm.. those sidepanels, chairs, steering wheel, infotainment system look awfully familiar. Your argument does not compute. I just love it when someone talks out of their ass. Salad time!
You own a ZDX and you're critiquing the 3G TL's exterior design. You can grab your credibility card when you exit.
You own a ZDX and you're critiquing the 3G TL's exterior design. You can grab your credibility card when you exit.
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justnspace (02-11-2015)
#65
Chapter Leader (Southern Region)
Pretty sure holmes went out before the 2G was released, but things are starting to make sense now. Rad!!!
Besides reading the title, I actually read, and understood the small words in the post below it, and the actual article referenced.
Re: Gas prices, they actually hit that in late 2008 right after the election, but you can look that up for yourself, same for info on basic business recovery after years of underwhelming products.
Besides reading the title, I actually read, and understood the small words in the post below it, and the actual article referenced.
Re: Gas prices, they actually hit that in late 2008 right after the election, but you can look that up for yourself, same for info on basic business recovery after years of underwhelming products.
U.S. gas prices--December 3, 2007
#67
Moderator
It just goes to show how tastes differ. I do find the look of the 3G to be quite outdated, which is why I jumped on the 4G MMC. I see 3G's a lot and that is my take on them.
Obviously there is still a lot of love for the 3G which is why we see the pushback here from the 3G crowd .. YMMV, as always.
Obviously there is still a lot of love for the 3G which is why we see the pushback here from the 3G crowd .. YMMV, as always.
I can see the TLX holding up well for the next 10 years for the same reason - it's on the conservative side. Meanwhile I think the 4G TL's look really nice - puts me in the minority for sure!
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a35tl (02-11-2015)
#68
Meh - every mother thinks their baby is the cutest. I think the 3G's have held up pretty well for a 10 year old car - mainly because they didn't, IMHO, look like anything special when they were new. They were nice looking, kind of classy looking, but hardly anything to get worked up about.
I can see the TLX holding up well for the next 10 years for the same reason - it's on the conservative side. Meanwhile I think the 4G TL's look really nice - puts me in the minority for sure!
I can see the TLX holding up well for the next 10 years for the same reason - it's on the conservative side. Meanwhile I think the 4G TL's look really nice - puts me in the minority for sure!
#69
4g is the better car. but you wouldnt know that from what i read here.
#70
No, why would one compare it to a model that was pretty much a flop (from a sales stand point). Selling more cars than the 4th gen and comparing it to it really isnt a good benchmark. Why would you be satisfied with sales slightly better than when you know from past sales it could be better? By your benchmark standards, the RLX is a success vs the RL, yet its sales are miserable, and that is putting it nicely.
#71
Three Wheelin'
I still love the look of the 3G TL, but beauty is in the eyes of the beholder.
To fan the flames on what makes the car successful, there was the recent 2014 Q4 Tesla shareholder letter:
- 11,627 vehicles manufactured meeting production quota of 35,000 for the year
- 10,000 Model S orders on its books
Sound like a success, but wait. $108 million loss in Q4, and $294 million loss for the year. The company is still relatively new and is planning to manufacture and sell Model X this year. Should success be when they are making their production and sales target as well as making a profit?
To fan the flames on what makes the car successful, there was the recent 2014 Q4 Tesla shareholder letter:
- 11,627 vehicles manufactured meeting production quota of 35,000 for the year
- 10,000 Model S orders on its books
Sound like a success, but wait. $108 million loss in Q4, and $294 million loss for the year. The company is still relatively new and is planning to manufacture and sell Model X this year. Should success be when they are making their production and sales target as well as making a profit?
#72
Chapter Leader (Southern Region)
#73
Senior Moderator
The AWD & I4 TLX has been having supply issues, and can't keep up with demand, and the V6 had the stop sale order. The ILX was 2 mths away from a midcyle update that included major enhancements to the powertrain, content, and refinement, I'm actually surprised they sold any in December. If you want to ignore all those things, more power to you, but i don't think its reasonable to look at the numbers without acknowledging them.
Those things don't change anything I posted above either, and again, no one said that the TLX just hit a grand slam, just maybe a double or triple. It's still a source of optimism as it's a complete reversal of the sales of what they were fielding in the segment for the last 6 yrs, and a step in the right direction.
Those things don't change anything I posted above either, and again, no one said that the TLX just hit a grand slam, just maybe a double or triple. It's still a source of optimism as it's a complete reversal of the sales of what they were fielding in the segment for the last 6 yrs, and a step in the right direction.
#74
Senior Moderator
Why on earth would you compare a vehicle to a model its replacing that was known by acura to not be a big success? Doing so and saying hey look, its selling better than the 4g did is doing nothing more than settling for something that is ok, but could be much better. If you are counting on or wanting the TLX to be a huge success WHY wouldnt you want to compare it to one of the most successful sedans Acura ever sold?
Also, another reason to compare it to the 3g is Acura brought back the designer of the 3g to design the TLX, the similarities are very real.
#75
Senior Moderator
My car was in the first batch of less than 6 cars due at my dealership in November with the next batch due 3 months later. AWD cars are a big seller here, especially before the winter, and especially when you take into account the particularly bad winter we had last year. My salesman was very frustrated, as he had many interested clients, but no cars to sell them.
I was directly responding to his post referencing December sales numbers. The V6 stop sale was that month, so a week and a half would have had a huge impact on those numbers, especially when it was compounded by the fact that 4 cylinders were in short supply.
I still don't see anyone saying the car is a huge success, just a step in the right direction if the trend continues. I've said that numerous times, but I do see people trying to label it a failure compared to sales from 6-10 years ago which is just ridiculous considering how the market has changed.
#76
Senior Moderator
Are you referring to now, or the end of 2014? Either way, I would imagine the market around NYC is a little different. There are at least 6 Acura dealerships within 30 miles of each other here, and they could not meet the demand for 4 cylinder models, and didn't have any AWDs to sell unless you reserved one. Non AWD V6 models were plentiful until the stop sale.
My car was in the first batch of less than 6 cars due at my dealership in November with the next batch due 3 months later. AWD cars are a big seller here, especially before the winter, and especially when you take into account the particularly bad winter we had last year. My salesman was very frustrated, as he had many interested clients, but no cars to sell them.
I was directly responding to his post referencing December sales numbers. The V6 stop sale was that month, so a week and a half would have had a huge impact on those numbers, especially when it was compounded by the fact that 4 cylinders were in short supply.
I still don't see anyone saying the car is a huge success, just a step in the right direction if the trend continues. I've said that numerous times, but I do see people trying to label it a failure compared to sales from 6-10 years ago which is just ridiculous considering how the market has changed.
My car was in the first batch of less than 6 cars due at my dealership in November with the next batch due 3 months later. AWD cars are a big seller here, especially before the winter, and especially when you take into account the particularly bad winter we had last year. My salesman was very frustrated, as he had many interested clients, but no cars to sell them.
I was directly responding to his post referencing December sales numbers. The V6 stop sale was that month, so a week and a half would have had a huge impact on those numbers, especially when it was compounded by the fact that 4 cylinders were in short supply.
I still don't see anyone saying the car is a huge success, just a step in the right direction if the trend continues. I've said that numerous times, but I do see people trying to label it a failure compared to sales from 6-10 years ago which is just ridiculous considering how the market has changed.
As for the car being a step in the right direction, i agree, It is, BUT i also think they should have aimed a little higher. But as far as comparing it to sales from the 3g i dont think its ridiculous. Yes markets change, every thing changes right down to what color is popular from one year to the next but using that as an excuse as to why it shouldt be considered imo is just aiming too low and making excuses. Now having said that dont you think you should aim higher than to be comparing it to a car that wasnt a huge success? Even with the thought and excuses that the market is different? Why not try to make it something that the current market wants, wants more so than some of its competitors to make it more of a success?
And yes, i like the car. The wife and i were out test driving one and negotiating price on one last week to see if it would be a car we both would be interested in in the coming months as a vehicle we will be purchasing(we have a short list and it is towards the top).
#78
Chapter Leader (Southern Region)
#79
Chapter Leader (Southern Region)
Fatty.. Ferrari will never let you be an owner with a TLX in the driveway. They sent a bulletin out a few weeks ago.
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