Is the 4G TL a "men's car"?
02-18-2009, 04:02 AM
#42
TL Neophyte
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Kevin
02-18-2009, 08:58 AM
#43
I hear ya Kev, it is a lame statement. I'm just stating facts that I see more and more women driving 3G's, and I feel the 3G is becoming a family car, but there are man cars out there. When's the last time you saw a women beside Christie Brinkley in a movie driving a red Ferarri? Or a Bugatti Veyron? If you say Paula Abdul I'll punch you in the nose! LOL. Women don't go looking at cars for fun just to see a new model that came out, do they?
02-18-2009, 09:41 AM
#44
Three Wheelin'
I seem to recall reading in Time magazine last year where it said that 55% of all drivers on the road these days are women. Also women now compromise at least 60% of all car buyers. I tend to agree with this since everytime I'm out on the road, I see much more female than male drivers. And it doesn't matter which vehicle is involved.
02-18-2009, 11:03 AM
#45
Three Wheelin'
I think Acura's marketing team answered the OP's question...
Sometimes companies blatantly go after a specific gender (Carl's Jr. heavily targets men, for example), but does that mean no ladies bite into a Famous Star? No.
The first thing the marketing team did was define their audience by breaking down demographics and profiling their customer. That specific customer averaged out to be a male in his 40s with a 100K/150K household income.
So by definition, yes, the 2009 TL is a man's car. However, that doesn't mean thousands of women won't purchase the car, it just means the median customer will be John Doe in his 40s.
And it's great to hear from the ladies on these boards, us "John Does" can often take ourselves too seriously
While the 2009 TL is designed to appeal to a broad range of upscale consumers, the target buyer for the TL is expected to be a professional male in his mid 40s with a household income of about $100,000 per year, while the expected TL SH-AWD® target buyer is a professional male in his early 40s with a household income of over $150,000 per year."
The first thing the marketing team did was define their audience by breaking down demographics and profiling their customer. That specific customer averaged out to be a male in his 40s with a 100K/150K household income.
So by definition, yes, the 2009 TL is a man's car. However, that doesn't mean thousands of women won't purchase the car, it just means the median customer will be John Doe in his 40s.
And it's great to hear from the ladies on these boards, us "John Does" can often take ourselves too seriously
02-18-2009, 11:12 AM
#46
AZ Community Team
I think all the TL's (1G-4G) are fairly neutral cars which appeal about equally to male or female drivers. Even the 4G design I've seen driven by it seems both around.
Amusing story how Chevrolet/GM was fairly clueless about their 3G Camaro/Firebird design (1982-1992). Someone at GM marketing did a demographics buyers survey sometime after it's introduction and discovered the majority of buyers were women (can't recall the number but I thought it was 55%). It seems when they were doing driver profiles during design and development, they focused mostly on men's requirements for color/options/features. Supposidly about the only womens' requirement taken into consideration during the desgin and development phase was the driver's seat/positioning/control reach of pedals and steering wheel.
None the less GM still sold millions of them.
Amusing story how Chevrolet/GM was fairly clueless about their 3G Camaro/Firebird design (1982-1992). Someone at GM marketing did a demographics buyers survey sometime after it's introduction and discovered the majority of buyers were women (can't recall the number but I thought it was 55%). It seems when they were doing driver profiles during design and development, they focused mostly on men's requirements for color/options/features. Supposidly about the only womens' requirement taken into consideration during the desgin and development phase was the driver's seat/positioning/control reach of pedals and steering wheel.
None the less GM still sold millions of them.
02-20-2009, 02:38 AM
#48
Instructor
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I think all the TL's (1G-4G) are fairly neutral cars which appeal about equally to male or female drivers. Even the 4G design I've seen driven by it seems both around.
Amusing story how Chevrolet/GM was fairly clueless about their 3G Camaro/Firebird design (1982-1992). Someone at GM marketing did a demographics buyers survey sometime after it's introduction and discovered the majority of buyers were women (can't recall the number but I thought it was 55%). It seems when they were doing driver profiles during design and development, they focused mostly on men's requirements for color/options/features. Supposidly about the only womens' requirement taken into consideration during the desgin and development phase was the driver's seat/positioning/control reach of pedals and steering wheel.
None the less GM still sold millions of them.
Amusing story how Chevrolet/GM was fairly clueless about their 3G Camaro/Firebird design (1982-1992). Someone at GM marketing did a demographics buyers survey sometime after it's introduction and discovered the majority of buyers were women (can't recall the number but I thought it was 55%). It seems when they were doing driver profiles during design and development, they focused mostly on men's requirements for color/options/features. Supposidly about the only womens' requirement taken into consideration during the desgin and development phase was the driver's seat/positioning/control reach of pedals and steering wheel.
None the less GM still sold millions of them.
02-20-2009, 07:03 AM
#49
Cruisin'
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I'd have to say that the 4G TL commercials I've seen on TV are targeted to men...
This is one of the reasons I bought the 4G TL instead of a Lexus IS... The IS is a very feminine car...
This is one of the reasons I bought the 4G TL instead of a Lexus IS... The IS is a very feminine car...
02-20-2009, 10:03 AM
#50
AZ Community Team
I was about to make this comment. Through the 80s, the Camaro and Firebird were sold as cars for men, but more women bought them. Also, Scion made the XB for young people, but found out mostly older (above 40)people were buying them. Men and Women will buy what appeals to them, and many times the car manufactures don't have a clue what will happen when the car goes on sale.
Back in the 90's Honda was researching end users of mini-vans, a group of US Honda employees were video-taping a elementary school watching students being dropped off and picked up in front of the school. School officials called the police, who questioned the Honda personnel before letting them go.
