Questionable advertising...

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Old Dec 8, 2003 | 06:34 AM
  #1  
Dubya's Avatar
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From: Seattle, Washington
Questionable advertising...

From ACURA advertising:
Craftsmanship:
Designed to inspire. Engineered to endure.

The quality of every Acura is clear at first glance. Now get closer. Each small detail is an execution in precision engineering. The gaps where the body panels meet are narrow and consistent, an industry-leading detail that demands an extraordinary amount of craftsmanship during the assembly process. Every outside surface undergoes a rigorous anti-corrosion and paint process. It also speaks of a car body that is rigid and unyielding to strain. Ê Step inside. Shut the door. The solid closing sound is a boost of confidence. That's because the interior quality of every Acura appeals to your senses. The inner panels, made of two laser-welded sheets of metal, hush the outside world. Fill this luxurious silence with an Acura premium audio system. Enjoy the components, all finished in lavish materials. Nothing feels better than leather. Know that every titanium, chrome, and aluminum alloy accent, and fine wood-print finishings, imbueÊeach AcuraÊvehicle with uncommon elegance and grace.
Uh-huh...

I won't mention the inconsitent panel gaps I've noticed on my new TL. No big deal, but hardly "...narrow and consistent..." as they purport.

"Nothing feels better than leather." Yeah, but when yer butt leaves permanent imprints on the seats, ya gotta wonder about the quality of that there "leather."

Great car, but they go overboard when they stress stuff like "industry-leading...during the assembly process."
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Old Dec 8, 2003 | 10:00 AM
  #2  
VTEC=happiness's Avatar
What's a TL?
 
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From: Porter Ranch, CA
I think you need to get over this...find me one add in any industry that doesn't embellish every detail of their product. Do you expect them to advertise the slight oversteer or vibration over 50??
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Old Dec 8, 2003 | 12:10 PM
  #3  
gregory28's Avatar
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From: New Jersey
Yep, marketing departments always exagerate features positively.

I do agree that the doors sound very solid when closing and their ease of closure is a nice feature.
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Old Dec 8, 2003 | 05:39 PM
  #4  
Turbowhat2's Avatar
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From: Plano, Texas (UT Austin Fall 2005)
i love the refrigerator door closing sound.
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Old Dec 10, 2003 | 01:27 PM
  #5  
user 37364638's Avatar
BOOK EM
 
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They should`ve made the trunk door like the side doors.
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Old Dec 10, 2003 | 01:32 PM
  #6  
elbodude's Avatar
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From: Bay Area, CA
Who wants cheese with their whine?
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Old Dec 10, 2003 | 05:06 PM
  #7  
Ken1997TL's Avatar
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From: Better Neighborhood, Arizona
I've test driven two '04 TL's, I'm a VERY picky person and I didn't notice any flaws in build quality.
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Old Dec 10, 2003 | 10:01 PM
  #8  
gregory28's Avatar
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From: New Jersey
Originally posted by danno
They should`ve made the trunk door like the side doors.
Danno, I agree with you. I love the car, one of the few negatives I feel is the "tinny sound" the trunk makes when closed. Compared to my last car it does sound a bit cheap.
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Old Dec 21, 2003 | 03:37 PM
  #9  
youngmic's Avatar
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Dubya, where did you get that quote?
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Old Dec 21, 2003 | 06:46 PM
  #10  
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From: nj
I agree wholeheartly on the trunk. It appears Acura & most car makers just don't make them like what they used to. I guess they have to be competitive, so with this new intro & compared to the 03TL-S, they raised the MSRP by about $2K, added more features, but also cut corners to save manufacturing cost. I probably will list them in a future thread. This is evidenced by the 6 cars we currently have, (4 Acura, a honda & Nissan, 95 - 04), & the same brands/models we had in the past. The trend in recent years seems to be more performance & features (not always), better looking & aerodynamics, thinner (cheaper/lighter, & in this case, high tensil?) sheet metal, as each new model year comes out. I can see the reason why makers of Luxury cars, such as BMW, cut corners in manufacturing, at least in the lower cost models, to make them more affordable; but I don't think this is the case here.
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Old Dec 21, 2003 | 08:02 PM
  #11  
acuraddict's Avatar
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From: Beverly Hills
Originally posted by elbodude
Who wants cheese with their whine?
:lol2:
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Old Dec 21, 2003 | 09:05 PM
  #12  
NathanSilver's Avatar
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From: Sunny--Redondo Beach, CA
Maybe it's a weight-redux issue.
?Helps with the overall weight distribution as well??
Maybe if you remove the trunk-lid lining component, and install a lightweight soundproofing material, (found at custom audio shops), reinstall said trunk--lid lining material: it will sound solid. Auto upholtery shops sell JUTE (I think thats how it is spelled), and that should work. It's the same material used under car carpeting. Looks like all sorts of different color leftover clothing material.
If anyone tries it and it works, please let me/us know about it.
NathanSilver
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