New Prototype TL
#1
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New Prototype TL
Last Saturday I attended a Marketing Research Forum where several current TL owners got a chance to see and give input to the TL Design Group about the new and improved TL to come in 2 to 3 years tops. They have two prototype models (body styles) and two choices for interior/console design.
They are talking a range of 260 hp to 300 hp from $27k to $33k. They had the 2002 TL Type-S next to the prototypes and it looked dated.
And guess what the average age for TL owners nation-wide is 50+ years!! The design, they say, wants to get the younger age car buyer into the TL ownership.
They are talking a range of 260 hp to 300 hp from $27k to $33k. They had the 2002 TL Type-S next to the prototypes and it looked dated.
And guess what the average age for TL owners nation-wide is 50+ years!! The design, they say, wants to get the younger age car buyer into the TL ownership.
#4
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Not only that, the average salary for TL owners is $85,000.
Oh, and how can you say the interior sucks? I thought it was really nice. If you want very flashy high tech interior get an American car.
Demographics
Men / Women 74/26
Age 46
Married 77%
High School 56%
Income $85,000
<FONT COLOR="#800080" SIZE="1" FACE="Verdana, Arial">[This message has been edited by Avatar on February 19, 2001 @ ]</font>
Oh, and how can you say the interior sucks? I thought it was really nice. If you want very flashy high tech interior get an American car.
Demographics
Men / Women 74/26
Age 46
Married 77%
High School 56%
Income $85,000
Originally posted by Waltman:
And guess what the average age for TL owners nation-wide is 50+ years!! The design, they say, wants to get the younger age car buyer into the TL ownership.
And guess what the average age for TL owners nation-wide is 50+ years!! The design, they say, wants to get the younger age car buyer into the TL ownership.
<FONT COLOR="#800080" SIZE="1" FACE="Verdana, Arial">[This message has been edited by Avatar on February 19, 2001 @ ]</font>
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