Since Acura doesn't listen...
06-27-2001, 11:57 PM
#1
The Creator
Thread Starter
Since Acura doesn't listen...
Well since Acura doesnt listen to our complaints about how they continue to ruin their image.
Maybe we can give the idiots at Frog Design a clue! Frog Design is the agency Acura consults on its brand identity.
Here is what they have to say about Acura:
I'd like to get ahold of this document for a good laugh:
Anyway, if any of you work for them... go smack the co-worker handling this project around.
Frog Design
Just thought id bring them up for the flame they deserve
------------------
2001 Acura 3.2 CL Type-S
San Marino Red (Navigation)
PIAA 19173 Ion Yellow Fogs • Valentine 1 • SilverKnight Grill
Xephyr CAI • Comptech Springs
Maybe we can give the idiots at Frog Design a clue! Frog Design is the agency Acura consults on its brand identity.
Here is what they have to say about Acura:
<font face="Verdana, Arial" size="2">
Acura Brand Strategy
This comprehensive project began with internal audits and competitive research which culminated in Acura's new brand strategy and identity. Our research indicated that Acura suffered from a diluted brand image. Unlike competitors such as BMW, there was no recognizable emotion associated with the Acura brand. In collaboration with automobile showroom architects Deiss & Associates, frog set out to create Acura's proprietary brand expression. Our proposed solution comprised all areas of public contact, including graphical material, collateral, an environmental corporate monument and full dealership interiors.
</font>
Acura Brand Strategy
This comprehensive project began with internal audits and competitive research which culminated in Acura's new brand strategy and identity. Our research indicated that Acura suffered from a diluted brand image. Unlike competitors such as BMW, there was no recognizable emotion associated with the Acura brand. In collaboration with automobile showroom architects Deiss & Associates, frog set out to create Acura's proprietary brand expression. Our proposed solution comprised all areas of public contact, including graphical material, collateral, an environmental corporate monument and full dealership interiors.
</font>
Anyway, if any of you work for them... go smack the co-worker handling this project around.
Frog Design
Just thought id bring them up for the flame they deserve
------------------
2001 Acura 3.2 CL Type-S
San Marino Red (Navigation)
PIAA 19173 Ion Yellow Fogs • Valentine 1 • SilverKnight Grill
Xephyr CAI • Comptech Springs
06-28-2001, 12:01 AM
#2
Moderator Alumnus
I don' tknow if this is by the same agency, but this is my favorite Acura ad from the last couple years. No 40 year olds dancing to lame jazz music.
http://www.adcritic.com/content/acur...s-our-art.html
This ad atleast ries to show that acura in a quality brand comparable to Lexus, BMW, etc...
------------------
2001 Silver CL-P
PIAA 19224
Hiper 9005
Eibach Pro-Kit
Tinted
http://www.adcritic.com/content/acur...s-our-art.html
This ad atleast ries to show that acura in a quality brand comparable to Lexus, BMW, etc...
------------------
2001 Silver CL-P
PIAA 19224
Hiper 9005
Eibach Pro-Kit
Tinted
06-28-2001, 12:03 AM
#3
Someday pigs WILL fly!
Join Date: Nov 2000
Location: Pequannock, NJ USA
Posts: 3,320
Likes: 0
Received 0 Likes
on
0 Posts
What a lame website! One huge clue is that they handle branding for SAP. Our company uses SAP and it is the single biggest POS software that has ever been invented. We have poured $100M into with 0 return! 
------------------
01 CL-S NightHawk Black/Ebony Bowling Ball Interior
PAA Polished CAI
Polarg M6
Solaris 9005
Cupholder Ver 2.0 Part#77237-SOK-A02
DOM 3/2000
Self proclaimed President of the "No Scratched Rim Club"
gto2050 (Mike) - The voice of absolutely no reason whatsoever!
------------------
01 CL-S NightHawk Black/Ebony Bowling Ball Interior
PAA Polished CAI
Polarg M6
Solaris 9005
Cupholder Ver 2.0 Part#77237-SOK-A02
DOM 3/2000
Self proclaimed President of the "No Scratched Rim Club"
gto2050 (Mike) - The voice of absolutely no reason whatsoever!
06-28-2001, 12:31 AM
#4
Cajun Gumbo Man
SAP is CRAP ! GET IT ?
------------------
"We're spoiled rotten"
Waiting for 6 speed manual CLS !
2001 CL Type S Black/Ebony w/NAVI, PIAA bulbs, Tinted windows, JL Sub-woofer/Fosgate 250 watt amp, Comptech Sway Bars,Kyocera Smartphone/Palm powered otherwise pure stock/PIF (Paid In Full)
1998 Accord Coupe EX-V6
Black Currant Pearl, PIAA bulbs, tinted windows, Fosgate 500 watt amp, Eclipes 6X9's,JL Sub-woofer, otherwise PURE stock/PIF (Paid In Full)!
------------------
"We're spoiled rotten"
Waiting for 6 speed manual CLS !
2001 CL Type S Black/Ebony w/NAVI, PIAA bulbs, Tinted windows, JL Sub-woofer/Fosgate 250 watt amp, Comptech Sway Bars,Kyocera Smartphone/Palm powered otherwise pure stock/PIF (Paid In Full)
1998 Accord Coupe EX-V6
Black Currant Pearl, PIAA bulbs, tinted windows, Fosgate 500 watt amp, Eclipes 6X9's,JL Sub-woofer, otherwise PURE stock/PIF (Paid In Full)!
06-28-2001, 12:40 AM
#5
*Hella* isn't a word.
Join Date: Apr 2001
Location: T.W.D.Y.A, CA
Posts: 1,898
Likes: 0
Received 0 Likes
on
0 Posts
Man I remember 2 years ago when I was with a company that provided support to a maker of chips manufacturing machines, Lam Research and they were rolling out SAP and made a huge fuss about it.... I was like wtf???? We were also a VAR and I was telling myself, the POS that our VAR sells still kicks SAP's ass...
On another note, Acura needs a new agency. They should hire Lee Iakoka (SP?) If the dude can help Chrysler and is with Koo Koo Roo Chicken, he can do anything!
------------------
Dammit, where's my CLS??!@
On another note, Acura needs a new agency. They should hire Lee Iakoka (SP?) If the dude can help Chrysler and is with Koo Koo Roo Chicken, he can do anything!
------------------
Dammit, where's my CLS??!@
06-28-2001, 03:10 AM
#6
Suzuka Master
Join Date: Jan 2001
Location: Santa Clarita, CA
Posts: 8,546
Likes: 0
Received 0 Likes
on
0 Posts
good lordie Koo Koo Roo chicken?
I had lunch two days ago there..
shit i think they should be taking notes/lessons from bmwfilms.com
hahaha
------------------
- Kvit -
2001 CL-P Monterey Blue, Parchment interior
• Build date: 10/00. VIN 24225
• Polarg BlHybrid M-6 Road lamps
• Polarg/PIAA super white interior lights *bling bling*
• HP Quantum 28 -- 31% metallic tint all around
• Planning: 17" rims w/ Bridgestone Potenzas (730),
Comptech Springs & Sways, V1
• [Photopoint Album Pics]
• [So.Cali. Nite Meet 5/17: Tustin Black Angus Pics]
• [So.Cali. Nite Meet 5/17: Tustin Black Angus Pics II]
Other
• [Yamaha Home Theater Gear]
• [DVD List]
• [June 3rd Sunday Cali. BBQ: Irvine Park]
I had lunch two days ago there..
shit i think they should be taking notes/lessons from bmwfilms.com
hahaha
------------------
- Kvit -
2001 CL-P Monterey Blue, Parchment interior
• Build date: 10/00. VIN 24225
• Polarg BlHybrid M-6 Road lamps
• Polarg/PIAA super white interior lights *bling bling*
• HP Quantum 28 -- 31% metallic tint all around
• Planning: 17" rims w/ Bridgestone Potenzas (730),
Comptech Springs & Sways, V1
• [Photopoint Album Pics]
• [So.Cali. Nite Meet 5/17: Tustin Black Angus Pics]
• [So.Cali. Nite Meet 5/17: Tustin Black Angus Pics II]
Other
• [Yamaha Home Theater Gear]
• [DVD List]
• [June 3rd Sunday Cali. BBQ: Irvine Park]
Thread
Thread Starter
Forum
Replies
Last Post
AndrewS
Audio, Video, Electronics & Navigation
19
03-14-2024 06:59 PM
