Could Acura sell a 70K MDX?
#1
Could Acura sell a 70K MDX?
I was wonder if the next gen MDX comes out with all the features that on the RDX and better, (for example the traffic jam assist that Acura only offers on the RLX sport hybrid.) would it be feasible that Acura could charge 70k for an adv MDX sport hybrid/ adv MDX Shawd or MDX type-s
#2
mrgold35
My 19 sh-sh-awd MDX Adv came out to around $65,000 with all the options I put on her. Car buying service and Costco accessories discounts got prices into the mid 50s. Acura would have to up the luxury, tech, and power just to knock on the door of the luxury brands. +$70,000 SUVs depreciate way more than SUVs in the Honda Pilot/Acura MDX price range. I think the market is trending down range in the CR-V, Passport, and HR-V range compared to the upper end. Acura would sell 5X-10X more 1.5T CDXs compared to a Type-S MDX with 400hp.
#3
Senior Moderator
Sure why not ![Shrug](https://acurazine.com/forums/images/smilies/shrug.gif)
Would anyone buy it is a different question, however.
![Shrug](https://acurazine.com/forums/images/smilies/shrug.gif)
Would anyone buy it is a different question, however.
#4
My 19 sh-sh-awd MDX Adv came out to around $65,000 with all the options I put on her. Car buying service and Costco accessories discounts got prices into the mid 50s. Acura would have to up the luxury, tech, and power just to knock on the door of the luxury brands. +$70,000 SUVs depreciate way more than SUVs in the Honda Pilot/Acura MDX price range. I think the market is trending down range in the CR-V, Passport, and HR-V range compared to the upper end. Acura would sell 5X-10X more 1.5T CDXs compared to a Type-S MDX with 400hp.
#5
#6
Burning Brakes
I've taken to checking MSRPs of the various Uber vehicles I ride in, just because the first time I did it I was shocked. Volvo XC90 over $100k, BMW X5 in the $80ks, Escalade almost $100k, even a Chevy Suburban goes for $70k!
In my opinion the MDX is already competitive with if not superior to those vehicles in many (most) respects, so if the marketplace priced just based on me, I'd absolutely pay more for an MDX than any of those other vehicles.
In my opinion the MDX is already competitive with if not superior to those vehicles in many (most) respects, so if the marketplace priced just based on me, I'd absolutely pay more for an MDX than any of those other vehicles.
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#8
Three Wheelin'
If you asked if Acura could sell an MDX (or another SUV) starting at $70K, I'd say the answer is no, not long-term. It's about brand identity at the $70K+ region and Acura is not in that brand category. If you argue that Tahoe and Suburban survive in that upper echelon, it's because "Tahoe" and "Suburban" have more brand equity than "Chevrolet".
And I think Acura is comfortable in its luxury niche and as a loyal Acura owner, I'm fine with Acura's position as a value-packed luxury automaker. I think they're the best value in the marketplace.
#9
AZ Community Team
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Isn’t the the CDX based on the HR-V platform which has like a twist beam suspension. I would think Acura would have to shrink the the RDX platform because if they just import the CDX from China without an interior and exterior change while it’s still based on the HR-V it would get eaten alive by the new Q3, X1, UX, XC40. The current CDX doesn’t have the precision cockpit it still use the one form the civic with the touch sensitive buttons on the side. It would be a better idea to redesign the CDX before they bring it to the US market
Its a good segment to introduce CDX. But Acura can’t screw up like Infiniti. Look at the fate of QX30
![Frown](https://acurazine.com/forums/images/smilies/frown.gif)
#10
I've taken to checking MSRPs of the various Uber vehicles I ride in, just because the first time I did it I was shocked. Volvo XC90 over $100k, BMW X5 in the $80ks, Escalade almost $100k, even a Chevy Suburban goes for $70k!
In my opinion the MDX is already competitive with if not superior to those vehicles in many (most) respects, so if the marketplace priced just based on me, I'd absolutely pay more for an MDX than any of those other vehicles.
In my opinion the MDX is already competitive with if not superior to those vehicles in many (most) respects, so if the marketplace priced just based on me, I'd absolutely pay more for an MDX than any of those other vehicles.
#12
#13
Advanced
The dealer network/experience would need to be improved. I read the reviews that repeat that the Acura interiors aren’t quite as upscale as the others, but I don’t see the gap. Or at least I don’t think the delta is that big.
of course, inflation will cause this question to answer itself.
of course, inflation will cause this question to answer itself.
Last edited by Boardmember; 08-04-2019 at 08:16 AM.
#14
Burning Brakes
Good question, with an answer that is difficult. I think they'd need to start with things like a completely digital dash, head up display (similar to that in the RLX if not better), premium leather and real aluminum/wood trim.
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WTF.Acura (08-04-2019)
#15
Sevral things I would like to See
I really want Acura to knock it out of the park with the next MDX but if they don't fix some of their issues now I will just have to go look at the Lexus Rx350, Im also curious what the Genesis's upcoming SUV will be like. Their interiors are also really good IMO. It also doesn't hurt that people see Acura as below Lexus in standing in terms of brand.
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WTF.Acura (08-04-2019)
#16
There are definitely things Acura can work on. Heated steering wheel on lower level's ( Should not be advanced only, Lexus gives you this option on many tiers ; also again cooled/ventilated seats on other levels other than Advanced. Better Interior quality, real leather and metal touches ( the current gen of Lexus is miles ahead of current Acura mdx interiors). Metal speaker grills ( Makes car feel much nicer IMO), customizable ambient lighting ( would love to have the customization options german cars give you in this regard), kick to open tailgate, touchscreen and rotary/touch infotainment ( even Lexus realized the errors of their ways and infotainment in the 2020 rx350 is touchscreen capable, Acura should do the same). Also, for some reason Honda/Acura loves using terrible resolution cameras. They need to upgrade the backup camera resolution and technology. Even Hyundai/Kia cameras currently outdo Acuras. This needs to be remedied. Some extra options such as 360 camera being standard would be nice to.
I really want Acura to knock it out of the park with the next MDX but if they don't fix some of their issues now I will just have to go look at the Lexus Rx350, Im also curious what the Genesis's upcoming SUV will be like. Their interiors are also really good IMO. It also doesn't hurt that people see Acura as below Lexus in standing in terms of brand.
I really want Acura to knock it out of the park with the next MDX but if they don't fix some of their issues now I will just have to go look at the Lexus Rx350, Im also curious what the Genesis's upcoming SUV will be like. Their interiors are also really good IMO. It also doesn't hurt that people see Acura as below Lexus in standing in terms of brand.
You made valid points, if Acura were the fix everything that you talked about would that justify the highest trim of the MDX costing 70k< ?
Last edited by WTF.Acura; 08-04-2019 at 10:12 PM.
#17
The dealer network/experience would need to be improved. I read the reviews that repeat that the Acura interiors aren’t quite as upscale as the others, but I don’t see the gap. Or at least I don’t think the delta is that big.
of course, inflation will cause this question to answer itself.
of course, inflation will cause this question to answer itself.
#18
Null and proud of it
My 19 sh-sh-awd MDX Adv came out to around $65,000 with all the options I put on her. Car buying service and Costco accessories discounts got prices into the mid 50s. Acura would have to up the luxury, tech, and power just to knock on the door of the luxury brands. +$70,000 SUVs depreciate way more than SUVs in the Honda Pilot/Acura MDX price range. I think the market is trending down range in the CR-V, Passport, and HR-V range compared to the upper end. Acura would sell 5X-10X more 1.5T CDXs compared to a Type-S MDX with 400hp.
Everyone else is already doing it anyway.
I was wonder if the next gen MDX comes out with all the features that on the RDX and better, (for example the traffic jam assist that Acura only offers on the RLX sport hybrid.) would it be feasible that Acura could charge 70k for an adv MDX sport hybrid/ adv MDX Shawd or MDX type-s
#20
#21
#22
mrgold35
I think Acura should provide Type-S versions of the MDX, RDX, and TLX. You could say the RLX is close to being a Type-S version of the 3.5L RLX; but, no one wants it. Along with hp/tq increase, Acura would need to add a digital dash, head up display, upgraded seats, upgraded interior materials, upgraded sporty exterior styling, adjustable suspension for improved handling, and upgraded brakes. I would have gone for a 377hp MDX sh-sh-awd over the 321hp version if they were both on the lot. I know the 377hp MDX sport hybrid combined mpgs would probably be in 2-4 mpg less if they used the 3.5L compared to the 3.0L. That is still 5-10 mpg better than my 11 MDX.
#23
Null and proud of it
I like your username. We've all said that a time or two ourselves!
![rofl](https://acurazine.com/forums/images/smilies/rofl.gif)
Welcome to AcuraZine bud!
![Cheers](https://acurazine.com/forums/images/smilies/cheers.gif)
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WTF.Acura (08-06-2019)
#24
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WTF.Acura (08-06-2019)
#26
I think Acura should provide Type-S versions of the MDX, RDX, and TLX. You could say the RLX is close to being a Type-S version of the 3.5L RLX; but, no one wants it. Along with hp/tq increase, Acura would need to add a digital dash, head up display, upgraded seats, upgraded interior materials, upgraded sporty exterior styling, adjustable suspension for improved handling, and upgraded brakes. I would have gone for a 377hp MDX sh-sh-awd over the 321hp version if they were both on the lot. I know the 377hp MDX sport hybrid combined mpgs would probably be in 2-4 mpg less if they used the 3.5L compared to the 3.0L. That is still 5-10 mpg better than my 11 MDX.
#27
mrgold35
#28
Is the RLX v6 different from the TLX and MDX. Are they just pump out more power for the RLX?
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