"Market Adjustment" for 2012 TL?

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Old 04-19-2011, 10:32 PM
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"Market Adjustment" for 2012 TL?

My local Acura dealer has a $1,895 "market adjustment" scribbled by pen on a paper taped to all new 2012 TLs (apart from the usual MSRP sticker which includes the specs). This fee is in addition to the few hundred here and there they want for having added splash guards and other accessories to these cars (also written on the same piece of paper).

What in the world is a "market adjustment"?
Old 04-19-2011, 10:36 PM
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Walk up to them and do this:

Old 04-19-2011, 10:38 PM
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Ripoff! Market adjustment for what?
Old 04-19-2011, 11:06 PM
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Originally Posted by alins
My local Acura dealer has a $1,895 "market adjustment" scribbled by pen on a paper taped to all new 2012 TLs (apart from the usual MSRP sticker which includes the specs). This fee is in addition to the few hundred here and there they want for having added splash guards and other accessories to these cars (also written on the same piece of paper).

What in the world is a "market adjustment"?
Which dealer is this?

The market adjustment should be negative, meaning that they should give you discounts instead.
Old 04-19-2011, 11:14 PM
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Market Adjustment = buy the 2011's first or pay a premium for the 2012's.


It's not unusual for dealers to add a "market adjustment" above MSRP to highly desirable cars. For instance, special issue versions of desirable automobiles.


I believe there may be legal issues with regard to a dealer adding cost for dealer installed options (rust proctection, "First Place Finish" detailing, splash guards, etc) IF they require you to buy them. That is that there are no similar cars available with out those dealer added options.

It's called "bundling" and it's against the law. There may be some particular loop-holes that the dealer is exploiting, but if you're shopping, it's worth looking into.

Like PB said, walk up to them and do this:
Old 04-19-2011, 11:33 PM
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market adjustment is slang for "please do not shop here, we do not want your business"
Old 04-19-2011, 11:34 PM
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Yes this will happen with new model Hondas. How about getting an internet quote instead and see how a bunch of dealers work instead? With a firm offer you can always go to this dealer if it's your preference and show them what they can do with a market adjustment.

I remember 3K adjustments on 10K Preludes in 1985 so a 2K adjustment for a 40kish car is not too extreme in this perspective. I wound up buying a Prelude 200 miles away to have the honor of paying MSRP list for- boy those were the days.
Old 04-19-2011, 11:41 PM
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Selling Hondas were like shooting fish in a barrel back in the '80s.... My dad's buddys who were salesmen were pulling in over six figures, same goes with Toyotas back then.
Old 04-20-2011, 12:14 AM
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Originally Posted by SL1200MK4
Which dealer is this?
Acura of Seattle.
http://www.acuraofseattle.com/
Old 04-20-2011, 01:18 AM
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Tons of dealers will sell at msrp or below. Hit up the internet departments...
Old 04-20-2011, 07:54 AM
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Insane...walk..no run
Old 04-20-2011, 08:00 AM
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Tell them to take the TL and shub it.
Old 04-20-2011, 08:02 AM
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very typical for dealers to add for "HOT" vehicles...just know, right now your probable going to pay pretty close to msrp, and the market adjustment is just another obstical....if you have to have the lastest greatest, then you are already used to paying top dollar for stuff, so why bitch about this....
Old 04-20-2011, 11:28 PM
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So the current euphemism is "Market Adjustment"?

When I bought a Toyota Tercel during the '80s when Japanese small cars became in hot demand, the term on the dealer-added sticker was "ADM" (additional dealer markup) and at some dealers the even bolder "ADF" (additional dealer profit)! At least the term was honest about which way the price was going. Not like the namby-pamby Market Adjustment of today.
Old 04-21-2011, 12:39 AM
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Due to the Japanese earthquake disruption, those North American Honda factories, which are fortunate enough to stay open, are running at a much reduced output.

As a result, there isn't enough new TL's to go around among all Acura dealerships. "Market adjustment" is just some fancy words used by your scumbag dealership meaning "this is what I'll rip you off, if you must buy this car today".
Old 04-21-2011, 01:33 AM
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The problem is that the world does not revolve around Acura. If they jack up their price, the consumer will seek alternatives.
Old 04-21-2011, 06:34 AM
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Lol. I paid $42.7k for a 2012 TL Advance last week. MaRket adjustment? Let me guess, Japan? Find another dealer.
Old 04-21-2011, 06:59 AM
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Japan, huh? Aren't most of the TL's parts made elsewhere, and manufactured in Ohio?
Old 04-21-2011, 08:05 AM
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Originally Posted by ZCL
Lol. I paid $42.7k for a 2012 TL Advance last week. MaRket adjustment? Let me guess, Japan? Find another dealer.
wow, so you paid sticker...thats what i call market adjustent...you could have gotten 1500 off at min i would think
Old 04-21-2011, 08:11 AM
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Originally Posted by Edward'TLS
Due to the Japanese earthquake disruption, those North American Honda factories, which are fortunate enough to stay open, are running at a much reduced output.

As a result, there isn't enough new TL's to go around among all Acura dealerships. "Market adjustment" is just some fancy words used by your scumbag dealership meaning "this is what I'll rip you off, if you must buy this car today".
Originally Posted by Aman
Japan, huh? Aren't most of the TL's parts made elsewhere, and manufactured in Ohio?
the TL's are made in the USA.
the only car that is affected is the TSX, and an suv...i forgot which one comes from japan.
Old 04-21-2011, 08:49 AM
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walk and wait
Old 04-21-2011, 08:51 AM
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I didn't have that issue with mine but, they didn't have the car on the lot to begin with.
Had to have mine sent from another dealer on a trade basis.
Old 04-21-2011, 12:21 PM
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Originally Posted by justnspace
the TL's are made in the USA.
the only car that is affected is the TSX, and an suv...i forgot which one comes from japan.
North-American-built Honda/Acura vehicles are not assembled with 100% local parts. Some electronic parts such as PCM's and controllers have to come from Japan. Just one Japanese imported part in short order is gonna reduce production or even stop the entire production line(s) in North America Honda factories.

Please read post#18 in :

https://acurazine.com/forums/automotive-news-6/honda-nissan-toyota-production-halted-plants-%2A%2Aeffect-thai-floods-page-1-%2A%2A-811280/
Old 04-21-2011, 01:48 PM
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Sounds like my local Infiniti dealer. They wanted 3k+ "market adjustment", 2k for paint protection and 350 for wheel locks. Over 50k out the door for one the 40 G's they had sitting on the lot collecting dust.
Old 04-21-2011, 02:19 PM
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Last time I ran into a "Market Adjustment" was when Ford introduced the new 2005 Thunderbird. Right there on the window sticker, "Market Adjustment - $10,000". I laughed at the guy!
Old 04-21-2011, 02:26 PM
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They are using the Supply/Demand rule. If people want this car, it's in short supply, they will pay the premium/Market Adjustment.
Old 04-21-2011, 03:17 PM
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Originally Posted by types1fan
Tell them to take the TL and shub it.
Yup...where the sun don't shine...
Old 04-21-2011, 04:03 PM
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Originally Posted by Treblig
Last time I ran into a "Market Adjustment" was when Ford introduced the new 2005 Thunderbird. Right there on the window sticker, "Market Adjustment - $10,000". I laughed at the guy!
Yep. Market adjustment is common when there's a desireable car released (maybe not a Ford Thunderbird...). When the C6 Z06 was released in late 05, some dealers were selling them for $100,000. When the car was really $72,000...
Old 04-21-2011, 04:29 PM
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I recently bought my 2012 TL and used the Costco auto-program. It called for 500 over invoice but the dealer also said there was an additional 300 for "location adjustment." I"m assuming this is the same as "regional adjustment" as stated by edmunds.com.
Old 04-21-2011, 05:27 PM
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Hail-damaged (and repaired) 2012's are being sold about $3,500 under sticker at the dealership in Madison, WI.
Old 04-21-2011, 07:58 PM
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Originally Posted by justnspace
the TL's are made in the USA.
the only car that is affected is the TSX, and an suv...i forgot which one comes from japan.
No Acura SUV's come out of Japan, all Canada and US. Some of the CR-V's come out of Japan though.

TSX and RL are the only MIJ Acuras.
Old 04-21-2011, 07:58 PM
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Originally Posted by vinnier6
wow, so you paid sticker...thats what i call market adjustent...you could have gotten 1500 off at min i would think
Sticker was $46k. Try again.
Old 04-21-2011, 09:33 PM
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Originally Posted by vinnier6
wow, so you paid sticker...thats what i call market adjustent...you could have gotten 1500 off at min i would think
Not 30 days after the "new" model hits the showroom floor in tight supply. The name of the game is supply and demand. Also, many dealerships are still sitting on a sea of unsold 2011 inventory that was already hard to sell with the Disney Car look that caused Acura to be highly criticized in the automotive trade press. Get a clue - the dealerships are trying as best they're able to purge their 2011 inventory while also trying their hardest *not* to acquire any more of those "fugly" cars in trade, not without really screwing the customer, because they can only sit on the trade-ins for a maximum of 60 days before they have to go to the auction. Admittedly some people like them but the simple truth is most don't. Many dealers, already frustrated with three difficult years in selling the 09/10/11 take those model year trade-ins straight to the auction because they don't want them.

I paid $39,500 for my 2012 Tech on March 19th and got only $22k for my 2008 Tech in cherry condx. with only 8800 miles on it. The deal I got is what the market would bear at the time. CarMax bid $25k for my trade, but to take their offer meant sacrificing a $1375 tax credit, so the actual difference was $1625, not $3k. Ok, so I pissed away $1625. I've lost more than that in 1 day in the stock market.
Old 04-21-2011, 09:58 PM
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Originally Posted by akiko2012
I recently bought my 2012 TL and used the Costco auto-program. It called for 500 over invoice but the dealer also said there was an additional 300 for "location adjustment." I"m assuming this is the same as "regional adjustment" as stated by edmunds.com.
You should report this to Costco, because this was a pre-negotiated price between the specific dealership and Costco, and they were not supposed to mess around with it. I think Costco takes it seriously. Let us know how it goes.

I was told by the local Calgary dealership that they would not have any more TL coming in for months. They were going to just be selling the RDX and MDX. Mind you, they probably would still be fine as both the RDX and MDX are just EVERYWHERE here in Calgary. And for a good reason too - the weather here!
Old 04-21-2011, 10:57 PM
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I shopped around using Costco and Carsdirect before I bought my 2010 shawd tech. I'd say Carsdirect is by far cheaper than Costco, and it's also no haggle pricing. I ended up taking the Carsdirect pricing to the local dealer and they beat it by $600. It's a totally different market from back in September when I bought my 2010. I wouldn't expect any sort of discounts on the 2012 for several months with the Japanese production cuts coming from the tsunami.
Old 04-22-2011, 12:14 AM
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Originally Posted by alins
My local Acura dealer has a $1,895 "market adjustment" scribbled by pen on a paper taped to all new 2012 TLs (apart from the usual MSRP sticker which includes the specs). This fee is in addition to the few hundred here and there they want for having added splash guards and other accessories to these cars (also written on the same piece of paper).

What in the world is a "market adjustment"?
Move the decimal point> $18.95
Old 04-22-2011, 01:50 AM
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Originally Posted by vinnier6
wow, so you paid sticker...thats what i call market adjustent...you could have gotten 1500 off at min i would think

no thats not sticker.. I paid 42,600.00 and the sticker on my 2012 SHAWD Advance was 45,985.00 including destination.
Old 04-22-2011, 07:22 AM
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Originally Posted by Con5179
no thats not sticker.. I paid 42,600.00 and the sticker on my 2012 SHAWD Advance was 45,985.00 including destination.
cool, your original post sig showed your car as a tl advance, now i see its an sh awd..
Old 04-22-2011, 11:12 AM
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Originally Posted by Con5179
no thats not sticker.. I paid 42,600.00 and the sticker on my 2012 SHAWD Advance was 45,985.00 including destination.
Wow! You must have the best deal for a 2012 Advance! Is it graphite or black? I see that you listed it as graphite in one signature and then black in the other. Would love to see some photos!
Old 04-22-2011, 11:33 AM
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Originally Posted by ZCL
Sticker was $46k. Try again.
you still paid to much...


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